Tag Archives: social media marketing

5 Big Mistakes to Avoid in Social Media Marketing

Marketing has existed since products have existed. Whenever there has been something to sell in the market, there also have been efforts to sell it in the most elegant, era-appropriate manner. From the magazine, newspaper features, and billboard advertisements, to television ads, the world of marketing has moved forward at light-speed.

When the internet came into play, people thought it wouldn’t last that long as a mainstay. Then social media came along, and people thought the same thing. That notion certainly didn’t last long since social media took over the world as we know it. Making the world an even smaller place helps the expansion of global trade even more.

Nowadays, targeted ads and the use of savvy youthful language online has modernized marketing. Companies have started to employ social media marketing specialists and focus on making the most of this flexible medium. It costs significantly less and involves a lot of strategizing. This creates an equal opportunity for products and services that resonate with crowds more to do better.

However, even social media professionals can get a little ahead of themselves and try too many things. Social Media Marketing favors good engaging content, which is why it is essential to pay attention to the metrics and performance of your ads. There are so many things that one must avoid while using social media for marketing. Let’s take a look at some of these common mistakes.

1. Trying Too Hard to be Multi-Platform

Social media is now an umbrella term for so many different platforms, all equally influential and essential. Facebook, Twitter, Instagram etc., each have their own specific demographic and style of audience. They also each have their own ways of reaching the targeted audience and algorithms to follow. This can make it exceedingly difficult to perform equally well on all platforms. Depending on your product, style, and reach, the platforms you do well, will vary. A lot of people are guilty of trying to promote similar content on all media.

2. Confusion about Target Audience

This is something that a lot of lifestyle brands are guilty of. For B2B products and businesses, the target audience is pretty straightforward. For many other types of companies, a lot of confusion can lead to misuse of targeted marketing budget. The best campaigns are the ones that are targeted to a very specific demographic. These ads give you the best outcomes for the budget, and the returns are actually worth it.

3. Inconsistency with Posting

Social media marketing is not just about targeted ads. It’s about creating an online persona, an image that people relate or connect with. This means that regular posting on the platforms is a must. This is how you engage with the audience that already follows you. Companies understand this and start off with a head of steam where they post consistently for a while and then lose touch. To avoid this, regular posting of good content must be made a point. This regular posting is what keeps your online engagement in check. Losing that momentum can seriously hamper your overall reach, even when it comes to ad performances.

4. Dealing with Comments

When you post regularly on social media, people are going to comment on the posts. There is so much that this form of engagement could mean. If it is positive feedback, respond to comments with gratitude. If it’s negative feedback, reply to the comments with understanding and acknowledgment of faults, or just sincere, humble explanations putting your point forward. If it’s derogatory, use wits to put the foul engagement in place. Regardless of the type of comment, it is essential to stay engaged and respond because this encourages more people to react and comment on your content.

5. Underutilizing the Content Real Estate

This means that sometimes when you’re posting, you can be guilty of not using the full potential of a post. The text and the images can be packed with a lot of meaningful content. The combination can work wonders if done right. Sometimes a disconnection can be noticed between the textual and visual content. The tip here is to use relatable language and trending visual content. Finding a way to tie this all together is what the job of a professional is.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

****************This blog is compiled by Divyanshu Gupta***************

Please follow and like us:

Facebook Ads: An Easy & Efficient Way to Increase Your Business

In the last decade, Facebook has turned from a fun online platform to one of the most critical business tools. Marketing used to be a complex phenomenon, which it still is. Still, Facebook has made it possible for small companies to acquire world-class marketing services that are easy to wrap your head around and eliminates the need for absolute mastery of the platform.

The world is on Facebook. For any niche, you will find most of your audience on Facebook. Most of your potential clients and customers are on Facebook, and they use it actively! Even if Facebook isn’t their primary medium to hang out online, Facebook Ads are effective for Instagram and even WhatsApp since they are Facebook-owned entities.

It is as easy as recharging your cell phone or ordering food online. You bolster your Facebook ads account with a prepaid balance and make an ad campaign accordingly. Facebook will tell you exactly how much you need to spend to reach how many people.

