Tag Archives: website design

Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

The most important parts of your landing page

The most important parts of your landing page

The landing page is one of the most important elements when it comes to lead generation. Many businesses tend to give importance to their website’s homepage instead of spending time and resources on the landing page. This leads to fewer conversions and affects overall sales as well. However, creating a competitive landing page which brings maximum conversions is no easy task.

Crafting an effective landing page involves more than designing something which looks very productive. There is no standard manual for how a landing page should be, still, there are a few key elements that have to be there in order to increase the interest of the visitor in your business.

Let’s discuss a few of these elements in detail:

1. A Creative Headline: The headline of your landing page is the first thing visitors read after they arrive on your page, so it is vital that you make that headline count. Your headline should be such that it grabs the visitor’s attention and informs the visitor what your product or service is all about.

Remember to keep your headlines as short as possible. An ideal headline should be between ten to twenty words. Make sure it explains what you have to offer and clearly communicates its value. Here’s an example of a great headline:

A creative headline

2. Your Unique Selling Proposition (USP): Your USP shows what sets you apart from the competition. You clearly need to define this point of differentiation on your landing page by breaking down your offering to its most basic level. You need to describe how your customers can benefit after choosing your product or service.

A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Remember, a good USP is the key to getting more people interested in your business or service.

3. Make Use of Pictures or Short Videos: You have very few seconds to steal the attention of your visitor and you need to make the most of this time. The visual representation of your offer helps visitors to better understand what your offer is or what it looks like.

You can achieve this with the help of photos or videos. Just make sure that the pictures you use are large, high-quality and relevant to your service or product. Videos are a great idea too, but only if they are succinct and easy to understand.

Make use of pictures or short videos

4. Social Proof: No matter how fancy or perfect your landing page is, there is nothing more persuasive than social proof. When you illustrate that other people have bought your offering, visitors are more likely to convert into customers. Social proof can include customer testimonials, a total count of your customers, awards from reputable organizations, customer reviews or trust seals.

Social proof

5. Call To Action (CTA): Your conversion goal describes what the purpose of the page is to you. Your CTA is critical to conversions as it is the target of your pages’ conversion goal and for this reason, it matters how you design it and where you place it. A CTA can either be a part of a lead generation form or a standalone button.

“Click Here” and ‘Submit” are the best examples of poorly-written CTA. A good example can be “Get your 20% discount now” which clearly shows what the visitor will get in exchange for a click.

The above-mentioned elements clearly define what needs to be done to ensure a productive landing page. Even if you follow these five elements, you can develop an effective landing page for your marketing campaign. However, do not stop testing and modifying your landing page in order to get the best results every time.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

TURN YOUR WEB TRAFFIC INTO CONVERSIONS

Your website might be getting a good number of traffic, but you might still not be growing in business conversions. The sole purpose of a website is not simply just to attract people to open it once, but to retain users until they search your site and land up with the solution to their issues. If your website is user-friendly, it increases the chances of all major pages/information being browsed. With this point, you are already educating your users at a much higher rate. When more web pages are browsed, the chance of a user converting increases rapidly. Some minor features which usually go overlooked might be just the once stopping your traffic from converting.

Web-traffic (1)

Use the following few points to retain your users on your website and make sure they actually convert into clients.

  1. The first rule – Keep it simple. Make sure that your website is laid out neatly and is not overwhelmed with too much information. A lot of text and graphics all around the screen immediately distracts users. Make the negotiation on your site easy such that the user may reach his requirement in a maximum of three clicks.
  2. Call to action – this is a very strong point for all websites, but use it wisely. Place it static at places with great content for users, so that is unavoidable. If you are using pop-ups, just ensure that it doesn’t cover the main section of the page or doesn’t appear and reappear again to interrupt the viewing of users. You may use more than one call to action
  3. Header lines – make your header lines clear and insert multimedia options next to them. This attracts users and summarises your services for the users. Use large fonts for headers so that no effort is required from the user to understand where he stands in your website.
  4. Contact forms – Contact forms are necessary to allow immediate interaction with genuine users who really need your services. Apart from the contact us page, you may include a pop up contact form on relevant pages.
  5. Free trials/packages – As long as a child doesn’t taste it, he doesn’t like it. The same rule applies for all users as well. Give them a free trial of your services so that they can recognise the benefits. This feature helps greatly in retaining users and eventually converts them.

The above mentioned simple points are valid enough to retain your web traffic and help in converting the genuine users. Use them to enhance your business through a better website for a better business future.

