Tag Archives: web design

The most important parts of your landing page

The most important parts of your landing page

The landing page is one of the most important elements when it comes to lead generation. Many businesses tend to give importance to their website’s homepage instead of spending time and resources on the landing page. This leads to fewer conversions and affects overall sales as well. However, creating a competitive landing page which brings maximum conversions is no easy task.

Crafting an effective landing page involves more than designing something which looks very productive. There is no standard manual for how a landing page should be, still, there are a few key elements that have to be there in order to increase the interest of the visitor in your business.

Let’s discuss a few of these elements in detail:

1. A Creative Headline: The headline of your landing page is the first thing visitors read after they arrive on your page, so it is vital that you make that headline count. Your headline should be such that it grabs the visitor’s attention and informs the visitor what your product or service is all about.

Remember to keep your headlines as short as possible. An ideal headline should be between ten to twenty words. Make sure it explains what you have to offer and clearly communicates its value. Here’s an example of a great headline:

A creative headline

2. Your Unique Selling Proposition (USP): Your USP shows what sets you apart from the competition. You clearly need to define this point of differentiation on your landing page by breaking down your offering to its most basic level. You need to describe how your customers can benefit after choosing your product or service.

A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Remember, a good USP is the key to getting more people interested in your business or service.

3. Make Use of Pictures or Short Videos: You have very few seconds to steal the attention of your visitor and you need to make the most of this time. The visual representation of your offer helps visitors to better understand what your offer is or what it looks like.

You can achieve this with the help of photos or videos. Just make sure that the pictures you use are large, high-quality and relevant to your service or product. Videos are a great idea too, but only if they are succinct and easy to understand.

Make use of pictures or short videos

4. Social Proof: No matter how fancy or perfect your landing page is, there is nothing more persuasive than social proof. When you illustrate that other people have bought your offering, visitors are more likely to convert into customers. Social proof can include customer testimonials, a total count of your customers, awards from reputable organizations, customer reviews or trust seals.

Social proof

5. Call To Action (CTA): Your conversion goal describes what the purpose of the page is to you. Your CTA is critical to conversions as it is the target of your pages’ conversion goal and for this reason, it matters how you design it and where you place it. A CTA can either be a part of a lead generation form or a standalone button.

“Click Here” and ‘Submit” are the best examples of poorly-written CTA. A good example can be “Get your 20% discount now” which clearly shows what the visitor will get in exchange for a click.

The above-mentioned elements clearly define what needs to be done to ensure a productive landing page. Even if you follow these five elements, you can develop an effective landing page for your marketing campaign. However, do not stop testing and modifying your landing page in order to get the best results every time.

For further information, you may contact us or visit our website www.bmconsulting.in

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Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

cheap_client

 

  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

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How to Price Your Web Designing Services

Dilemma faced by designers on pricing their services

A dilemma on pricing your services is faced by all web designers as it is very difficult to set a specific monetary value on your time and experience. A lot of factors need to be considered in order to price a project correctly. And all the projects cannot be priced at unanimously one figure as different projects need different services. This section of the article discusses varied factors that need to be considered when pricing your web design services.

web designServices -Hourly or Fixed?

 Web designers normally charge a fixed price or on an hourly basis for every particular project. Clients in general prefer when they have to pay a fixed price for design work as fixed price allows them to estimate in advance the full cost of a project. It is almost preferred by all designers as well as the client to know up front what the cost will be. It is best to analytically evaluate each project and know the pros and cons of each charging option before you agree terms with the client.

Find out the Market Rate

Study the market well, knowing what your competitors price for a particular design work and services will help you price your own services effectively. It is crucial for you understand the market you will be targeting: small businesses or large companies? Smaller jobs (e.g. logos, banners) or bigger projects (e.g. complete websites)? Conduct a comparative analysis to ensure that you have a realistic estimate of the market rate of your services.

Evaluate Your Own Skill Level

Self -evaluate the quality of your services against competitors. This will help you determine whether you can charge more than the market rate. Take in to consideration factors such as years of experience, your expertise etc. Being aware of your own skill level will allow you to price your rates accordingly and justify these rates to clients.