The exciting part is, Facebook will even help you tweak and adjust your advertisement to reach the most people. They do so by providing ideal customization options that allow you to precisely market to the right audience making the most of your budget. These options include,

1. Location: If you’re a local business, you probably only want to target the people in a specific locale. You can target anywhere from worldwide, to particular locations. A bonus tip, some countries have a low spending rate and give you gigantic returns in terms of numbers, i.e. more engagement, comments, and reactions on your post. This may not help grow your clientele but makes you look good with clout, which is also very good for business in a way.

2. Gender: Sometimes, your advertisements are gender-specific. With Facebook ads, you can target either both or one of the genders. This makes your budget spending efficient.

3. Interests: This is an important demographic to be able to control. “Interests” on Facebook mean the pages people like and follow. You can use this feature to add your competitors to the targeting section. This way, people who are already following your competition will be targeted, making it easy for you to reach people who are already interested in similar services.

4. Connections: Facebook’s algorithm is complex and ever-changing. It wants people to spend the most time on Facebook, and sometimes the way to do it shows people content by other pages that they value more. This is why to even your followers; your posts can be invisible. Facebook wants you to remedy that by paying them money. Your existing followers and connections are the most likely to respond positively to your advertisements.

5. Lookalike Audience: This is an advanced feature that targets people who are really into your business. A lookalike audience is a list of Facebook accounts that fall under similar demographics as your current audience, but are not connected to you on Facebook. For example, a lookalike audience will have people who are in the same geographical region, have similar interests, and share similar online behavior as people on your current audience list, but just have not liked your page yet. Such an audience is more likely to respond to your Facebook Ad positively.

Tips and Tricks for Better Facebook Advertising

1. Goals: Facebook Ads have improved how they operate. They have pre-designed campaign models based on what you want to achieve. Using these models efficiently is very important to make the most of your money. These goals are as follows

  • Increase Website Traffic
  • Improve Attendance for an Event
  • Generate Sales Leads
  • Increase Content Reach
  • Boost Engagement
  • Increase Video Performance
  • Sell Products

2. Creatives: You will need some time to perfect your advertising strategy, and see what works best. Facebook Ads rely heavily on creatives which mean the medium of your ad. You could use various options like plain text, images, videos, carousels, slideshows, or even a combination of all of these things.

3. A & B Testing: One slick tip to optimize your budget is to run multiple ads simultaneously. Make little variable changes in each one of them, like targeting different demographics, using various types of creatives, or using different kinds of goals.

4. The Funnel: Every time a potential customer views your ad, your job is to make them go through the ad and fulfill the goal you have set for the advertisement. You do this by luring them in at every level strategically. It starts from the description text, going through the creative medium, and finally to the call of action. Your job is to make sure that every Content Marketing Sales Funnel level works to take the customer to the next one.

5. Optimize for Multiple Platforms: A Facebook Ad runs on Facebook and Instagram and WhatsApp. Every ad also has a variant for different mediums like mobile, desktop, or tablet. It also has options for various placements of the ad, like messenger or news feed, etc. Take your time to see where your customers react more and optimize your ads accordingly.

6. Take your time! : Facebook ads are simple, but when you take your time in learning your audience, pay close attention to how your ads are received, and how to maximize your reach corresponding to your budget, you can take your business marketing to new heights using the most readily available and easy to use tool out there!

Conclusion

Facebook Ads is the cheapest and easiest to understand marketing tool available. Businesses of all levels need to understand and make the best of this tool to reinforce their online presence and boost their business in the best way possible.

For further information on Facebook Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Please follow and like us:

Combining Social media and SEO to get great business heights

Most modern businesses rely on a robust online presence. This presence could mean their visibility on Social Media or the World Wide Web in general. Companies need to get their content and awareness of their product in front of as large of an audience as they can gather. They get leads as well sales through this online process if their services and products are available to purchase online.

If you spend a lot of time promoting your business and services on social media, hoping that you get better search result rankings, you need to understand better how these things work. Sure, they are related since both belong on the internet, but their relationship is complicated.

With your content evolving on social media platforms, you get more backlinks, better engagement signals, and more SERP real estate for your search engine presence. However, social media is still not directly influencing your search engine rankings, which is why, when you understand how SEO and social media marketing work in tandem can help your businesses’ Marketing Strategies in remarkable ways.

There is a copious amount of strategies that one can craft to market their business online. So let’s read on and find out how to make the best of both worlds.

How Social Media Ties into SEO

The way people think social media works is the number of shares our posts get. Do these shares in any way help boost your SEO rankings?

The answer is; it’s complicated. We tend to forget that when we think about search engines, we only think of Google, forgetting about the other search engines that have existed for just as long, even longer.

For example, the search engine Bing has claimed that social media shares would boost the ranking of a page on their platform, whereas Google has hinted at the fact, that it might not be the most significant influence on the rankings there.

A straightforward way social media has been of help is by increasing your online visibility. This gives you a better way to Build Links and more chances to work and provide you with better rankings.

This raise in credibility online can translate directly into good SEO. The search engine crawlers, love content that is supported by a lot of people online, even on social media. Another way is to promote blogs and other ways to get to your website on social media. This way, you are helping your SEO.

Here are some steps you can take to use social media for SEO.

  1. Share and Promote Everything you Publish
  2. Build Online Relationships with Entities of Value
  3. Collaborate with Others
  4. Look for Influencer Marketing Opportunities
  5. Share your Expertise with Others
  6. Answer Questions on Quora with links to your Website
  7. Constant Posting Helps your Content get Indexed Quicker

How SEO Ties into Social Media

Hacking the social media game to use it in the best way is essential in this modern business climate. Regardless of how well you do with your SEO in general, social media by itself is a crucial tool to master. For this, a few SEO tricks can come in very handy.

Even social media content depends on textual content. That is a chance for you to optimize your text to cater to your audience better. Keyword research is an SEO practice that helps you gather keywords most searched by people interested in your niche.

It’s all about posting about what your customers want to read. With well-done SEO, you can write about exactly what’s trending and what’s going to sell.

Sometimes people even use social media websites to conduct searches. Your chances of doing well in these searches increase manifold once you conduct proper Keyword Research to publish your online content.

Well-conducted, technically sound SEO research helps you perform better on social media and even helps you track the progress or its lack.

Aligning SEO and Social Media Together

It’s just important to connect the dots, stay up to date on all your platforms and share the same content everywhere. It may sound easy, but so many people leave out simple steps to make sure their content reaches the most people.

These steps are simple. With the blogs, you regularly update, make sure to share them on your socials. Also, make sure that all your social links are available on your website. From time to time, promote your website on your social media in different ways other than blog uploads.

Often in companies of a medium to large scale, these two departments are handled by different personnel. This can create some difference between social media and SEO. Make sure that Everything links to Everything else. Also, keep all your SEO content sharable on social media platforms.

Conclusion

To put it simply, it is not that difficult to use the expertise of both social media marketing and SEO to make each other work better, with more efficiency. In this blog, we discussed many ways to make sure that SEO techniques make your social media posts more reachable, and the Services of Social Media Marketing can help your search result rankings.

For further information on Social Media and SEO, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********

Please follow and like us:

Influencer Marketing – What is this all about?

Influencer marketing utilizes a person’s popularity to sell products because people with a considerable following have a better reach when trying to sell products or services. Not more than a decade ago, this type of marketing was confined to celebrities and dedicated bloggers with many readers. In the modern era, influencer marketing has grown and is a very established aspect of online marketing.

With the rise of social media influencers, anybody can gain a strong online presence based on valuable content. This gives them everything they need to influence the market space with products and services of their choosing. These days, a big chunk of the youth depends on social media platforms for staying up-to-date with the world, entertainment, knowledge, and even buying products. So let’s take a deep dive into the concept of ‘Influencer Marketing.’