Please follow and like us:

Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

cheap_client

 

  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

Please follow and like us:

How to Optimize Your Website Performance for Better ROI

Website optimization is the crucial phase of any website development.There are lot many things that need to be taken into consideration when improving a website performance.Many web designers who have been into the profession clearly ignore the importance of website optimization,and hence their website proves futile from conversion point of view.

website optimizationFollowing are the things that could affect your Website Performance

1)Internet: Although this looks quite basic,but yes,having a good internet connection does affect website performance.It is important to understand the number of hops it takes when routing a traffic to the visitor.You must know the bandwidth of each of the connections and take care if the parts of the internet goes down, or is the traffic being routed to other sources.

2)Server Speed :This is another crucial element for improving website performance.I recommend having a dedicated server instead of uploading a website on shared or virtual servers. On dedicated server,you are the only one using the server’s resources. On a virtual host ,you share the server with other websites too. IThis is bit inexpensive.On a fon a shared host you don’t enjoy too little web hosting benefits and share server with thousands of other web sites.

3)File Size Compression :File size compression technique is gaining popularity these days.It is essentially used to reduce website loading speed and to reduce file sizes.There are plenty of services that helps in file size compression.You can use some photo/image editing  softwares like GIMP or Adobe photoshop for image file compression.

4)Website Speed :Always separate your Javascript and CSS files.In order to get CSS properties parse when DOM is loading , it is necessary that CSS code stays at  the header of your document.As soon as  a web browser recognizes your CSS styles in the heading ,it will wait to fully display the web page until all styles have been loaded. Any images that are used for icons or background designs will take time to load and hence should be done first.On the contrary,JavaScript files located at your site footer may solve website hangup issues.Dynamic content is difficult to load till DOM gets completely loaded, it may sometime return errors. 

Google has developed a tool called Page Speed Insights to help developers optimize their websites and check for the best levels of performance.

 

Please follow and like us:

Tips to Build a Successful Real Estate Website

The best thing about the real estate market is that it’s always on steroids. Real estate is like an immortal species of the market. As more and more brokers are embracing internet to Real Estate Websiteexpand their empire, many a times in this game of dart, they lose the main focus and often target everything other than the bull’s eye. Are you looking for ways how to generate more leads and more traffic on your website? Fret not. This user guide will help boost your website’s productivity and lead to more efficacious marketing. Follow these tips to build a successful real estate website.

  • Buy your own endemic Domain:It makes you look like a “big player” simultaneously lauding a professional touch to your brand. With a personalized domain enables you to maintain a permanent website address and e-mail address.
  • Extract Maximum Benefits out of your Internet Presence: Make your website informative and attractive to make sure people get an avant-garde experience while visiting your website. Let the people get the gist of your schemes and projects by posting videos as well as pictures of what you sell. When information is displayed in form of videos there are more chances that the viewer will take a tour rather than reading long articles posted.
  • Make an Interactive Website: Create an interaction section in your website, allowing the viewers and your customers to ask questions, thus ensuring that all their queries and doubts will be solved. This creates a “placebo” effect among the viewers, thereby visiting your website regularly and also apart from the times when they intend to buy a property.Let your website be an interactive platform between you and the viewers
  • Highlight your listing positions on your website: Make sure to enlighten the public about your presence on other most commonly viewed real estate websites. Create a power point presentation incorporating screen shots of your site statistics as well as listing details.
  •  Explore Online Advertising Options:Posting the link to your website on various other high traffic sites creates curiosity among the visitors and makes people click to your website, thus creating leads and awareness among the public about your brand.It is important you carry extensive marketing through advertisements.
  • Build a Quality landing page: Landing page is defined as the page that your leads would land up to when they click on your ads. The essence of this page is it must be enticing and offer the visitor the crux of your brand. Directly taking them to your website might repulse them, hence this page acts as a prep-tutorial.
  • Fusion of Correct Set of Keywords: Having a state-of-art website does not mean that your work ends, infusing the correct set of keywords to make your website gain a place in the first few pages of various search engines is also essential to direct more views. Special tools like Keyword Discovery will aid in identifying the right keywords for your niche.
  • Utilize the Social Media: The best mode to reach mass public is by social media. Cheaper than the generic traditional marketing and able to catch a larger audience, the popularity of social media for marketing of all genres of business has become as common as the extra amenities offered on a property.

We at BMConsulting, begin real estate website design work by requesting you to fill out a website design questionnaire. We begin our discussion with you to understand your requirements so that you reach to maximum prospective clients. We discuss the basics and the essentials including logos, colors, design preferences, offers, competitors, customer buying process, likes and dislikes, and other preferences that you would like to include on your  real estate website.You can have a look on how we implement digital marketing strategies for real estate clients.

Good luck! We hope that these tips will help you explore the unfathomable microcosm of internet and the boundless possibilities of this Pandora’s Box.

Please follow and like us: