Headline search ads is a self- service advertising solution to drive demand for products sold in These can be used to convert the consumers who are already shopping with amazon to become your customers in no time.


  1. It drives sales and brand recognition with the usage of keyword targeted ads above the search results.
  2. Helps to advertise multiple ASIN’s at on go
  3. Facilitates customized campaign image headline and landing page experience.
  4. Your campaigns can be on display continuously.

Tips to optimize the headline search ads:

Keyword targeting: The kind of keyword you use could also help to optimize your headline search ads. The keywords should be as follows:

  1. Use branded products keywords- Target your brand name along with the product name or some similar option for it.
  2. Competitor branded keywords- Using the keywords of your competitors brands or products can be of help.
  3. Complementary product keywords- Using the keywords of products that are used along with your product can help in creating indirect advertising.
  4. Sponsored products automatic targeting keywords- Targeting successful search queries from the automatic targeting sponsored products campaign.
  5. Out of the league keywords- Use the keywords that are not directly associated to your product but can create some out of the box category demand to attract the buyers to use your product.

Keyword Traffic Indicator : 

As you enter your keyword in the “Add your own keywords” a list of keywords will appear below to choose from. All the keywords there will have a different traffic identifier next to it depending on the impression volume and its relevance of ASINs opted for the campaign: high, medium or low traffic. Depending on your budget opt for the for the keyword, for a low traffic keyword a bid from tight budget should also work.

Bids Strategy :  AMS is an auction based pricing model which implies that you will pay one cent more per click than the next highest bidder. If your impressions are low and you already have an extended keyword list. This helps to get more impressions. It is advisable to increase your bids as the fact remains that if someone bids more than you then their ad will appear instead of yours. This becomes more relevant in case of high traffic keywords.

Custom headlines : The headline that you formulate should contain engaging messages like:

  1. Exclusive or new
  2. Have phrases as buy now or save now.
  3. All claims must appear in product detail page.
  4. Do not use any unsupported claims like #1 or Best seller, these sort of promotional messages will not be approved.

Testing:  Headline search ads give space for some customization of the ad creation, so as to give prominent place above the search results. Spending time in testing the creative can highly affect the ad’s performance. Testing can be done on following ways:

  1. Custom headlines
  2. Order, number and mix features of ASINs
  3. Custom landing page.

Best practices for testing are as follows:

  1. Set multiple campaigns at one time
  2. Change one variable at a time
  3. Run the test for a minimum period of two weeks.
  4. Locate the winning headline based on your business goal and test set-up.


There are metrics available to measure campaign performance. It includes clicks, spend, sales and ACoS ( Advertising Cost of Sales).  Monitor the metric in conjunction with the CTR. Thus a high CTR with low Detail Page Views indicate that customers do not go beyond custom landing page and it indicates to start testing the ASIN mix.

Amazon Marketing Services

Amazon Marketing Services is one of the pet projects of Amazon which they have so beautifully designed to make digital marketing easily comprehensible and a self-service for the vendors. It gives you a platform to display your Ads as per your best selling product and as per your requirement. It promotes your brand and boosts product visibility. This service is available for all the registered vendors with amazon.

Amazon AMS

Amazon AMS

One such marketing service provided by Amazon is the Headline Search Ad. Headline Search Ad is a pay per click type of marketing which uses a keyword to drive customers towards their product. One major question that arises in your mind is why HSA? We have listed down a few reasons as to why HSA is a growing trend amongst the vendors to increases their product visibility. Some of them are:


  • It drives sales and increases brand awareness with keyword-targeted ads above the search result, making it easier for customers to locate their correct product in an ocean of options.
  • It provides visibility to three of your best selling products which are identified by a unique block of 10 letters or words that identify items. These unique block of letters and numbers are called ASIN – Amazon Standard Identification Numbers. Therefore, HSA helps you display three such ASIN’s.
  • It provides with various customizable options like modifying your campaign’s image, headline and landing page experience. This helps it making your campaign more appealing and user friendly.

The above listed reasons as to why one should opt for HSA are the technical reasons. Now let us dive even more deeper from the vendor’s and customer’s point of view as to why HSA is beneficial for both the parties. Some of them are:

  • Always on Approach: According to a Radial Study, over half of Amazon’s US shoppers make multiple purchases per month and about 80% make purchases once a month. These statistics reveal that vendors on Amazon have to be always on the go to cater to the needs of their customers. HSA is one service that allows them to run their campaign on a daily basis and convert these customers automatically, in real time, year round. HSA also provides the flexibility of running multiple campaigns at one given point of time for different line of products.
  • Keyword Targeting: Since it’s a keyword driven campaigns, Amazon provides with a list and type of keywords which increases vendor’s opportunity to display their Ads. Some of the types of keywords are:
    • Branded Product Keywords: Target your brand name and product name or some variation of it. This gives an on point focus directly to your brand and thereby increasing its awareness amongst the customers.
    • Competitor Branded Keywords: Target keywords of your competitor brands and products. This is done to increase the competence of your product.
    • Complementary Product Keywords: Target products that are sold separately from yours but used together, each creating a demand for the other. Like when a customer is looking for a USB cable, Amazon display’s the adapter options for your phone as well.
    • Sponsored Products Automatic Targeting Keywords: Target successful search queries from your Automatic Targeting Sponsored Products campaigns. These are for the products which are sponsored by amazon and are amongst the best-selling categories for that line of product.
    • Out of Category Keywords: Target keywords which are not related to your product, but can pick up some of the out of category impressions to help drive buyers to your products. This a little crucial type of keyword and may or may not be successful for your campaign.


  • Keyword Traffic Indicator: While creating your campaign, there is a ‘add your keyword’ section which indicates the keywords to be added for your campaign with a traffic volume indicator. The traffic volumes like high, medium, and low are based on estimated impression volume and relevance of ASIN’s. These keywords are based on bid pricing model. One should include medium and low traffic keywords given your budget constraints. A low traffic keyword increases your chances of winning the impression and it is based on your ability to use the keyword to your advantage to increase sales.
  • Custom Headline: You need to use engaging headlines to attract your customer to your landing page. This can be done by using words like ‘exclusive’ or ‘new’ or even actionable phrases like ‘buy now’ and ‘save now’. However, it is essential to avoid any false claims by using words like ‘best-selling’ or ‘#1’.
  • Testing: By incorporating more creativity you will tend to attract more customers than usual by changing headlines, brand names, customize and personalize the landing page, include more ASIN’s etc. It is advised to use the best practices as well like running simultaneous campaigns, giving one campaign a period of at least 2 weeks, changing one variable at a time and identifying the winning criteria based on your business goals and test set-up.
  • Reporting: Amazon provides with certain metrics to measure campaign performance likeA
    • ACos – Advertising cost and sales which is calculated by dividing the total cost of advertising by sales generated.
    • DPV – Detail page views which are available under the campaign reports only.
    • Using a permutation combination of such metrics one can customize the landing page by using ASIN mix.

These points will help you to create a campaign which is best suited for your product and thereby increasing sales.


The concept of Google Shopping begun as Froogle in 2002 as introduced by Craig Nevill-Manning. Basically a price comparison service for all-purpose products sought after by the general population, it was distinctive in its method as it used Google’s web crawler to extract product data from vendor websites. The service was promoted as Google Shopping 10 years later and brought changes in its working model. With the advent of Google Shopping, merchants have to pay (through Product Listing Ads) to have their products listed for the service.

Today, Google shopping can be described as an integration of two Google tools – Google Merchant Center and Google AdWords. It functions just as before – to allow users to search and compare prices of products from different vendors. The search results include an image, title, description, business name and other fields to describe the product in a way that exactly suits the buyer audience. Through Google Shopping, your products are displayed on Google, other sites and also mobile interfaces. A simple process that occurs in two major sections allows for smooth enrolment and you are only charged once your product is clicked.

