Client Overview
Client was established in 1998. It is counted as one of the first institutions in Pune that provides SAP related Education and Consulting services. With other similar achievements during its tenure in the industry, they has established itself as a leading brand in India in IT & Business Education and Consulting.
Client’s challenge
Beside 17 Years of industry experience, client was facing a huge drop in admissions for the last 6 months. The challenge was low internet penetration.
Approach
Our team started working on root causes analysis which can be summarised as follows:
- SEO was not good and content was not up-to the mark.
- Client in-house team where not professional investing on Google Adwords & Facebook marketing.
Considering the above cases, BM consulting took appropriate stances to overcome the client challenge. We provided the client with a comprehensive service including ongoing search strategy and implementation, user experience testing, landing page design and the provision of an Google adwords display network and search network.
Results
- Monthly traffic grown from 1500 sessions to 7902 sessions.
- Conversion rate increased from 4.2% to 5.62%
- Bounce rate decreased from 65% to 53.70%
- Monthly Leads (Contact form) increased from 325 to 490
- 40% reduces in month Advertising budget
- 45% increase in leads compare to previous month
Traffic Sessions in last 6 months
Goal completion over 3-4 months
Client speak
We are very happy with the results we have got ever since we tied up with you for our website management and SEO. Your team has been very helpful and we would like to continue our association with BM Consulting. Wish you good luck and we hope for more of such good results which will benefit our business further. – Chaitrali , Marketing Head