Tag Archives: web design

How to Effectively Design a Shopify Store

Doing business in modern times is made ultra-convenient and easy for everyone with technological advancements. Everybody has access to the internet at all times on their smartphones, and E-commerce has become how the modern shopper primarily interacts with merchants across the globe.

If you are in the business of selling any goods, you must have given website development some thought. But do you know that Shopify is a platform that offers web design specialties for E-commerce?

A Shopify store is a great way to be an online business. You can market to more people and gather more customers across geographies when your business is online. Shopify is famous amongst people who are just starting to venture into the online marketplace, and the edge it has above its competitors is convenience.

Designing a Shopify store can be very easy for somebody with little to no website development experience. Shopify is a great platform for designing quick and easy sites. That’s not to say that these sites can’t be robust, but the designing process is very easy.

1. Choose the Most Appropriate Theme

The high level of convenience provided by Shopify starts at the very first level. You can pick and choose from dozens of themes with multiple variations and layouts. Pick the best one for your specific needs, niche, and style. There are a lot of themes that are free to use, and a lot many premium themes which cost anywhere between $140 and $180.

This first step itself can be very overwhelming, especially if it is your first time creating a website, and that too for yourself. Questions like, “what kind of experience and feel do I want to provide for my customers?” can make you take a lot of time on this initial level and its for the best since it determines the core structure of your website. Of course, there are plenty of customizations available to apply later on, but choosing the right theme is a good place to start.

2. Avoid Overloading Information

It is very common to want to show off all the information you have on the very first page a visitor would go to. But think about this from a customer’s perspective. Would you be able to absorb so much information in one page? Most importantly, would you want to? This phenomenon is called cognitive overload, where there can be too much information for even the most important bits to get through to your potential customer.

Instead of trying to sell the customer on the very first page out of the fear of them bouncing off, try making an interesting enough first page that is structured properly, with nice information architecture, and plenty of links and opportunities to go to other similarly-formatted information pages. This especially includes product pages and categories.

3. Work with the Right Designer Service

Regardless of all this ease of designing the store, you still have a lot of competition. To make the best of these facilities made available by Shopify, you can always rely on a professional service such as BM Consulting, which has a team of industry experts to help you with services for the designing and beyond just that.

It is okay to feel jittery about trying to design your own website, which is why there are plenty of professional services out there. These services include store redesign, store optimization, store maintenance, and much more! However, making an initial design by yourself is as good as it gets since you get to have hands-on control over every aspect.

4. Find Ways to Reflect Individuality

The reason that your website will eventually do well is because of aspects like customer experience, brand recall, and overall quality of your website. These things all come under the design process. One way to ensure that your brand is attached to your customer’s mind every time they think of products in your niche, is to carve a unique image for yourself. Customizing your website for some individual aesthetics and style is one way of doing so. Some basic aspects of this factor are colour schemes, logo design, fonts etc.

5. Make the Best of Integrations

Shopify offers a complete solution for businesses that are looking to switch to online markets. For this, you also need things like payment and shipping options for the customers. Fortunately, it is very easy to set up your own payment options and shipping integration offered by Shopify! It can be done by anybody and is not as complicated as it might seem.

To make the best of all the facilities of the modern generation, Shopify is an excellent option for retailers, start-ups, and merchants with pre-existing physical stores. Hopefully, this article has been of some help to get started on your E-commerce journey!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

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Basics of Shopify and Its advantages

Basic of shopify

Shopify is one of the best online store builders. This platform is designed for businesses of all sizes. Now the situation is changing due to pandemic and market demand. Most of the people are interested to buy products online. Therefore it is the right time to expand your business with an online store. If you are thinking to sell your products online then it is the easiest and relevant for you. Shopify has many advantages. These are as follow :

Highly Flexible Platform

When you create your own online store. At the back end of your website, Shopify offers a verity of tools for customer service, inventory management, marketing, reporting, shipping, social media, and much more. Due to the highly flexible platform, Shopify enables you to choose many tools as per your requirement. These tools automate your e-commerce business and make online store user friendly.

Tremendous Speed and Security

A good for any online store is important to engage the customers. Shopify offers high page loading speed. You can quickly change or edit your products. Shopify provides the best security at its back end and payment process. Customers return back if they will face trouble while payment, therefore a safe payment is necessary to convert your store visitor to a buyer.

Suitable For All Types of Businesses

It allows almost all products to show on your online store. If you are already selling products from your physical store, you can select that product also to sell from an online store. Sometimes your selected product not in demand, in that case, you can easily change your category and upload products accordingly.

Beautiful Themes

To enhance your website design and structure a relevant theme needed. Themes are available to optimize your website across various industries including clothing, Home & Kitchen, Electronics, jewelry, etc. Both free and paid themes you can get from a large collection. Initially, you can start with free themes.

24X7 Customer Support

Shopify offers wide customer support features via email, phone and live chat. The automation tool allows users to know things with a quick response. Shopify is a team of knowledgeable person that provides fast and helpful support any time.