Build a portfolio

In the initial phase of your career when you are just starting out, it is better to drop your rates initially in order to build up a portfolio. This will help you secure projects and gain momentum in the market as a recent entrant into the market. When there is more demand you can tactfully price your services high and increase your rates. You can then increase your rates if you have a lot of enquiries about work.

Identify Your Own Costs

Be aware of your business costs when you are pricing your services. You should incorporate the cost of any stock images or templates you need to purchase for the project. You should include outsourcing designer or developer charges, if any. Additional costs incurred on telephone calls, insurance, travelling expenses too have to be wisely calculated to establish the costs that have been incurred by you. Smart pricing will ensure that any expenses you incur will eat into your profits. Therefore, they should be incorporated into your pricing structure from the start.

Sign a Contract

Before you set to start up the project it is most advisable to sign a detailed contract before you work together. The contract has to be made elaborately on paper to avoid any moments of business displeasure or negative outbreaks with the client .Key factors that have to be included in the contract are:

  • Estimated time to complete the project
  • After sales service terms and conditions.
  • No of  revisions included other than the initial draft
  • Mode of payment
  • Conditions to be met to cancel the project early
  • Additional fee charges, if any

Get set to some serious business, having understood the tricky business of price quote.

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How to Design a Perfect Conversion-Driven Landing Page

Landing Page – This is that million dollar page that caters your potential customers  and earn you bread and butter. But,unfortunately, I have observed,this is either the most neglected page or lacks that X-effect that will help you drive a conversion. There is no particular rule of thumb that could be a deciding factor when you design a landing page. It is all about a niche,your customer behavior and the ideas you brainstorm with your graphics team to make the best possible landing page.

landing pageLanding Page Design Tips to Generate Conversions

Call-to-Action Yes,this is what we all hear when we start learning about Inbound marketing /Search marketing or Conversion optimization. Call-to-Action has to be the core element of any landing page. Think how customer will behave on your page. Your audience will appreciate you more if they find things easy and simple to grasp. If your business is into lead generation, make sure you place your form at a prominent place,and is catchy enough to attract your audience. It is always better you keep it above the fold. Get used to Call-to-Action keywords like Buy Now, Download now, Register now, Enquire Now, See How we Work, Let us solve your query, Find better Solution and more

Landing Page and Ad Copy Relevancy  It is important that your landing page serves your ad copy better. In order to achieve a good quality score on Adwords, it is important to keep landing page content relevant to the Ad copy you serve. It is very disgusting to see an Ad copy that talks about “excellent plumbing service. Enquire Now!”, leading to a home page of that Plumber’s website,where neither a Contact Us form is available nor a Phone no. is available.

Minimum Navigation Possible All right, so you got your audience on the landing page. Its your job to make them stay, till they are converted. Keep no loose pockets. We at BMConsulting, advise our clients to keep minimum navigational links,and instead engage audience with value-added services you serve.

Trust Factor Treat your landing page something like “marriage material”. I know, I am going a bit off the track.But,yes seriously. A “marriage material” guy keeps all his things tidy to create an impression. No sooner he meets his “would-be-better-half”,than he tries to generate a “trust-factor” in her.Similar is the case with landing page.You get a visitor through some referral source.When he lands,your landing page not only should attract him,but also generate some kind of trust-factor in him.

You can mention in your private policy that you won’t misuse the data you collected from customers.This will build a trust in your customers.If you expect some transaction to happen on landing page,make sure you put “certified by VeriSign” or some other organization’s logo on the page.This will mark you as an authoritative website,and people will not fear to do any business with you.

Testing You must run A/B test,before you zero down upon landing page.Cjange the content,keywords,images and Call to Action,to check how these changes reflects on user’s behavior.

I remember,long time back BMConsulting  designed a landing page for a company looking for ethical hackers.We had a long brainstorming session with graphics team,and suddenly and idea popped up.We had a good optimized landing page with keywords and services,but we encrypted the “contact-us form”.And ,instead,we wrote there “Prove us,You are a Hacker”.

And yes,the idea worked and was a super hit enough to get us our checks in advance. We will be sharing good examples of Landing pages in upcoming blog post. Stay tune 🙂

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