Tag Archives: social networking

Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

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Increasing your engagements on Facebook

Increasing your engagements on Facebook

Facebook is one of the leading platforms when it comes to social networking and advertising. Ever since its inception in 2004, Facebook users have grown by leaps and bounds, thus making this platform an important tool for marketing. Facebook allows a business to share images, videos as well as the necessary content required to boost the conversion rate. But for this to happen, users must actively engage with your Facebook posts and this engagement is usually in the form of likes, comments, and shares. Checking in to your location or tagging you in a post can also be considered as engagement. This type of engagement not only helps to increase your reach organically but also helps to promote your News Feed placement with the help of the Facebook Algorithm.

The following points offer you some tips to boost your Facebook engagement.

1. Know your audience: When you are looking for engagement on your posts, you need to pay attention to your audience’s wants and needs. Facebook Page Insights offers useful information about your audience which can be used to research and identify the type of content the audience responds to. This knowledge will help you to create more engaging content with which the audience can easily connect.

Know your audience on Facebook

2. Generate quality content: Facebook is a platform where people can share and re-share the posts they feel are worth reading. Hence it becomes important to create content which is worth sharing. Always try to put in some value into your content which would help the audience to connect with it. The content should be such that it gives the audience a reason to spread the word. So before posting your content on Facebook always ask yourself whether you feel like sharing it within your own network. If the answer is yes, then you can go ahead and post it on Facebook. For example, the FedEx Facebook Page is one of the best examples of quality and interactive content.

3. Implement timely posting: Finding the right posting time is an important factor to boost your engagement. If you can figure out the time when your fans are most likely online, it will help to increase the number of comments and shares on your Facebook posts. The best time for posting depends on various factors and varies from industry to industry. Start posting at least once a day so that it will help you understand what time works best for you. You can also experiment by posting on times that are outside typical business hours like late nights, early mornings and even weekends and public holidays. If you wish to generate more engagement, then always target the best time when the majority of your target audience is online.

4. Use creative and high-quality images: Sometimes, a good image is enough to convey your message rather than lengthy content. Facebook posts that include a photo increase the chances of people sharing or commenting on it by many folds. If you have a good quality camera, then try to take close-up shots of your product or customers. In case you do not have a camera, you can even click some quality images from your smartphone and post them online. Even stock photos are a great option in case you are not sure about your photography skills. There are a number of free stock photo sites where the professionals have clicked and uploaded high-quality images that you can use for your own good.

5. Ask questions: Asking questions is a good way to develop a healthy relationship with your existing as well as potential customers. An interesting question proves to be a great way to make people comment actively on your posts. You can even ask your followers about the type of content they would like to see in your News Feed. These questions act as a call to actions by attracting the attention of people and getting them to share their views. Some sample questions are as follows – Why do you [like our brand or event]?, Do you agree with [this statement, person, decision etc]?, What’s your favorite [product, delicacy, car, song, movie etc]?

It goes without saying that the higher the Facebook engagement, the better your reach. This type of engagement holds an important place in any business marketing strategy because it helps you to reach out to your target audience organically, without spending on paid advertisements. Thus you are able to attain your business goals of generating quality leads and increasing sales.

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LinkedIn for the Education Industry

It’s a digital employment world now in which LinkedIn is a business-oriented social networking service and it is very useful for students. Students can use LinkedIn to:

  • Connect with classmates, faculty and family (professionally)
  • Find new opportunities for internships and jobs
  • Manage what potential employers learn about you online
  • Research companies

linkedin for education

The goal of LinkedIn networking is simple – Networking Smarter. LinkedIn helps students to become professional. In other words you can say that – “Your LinkedIn account is your CV that never sleeps”. It gives you a voice on search engines. It affords you the ability to send a generic resume via the link. It provides a place to network with business owners. It allows you to meet prospective employers, industry powerhouses. It is a great place to establish yourself as a thought leader

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. LinkedIn has changed the way of searching job forever. It is a virtual, global, professional networking event that is going on 24/7

In the book Groundswell a marketing research company highlighted the fact the business owners love Discussion Boards. LinkedIn is wisely built their groups around discussion boards business owners are very likely to use them! The same applies to educational groups as well. There are many groups that provide a learning platform, provide opportunities for career options/career counselling and give an outlook of the industrial world to students

Educational industries/institutions gain a very strong and professional social media presence through which they can channelize their marketing.
Becoming more active on LinkedIn can increase your visibility in the news feeds of your connections. LinkedIn is a professional network. It is most active during work hours and weekdays. Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays. So make sure you time yourself correctly on LinkedIn to get better overall results

Facts:

  • LinkedIn has more than 200 million members in over 200 countries and territories.
  • Professionals are signing up at a rate of approximately two new members per second.
  • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • Members with a profile photo receive 14x more profile views
  • LinkedIn profiles with summaries get 10x more profile views

Tip: Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information

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