Tag Archives: Sponsored Products ads

Overview of Amazon Marketing Services

You should never miss out on Amazon marketing services if you want to sell your stuff online. This is because Amazon is the biggest e-commerce space that you can get for your product. Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where people get their products on the basis of keywords, products, and interests.

Overview of Amazon Marketing Services

AMS offers Amazon Pages, Product Display Ads, Headline Search Ads and Sponsored Products Ads.

How to enter Amazon Marketing Services:

If you want to get into Amazon Marketing Services, you must have one of these –

• A Vendor Central or Vendor Express login
• An invitation to represent a vendor
• An Advantage Central login
• A Kindle Direct Publishing account

Types of AMS Ads

1. Sponsored Products Ads

These ads give sellers more control over how they want to merchandise their product on Amazon. You can increase your product visibility when people look up the keywords you have bid on along with targeted ads. You only have to pay when someone clicks on your ad and reaches your page.

With Sponsored Products, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

You must have a regular budget for every ad campaign and keep an amount that you are willing to pay. That way, at the end of a month, your ad expenditure won’t exceed your desired daily spend. Keyword research is an important part of is also very important, so make sure you do it well.

2. Headline Search Ads

Headline Search ads build the most brand awareness as they are displayed on the top, bottom and left rail of Amazon search results. They also feature a customized design along with your logo and headline. It also consists of three products that are click bait.
Keywords help in deciding if your ad will be displayed or not. If a shopper looks for something ideal to what your keyword is, that will lead to him finding your product.
Your creatives are auto-generated and all you have to do is add a headline and image before you submit your ad for review.

Amazon displays your ad to those shoppers who use the keywords from your campaign.
With these ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

The only limitation is that Amazon will not accept ads that contain or relate to certain content. Headline Search ads can be made by all approved Amazon Marketing Services accounts.

3. Product Display Ads

Product Displayed ads are on the right side of an Amazon product page. It pays more attention to the brand than the product itself. In order to display your ads, there are two targeting methods: Product and Interest. Product targeting lets you choose which pages your ad will be shown on. You can also choose your campaign settings by naming your campaign, setting a CPC bid, a campaign budget, and the time.

Your ads will appear on the product detail page, around search results, customer reviews page, on top of the offer listing page and in Amazon-generated emails. When your items go out of stock, the ads are stopped until the item is back in stock.

With Product Display Ads, you put out the maximum cost that you are willing to pay when a shopper clicks on your ad. If your bid is more competitive, you will have better chances of getting your ad displayed when someone looks up your keywords.

Using AMS also has a lot of challenges –

• Making a good impression
• You can’t bid for more than what you can afford
• Getting good conversion rates
• Getting a decent return on investment (ROI).
• Not every seller uses AMS
• Impatiently raising the bid
• Not being creative enough with targeting

When you advertise with AMS, it is an opportunity. You should use it efficiently and it also depends on the products you are getting. But, you must also remember that it won’t get you instant success. Amazon focuses on how your ad performs, good targeting and product page appeal. You should improve your targeting and your product page for better ad performance metrics.

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Tips to know to boost your sales on Amazon prime day

Amazon’s Prime Day sale is something that every Amazon user looks forward to in the month of July for the past three years and something that is definitely worth the wait.

Amazon’s pseudo-holiday sale that has been converted into the biggest online shopping festival of the year is something that is beneficial for not only the buyers but also for the sellers. The crowd pulling strategy of Amazon attracts a huge audience and the sellers and vendors must not give the opportunity a miss. It is one day that has record sales and has more than doubled visitors. It is the day that the sellers are ready for the busiest selling day.

Introduced in July 2015, Amazon Prime Day is the day when Amazon offers huge discounts on various products for the Prime members and that year it had a massive sale record and saw an enormous conversion by almost all the vendors who participated. There were huge discounts on Echo speakers, Fire Sticks, Fire tablets, Kindle reader and such and saw a sale of about 100,000 TVs, toys, home stuff and more. The sale volume had, simply, doubled.
Well, if you also want to gain in the big rush, join in the Amazon Prime day sale and start preparing for the next year, beginning like right now. And, if you think you are the only one trying to prepare beforehand, you are quite mistaken. So, how is that you can stay a step ahead of your competitors and others in the same field?

Follow these tips to help you stay ahead of the competition and also, boost up your sales.

  • Use attractive and eye-catching images

As we have heard repeatedly, pictures say louder words than hundreds of words in the field of marketing. Thus, make sure your product campaign has incorporated pictures and images that are attractive and eye-catching as this images are what will pull the attention of the buyers and prompt them to buy the product.

It is advisable to add images of the product from different angles, product packaging and scale of the product and other such information that will give your product a visualization that will help the buyers choose it immediately.

  • Offer multiple products to Amazon to sell

If you want to seriously sell and make a profit on Amazon Prime Day sale, make sure to offer all your best products to Amazon. This will help in increasing the probability of higher profits for you since Amazon receives a million products for this specific day sale. You need to put your best foot forward for Amazon to select your highest selling products.

  • Check inventory and be prepared beforehand

If you are a Prime Day seller and anticipating higher sales, it is better to be proactive and have a proper inventory check and have stock ready before the D day.

Check Inventory Amazon

Also, if you would like to have better sales, get your product listed under Fulfillment by Amazon (FBA) as this will have a better impression on the buyers.

  • Use proper keywords

In order to describe your product you are given 500words, so make the most of it. Have a catchy heading and proper description of the product including the brand, dimensions and such. Also, incorporate the keywords at least once in order to optimize on the SEO.

The description should be such that it intrigues the customers and prompts them to complete the purchase.

  • Make use of Amazon Marketing services

Amazon has some awesome marketing services to offer to the vendors and sellers in order to increase their sales volumes. Sponsored Products ads, Headline ads and Product Display ads are a few ways that can be used by the sellers in order to create an awareness and interest regarding their products prior to the Amazon Prime Day sale.

All said and done, it is important to keep in mind that you may or may not make it big during the Amazon Prime Day sale. Don’t lose hope. Start small and be positive. You might not have a high increase this year but this will help you test the waters and set sail next year. All the very best and happy selling!

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