What are Influencers and Their Role in Marketing

Influencer Marketing combines the old school idea of celebrity endorsements with a modern age Content-Driven Marketing campaign. An influencer could be anyone from a well known local celebrity to someone whose popularity doesn’t carry forward in the “real” world. Online popularity is the only thing that matters when it comes to these kinds of marketing strategies.

Here are the two things needed for an online entity to be considered an “Influencer.”

  • A sway on their followers to influence their purchasing habits and decisions, using their knowledge on the product, and their relationship with their audience.
  • A proper following in a particular niche. This is important because, with online marketing, you can only sell to a specific target audience because of how crowded the online market space is.

What is Influencer Marketing?

When a brand collaborates with an online influencer to draft out a campaign that involves targeting advertisements and product endorsements to the influencer’s followers, it is called Influencer Marketing. This will help the brand improve its brand recognition and sell more products through a very hip and socially digestible medium.

Depending on the platform that an influencer, well, influences on, strategies and plans can change drastically. YouTube influencers are better suited to do full-fledged marketing videos to show off the product and its uses. In contrast, an Instagram influencer will have different types of followers that react differently to their content.

The classic “hire a celebrity to do a TV commercial” still works very well like it always has. But it is also still costly like it always has been. However, Influencer Marketing is relatively cost-effective and an excellent option for small local businesses trying to find their feet in the market place.

How to Make Influencer Marketing Strategies

Just like Social Media Marketing, Influencer Marketing depends on careful strategizing and planning. When you think about Influencer Marketing, you must immediately believe that it involves a trade of products for marketing. But that is not how that works.

1. Finding Influencers and Figuring-out their Pay

Research is the first step in making any strategy. First off, you want to analyze what social media platform is your target audience more likely to use. For this, there are many digital tools to help you with the analysis of customer trends.

Once you have that jotted down, you must research the famous influencers in that specific niche and contact them. Depending on your budget, you could either go for a big-time celebrity with a following in the millions or go for a micro-influencer who has followers somewhere in the 5-10 thousand range.

2. Setting a Budget and Advertisement Management Strategy

After you understand which you’re going to work with and how much money you’ll need, it is now time to create a budget and management strategy. You need to develop a timeline to execute, plan, and review your marketing campaign successfully.

One way to use social media marketing is to use automated advertisement programs. An influencer is a human being who can fall short of commitments because they have to manage their time and work with various other brands. So, it’s essential to employ some people skills as well.

3. Reviewing and Refining the Campaign

Like any marketing strategy, an Influencer Marketing campaign needs to be reviewed from time to time. Having pre-determined dates where you check the campaign regularly is a good idea. One way to do so efficiently is to learn about data tracking platforms, which can help you keep track of your sales sources. By tracking your results, you can have better ideas to make decisions and changes to your campaign.

Conclusion

The world of social media is ever-changing. It evolves rapidly, leaving behind old patterns. For example, the Instagram algorithm changes drastically now and then, depending on what kind of content the platform decides to push. But one thing that remains constant is the attention that online entities with significant followers will always have a place on the platforms, making their influence obsolete and immune to change. This is what makes Influencer Marketing a very viable option to sell your product to a very targeted audience.

For further information on  Influencer Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog has been compiled by Divyanshu Gupta**

Please follow and like us:

How the Pandemic has Affected the Social Media Marketing Industry

Social Media Marketing

The coronavirus pandemic has wreaked havoc on the entire world in the past few months. To contain the spread of the virus, governments are forced to confine people to their homes. Doing this has brought unprecedented changes in the work-life balance for many. Internet usage has seen a huge surge during this lockdown, which has changed the face of social media marketing.

Before this ongoing pandemic, social media marketing was pretty simple. All you had to do was figure out the target audience, identify the time frame during which they use the social media platforms and advertise your products accordingly.

As compared to the pre-pandemic times, the number of hours spent by people on social media platforms has increased exponentially. All this has led to a drastic change in the behavior of people as well as their buying patterns. However, due to the enforced lockdowns on the public, these strategies are no longer the ‘only’ way to get your business to new heights.

