Tag Archives: twitter

How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

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Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

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Twitter addiction works wonders to build fan followers

To grow on twitter and to build a strong fan following you will have to work at building an initial following on Twitter. You will need to get addicted to your twitter account in the initial phase of building fan followers. Of course, a short term addiction for a month or two will be fruitful enough to double down your fan following, uploading and creating interesting tweets.

Twitter addiction works wonders to build fan followers

Studies in the past have indicated the more you tweet the more you build fan followers (1000 tweets = 100 followers where as 10,000 times usually have followings of between 1000-5000 people). So the secret is revealed to you. Get going, sharpen your editorial voice, get more comfortable with the medium (hashtags, @ replies, and more), and self explore and learn the types of content that can be used to appeal and engage your followers.

Indeed, if you’re a small business or brand, Twitter will actually help bring in new customers. To help grow your initial base of followers quickly and easily, here are some additional methods you can try.

Make the most of your past connections on LinkedIn  

 

Find your LinkedIn connections on Twitter and follow them. Since you’re more likely to be followed by someone you already have a relationship with. Go on the “settings” first of your LinkedIn Contacts page. You have the option to export your contacts into a CSV file. Import your email contacts, which will include your LinkedIn connections, choosing which of them you want to follow.

Schedule your tweets in advance

This practice will help you maintain a consistent flow of content, while saving time. Likewise, you will be more visible on a regular basis and tend to see more engagement and followers.

Chat while on Twitter

On Twitter engage with others every week. There are varied groups within various industries who get together on Twitter to talk about a topic. Joining these chats will allow you an opportunity to engage with others. You’ll get the opportunity to meet new people in your sector and learn valuable information.

Tweet from anywhere and everywhere

Tweet while commuting to and fro from work, Tweet during commercials of your favorite shows; tweet while in the waiting room for the dentist.

Respond to people who are interested in similar content. 

 

When you comment on, re-tweet, or favorite a Twitter post, consider following users who also engaged with the post. The users will notice that you share similar interests in content and therefore be more inclined to follow you.

Tweet content that is interesting and inspirational to the reader. 

 

Quotes tend to see higher engagement on Twitter because people enjoy reading them and sharing with others. This will help you to increase engagement and you can also keep a tab on the followers that re-tweet the quote, to understand what interests them. As they are likely to share similar interests, you may consider following them as well.

Try these steps with utmost zeal and enthusiasm. Rest will follow!! All the best guys!!

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Entrepreneurs, use Twitter to Promote Business

Entrepreneurs, use Twitter to promote business

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Source: shopify.com

Img Source: shopify.com

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

Please follow and like us:

Twitter Vs Pinterest : What Works Better for Your Business?

Social media is the most prized gift that last decade gave us. Initially used as a means to connect with people, this platform gradually gained its position as means to make business develop and go viral on the global belvedere. Previously the most commonly used question “Are you using social media to promote your business?” is replaced by “Which all social media websites are you using to promote your business?”

pinterestAs the older social media websites are becoming established players, newer entrants are gaining a strong foot hold in this arena where the hottest selling cake is public engrossment and engagement. Two social media which drive the largest amount of e-commerce traffic are Twitter and Pinterest. While Twitter has found its groove, Pinterest is climbing the totem pole steadily at impressive speed. There is a dilemma among many people as to which website to use for generating more public awareness for their brand. We pin down a few pros and cons of Twitter and Pinterest along with the uniqueness that each of these two offer.

Twitter – Internet’s God of speed

Twitter’s USP is speed and concise information. Twitter has mastered the art of attracting traffic.

Pros

Twitter is an egregious mine of information with 140 million registered users. Average number of tweets per day is 500 million and thereby the users can reach out to the mass public out there. Moreover, with the 140 character limit, there is a content constraint which attracts more viewers.

Cons

Think of some whacky tweet, spend hours on coming up with some great tweet and Bang On! Within seconds it gets buried. The short lifespan of each tweet is its greatest drawback.

Pinterest – Goddess of loveliness and lure

Pinterest’s USP’s – Visual bookmarking, Organizing and Sharing things that the user loves has made it an instant sensation among individuals and business.

Pros

Pinterest has 80% female followers from the 70 million users database. So if your business niche is food, fashion or home décor, it will be an instant hit among the viewers. For brands intending to target loyalty, it would be the best platform as trust leads to brand loyalty.

Cons

Being favored mostly by women, not all business niches would find a strong foothold on Pinterest. So taking example of NBA, it won’t be able to generate much interest or leads.

Having listed the advantages and disadvantages of both these social media platforms, it depends on the user how to strategically use both of them to get the greatest possible leads and traffic. For example, if you are opening a new restaurant, tweeting about its inauguration details and pinning the photos about its ambiance and food will attract maximum public attention in both fortes.

Facebook,Twitter,Pinterest , all these social networking websites have carved their own niches and can be used in different ways depending on the business model.

Hope, I have done my best in providing pros and cons of both the social networking giants.

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Facebook or Twitter- Which Social Media Strategy Suits Your Business?

Romancing your brand and making your customers love your brand is the Holy Grail for any business. An effective communication with your customers is the binding glue between customer satisfaction and success of your brand. Taking advantage of the social media to reach out to customers is what each brand is convergently engaged in doing. Between Facebook and Twitter, the two social media honchos, there has always been a debate among folks as to who is more proficient in elevating your business. We list out the “hits” and then let you decide the clear winner.

twitter_fbTwitter Vs Facebook : Clash of the Social Media Giants

  • Twitter – As speedy as Zeus, the Greek God of speed. The best hit of twitter is that a tweet can go viral worldwide in seconds. Any worthwhile news, can it can reach the workplace of even the remotest place in a flicker of an eyelid. Similarly, each tweet gets buried in minutes, so we consider this as a great miss. Until and unless your content is great, attracts more conversations, it’s just a matter of few minutes and your tweet is submerged in the maze of innumerable tweets.
  • Facebook – Personal touches can be included. Just as much as Twitter is professional, to the same extent Facebook page can be made personal. It’s human tendency that they relate more when that thing has pictures, videos and can be made more demonstrative. Reaching out to customer’s queries is like doing that extra bit which earns for you more acclaim. Adding a catchy profile picture on Facebook makes it quirky and attention grabbing.
  • Twitter – Concise and precise. On twitter you can tweet only 140 words. This allows the person to write everything in the crispest way. No add-ons, only the essentials. Sometimes writing too long essays disinterests the reader. A short and to the point statement is the best way to convey your message.
  • Facebook – Target your desired audience with Facebook Ads. The best way to reach out to the target audience is via these ads. According to a survey Facebook generates 60% of its revenues by the ads which are by far its best propagation channel.

We listed out the advantages of the two hot shots. Facebook is twice as big in size as Twitter but the latter is more professional whereas the former is more profile versatile. Use both of them to shrewdly attract more visitors, thereby leading to a chain reaction whereby more people interact with your brand and build a bigger community. This gradually moves the people from passive observes to potential customers. Our advice- Go with the flow and utilize both Facebook and Twitter to the maximum extent.

We help you to find out the best possible conversion driven social media strategy for your  business.

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