Shopify products

Shopify offers multiple features a single platform. These features make it easy to manage your online business. Different types of online store data you can see easily. It also helps to compare the data and decide future planning accordingly. Some important features are :

Manage Buyer Order

Orders option available at the back end of the Shopify store. Here you can see order ID, order date, fulfillment status, order amount, payment status and delivery method. You can easily fulfill and change your order status.

Organize Your Products

Shopify allows you to change product title, description, image etc. One product has many variations, therefore you need to group these products. You can use multiple variations with different prices. Here each variation has different SKU but the same title and description. Grouping of variants enhances the user experience.

Set Up Shipping Rates

The shipping rate depends on product size and delivery location. If you are selling in the same region then your delivery processing charge will be minimum. In this case, your shipping charge will be minimum. Most of the customers like free shipping. You can add shipping charges with product prices to increase visitor interest.

Store Analytics

It shows your online store data.  Here you can see total sales, total orders, returning customer rate and many more. Shopify shows data with graphs so that you can easily compare the previous data. Report section also available to download the performance report. These reports help you to understand the plan for the future.

Campaign Creation

This feature allows you to create ads for your product. If your product reach is small then ads will help you to show your products to more audiences. The campaign shows your ads to the relevant audience. For a new online store, this is the best option to generate sales. Ads CPC(Cost Per  Click) depends on your bid and ad quality. Ad quality can be improved by improving product information.

Track Your Stock

Shopify tracks the live activity of your online store. Any time you can check your current stock. It informs sellers to increase the stock of particular products. You can also find which product is generating a good sale. If you don’t update stock, you may lose your sale.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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The most important parts of your landing page

The most important parts of your landing page

The landing page is one of the most important elements when it comes to lead generation. Many businesses tend to give importance to their website’s homepage instead of spending time and resources on the landing page. This leads to fewer conversions and affects overall sales as well. However, creating a competitive landing page which brings maximum conversions is no easy task.

Crafting an effective landing page involves more than designing something which looks very productive. There is no standard manual for how a landing page should be, still, there are a few key elements that have to be there in order to increase the interest of the visitor in your business.

Let’s discuss a few of these elements in detail:

1. A Creative Headline: The headline of your landing page is the first thing visitors read after they arrive on your page, so it is vital that you make that headline count. Your headline should be such that it grabs the visitor’s attention and informs the visitor what your product or service is all about.

Remember to keep your headlines as short as possible. An ideal headline should be between ten to twenty words. Make sure it explains what you have to offer and clearly communicates its value. Here’s an example of a great headline:

A creative headline

2. Your Unique Selling Proposition (USP): Your USP shows what sets you apart from the competition. You clearly need to define this point of differentiation on your landing page by breaking down your offering to its most basic level. You need to describe how your customers can benefit after choosing your product or service.

A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Remember, a good USP is the key to getting more people interested in your business or service.

3. Make Use of Pictures or Short Videos: You have very few seconds to steal the attention of your visitor and you need to make the most of this time. The visual representation of your offer helps visitors to better understand what your offer is or what it looks like.

You can achieve this with the help of photos or videos. Just make sure that the pictures you use are large, high-quality and relevant to your service or product. Videos are a great idea too, but only if they are succinct and easy to understand.

Make use of pictures or short videos

4. Social Proof: No matter how fancy or perfect your landing page is, there is nothing more persuasive than social proof. When you illustrate that other people have bought your offering, visitors are more likely to convert into customers. Social proof can include customer testimonials, a total count of your customers, awards from reputable organizations, customer reviews or trust seals.

Social proof

5. Call To Action (CTA): Your conversion goal describes what the purpose of the page is to you. Your CTA is critical to conversions as it is the target of your pages’ conversion goal and for this reason, it matters how you design it and where you place it. A CTA can either be a part of a lead generation form or a standalone button.

“Click Here” and ‘Submit” are the best examples of poorly-written CTA. A good example can be “Get your 20% discount now” which clearly shows what the visitor will get in exchange for a click.

The above-mentioned elements clearly define what needs to be done to ensure a productive landing page. Even if you follow these five elements, you can develop an effective landing page for your marketing campaign. However, do not stop testing and modifying your landing page in order to get the best results every time.

For further information, you may contact us or visit our website www.bmconsulting.in

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Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.



  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

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How to Price Your Web Designing Services

Dilemma faced by designers on pricing their services

A dilemma on pricing your services is faced by all web designers as it is very difficult to set a specific monetary value on your time and experience. A lot of factors need to be considered in order to price a project correctly. And all the projects cannot be priced at unanimously one figure as different projects need different services. This section of the article discusses varied factors that need to be considered when pricing your web design services.

web designServices -Hourly or Fixed?

 Web designers normally charge a fixed price or on an hourly basis for every particular project. Clients in general prefer when they have to pay a fixed price for design work as fixed price allows them to estimate in advance the full cost of a project. It is almost preferred by all designers as well as the client to know up front what the cost will be. It is best to analytically evaluate each project and know the pros and cons of each charging option before you agree terms with the client.

