Tag Archives: social media marketing

Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

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INCREDIBLITY OF LINKEDIN AS MARKETING PLATFORM

LinkedIn is a multilingual Professional networking platform and an inbound marketing tool. Members with LinkedIn account establish connections where they could maintain a professional relationship. LinkedIn is a vast networking power consisting of more than 300 million users which seems less compared to Facebook and twitter but which provide a lot of benefits to business holders.

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On the dole for business holders       

  1. Members in LinkedIn are often referred to as connections. More connections made within professional groups will pave the business a new way for global exposure.
  2. The best way to get the real power from LinkedIn is that to tap into existing connection and grow your network wider rather than just stacking up followers and connectors. A well-Managed LinkedIn profile can act as a forerunner for the brand.
  3. It provides a perfect shape for your business to run it the way you like. Having connections with possible customers as well as consistently posting unique content and optimizing Company page are the key elements for business growth.
  4. It prefers to be a great platform for customers to interact and business holders to share the statistics and survey, when done right it achieves for great customer satisfaction level.

Creating a LinkedIn Company page

Creating a company page seems to be simple when it is accompanied by a good strategic plan.

  • Start with adding the official company name and work e-mail address. Once done LinkedIn will send an e-mail to verify that you are eligible to create a company page
  • Add in your company details and to capture the business better it is recommended to add the banner and company logo which feels good.
  • Comprise the Company details by crafting a message which involves what the company does and setting up with marketing and content team. Click “publish” and the company page is online.

Key notes for reachability of page

Just creating company’s page will not bring followers. The best way to boost the chance of success is from the following strategy.

Intensify the page:

Setting up a unique brand personality by creating an attractive banner image and including the company website, blogs and so on puts in credibility to the page. Having appropriate brand humorous videos will help in online awareness about the brand.

Employee connecting to LinkedIn page:

The best resources for growing the business are the employers.  By adding those as followers can expand the connection tremendously. Adding company page in Personal profile can exposure the company’s update to other connection.

Frequent update and reply:

With proving valuable articles and company updates on regular basis will keep the customer active all time. Engaging with customer frequently would enhance the chance of outgrowth of business to next level.

More over adding frequent updates and being active on page will create more visitor traffic and will improve the performance in search result page. The most important fact is that differentiating yourself from the competitors make the company more transparent and creates a positive impression about the brand.

(Compiled by Nisha Ranjith)

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Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

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With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

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The Significance of Visual Elements in Social Media Marketing

Social media marketing is targeted to the human population at large covering all age groups, genders, occupations and socio-economic statuses. Human nature in general is far more attracted towards graphics, colours and animation than simple text. You might be having a selected group of your enthusiasts and supporters who categorically study your textual content but if you would want to expand your audience and reach out deeper into the market, you ought to include visual elements with your transcript contents.

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In today’s rapid era, it will be the highest risk to stagnate your business marketing strategies or methodologies. Incorporating dynamism is extremely crucial. Graphics and visual content are elementary for keeping up with vitality and dynamism. Graphics obviously offer a quicker attraction to the audience and thus result in quicker response. Keep in mind that this is the first impression that you give to an onlooker about your information, therefore it has to be exact and suitable.

Visual content entices a speedier response for the information displayed and strike the beginning of a communication with the target audience. If compared to simple text content, graphics and visuals will surely have a deeper impression in the memory of whoever interacts or sees the social media post. Research proves that the human brain processes visual input 60000 times more rapidly than simple text input. Consequently, it is apparent that visuals will be in the memory of your audience for a longer time and thus increase the chances of your information/advertisement being used, even at a later stage.

Your idea is portrayed and conveyed better using visual elements and so a positive attitude is automatically initiated towards your ads on social media if included with colour and design in place of just text. Social media platforms are overflowing with graphical content – no doubt, but nonetheless visuals stand out individually despite being in abundance. One is naturally appealed to view any type of visuals even if they are a group clumped together. And that is why they can be easily utilized to improve visual branding and/or brand recognition in general.

Visual/graphical elements increase the traffic towards a call to action and help in promoting clicks more swiftly. With the increasing traffic and engagement on social media platforms, promoting business on social media is an integral part of corporate growth and considering the types of audience building on these platforms, inclusion of visuals is not just important but is almost a necessity. Flavour your social media presence using images, videos, slideshares, infographics and graphs to increase traffic towards your business smoothly!

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LinkedIn for the Education Industry

It’s a digital employment world now in which LinkedIn is a business-oriented social networking service and it is very useful for students. Students can use LinkedIn to:

  • Connect with classmates, faculty and family (professionally)
  • Find new opportunities for internships and jobs
  • Manage what potential employers learn about you online
  • Research companies

linkedin for education

The goal of LinkedIn networking is simple – Networking Smarter. LinkedIn helps students to become professional. In other words you can say that – “Your LinkedIn account is your CV that never sleeps”. It gives you a voice on search engines. It affords you the ability to send a generic resume via the link. It provides a place to network with business owners. It allows you to meet prospective employers, industry powerhouses. It is a great place to establish yourself as a thought leader

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. LinkedIn has changed the way of searching job forever. It is a virtual, global, professional networking event that is going on 24/7

In the book Groundswell a marketing research company highlighted the fact the business owners love Discussion Boards. LinkedIn is wisely built their groups around discussion boards business owners are very likely to use them! The same applies to educational groups as well. There are many groups that provide a learning platform, provide opportunities for career options/career counselling and give an outlook of the industrial world to students

Educational industries/institutions gain a very strong and professional social media presence through which they can channelize their marketing.
Becoming more active on LinkedIn can increase your visibility in the news feeds of your connections. LinkedIn is a professional network. It is most active during work hours and weekdays. Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays. So make sure you time yourself correctly on LinkedIn to get better overall results

Facts:

  • LinkedIn has more than 200 million members in over 200 countries and territories.
  • Professionals are signing up at a rate of approximately two new members per second.
  • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • Members with a profile photo receive 14x more profile views
  • LinkedIn profiles with summaries get 10x more profile views

Tip: Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information

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PAVING YOUR BUSINESS THROUGH FACEBOOK

Social media is a feature that utilizes the internet functionality to the core. World-wide networking and connections have become unbelievably feasible through social media. And one name that is almost synonymous to social media is Facebook. Using Facebook intelligently for business is one of the most effective methods of reaching out to a wide, very wide audience. Showcasing your business on Facebook today is an important marketing strategy that cannot be overlooked. This article outlines some steps that you could use to brush up your business page on Facebook.

FB for business

Without a second thought, the first step on Facebook for business is to create a page. Give your business individuality and make it independent by creating a separate page. Facebook has a variation of helpful tools which can help you build efficiently. Add you address, website, contact number and any other appropriate info in the about-us section. You can use the settings options to control all inputs on your page. You may distribute page roles among your team members who will help you run the page.

Once you have created the page, do not stop there. A page needs to be managed just like a business branch. After liking the page yourself, create an audience to connect with the page. Invite your friends through Facebook to like your page. An excellent option is to invite other business contacts and delegates to connect with your page by sending them an email containing the Facebook link. You may use the email technique with other audiences who may be interested in your business.

After building up an audience who are ready to hear from you through your page, begin posting on the page regularly. Be consistent and appropriate with the posts. Try not to be very formal and specific, make the posts light and acceptable to everyone in general. It is important to post regularly, do not keep gaps of 10 days between posts. On the contrary, do not over-do the process. Research says that businesses that overwhelm their audiences with continuous posts (such as two per day) see a decline in their audience number.

Posts on a page keep it alive and running. The types of posts make a huge difference in the audience engagement. Inclusion of multimedia posts is sure to catch the eyes of individuals at a much higher rate than simple text. Keep adding multimedia posts on your page to improve engagement. Using a good number of keywords in your posts is a very good idea to reach out to relevant audience. Add keywords in your posts/descriptions so that search engines can catch your page easily.

Add an appropriate display picture for your company. For example, a photograph of a team member does not at all fit well for a business page. A Facebook page helps you to brand yourself, use it suitably. For most businesses on Facebook, the logo is seen as the profile picture.

Recognition of strategic times is very necessary for Facebook page posts. Research the market to see what exactly your customers are looking for at what time. Post accordingly. A Facebook post describing a heater is completely irrelevant in the summer time. In relation to everyday post timings, research shows that topics posted between 1:00pm and 4:00pm tend to have more engagements. Therefore, synchronize your posts with your watches & calendars!

Facebook pages allow others to send messages to your business. Offer quick responses. It indicates professionalism and increases the strength of your brand online.

The above mentioned points are easy-to-implement, absolutely free and adequate for business growth through Facebook. Use them to enhance your social media presence and increase traffic to your business!

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Benefit of Facebook Ads for Your Business

Benefit of Facebook Ads for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do… Test out and find out firsthand if the returns justify the investment.

Facebook Ads

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached smartphone users: Millions of facebook users access facebook via smartphones worldwide every single day. This potentially increases your audience outreach across varied platforms.

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

  1. MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: are visible on a user’s news feed. The ads appear and blend seamlessly into a news feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

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Adapt the right marketing Strategy on Social Media

Adapt the right marketing Strategy on Social Media

When we speak about social media, the biggest trend all over the globe is Facebook, and therefore, many companies use Facebook to market their products using the ad spaces provided by this media platform. However, while advertising, they fail to acquire lasting results because of the wrong strategy adopted by the companies.

Facebook is one of the best opportunities provided by the internet to assure an online success of your brand. Nevertheless, even the best content ever posted on Facebook will only yield low results, with simultaneously incurring high costs. So, the real question to be asked before planning an online marketing strategy is, “How much and Where should I spend?”

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“Likes” matter the most

Currently, many people are focusing on getting more “likes” for their brand; therefore, they tend to spend money on “Page like Ads” to get more fans and “Post Engagement Ads” estimating that their sales will increase in future. However in reality, what you expect is not what you get.  This strategy only increases your cost without increasing your profit. You are able to target your audience, but are not able to create a long lasting effect on them.  You get a temporary and short term page post, and target audience base is restricted to the number of “likes” you get.

Facebook Users in India

Focus on building a brand identity

In order to increase the effectiveness of your online marketing through Facebook or any other social media platform, you should not only be able to reach your target audience but should be able to provide them with what they want. Basically, you not only want them to be aware of your product but make them feel a part of your brand. This helps them to remember your brand and also, increases mouth-to-mouth advertising. With the cost you are incurring, you want maximum returns, thus your ad budget and your marketing plan should be focused around a well-developed campaign that engages the audience into various fun activities. You need a reason for your potential customers to remember you, and there are many ways you can achieve this goal –

  • Your campaign should be focused not on getting more “likes” but ensure brand awareness and long term engagement
  • A great way to ensure a long term effect is to engage your audience in fun-filled contests, like photo contests, quizzes. Anything and everything that interests them.
  • You should be able to steer the traffic around your campaign and use that to increase your customer base. Use Facebook but do not restrict yourself to it.

Roll-out smart campaigns

A well-targeted and smart campaign will assure you with a strong customer base and brand recognition. You will have a good PR strategy and an audience who will always remember you. An online marketing activity like quizzes will help you getting your audience’s email addresses creating the perfect marketing list. Moreover, your page “likes” will keep on increasing and the risk of fake accounts can be eliminated. And the ultimate goal of increasing profits will just be a piece of cake.

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