Tag Archives: Technical SEO

Get to the roots: Improve your organic Google ranking

Improve your organic Google ranking

Why do you think everyone strives so hard to get their website on the first page of Google? According to a study, the first page of Google receives almost 90% of clicks and less than 10% of people advance to the second page. Thus, getting on the first page of Google is nothing short of an achievement as it ensures that your website is bound to get traffic, which further leads to sales. Search Engine Optimization (SEO) requirements keep on changing as new algorithms are generated, which makes it very difficult for a business to keep up with these developments. A traditional approach like updating content on the website, keyword research, and targeting does not make a significant impact like before. But in any case, one has to keep on adhering to these requirements in order to survive on the first page. When it comes to getting into the details behind SERP rankings, you have to understand that there is no secret formula that will put you on the top of the page. Dedication, creativity, resourcefulness, and perseverance are the only things that will guarantee success. However, to make it easy for you, we have listed certain steps that you can take to improve your Google ranking:

1. Track and understand the Google ranking algorithm: Google executives have confirmed that Google algorithms keep on changing constantly and only a few of those changes are made public. Moreover, the frequency of these changes is around 500 to 600 per year! This shows that these changing search algorithms are one of the biggest hurdles for SEO.  If you wish to succeed in the field of SEO, then you have to have a detailed understanding of these algorithms. There are a few resources that could help in this case. Check out Moz’s Google Algorithm Change HistoryGoogle Webmaster Central and The Webmaster. These tools will offer you an in-depth understanding of new algorithms and will allow you to plan your strategy accordingly.

2. Identify the issue on your website: If you wish to reach on the first page of Google, you need to know where your website stands currently. Start by checking your site’s keyword ranking by using different tools like SERPs.com to assess your rank. The speed at which your site loads also plays a vital role in your ranking because everybody hates a site that takes too long to open. You can do the speed test of your site by using the following tools – Google PageSpeed Insights, WebPageTest or Website Analytics Audit. Once this is done, check your website’s general health in categories like the blacklist, mail server, web server, and DNS. This will give you a brief idea about the areas where you need to improve.

3. Ensure a mobile-friendly website: According to Google, “… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…” This means that you need to have a mobile-friendly website which the user could find useful. Ensure that your visitor is able to do the basic tasks on your site in an effortless manner while using his mobile. Also, make sure that your website fits the screen of the mobile and takes less time to load.

Ensure a mobile-friendly website

4. Do keyword research: Keyword research is the most essential element of any SEO strategy. If you don’t understand the importance of keywords, then you cannot go far in your online business. Identify the keywords which your target audience uses to find your website. You can use Google Keyword Planner to help you out in this case. Detailed keyword research also offers you some important information about your target audience and allows you to write content accordingly. Using long-tail keywords is also a prime necessity if you wish to succeed. Besides this, spy on your competitors who are ranking ahead of you on the SERP and try to understand which keywords they use. This will give you a rough idea about their strategy and will help you to devise your own as well.

Do keyword research

5. Fix broken links: Many businesses have a habit of ignoring broken links.  This can create some serious issues and will have a negative impact on the user experience as well. Since both internal, as well as external links, can have a huge influence on your Google ranking, it is mandatory that you take the help of tools like W3C Link Checker to spot the 404 error and fix them.

Fix broken links

A successful strategy that will put you on the first page of Google is very easy to devise but requires consistent efforts and a detailed study of your target audience. Once you know how everything works and what people want, you can create content accordingly which will generate traffic and increase your conversion rate as well.

For further information, you may contact us or visit our website www.bmconsulting.in

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SEARCH ENGINE OPTIMISATION: THE TECHNICAL FACET

Search engine optimization is a gradual process, a process that seamlessly shows results. It is almost like gym training. One cannot fix a timeline for the results of this process. There is nothing like “your website will be on the first page for related keywords by two months”. You may say that it can test your perseverance as a business. But keep calm; it eventually gives you results that are strong, worthy and profitable.

When you begin optimising your website, the technical aspects practically play the most important roles. Technical SEO is basically everything done in optimisation apart from content and link building. It can be called the foundation of the whole process and therefore it is obvious that it has to be strong. Look into the following list to assist your process:

  1. Speed counts

A fast website leads to high rankings. This is one of the main aspects and you cannot overlook this one. Google’s ranking factors takes into account the TTFB – time to first byte, i.e. the time taken to load the first byte on your website. Your website should load the first byte at high speeds in order to compete in the Google ranking race. The story does not end with the first byte. Google only considers the first byte, but your customers consider the speed taken for the whole page or site to load. If it is delayed, they will simply go back and opt for other search results. So keep up with the website speed.

  1. User friendly

Simple sitemap – make your site simple. Be to the point in your content and use compressed images. Your menus and sub-menus should be distinctive and clear in terms of strategy.

Mobile friendly – A site that is not mobile friendly is likely to rank lower on mobile searches according to Google. So test your site for mobile friendliness

Easy navigation – The design of your site should have the minimal number of actions and/or steps taken in order to reach any desired location on your website.

  1. Site architecture

Https – Use the SEO friendly architecture – https. This has been on the Google ranking factors list since 2014.

Easy URL – Easy URL structures also contribute significantly to your rankings. Incorporate your descriptions but make it brief.

  1. Consider adding structured data

Structured data is a specific set of code that can be added to your website to assist in increasing visibility of your site to search engine crawlers. Structured data can be used to describe your content through blogs, headlines, events and articles.

  1. Choose your preferred domain

There can be many domain structures that point towards your website. When setting up your website, select your preferred domain. Search engines might get confused with two domains if this is not done. Although your human users may not find much difference, remember that search engines are not human, so it is better not to get them confused.

You can use the above points to improve your technical SEO. Your optimization process needs to be well-built to give you noteworthy results. Invest in making it sturdy so that you have a good online presence supported by high rankings, thus solving the entire purpose of having a website.

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