The first step is to create a Google Merchant Center Account. Google Merchant center is a complimentary tool to AdWords where you upload your inventory to permit is availability on other Google tools. Before setting up an account in Merchant center, you need to have a working website that represents your online store as this is where your customers will be redirected. You may use the link: or set it through Google AdWords by selecting Merchant Center under the Tools section. By default, Google allows one store per merchant center account. You may run multiple stores in one account by contacting Google through a designed process. Each store is given a unique ID by Google which is known as the Merchant identifier. The account set up includes fields such as business location, store name, website and contact details. Before you complete the process, you will be required to verify your website.

Image source:

Once the Merchant center account is set up, you may now set up the Google Shopping campaign in AdWords. Once you login to your AdWords account, click the campaign drop down menu (in the campaigns tab) and select Shopping. You will be prompted to set up your campaign by giving it a name, selecting your merchant identifier ID, country of sale and locations of target. Once this is done, set up an Adgroup that will contain the product group. This product group will contain all the products that you wish to display. You may set up the bids according to your business insights. Variations can be done in the AdWords settings so that you have multiple product groups with varying bids.

           Image source:

Google Shopping set up is as simple as that! But its benefits are great as they allow you as a vendor and your products to be broadcasted widely to an appropriate set of audience which drives in relevant results for your business. For any further information on Google AdWords, Merchant center or Google Shopping, please contact us on You may also visit our website to get further insights.

Catalyze Yourself Through Client Motivation

All the recurring issues about client satisfaction in business are surely not simple table top topics of meetings. There is no doubt whatsoever that client satisfaction is the most significant metric that is measured in a business and it is one of the strongest factors that heights the business.

But, let’s be honest, client satisfaction is no piece of cake. As hard as you may work, you might never be able to attain the satisfaction quotient that you expect from your clients. Handling their complaints, maintaining their profits and regaining trust from older customers can be a hard task – physically and emotionally. On the other hand, glitches of positivity from the customer end always arise, which can be made constant by channelizing your transactions with the clients.

Here are a few points that can help you gain good client satisfaction by motivating them.

Link up with your sales team

You must know what promises your sales team is making with clients during a closure so that your work is in compliance with the customer expectation. This is a must-do step. The situation where the sales team and you are not on the same line can be very conflicting in a long-term tenure. In order to deliver appropriately, your knowledge about the services closed by the sales team must never be blurring. So, connect with your sales team consistently.

Discuss the goals with your client

Before you start working on a project, it is necessary to discuss it with the clients. Set up goals with your client in the loop; let them know what you will be doing, how you will be working and what is most probably expected as the results. Set achievable goals and be smart. Communicate the aim with specific objectives, quantify where you can, do not promise for what is not attainable or is doubted to be attainable and be honest. Remember to disclose any uncertainty matters to your clients.

Keep them informed

Do not abandon them as you embark on the project journey. Remember, it is THEIR project and they should be involved in it for successful results. It is their right to know every step that is being taken in their work with respect to time, finance and people. Keeping them involved gives them a sense of security and even if you are not able to attain as expected, they will trust you. Update them with your hard work regularly and ensure that all special offers are communicated in time.

Do not make you communication robotic

Make them feel as a part of your team, communicate with them as a peer. Get rid of those email templates and call scripts – no one gets personal with a call centre call. They need to know that you consider them as a component of your squad. You need not be formal if your work is strong. Inform your clients of all the positives and negatives of the current scenario in the project. Also, do not get over-informal. Be professional.

The above are some minor tips that you can follow to easily win over your clients and motivate them to give those positive glitches as well as retain them effectively. Follow them and share your experience with us on or visit us at for more information.

10 Tips to Increase Sales on Amazon & Other Marketplace

In the age where marketing plays a major role in increasing sales strategies have to be developed accordingly to cater to the needs of your customers. For this, it is very essential to know your market and your customers. Do a thorough research on their needs, understand what they want and supply them accordingly. Whether you are doing on ground marketing or digital marketing, make sure it meets the needs of your customer which will be a driving factor for them to return back to your products.

Conversion of your sales begins when your product is listed in the right category and providing offers to your customers which they just can’t refuse. Here are some focus points you can keep in mind while pitching to your customers:

Tips to Increase Sales

Tips to Increase Sales

  • Images speak louder than words: Selecting and showcasing the right set of images on the e-commerce platform can make a considerable impact on your sales. Images with high-quality resolution can display the details you want to show and can stimulate the imagination of the buyer and inspire them to purchase the product. Also, keep in mind to post images with different angles so that it allows the customers to view the product from different angles and make a sound decision.

  • Details and Descriptions: Make sure to include bullet points in your product description section making it easier for customers to read and comprehend. A proper description of the product helps consumers imagine how can they handle the product. The most important thing is to provide authenticate description and not just mere words luring the consumers to purchase. Make sure to deliver what you promise your customers.

  • Placement is the key: There are two sets of buyers online. One who knows what exactly they want and have thorough knowledge about the product they want to purchase. The other kind constitutes the major population of the online buyers. These are the kind that will browse by category. For this, as a seller, you need to be well aware that in which category and sub categories your products fall in. This makes browsing easier for customers of the second category and it will be helpful for them to locate your product.

  • Pricing and Shipping: This is one of the major points to keep in mind while selling your product online. It is essential to provide competitive prices and the prices which justifies the product you are offering. Do a proper research on the competition and develop a compelling price point. The other major factor is the shipping which plays a key role in the decisions of the customer whether or not to buy the product. Include more shipping incentives like provide free shipping or shipping discounts for your regular customers.

  • Customer Service: This is one point where most of the sellers fail. They feel that after their product has safely reached the product to their customers in good condition, their job is done. In fact, this is the starting point to build good relations with your customers. It is very important to get the customers feedback which provides you key areas to make your product better. If the product is damaged or not meeting according to the customer’s desire, make sure you replace it. Only this way will you able to gain their trust and make them come back to you for more.

  • Competitive offers: Know the details of the products that your competitor is selling which are quantity, quality, product size, pricing, shipping etc. After this, improve your products in a way that it offers something more than what your competitors are offering.

  • Promotions: Promotional offers can serve as a one big driving factor for any customers. Offers like free shipping, off-season discounts etc. Amazon had come up with a promotional strategy which increased their sales manifold which is free shipping on orders with eligible items with a total price of 35$ or more. It received so much attention that Amazon made it a regular feature on their website.

  • Fulfillment: If you really want to learn unique marketing strategies you should research about Amazon Marketing Services. They come up with such fresh and new concepts that you can’t help but marvel. One such concept is Fulfillment by Amazon (FBA) where you can leverage Amazon’s fulfillment networks to make your orders eligible for prime delivery. You can send your orders to Amazon fulfillment centers where they pack and ship the products and provide customer services accordingly.

  • International Listing: Making your product open across the globe by listing it internationally will increase your customer base potentially giving you an instance access to millions of buyers worldwide. Using Amazon Global Services can help you expand your business not only in India but even in abroad in countries like United states, Canada, Mexico, UK, France, Germany and much more.

  • Exporting Inventory: By availing the option of FBA Export which is a service extended by FBA to aid the sellers and bridge the gap between the sellers and their potential buyers. When buyers abroad place an order for your product, Amazon picks, packs and ships your products to the concerned buyer. This help in reducing the traditional barriers that a seller can place while exporting their products.

  • A Targeted approach to advertising: Amazon provides special importance to sponsored products which help you promote your listed product. You can choose your product you want to promote, add keywords to narrow down the search for the customer and enter a cost-per-click bid. When a buyer searches using the keyword, Amazon displays the product and takes the buyer to your landing page. What’s more is you will only have to pay their fees if a buyer clicks your ads.

Using such tips will help you to set your business online not just in your home country but even internationally. If you really want to know more about online marketing services, it is advisable to read the content that Amazon provides for unique ideas to do targeted marketing.


What is Amazon Enhanced Brand Content

Amazon lunched Enhanced brand content self-service to all 3rd party private sellers to boost the conversation rate by adding rich content, including images and formatted text, to product descriptions.  Enhance brand content (A+) catalogue will help seller’s customers and address their most common questions in order to drive more rapid and informed purchase decisions.

Who will be eligible for Enhanced brand content?

Amazon Enhanced Brand Content is available for any third-party seller ( 3P) sellers with their own branded products  registered in Amazon’s Brand Registry. If you are not yet registered for Amazon’s Brand registry, it’s time to register here follow the link:

Enhanced Brand Content is free for now, but Amazon may charge for the feature later.


Enhanced Brand Content(A+) Benefits :

High conversation rate:  Sellers using A+ catalogue have seen 5-10% increase in conversation rate.


While Search Optimization is likely the last thing on Amazon’s mind, it is something that you can get out of Enhanced Brand Content. EBC allows you to create modules with pictures and value points, which you can use to include your keywords, which will then come up in search.

Brand Story:

You are proving your brand’s unique story can help build your brand’s visibility and customer trust. Most seller using this opportunity to add to your brand’s unique value proposition and drive repeat purchases.

Stand different from your competitors:

Adding extra content/design and images definitely stand your brand  uniquely and better than your competitors.

How to use Enhanced brand content

These best practices will help you optimize for success.

  • Highlight your product unique value points. Online sellers purchased based on emotion rather than practical concerns, so it’s better to highlighting the benefits versus the features.


  • Read and analyses the competitors reviews and find out what your prospect buyers cares about and then highlight those points through Enhanced brand content. You can also check customer returns to find similar data as well..


  • Use text on image media to highlight product features and benefits to improve conversion


  • Most users prefer short content, so aim for a small amount of high quality content that allows users to quickly learn everything they need to know.


  • Optimize for mobile. receives over 8 million mobile visitors every day.
    Try you’re A+ catalogue for your best selling or highest ranking products first. If your product is more likely to make a return, it’s a better investment.



What to Avoid while creating Amazon Enhanced Content

Amazon offers an in-depth list of what to avoid under the Enhanced Brand Content Help section and you should reference that before submitting your EBC page to avoid rejection.


  • Referencing your company as a seller or distributor or provide company contact information
  • Using opinions or claims (I.E. Cheapest, Best, etc.)
  • Including copyrights, trademarks, or registered symbols including logos, branded content, etc.
  • Using third party quotes including references, reviews, and quotes
    Mentioning shipping information
  • Including low quality images or images that don’t reflect the product (Brand Story images are not required to include the product)
  • Adding duplicate images
  • Website links
  • Excessive use of bolding or capitalization

You must also hold to the category requirements for your product, maintain a high-quality standard of spelling and grammar, and treat your Enhanced Brand Content Detail Page with the same care you would any other product page.

If you have a private label product, then you should be taking advantage of it. With benefits including branding, enhanced content for better engagement, and photos in the product description, it’s well worth the time to integrate into your products.


Example EBC


Agency Support to create Enhanced brand content:



Sales Just Dropped, Before You Panic, Check These Sales Parameters (Amazon)

When sales drop on Amazon it hurts and that’s why it’s so important to make sure you’re capitalizing on all of the sales that you are getting right now by converting those customers into reviews.


Now if you’re just starting to sell on Amazon, it may be difficult to answer this question. However, many products have a cyclical sales slump each year specific to its category. Keeping track of your monthly sales is a great way to see your yearly sales trends and to prepare for future changes in the market. For now, you might reach out to a friend or Facebook group and ask others in your niche if this is a common time for slower sales.
For example, some sellers may experience a sales dip in February for various reasons. The first time this happens, they may be tempted to blame their own efforts or their product. But the next time February arrives, they can either adjust their expectations or adjust their marketing to try to overcome the slump.
Though statistics are difficult to solidify, many online sellers will tell you that September and October are often slower online sales months. This is often due to the fact that school has recently started and holiday shopping is far from beginning. Sales will often begin to increase as you get closer to Black Friday. If you notice your sales are dropping from your summer highs, don’t freak out just yet. You may just be experiencing a normal sales slump.


You’ll want to check to see if someone else has acquired the buy box on your listing. The “buy box” is the box on the right side of your listing where customers choose to “Add to Cart”.


Notice that below the Add to Cart box that there are other sellers on Amazon selling this exact same item. It is possible for one of those sellers to “win” the buy box from this seller and gain sales from their listings.

How do you keep your “buy box”? Amazon determines ownership of the buy box based upon (1) Price, (2) Availability, (3) Shipping options, and (4) Customer Service. In other words, the healthier yor seller account and the more competitive your pricing, the more likely you’ll win the buy box.

How do you know if you have the buy box? There are two ways.

First, you can simply go to your listing and see if anyone else is trying to fulfill your product. If you notice another seller listed below the Add to Cart box, you may have competition that can steal the buy box from you.

Secondly, you can see if you’ve retained the buy box in previous days by accessing your account on Seller Central. Simply log into your account, scroll down to the Sales Summary on the right side of your page, then click on “View more of your sales statistics” below your summary.


On the next page, scroll down to the “By date” section on the left side of your Business Reports menu. Click on the “Detail Page Sales and Traffic” link.


Now your page will load a report showing your sales stats by each day of the month. The seventh column over will be the percentage of time you owned the buy box. If you notice that your percentage has dropped in the last day or two, you’ll want to see who else is selling your product online.

If you’re the only seller listing your product on Amazon, you have nothing to fear. However, on a personal note, I was surprised to find that another seller had purchased several units of my product (apparently during a promotion) and then listed them for resale on Amazon at a lower cost than me. Suddenly, we were losing the buy box from someone hoping to make a quick buck. Lowering our price was the key to winning it back.


Imagine that a customer has come to your listing to check out your product, and they want to make sure it’s legitimate. So even though you have close to a 5 star review average, they scroll down to see what people are saying about their purchase. And there, sitting at the top of the review section is your latest customer review – a one star review stating that this product just wasn’t what they were expecting at all.
You can imagine, then, that customers can be scared away by the latest review being a poor one. So it’s a good idea to look at your listing during a sales slump to see if you’ve got a bad one waving to everyone at the top of your review section.



Many times, Amazon sellers are really bad about creating systems for their business. For that reason, deadlines and end dates fall through the cracks.
When you see yourself suddenly hitting a major sales slump, you may want to check to see if something connected to your listing has expired. For instance, were you running a Christmas sale price to the end of December which raised holiday sales? This could explain why your January 1 sales suddenly dropped. Or did you offer a coupon code through another site that ended recently? These can easily explain the dip in sales.
You also may have an advertisement running on Facebook, Pinterest, or other social media platforms. Did that ad campaign recently expire causing your traffic to slow which in turn caused your sales to drop?
Think through as many of these sales related expiration dates as possible and investigate.



If you use Amazon’s PPC ads, you know that they’re a huge source of traffic and sales. If you’re not using Amazon PPC yet, you need to. To get started, check out our other article, “How to Set Up an Amazon PPC Campaign” where we give you step-by-step instructions to setting up your first campaign.

If you’re running Amazon PPC, this is a great place to look for the answer to your sales slump. Two common scenarios that have caused Amazon sellers great anxiety are:

1.  Amazon PPC payment was declined. If your bank account is running low, it could cause Amazon’s payment processing to be declined. If this occurs, you will not receive any notification from Amazon. Your ads will simply stop running.
2.  Amazon Sponsored Ads reached its end date. I always recommend setting an end date to your Amazon PPC ads when you’re first getting started, but when you do, you have to remember which end date you chose. If you’re experiencing a sudden decline in sales, check to be sure your campaign hasn’t ended.



Outside of Amazon Sponsored Ads, many sellers turn to Google AdWords to send traffic to their listing. And if you work hard at it, Google can be a tremendous source for traffic and sales for your product.
So you might want to just check to be sure that your Google AdWords account didn’t turn off for some reason. Your AdWords account can be suspended if you your product doesn’t comply with their criteria, your payment for your past AdWords was rejected, of your campaign reached the end date.



There are two sources of encouragement for Amazon sellers who experience a sudden sales plummet. First, it’s comforting to know that you’re not alone. Every seller has experienced the anxiety of watching sales slide off the cliff. Thousands have experienced it and lived to see the day. Heck, many of them grew stronger from it. You can, too.
Secondly, it’s comforting to know exactly where to start looking for answers. Hopefully, these six checklist questions will help you get started with the most common sources of sudden sales decreases. And the longer you stay at it, you’ll be able to add to this list.
If these questions helped you in a time of need, don’t forget to share this checklist with your fellow Amazon sellers.
Sometimes Amazon sales drops are temporary and so it’s important that you capitalize on each and every sale. It’s crucial to convert your everyday customers into reviewers of your products and the best way to do that is by simply asking your customers for a review after they buy your product.


If you have any query or question fill the form:

5 Simple & Less Expensive Ways to Get Sales in Festive Season

Increasing online sales is the primary goal of all businesses, large and small. Whether you run a retail shop or sell on an e-commerce giant like Amazon or Flipkart, increasing sales through online channels is a little more tricky than you actually think.

Fortunately, there are numbers of ways you can make more sales online, many of them can be implemented right away. Here are 5 actionable techniques you can use to increase online sales performance.

sales in festive season

Image SCR:yourstory

Increase sales using Facebook

The festive season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a strategy and attainable goals behind your campaigns – and at this time of the year, it should be less about awareness, and more about conversions.

  • Facebook Page – Be sure to include clear and visible calls to action and a button to get people to your site as easily as possible. Invest in graphics that are fun, unique, and seasonal.
  • Carousel ads – Carousel ads are a highly effective way to feature a variety of products, events, or services that can be linked directly back to your site with call to action buttons
  • Seasonal campaigns – A theme based campaign can be a great way to encourage your audience to share your festival discounts. For example, giveaways, coupons, flash sales are all great to engaging your audience and encouraging them to share your promotions with their friends.

Increase sale using Google

The number of searches in google increase in the festive time, why not make all those searches you prospect customers using Google Adwords.

What can Google do for you?

  • Measurable – With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI).
  • Cost Effective – You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend.
  • Maximum Relevance – When you run a Google Adwords campaign, the clicks you received will be mostly related to your keywords
  • Location Targeting- Google AdWords allows you to target specific geographic locations.
  • Language Targeting- AdWords has over 40 language options for campaign targeting.
  • Time Targeting- AdWords allows advertisers to select specific hours during the day for optimal targeting.

Email marketing

While it may sound like email is the last thing anyone will consider checking during the festive season, the fact is that email marketing is still one of top marketing tactics. Considering that 25% of all email sent during the year goes out during the festive season, it’s time to start planning your email marketing campaign.

  • Exclusive, Subscribers – Only Discounts- Why not reward your loyal Customer with an exclusive offer? Whether that means offering them a discount on online products, providing free shipping, or creating another lucrative promotion, your Customer will appreciate the kindness you’ve extended.
  • Festive wishes- Without your customers, your brand would not exist. This holiday season, show your appreciation with a “Happy Festive season!” email sent to clients, subscribers, and other connections. Going the extra mile proves that you care about your network and wish them the best during the holiday season.Add a layer of personalization further proves your commitment to the happiness of your customers and connections.
  • Shopping Reminders- Are you hosting a festive sale? Make sure you remind your customers and subscribers! Otherwise, how will they know to shop? Shopping reminder emails don’t need to be overwhelming or frequent. A simple reminder to take advantage of a great online or in-store shopping discount can go a long way!

Text Message Campaign

SMS marketing is one of the best for hosting festive sales . The possibility of your email going uncheck is high but with the good open rate of SMS, there are greater chances of increasing conversion. Some technique for text message.

  • Weekly text message – A simple weekly “text tip” keeps you in front of your prospects while providing value and paving the way for other types of text messaging.
  • Send out flash texts about Discounts – Flash sales announced only via text message are a great way to make your customers feel special and build excitement around your text message marketing.
  • Festive- Without your customers, your brand would not exist. This holiday season; show your appreciation with a “Happy Festive season!” SMS sent to clients, subscribers, and other connections. Going the extra mile proves that you care about your network and wish them the best during the holiday season. Add a layer of personalization further proves your commitment to the happiness of your customers and connections.

Selling on Amazon –

Try out the Amazon sponsored add services, Keyword Optimization, optimized bids, create targeted campaigns, boost sales to increase the visibility of your products and ultimately increase your sales.

  • Promotion – A promotion offers an incentive for a customer to make a buying decision sooner rather than later, or to choose one product or seller over another.

Types of promotion are – Money Off (Purchase Discount),Buy One Get One (Free Product),External Benefit. Customer reaches a minimum threshold, either by spending a dollar amount you’ve specified, or by buying a certain quantity of a product or products.

  • Sponsored ads – With more than 350 million products on Amazon. it becomes more and more difficult for sellers to get their products in front of the customer. Thus, Amazon’s “Sponsored Products” ads are becoming extremely popular among sellers as they offer minimum cost to advertised their product. BM Consulting helps Amazon sellers avoid some common mistakes and get the most out of Amazon Sponsored Products.
  • Amazon FBA – Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and Amazon pick, pack, ship, and provide customer service for these products. Best of all, FBA can help you scale your business and reach more customers.
  • Lighting deal – Lightning Deals can be found throughout, and are available on the Today’s Deals page or Prime Day page. Lightning Deals are available, one per customer, until either the promotion period for the deal expires or all the available inventory is claimed.Since Lightning Deals are time-sensitive, it’s important to complete your order as soon as possible. You can sign up to watch a Lightning Deal up to 24 hours before it begins.
  • A+ catalogue – A+ Content is a detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions.This premium content from manufacturers is meant to drive more conversions on a detail page. According to Amazon, A+ Content can increase sales on average 3 to 10% by educating the consumer about your product and brand.

Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

Why Should You Invest in Paid Google Campaigns?

Back to the fundamentals –  what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing:

Chattels in Paid Campaign:

  • Advertisement
  • List of Search Engines
  • Payment:
    • When ad is clicked(Pay-Per-Click PPC)
    • When ad is displayed (Cost-Per-Impression CPM)

   Paid Search Marketing Process


Keyword Research:

Consider a keyword list based on the Company’s product and services which is done by crawling the Company’s website and pick the keywords which have much relevance. After pulling possible keywords from the site, the next step is to cluster them into specific groups. This is where you put yourself in users mind.

Ad Copy Writing:

What matters with ads? Just annoying things for people. The answer is No. There is a fun exercise in creating a provoking ad.  The ad copy usually runs between the title and the display URL. It is just a crackerjack tool not only to describe the Ads destination but also serves as effective for the visitor who might be interested that has bought the ad up.

Landing Page:

The key point to be noted is that the Home Page has actual difference from the Landing Page. It is an independent web page offbeat from the main home page. The Landing Page shouldn’t swamp the visitor with several links. The speed of the landing page loading is a significant point. When a visitor clicks an ad,  he/she should be directed to a particular web page with a catchy overlook and not to be directed to Home Page again.

Campaign Setup:

The basic idea we get is from questioning our self as “what type of Campaign Do I need to create?” Once setup then there are series of questions to be raised in mind as

  • Who are the target audience?
  • Location and languages
  • Bids and Budget

Tracking and Testing:

The final step is to evaluate the Campaign performance. Focus on what to be achieved by this Campaign and search according to the result to be achieved. The landing page performance can be checked for entire account or even the specific ad group. The result is targeted based on the Campaign mission.

Let’s get to the crucial part of the talk

Does investing in Paid Campaign fetch you desired result?

To all appearances it is a big YES. But let me tell you how.

Paid search is like head-to-foot for Targeting. Company target based on the products and services to get the more revenue to business. Target a specific group based on age, interest, location and all available options present to hook the advertiser.

In this fast growing world, everybody wants on hand payoff.  Paid campaign gives an immediate result for the accomplishment of the process.

Wrangle more for the exposure. The Google search page contains enormous amount of data where all data competes for visitor’s scrutiny. With this incredible platform getting a position in first page is achievement and listed more number of times is a big deal coming to the door step.

So, with right intelligence and good patience paid search campaign tied up with organic search could get you more traffic and conversion rate which seems to be lost only with organic search.

If you are interested in taking up paid advertisements with Google, you may as well brush up your basic knowledge about Google AdWords. Or, make life easier! You may review our Paid campaign packages and contact us to help you out with it!