Tag Archives: Technical SEO

SEARCH ENGINE OPTIMISATION: THE TECHNICAL FACET

Search engine optimization is a gradual process, a process that seamlessly shows results. It is almost like gym training. One cannot fix a timeline for the results of this process. There is nothing like “your website will be on the first page for related keywords by two months”. You may say that it can test your perseverance as a business. But keep calm; it eventually gives you results that are strong, worthy and profitable.

When you begin optimising your website, the technical aspects practically play the most important roles. Technical SEO is basically everything done in optimisation apart from content and link building. It can be called the foundation of the whole process and therefore it is obvious that it has to be strong. Look into the following list to assist your process:

  1. Speed counts

A fast website leads to high rankings. This is one of the main aspects and you cannot overlook this one. Google’s ranking factors takes into account the TTFB – time to first byte, i.e. the time taken to load the first byte on your website. Your website should load the first byte at high speeds in order to compete in the Google ranking race. The story does not end with the first byte. Google only considers the first byte, but your customers consider the speed taken for the whole page or site to load. If it is delayed, they will simply go back and opt for other search results. So keep up with the website speed.

  1. User friendly

Simple sitemap – make your site simple. Be to the point in your content and use compressed images. Your menus and sub-menus should be distinctive and clear in terms of strategy.

Mobile friendly – A site that is not mobile friendly is likely to rank lower on mobile searches according to Google. So test your site for mobile friendliness

Easy navigation – The design of your site should have the minimal number of actions and/or steps taken in order to reach any desired location on your website.

  1. Site architecture

Https – Use the SEO friendly architecture – https. This has been on the Google ranking factors list since 2014.

Easy URL – Easy URL structures also contribute significantly to your rankings. Incorporate your descriptions but make it brief.

  1. Consider adding structured data

Structured data is a specific set of code that can be added to your website to assist in increasing visibility of your site to search engine crawlers. Structured data can be used to describe your content through blogs, headlines, events and articles.

  1. Choose your preferred domain

There can be many domain structures that point towards your website. When setting up your website, select your preferred domain. Search engines might get confused with two domains if this is not done. Although your human users may not find much difference, remember that search engines are not human, so it is better not to get them confused.

You can use the above points to improve your technical SEO. Your optimization process needs to be well-built to give you noteworthy results. Invest in making it sturdy so that you have a good online presence supported by high rankings, thus solving the entire purpose of having a website.

Please follow and like us: