Search Engine Optimization is a very dynamic game. No fixed rules. No fixed strategy. Whatever you read last year may not help you today to get good rankings in SERPs. If you are a self learner,and are easily adaptable to the changes (Remember,Google makes frequent changes to their algorithms!),you are most welcome to this challenging world of SEO.
“Content is the King”. This is all what we learn in our first class of SEO. Being into Search Engine Optimization field for last few years,I understand the value of a well researched SEO content.But,over last few years,it is observed that SEO’s are playing aggressively with the content and landing up into penalties like Panda and Penguin(There is lot of stuff to talk about these!! 🙁 ).
How to Write Quality SEO Friendly Content for your Website
It is important you do a proper keyword research before you start writing.I recommend,it is better to classify your keywords into sets like:a)Primary b)Secondary. Primary keywords are those,which you want to focus on.These are the keywords you expect to rank for.Whereas,secondary keywords are the surrounding or supportive keywords to your primary keywords.I suggest using related searches in google as your secondary keywords.Remember not to overuse the primary keyword in article.I advise using primary keyword once in title,description,the first paragraph,the middle paragraph and the concluding one. Of course,this distribution again depends upon the length of an article.This distribution is best suited for 400 words length article.If you plan to use this strategy for a shorter article,remember your article does not look spammy.
Engagement is one of the ranking factors.Your article should serve the purpose of the reader.If your article is about “Home Loan Rates”,then,I as a reader would prefer having a EMI calculator that will help me in comparing different bank rates.More engaging your web page is,the less will be your bounce rate.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit.
Linking relevant pages or websites is a critical phase in article writing.It is important to brainstorm and then decide the relevant links in the article.Many SEO’s build links with improper anchor text,and hence face penalties.Link only when required,and link only to the relevant pages on website.If you are giving an external link,it is better to verify the website before you link.
If you are not an authority website,I recommend using citations at the end of the article.
It is always appealing when you use relevant images and not text. This makes your article more interesting and attractive.Make sure you put ALT tag to every image and properly optimize the size of an image to save the load time.Load time has direct impact on SEO.
URLs play an important role in search engine optimization.Remember to make use of “-” (hypen)in URL structure and not underscore.It is important that your content matches with URL.If your page talks about home loans,and you have/personal-loans as an URL,then you are misleading both search engines and users too.This will harm your ranking prospects too.
Once you are done with the article and after you proofread it . It is your duty to find out the ways to make it viral.Make sure you have all the social share buttons on your website. Shareable content too is a ranking signal for Google.
I hope,these tips to write SEO friendly content for your website will prove useful.There are lots of tricks for to improve your search engine rankings for the article.But the above mentioned tips is the basic foundation for content writing.