We are searching for a skilled paid search specialist to transform our client paid search marketing campaigns. In this role, you will be required to set up and manage clients’ paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions.

To ensure success as a paid search specialist, you should be experienced in designing, buying, and managing paid search marketing campaigns for businesses. A top-notch paid search specialist will be able to identify key demographic and geographic features of target audiences.

Responsibilities:

• Client communication via calls, Emails, etc
• Account sales boost
• Innovation & research
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Be involved in keyword selection
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Find ways to reduce risk of click fraud
• Provides ideas for process improvements to enhance process efficiency, quality and customer experience

Requirements:

• Qualification – Graduation/ Post Graduation/ B. Tech
• Passionate about marketing and search marketing.
• Driven to achieve results and make an impact.
• Should have Good Communication Skills
• Certificate in Digital Marketing will be added advantage

Other Details:

• Experience: 0-3
• Salary: 20-30% on Current CTC