Tag Archives: website optimization

Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.



  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

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How to Optimize Your Website Performance for Better ROI

Website optimization is the crucial phase of any website development.There are lot many things that need to be taken into consideration when improving a website performance.Many web designers who have been into the profession clearly ignore the importance of website optimization,and hence their website proves futile from conversion point of view.

website optimizationFollowing are the things that could affect your Website Performance

1)Internet: Although this looks quite basic,but yes,having a good internet connection does affect website performance.It is important to understand the number of hops it takes when routing a traffic to the visitor.You must know the bandwidth of each of the connections and take care if the parts of the internet goes down, or is the traffic being routed to other sources.

2)Server Speed :This is another crucial element for improving website performance.I recommend having a dedicated server instead of uploading a website on shared or virtual servers. On dedicated server,you are the only one using the server’s resources. On a virtual host ,you share the server with other websites too. IThis is bit inexpensive.On a fon a shared host you don’t enjoy too little web hosting benefits and share server with thousands of other web sites.

3)File Size Compression :File size compression technique is gaining popularity these days.It is essentially used to reduce website loading speed and to reduce file sizes.There are plenty of services that helps in file size compression.You can use some photo/image editing  softwares like GIMP or Adobe photoshop for image file compression.

4)Website Speed :Always separate your Javascript and CSS files.In order to get CSS properties parse when DOM is loading , it is necessary that CSS code stays at  the header of your document.As soon as  a web browser recognizes your CSS styles in the heading ,it will wait to fully display the web page until all styles have been loaded. Any images that are used for icons or background designs will take time to load and hence should be done first.On the contrary,JavaScript files located at your site footer may solve website hangup issues.Dynamic content is difficult to load till DOM gets completely loaded, it may sometime return errors. 

Google has developed a tool called Page Speed Insights to help developers optimize their websites and check for the best levels of performance.


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