For example, before this crisis, the best time to post on Facebook was on Wednesday at 11 a.m. and between 1 to 2 p.m. However, due to worldwide lockdown, the best time for posting is on Monday, Wednesday and Friday between 10 to 11 a.m.

Nowadays, people are more inclined towards reading creative content, especially in the form of videos. This has opened up new doors for businesses to try something new and engage the customer by offering entertaining and unique content that not only showcases their products and services but also enhances their brand value.

The New Normal

With millions of users spending hours daily browsing and communicating through social media platforms like Twitter and Facebook, social media marketing has become an essential factor for recovery for most businesses. As a matter of fact, numerous brands that used to rely on offline methods for running their business are now finding ways to go online and sustain in this difficult situation.

In post-pandemic times, user-generated content has become a great way for marketers to improve their sales without putting a lot of stress on their budget. This type of content will help to increase your social media presence organically as more people are now spending time online sharing different types of posts and articles.

Way To Cost-efficient Advertising

If you are a company that is waiting for increasing your investment in marketing, then this is the right time to do so! Competition has decreased drastically in this pandemic as many companies have failed to do business during this period. However, there are some who have carefully analyzed this situation and have used it to their advantage. After all, Warren Buffet has right said it – Be fearful when others are greedy, and greedy when others are fearful.

Cost-efficient Social Media Advertising has become the key to progress amidst the ongoing crisis. With great and engaging content, attracting people to your website and products has become an easy task as the number of social media users has increased dramatically.

Due to the surge in the usage of social media, marketers are now relying more on digital display ads as a means to promote their products. For a platform like Facebook, average CPC and CPM rates have dropped by a huge margin. This shows that display advertising can prove to be very effective as the prices are low and the number of people online is at an all-time high.

Conclusion

In spite of the havoc this pandemic has created globally, now is the ideal time for businesses to mold themselves according to the changing social media habits of their consumers and use it for their benefit. With the threat of an impending second wave, people are more concerned about where their money is going.

If you wish to progress in spite of the degrading market condition, then you need to strengthen your brand value by being creative and reliable. You can do this by granting promotional offers or by allowing flexibility in payment to your consumer in order to create a positive image of your brand.

Social Media Marketing is something that undergoes constant changes according to the current market scenario. Improvising your strategies so that they are in line with the current trends is the key to remain afloat even after the pandemic.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Integrate your Amazon store front with social media marketing

Integrate your Amazon store front with social media marketing

Amazon Brand Store is a boon for sellers with a brand registry as it allows them to showcase all their products in one place. This store enables your shoppers to browse through all your ASINs and select the one they desire. Amazon store also offers sellers a safe haven from the fierce competition in the market. Thus, for a store that offers so many benefits, taking the right measures to bring traffic to it becomes of paramount importance to sellers.

The number of sellers on Amazon is growing on a daily basis which is making it very difficult for an existing seller to bring in conversions by relying on age-old marketing techniques. Also, running sponsored brand advertisements or performing SEO optimization is no longer the “ideal” way of boosting your sales.

Social Media Testimonial

If these techniques aren’t of much use, then the question has to be – what can be done to amass brand visibility or popularity in this digital world?

Social Media Marketing is the right answer to this question. This powerful tool can help you to build not only your brand but also your business. There are a plethora of benefits of marketing your brand through social media. These include low advertising costs along with increased brand loyalty, traffic, and lead generation, all of which eventually culminate into more sales.

Social media platforms are accessed every day by millions of people worldwide. This shows that with the right marketing technique, you can bring in visitors to your Amazon store and let them explore your product range without any interference. But how exactly can you use powerful social media platforms like Facebook, Instagram, or Twitter to your advantage? Let’s get into the details:

Select the Right Social Media Platform

There are multiple social media channels out there that can allow you to promote your Amazon store. However, creating an account on all of these channels and maintaining it proves to be time-consuming as well as unproductive. Instead, choose a platform according to your preferred demographic and concentrate your efforts on increasing brand awareness with the help of that particular platform.

