Tag Archives: twitter marketing

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

Please follow and like us:

How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

images (1)

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

Please follow and like us:

Twitter addiction works wonders to build fan followers

To grow on twitter and to build a strong fan following you will have to work at building an initial following on Twitter. You will need to get addicted to your twitter account in the initial phase of building fan followers. Of course, a short term addiction for a month or two will be fruitful enough to double down your fan following, uploading and creating interesting tweets.

Twitter addiction works wonders to build fan followers

Studies in the past have indicated the more you tweet the more you build fan followers (1000 tweets = 100 followers where as 10,000 times usually have followings of between 1000-5000 people). So the secret is revealed to you. Get going, sharpen your editorial voice, get more comfortable with the medium (hashtags, @ replies, and more), and self explore and learn the types of content that can be used to appeal and engage your followers.

Indeed, if you’re a small business or brand, Twitter will actually help bring in new customers. To help grow your initial base of followers quickly and easily, here are some additional methods you can try.

Make the most of your past connections on LinkedIn  

 

Find your LinkedIn connections on Twitter and follow them. Since you’re more likely to be followed by someone you already have a relationship with. Go on the “settings” first of your LinkedIn Contacts page. You have the option to export your contacts into a CSV file. Import your email contacts, which will include your LinkedIn connections, choosing which of them you want to follow.

Schedule your tweets in advance

This practice will help you maintain a consistent flow of content, while saving time. Likewise, you will be more visible on a regular basis and tend to see more engagement and followers.

Chat while on Twitter

On Twitter engage with others every week. There are varied groups within various industries who get together on Twitter to talk about a topic. Joining these chats will allow you an opportunity to engage with others. You’ll get the opportunity to meet new people in your sector and learn valuable information.

Tweet from anywhere and everywhere

Tweet while commuting to and fro from work, Tweet during commercials of your favorite shows; tweet while in the waiting room for the dentist.

Respond to people who are interested in similar content. 

 

When you comment on, re-tweet, or favorite a Twitter post, consider following users who also engaged with the post. The users will notice that you share similar interests in content and therefore be more inclined to follow you.

Tweet content that is interesting and inspirational to the reader. 

 

Quotes tend to see higher engagement on Twitter because people enjoy reading them and sharing with others. This will help you to increase engagement and you can also keep a tab on the followers that re-tweet the quote, to understand what interests them. As they are likely to share similar interests, you may consider following them as well.

Try these steps with utmost zeal and enthusiasm. Rest will follow!! All the best guys!!

Please follow and like us:

Entrepreneurs, use Twitter to Promote Business

Entrepreneurs, use Twitter to promote business

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Source: shopify.com

Img Source: shopify.com

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

Please follow and like us:

Using Twitter for Marketing your Business

Using Twitter for marketing your business

What is Twitter?

Twitter is a service that allows people to send out short messages of 140 characters long to people who subscribe to you as followers. Twitter allows you to grow your network and ‘follow’ individuals or businesses by sending short messages to followers. Twitter a best example of ‘micro-blogging’ service, is a type of social media service that let people interact, share and create content through online communities.

Twitter Marketing

Short messages also known as tweets can include a link to any web content, blog post, PDF document etc. There is complete freedom to follow   people and similarly people too can follow you. Twitter allows its users to respond by reading, replying and sharing tweets to its followers.

Twitter can be useful marketing channel for businesses

Businesses through twitter can promote products, interact with customers, monitor feedback and trends and provide customer service to businesses that has customers who are Twitter users.  However, not every business can grow on twitter.

There are many ways in which business could use Twitter to promote products, converse with customers, monitor feedback and trends and provide customer service. Alike any business activity, to grow your business on Twitter you need to plan well, have a strong resource base and strong monitoring skills.

Benefits for your business associating with Twitter

As a business if your current or potential customer base fits with the Twitter user profile get tweeting. You will need to be committed to tweeting regularly about things your customers will find interesting. Twitter is fruitful for business, and can complement other communication channels as well.

Keep Communicating

Keeps your followers updated with current information about your business and allows followers to communicate with you too. For example, in this high tech world most cinemas effectively use Twitter to speak with patrons, announce new release movies. Moreover twitter is well –equipped to allow its followers to retweet interesting tweets from movie buffs and experts.

Generates leads for your business   

Tweeting special offers, products or services, encourage your followers to investigate more and explore more about your business This feature in turn positively increases the possibility for   potential leads to get converted into sales. For example, Electronic product dealers, Fashion Accessories provider offer special promotions like ‘buy one get one free’ via Twitter.

Builds your brand

Twitter broadly can be used to liven up your brand image. You can do it all Tweets about your people, products or services can help build your brand’s personality. This feasibility gives followers an added sense of your business as more than just a supplier of goods or services. For example, event companies can use quirky language, share links of interests to followers, promote any particular events, comment on any event conducted, e.g. Star award nights (Bollywood- Hollywood) awards and announce new movie launches via Twitter.

Delves into current trends

You don’t necessarily have to tweet to use Twitter. Being a follower of any particular tweet you can explore and get a fair idea of trends and topics that Twitter users are interested in. Twitter allows you to scroll and search topics of your interest that are happening right now. Explore the hot topics of the moment. It even allows you to study what your followers as well as people are saying about your brand in particular. You can research on your competitor’s products, promotions and do a stringent comparative analysis of your product category.

Best way out to seek feedback

Many Businesses use Twitter, to get hands on e online feedback, reviews or comments on their products and services. This information is useful for businesses who want to grow strategically analyzing needs and demands of potential customers and also want to set a benchmark in the competitive industry by improving, and doing research for their own purchases.

Allows businesses to provide 24 hrs customer services for the tech-savvy twitter clients

For Twitter-savvy customers, Twitter is a boon and allows you to ask and answer questions regarding products or services via Twitter in very convenient way. Large travel and Tourism Company has capitalized on this service by twitter and have built in a 24-hour response service for all sorts of customer queries, with staff chatting one to one using their names and answering in a personal tone.

Please follow and like us: