Tag Archives: social media strategy

Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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Social Media Campaign Strategy to Make Campaign Rocking

Avoid the pitfalls, to make your social media campaign rocking

Internet is a revolution in itself which has tremendous impact on every sphere of development in this century. The concept of connecting to people just at the click is a boon of the internet. Internet has made way for many technologically advanced this can be clearly visible in the fact that people are moving closer to each other, across all time instantaneously breaking the barrier of distance.

The evolving advancements in the field of internet

Social Media Campaign

The technological boon in the internet has given people the confidence to use this medium for business purposes as well. Thus, the concept of social media has popped up. Social media marketing has turned out to be a windfall to the marketing department of most organization.

The entire scenario has changed now.

Awareness among the people is far better than ever before and this has resulted in the demands to soar up manifold. There are varied brand for any particular product. Customers have started understanding that they are the life line of any organization.

Customers today not only are engaged in buying products or services but are also likely to give suggestions, leave comments on products as well as services, in turn making the organisations aware that achieving sales alone cannot be their objective to success. So, organizations have also changed their strategy and are making optimum use of Social media marketing to achieve these objectives.

Social networking sites are an invariable part of social media marketing

Social media act as a medium through which organizations and individuals have started connecting with the people.

Facebook is a social networking giant, has caught the attention of many businesses, big and small and now has become the savior of many organizations. Facebook pages have become a single point of contact for many businesses. Organisations have started implementing these strategies in every possible way to keep their customers attracted to them. Many succeed in achieving the objectives and many are not that lucky. Simple mistakes can cost a lot to an organisation. If these mistakes are not identified and corrected at the right time, the overall image of a brand gets affected.

There are certain pitfalls to avoid during a social media campaign. Posting messages on the Facebook and waiting for results will not help at all.

The following are the 5 important Facebook tips that can really help to make your social media campaign rocking:

  1. Prioritize Top Posts:

Facebook automatically prioritizes the posts or news feed that should appear on the page. These news feeds are generated according to the user’s interests. Facebook will in turn help these relevant posts to appear as top news in others page. It’s vital to be highly selective about the content to be posted. You should possibly include quotes, proverbs, photos, videos etc. to keep up the interest quotient towards the page. Keeping the page interactive by posting questions, comments and sharing information about some interesting facts will also help to leverage the traffic towards the page.

  1. Welcome the followers on your page

Everybody loves the attention they get. Giving credit to people for their comments, appreciating their efforts to spread the word about the page and providing them with some freebies will help the page look better. Facebook will automatically rank the page better. 

  1. Deliver visually strong content posts

Images and videos are considered to be the best kind of posts. Images and videos play a major role as these are easy to comprehend. Visitors to a page automatically click through the images and videos and understand the purpose. As a result the readership and traffic increases. Cluttering of contents should be avoided. Including Call to Action tab in a post is considered to be a good strategy on a Facebook page. Using Call to Action tabs like Click here Share this, like this, Leave a comment, Share your opinion etc. will help visitors to act instantaneously. This methodology helps to save a lot of time and thus, make it convenient to use.

  1. Engaging your customers

Keeping the customers engaged at every stage of a campaign. Customers like to share their opinions and they leave comments on the page. User should appreciate these comments. One must try to take the conversation further and connect with the visitors. Similarly, one can allow the fans to publish on the page. It is a very good strategy to improve the ranking of the page. One can keep a check on what is being shared by others on your wall.. So, keeping a watchful eye in this regard is very important as it may spoil the image of the page.

  1. Posts Consistently

It is also important to post daily on the Facebook page. The number of posts should vary between 2 to 5. More than five posts or less than two posts will look really bad on a page. The user must ensure that there is sufficient time gap between the posts. Minimum of 2 hrs to 3 hrs of time gap should be there between the posts.

Make a note of these tips and strictly adhere to them while carrying out a social media campaign on Facebook. Facebook is a powerful medium to grow your business. Remember when used efficiently it can deliver extraordinary results.

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