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This India based client is a well-known manufacturer and exporter of tech-related accessories such as USB adapters, data cables, mobile covers etc. This client is well appreciated for the quality of their products and they were cherished for making these quality products available across the country.
Before they partnered with us, this client had low brand recognition and product visibility. This was because their products weren’t targeted properly and this is why they were unable to perform. On top of that, their advertising efforts were also un-optimized. Because of low sales and high spend; their Advertising Cost of Sales was increasing. All these issues were making their presence on Amazon an unproductive affair. This is why they decided to get some professional intervention, in the form of a partnership with BM Consulting.
The best way to increase sales is to run product specific campaigns. We targeted specific high performing products which had the most chance of making sales. Since there were campaigns in place already by the client, we optimized them in every way, by improving bids, ad copies, targeting parameters etc.
Then we planned a daily budget limit to control the advertising budget. This way we could direct our efforts towards improving the sales within the budget instead of overspending. We also implemented the strategy of adding negative keywords, which prevents the ad budget being spent on irrelevant search queries. This further helped in targeting the right audience.