Find out the Market Rate

Study the market well, knowing what your competitors price for a particular design work and services will help you price your own services effectively. It is crucial for you understand the market you will be targeting: small businesses or large companies? Smaller jobs (e.g. logos, banners) or bigger projects (e.g. complete websites)? Conduct a comparative analysis to ensure that you have a realistic estimate of the market rate of your services.

Evaluate Your Own Skill Level

Self -evaluate the quality of your services against competitors. This will help you determine whether you can charge more than the market rate. Take in to consideration factors such as years of experience, your expertise etc. Being aware of your own skill level will allow you to price your rates accordingly and justify these rates to clients.

Build a portfolio

In the initial phase of your career when you are just starting out, it is better to drop your rates initially in order to build up a portfolio. This will help you secure projects and gain momentum in the market as a recent entrant into the market. When there is more demand you can tactfully price your services high and increase your rates. You can then increase your rates if you have a lot of enquiries about work.

Identify Your Own Costs

Be aware of your business costs when you are pricing your services. You should incorporate the cost of any stock images or templates you need to purchase for the project. You should include outsourcing designer or developer charges, if any. Additional costs incurred on telephone calls, insurance, travelling expenses too have to be wisely calculated to establish the costs that have been incurred by you. Smart pricing will ensure that any expenses you incur will eat into your profits. Therefore, they should be incorporated into your pricing structure from the start.

Sign a Contract

Before you set to start up the project it is most advisable to sign a detailed contract before you work together. The contract has to be made elaborately on paper to avoid any moments of business displeasure or negative outbreaks with the client .Key factors that have to be included in the contract are:

  • Estimated time to complete the project
  • After sales service terms and conditions.
  • No of  revisions included other than the initial draft
  • Mode of payment
  • Conditions to be met to cancel the project early
  • Additional fee charges, if any

Get set to some serious business, having understood the tricky business of price quote.

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How to Design a Perfect Conversion-Driven Landing Page

Landing Page – This is that million dollar page that caters your potential customers  and earn you bread and butter. But,unfortunately, I have observed,this is either the most neglected page or lacks that X-effect that will help you drive a conversion. There is no particular rule of thumb that could be a deciding factor when you design a landing page. It is all about a niche,your customer behavior and the ideas you brainstorm with your graphics team to make the best possible landing page.

landing pageLanding Page Design Tips to Generate Conversions

Call-to-Action Yes,this is what we all hear when we start learning about Inbound marketing /Search marketing or Conversion optimization. Call-to-Action has to be the core element of any landing page. Think how customer will behave on your page. Your audience will appreciate you more if they find things easy and simple to grasp. If your business is into lead generation, make sure you place your form at a prominent place,and is catchy enough to attract your audience. It is always better you keep it above the fold. Get used to Call-to-Action keywords like Buy Now, Download now, Register now, Enquire Now, See How we Work, Let us solve your query, Find better Solution and more

Landing Page and Ad Copy Relevancy  It is important that your landing page serves your ad copy better. In order to achieve a good quality score on Adwords, it is important to keep landing page content relevant to the Ad copy you serve. It is very disgusting to see an Ad copy that talks about “excellent plumbing service. Enquire Now!”, leading to a home page of that Plumber’s website,where neither a Contact Us form is available nor a Phone no. is available.

Minimum Navigation Possible All right, so you got your audience on the landing page. Its your job to make them stay, till they are converted. Keep no loose pockets. We at BMConsulting, advise our clients to keep minimum navigational links,and instead engage audience with value-added services you serve.

Trust Factor Treat your landing page something like “marriage material”. I know, I am going a bit off the track.But,yes seriously. A “marriage material” guy keeps all his things tidy to create an impression. No sooner he meets his “would-be-better-half”,than he tries to generate a “trust-factor” in her.Similar is the case with landing page.You get a visitor through some referral source.When he lands,your landing page not only should attract him,but also generate some kind of trust-factor in him.

You can mention in your private policy that you won’t misuse the data you collected from customers.This will build a trust in your customers.If you expect some transaction to happen on landing page,make sure you put “certified by VeriSign” or some other organization’s logo on the page.This will mark you as an authoritative website,and people will not fear to do any business with you.

Testing You must run A/B test,before you zero down upon landing page.Cjange the content,keywords,images and Call to Action,to check how these changes reflects on user’s behavior.

I remember,long time back BMConsulting  designed a landing page for a company looking for ethical hackers.We had a long brainstorming session with graphics team,and suddenly and idea popped up.We had a good optimized landing page with keywords and services,but we encrypted the “contact-us form”.And ,instead,we wrote there “Prove us,You are a Hacker”.

And yes,the idea worked and was a super hit enough to get us our checks in advance. We will be sharing good examples of Landing pages in upcoming blog post. Stay tune 🙂

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