Tag Archives: Social media platforms

Storytelling – the future of marketing

Storytelling – the future of marketing

In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.

Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?

Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.

Instagram posts

Instagram posts

The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.

A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.

Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.

For further information, you may contact us or visit our website www.bmconsulting.in

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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