Facebook and Instagram are the most widely used platforms for social media marketing as many people, especially the young generation, spend hours daily scrolling through the posts and stories on these social media platforms. The demographics of Instagram are beneficial for any e-commerce business as they fall in the age bracket of 30-49, which is the prime buying age range. Besides this, Instagram also offers a “Shopping” section that allows you to connect with millions that engage with shopping posts to learn more about products.

social media platform

Create Enticing Content

Be it email marketing or social media marketing, crisp, engaging, and high-quality content is the need of the hour. Advertising the features of your product is not enough because people nowadays relate more to stories that showcase your brand’s journey and highlight its value.

You can either include short videos or add creative images in your posts to pique the customer’s interest in your brand. You can integrate these videos or images with your Amazon store link so that it will take the customer straight to your personal store, thereby increasing the chances of conversion.

Create Enticing Content

Create A Customer Database

As a seller, you must know that Amazon rules prohibit you from capturing email addresses using their platform. Thus, social media proves to be an effective way to gather customer emails that can help you to develop your business in the future.

You can put a link to your Amazon store on your social media profile and these links will also serve as opt-in forms for the potential buyer. However, you must also remember not to continuously link to your Amazon store in your social media posts as it might look too cliché and customers may tend to ignore it often.

Social Media Testimonial Is The Key

People usually connect immediately with other shoppers and which is why a positive review of your brand from other customers can help to seal the deal. The chances of a potential customer visiting your Amazon store and actually buying your product increase by many folds if you post customer testimonials online regularly and share them as much as possible.

If you are using Twitter, you can “Favourite” the tweets that mention your brand and retweet them using your account. For Facebook, you can share on your wall what your customers have to say about you in an effective way. For Instagram, you can include hashtags with your testimonials as they are a great way to attract attention and make that post shareable.

Social Media Testimonial

Amazon store is something that has the potential to change the way people look at your brand. A creative store develops a brand image and strengthens your place in the competitive Amazon market. Every possible effort should be taken to drive traffic to this store and the tips mentioned above will help you to do so, thereby generating sales.

For any information on  Amazon Sponsored Ad, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Driving conversions through LinkedIn

Driving conversions through LinkedIn

When someone mentions LinkedIn, the first thing that pops up in our mind is a “formal” social media platform that lets us connect with different professionals across the world and showcase our qualifications. In other words, LinkedIn can be considered as an excellent online resume. However, using it for looking for job openings is just scratching the surface.

LinkedIn is much more than a professional network for landing your dream job. Lead generation is something that can be done very easily and effectively with the help of this platform. According to a survey, 66% of people think that LinkedIn is the most effective social media platform for boosting your sales.

So, why do you think LinkedIn is able to show good numbers when it comes to sales? The answer is simple. Everyone on this platform is present there with a clear objective of connecting with other businesses to expand their own. In other words, there are millions of prospects waiting for you to educate them about your business.

Below is a list of few things should consider to get the most out of LinkedIn:

1. Optimize your profile: The first and foremost element which your prospects will check is your profile. There are a lot of business owners who fail to complete their profile as advised by LinkedIn. You need to make sure that you fill out every single column there is to get your profile strength to an All-Star level (which is the topmost level on LinkedIn).

Infuse your profile with keywords that are relevant. For this, you will need to look for the words that pop up when you type in your industry keyword in the search bar. For example, if you are looking for keywords related to ‘content writing’, then the following highlighted keywords might prove to be useful.

content writer

2. Study your own product thoroughly: Remember to prepare yourselves technically before approaching prospects over LinkedIn as they are a bunch of professionals who already have considerable knowledge of the industry and hence, won’t fall easily for your usual gimmicks. Use the strategies mentioned in this article and you are sure to convert this platform into a lead generation machine.

3. Add backlinks to your profile: Backlinks are an important tool to get customers directed to your profile. Learn to place these backlinks strategically in your blogs or other social media posts. The more backlinks you generate, the higher your profile will rank in organic search.

backlink

Don’t forget to put a link in your author bio when you guest post on other sites. This will encourage your readers to visit your profile if they like your blog.

