After you have completed the optimization of listings and the conversion, it is not important to increase the traffic of the products. This will give a boost to the products. You can increase this traffic through internal service provided by Amazon named as Amazon Marketing Services (AMS). Even though you have a best optimization product listing but that doesn’t guarantee your page to be the first page on the search bar. This can only be made possible if the keywords used are not vague with a high ranking. By optimizing the product you can come to know about the accurate and right keywords for the products. The product whose sales turnover is high will have a high ranking on Amazon in comparison to their competitors. Other relevant factors that affect the ranking are customer reviews, ratings, price ratio, conversion, delivery speed, time, etc.
- Amazon Marketing Services (AMS)
Slowly and gradually the ranking of the products can increase. It takes much time and challenge for a company to top the ranking list on Amazon. When the awareness of the product is very less amongst the customers you need to do some advertisement campaign ads for discovering the product to the customers and making it appear on the top search pages on Amazon. Amazon marketing services focus on cost per click advertisements which is in the form of sponsored product ads and headline search ads which is applicable to the clicks made the viewers on Amazon. These ads are called prime real estate and they get the priority in the customer search. Whenever a customer searches for any item on Amazon they will get to see these results and will get the maximum number of clicks.
- Creation of marketing budget for Amazon Marketing Services by the vendors
In today’s era, there is a lot of competition in the market. A vendor cannot rely upon the organic searches over Amazon. They need to invest in marketing activities to get ahead of their competitor as well as increase the traffic and sales of their products on Amazon. The competitors will bid on their brand’s keywords. Vendors need to create product display ads to drive the traffic from their competitor products to their products and the related products. Amazon marketing services require long-term attention and expertise for its proper use. It requires ongoing management as it cannot be stopped at any point in time. It needs expert monitoring and continuous optimization to ensure the best for the vendors. Vendors can do outsourcing through some consultant or learn how to manage these ads internally and recruit a specialty for it.
- Different tools for helping the vendors
There are a few tools that will help the vendors in increasing traffic and sales of their products on Amazon:
- Promotional activities
This is another way in which the vendors can drive the traffic and divert the customers to their product. This is a cross-site activity for listing on Amazon. Majority of the customers searches products in the search bar on Amazon but there are few customers who are attracted towards the new updates of Amazon. These are the regular site visitors on Amazon. They are attracted towards various coupons, daily deals, hourly discounts, etc. vendors can create attractive deals and coupons for the customers. These ads are not only available on the pages but also in the listings in the search results on the product page. This promotional activity will help the customers in getting the best deals. Vendors are helped in increasing their product traffic and ultimately the sales of the product will increase.
- Increasing the external traffic
Vendors do have customers outside Amazon on social media, etc. the vendors can increase the traffic by proving various promo codes, discount schemes for them. They can target their influencers in the industry through these schemes. Promo codes are a type of discount. These are the codes that the vendors create for the customers applicable to certain purchases that help the customers in saving some money or getting an additional service. A vendor needs to come up with a certain beneficial plan for the customers keeping in view their profits in this promotional activity.