4. Customize your URL: Your default LinkedIn URL is a set of letters and numbers that make no sense to you or your business. However, LinkedIn has given you the option to create a custom URL for your profile where you can use your full name. In case your name is already taken, try adding a modifier to it give it a little twist.

5. Build a vast network of connections: On a professional platform like LinkedIn, everything revolves around your connections. The more connections you have, the more likely is your profile to surface on LinkedIn’s algorithm. Therefore, you need to make sure that you connect with as many people as possible in order to grow your business.

It is wise to decide the people with whom you wish to connect with. Start by connecting with the people you already know as they are your prime targets. Even if a few people do not belong to your industry, keep them as your connection because you never know who will prove to be helpful for you in future. On the other hand, a targeted network allows you to focus clearly on lead generation.

Try to connect with your prospects using customized request templates that feel convincing than the default template and help to connect on a personal level as well. Explain to your prospects why do you wish to connect with them by writing a personalized request, as shown in the example below.

Build a vast network of connections

Just like when someone opens Facebook, they are thinking about photos and videos, a person who is logged in to LinkedIn is already thinking about business. Following the strategies mentioned above will help you to strengthen your presence on LinkedIn and will help to boost your sales. After all, business is at the core of this social media platform and which is why it is the best way to generate B2B leads.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

BRAND RELEVANCE

Brand Relevance

Success in the market can be measured through a customer’s preference for a brand. And that is what is known as brand relevance in the marketing language – something that you possibly can’t survive without in the corporate world. This is why even if certain brands are priced at a high value; customers prefer them over other low-priced brands in the market.
Relevancy counts majorly in a steep increment of your business ranking and once you understand the definition of relevance, it becomes very easy to generate relevant content. However, in this fast-paced world where technology and businesses are growing rapidly, even your best content starts losing its charm after a year or two. Thus you should concentrate on developing content with which the customers can actively engage or which relates to their needs and desires.

As the clocks ticks faster than before in the current era of immediate pace; brief and concise have become synonymous to relevancy. Content relevance can be achieved by generating short stories or updates about your product or service or even about the current trend in the market. This can help your customers to stay up to date with the market and also develop a trust in your brand.

Below are a few tips which you can use to maintain brand relevancy:

1. Develop customer-centric content: Everything you write, post and share about your business should be customer-centric. For doing this, you need to know your customers in the best way possible. You can start by studying the people you are targeting and understand their purchase patterns, their likes, and dislikes and even characteristics such as their age, background, job, gender, location, and income. This data will allow you to develop your content in a way that will prove to be beneficial for your customers. This content will be more relevant to your customers and they would be able to connect with your brand very easily.

customer-centric content

2. Develop trending content: No one likes to read about a service or a technology that is already on the verge of getting scrapped or updated. You need to stay up to date about the latest trends in the market and write about them so that people could learn something new out of it rather than wasting their time reading outdated content. There are a lot of sites like Facebook Trending or Google Trends that track the most viral and latest stuff in the market.

3. Personalize your content: A communication is done over the internet never leaves a lasting impression on your customer. However, it is not possible to meet every customer face to face and hence you are left with no option other than online communication. As a result, you need to maximize its effect on the customers by personalizing your content as much as possible. Make sure that you write about the region to which most of your customers belong to. You can even send a few of your followers some interesting and meaningful messages on their birthdays so they will feel special and might even spread the word about your brand. Once your audience starts feeling connected to your content, your business is bound to grow rapidly.

Personalize your content

4. Maintain consistency: Generating a lot of content on a single day and remaining inactive for the rest of the month will not make a good impression on your audience. It is vital to generate quality content on a regular basis but it is also important to maintain consistency while posting it. You need to decide a day of the week when your posts will make the maximum impact and you need to keep posting on that day every week so that it will form a pattern and your audience will know when to expect the next blog or post from your side. You can keep your blogs or posts short and crisp to maintain their relevancy in front of the audience.

Maintaining brand relevance is equivalent to maintaining the loyalty of your customers. You must take your time to understand what your customers want or might want in the future and develop relevant content accordingly, albeit by staying true to your roots and your brand values.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us: