Tag Archives: social media marketing

Integrate your Amazon store front with social media marketing

Integrate your Amazon store front with social media marketing

Amazon Brand Store is a boon for sellers with a brand registry as it allows them to showcase all their products in one place. This store enables your shoppers to browse through all your ASINs and select the one they desire. Amazon store also offers sellers a safe haven from the fierce competition in the market. Thus, for a store that offers so many benefits, taking the right measures to bring traffic to it becomes of paramount importance to sellers.

The number of sellers on Amazon is growing on a daily basis which is making it very difficult for an existing seller to bring in conversions by relying on age-old marketing techniques. Also, running sponsored brand advertisements or performing SEO optimization is no longer the “ideal” way of boosting your sales.

Social Media Testimonial

If these techniques aren’t of much use, then the question has to be – what can be done to amass brand visibility or popularity in this digital world?

Social Media Marketing is the right answer to this question. This powerful tool can help you to build not only your brand but also your business. There are a plethora of benefits of marketing your brand through social media. These include low advertising costs along with increased brand loyalty, traffic, and lead generation, all of which eventually culminate into more sales.

Social media platforms are accessed every day by millions of people worldwide. This shows that with the right marketing technique, you can bring in visitors to your Amazon store and let them explore your product range without any interference. But how exactly can you use powerful social media platforms like Facebook, Instagram, or Twitter to your advantage? Let’s get into the details:

Select the Right Social Media Platform

There are multiple social media channels out there that can allow you to promote your Amazon store. However, creating an account on all of these channels and maintaining it proves to be time-consuming as well as unproductive. Instead, choose a platform according to your preferred demographic and concentrate your efforts on increasing brand awareness with the help of that particular platform.

Facebook and Instagram are the most widely used platforms for social media marketing as many people, especially the young generation, spend hours daily scrolling through the posts and stories on these social media platforms. The demographics of Instagram are beneficial for any e-commerce business as they fall in the age bracket of 30-49, which is the prime buying age range. Besides this, Instagram also offers a “Shopping” section that allows you to connect with millions that engage with shopping posts to learn more about products.

social media platform

Create Enticing Content

Be it email marketing or social media marketing, crisp, engaging, and high-quality content is the need of the hour. Advertising the features of your product is not enough because people nowadays relate more to stories that showcase your brand’s journey and highlight its value.

You can either include short videos or add creative images in your posts to pique the customer’s interest in your brand. You can integrate these videos or images with your Amazon store link so that it will take the customer straight to your personal store, thereby increasing the chances of conversion.

Create Enticing Content

Create A Customer Database

As a seller, you must know that Amazon rules prohibit you from capturing email addresses using their platform. Thus, social media proves to be an effective way to gather customer emails that can help you to develop your business in the future.

You can put a link to your Amazon store on your social media profile and these links will also serve as opt-in forms for the potential buyer. However, you must also remember not to continuously link to your Amazon store in your social media posts as it might look too cliché and customers may tend to ignore it often.

Social Media Testimonial Is The Key

People usually connect immediately with other shoppers and which is why a positive review of your brand from other customers can help to seal the deal. The chances of a potential customer visiting your Amazon store and actually buying your product increase by many folds if you post customer testimonials online regularly and share them as much as possible.

If you are using Twitter, you can “Favourite” the tweets that mention your brand and retweet them using your account. For Facebook, you can share on your wall what your customers have to say about you in an effective way. For Instagram, you can include hashtags with your testimonials as they are a great way to attract attention and make that post shareable.

Social Media Testimonial

Amazon store is something that has the potential to change the way people look at your brand. A creative store develops a brand image and strengthens your place in the competitive Amazon market. Every possible effort should be taken to drive traffic to this store and the tips mentioned above will help you to do so, thereby generating sales.

For any information on  Amazon Sponsored Ad, you may contact us or visit our website www.bmconsulting.co

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Driving conversions through LinkedIn

Driving conversions through LinkedIn

When someone mentions LinkedIn, the first thing that pops up in our mind is a “formal” social media platform that lets us connect with different professionals across the world and showcase our qualifications. In other words, LinkedIn can be considered as an excellent online resume. However, using it for looking for job openings is just scratching the surface.

LinkedIn is much more than a professional network for landing your dream job. Lead generation is something that can be done very easily and effectively with the help of this platform. According to a survey, 66% of people think that LinkedIn is the most effective social media platform for boosting your sales.

So, why do you think LinkedIn is able to show good numbers when it comes to sales? The answer is simple. Everyone on this platform is present there with a clear objective of connecting with other businesses to expand their own. In other words, there are millions of prospects waiting for you to educate them about your business.

Below is a list of few things should consider to get the most out of LinkedIn:

1. Optimize your profile: The first and foremost element which your prospects will check is your profile. There are a lot of business owners who fail to complete their profile as advised by LinkedIn. You need to make sure that you fill out every single column there is to get your profile strength to an All-Star level (which is the topmost level on LinkedIn).

Infuse your profile with keywords that are relevant. For this, you will need to look for the words that pop up when you type in your industry keyword in the search bar. For example, if you are looking for keywords related to ‘content writing’, then the following highlighted keywords might prove to be useful.

content writer

2. Study your own product thoroughly: Remember to prepare yourselves technically before approaching prospects over LinkedIn as they are a bunch of professionals who already have considerable knowledge of the industry and hence, won’t fall easily for your usual gimmicks. Use the strategies mentioned in this article and you are sure to convert this platform into a lead generation machine.

3. Add backlinks to your profile: Backlinks are an important tool to get customers directed to your profile. Learn to place these backlinks strategically in your blogs or other social media posts. The more backlinks you generate, the higher your profile will rank in organic search.

backlink

Don’t forget to put a link in your author bio when you guest post on other sites. This will encourage your readers to visit your profile if they like your blog.

4. Customize your URL: Your default LinkedIn URL is a set of letters and numbers that make no sense to you or your business. However, LinkedIn has given you the option to create a custom URL for your profile where you can use your full name. In case your name is already taken, try adding a modifier to it give it a little twist.

5. Build a vast network of connections: On a professional platform like LinkedIn, everything revolves around your connections. The more connections you have, the more likely is your profile to surface on LinkedIn’s algorithm. Therefore, you need to make sure that you connect with as many people as possible in order to grow your business.

It is wise to decide the people with whom you wish to connect with. Start by connecting with the people you already know as they are your prime targets. Even if a few people do not belong to your industry, keep them as your connection because you never know who will prove to be helpful for you in future. On the other hand, a targeted network allows you to focus clearly on lead generation.

Try to connect with your prospects using customized request templates that feel convincing than the default template and help to connect on a personal level as well. Explain to your prospects why do you wish to connect with them by writing a personalized request, as shown in the example below.

Build a vast network of connections

Just like when someone opens Facebook, they are thinking about photos and videos, a person who is logged in to LinkedIn is already thinking about business. Following the strategies mentioned above will help you to strengthen your presence on LinkedIn and will help to boost your sales. After all, business is at the core of this social media platform and which is why it is the best way to generate B2B leads.

For further information, you may contact us or visit our website www.bmconsulting.in

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Getting traffic on your website through social media

Getting traffic on your website through social media

Social media has become one of the most favorite pass times of people across the globe. Every individual these days has an account on at least one of the social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This tells us about the popularity of these platforms and their craze in the general public.

Social media allows you to engage with your target audience with the help of informative and visually appealing content. Businesses are using this content to divert traffic to their websites. Social media not only helps them to build brand recognition but also helps them develop a strong customer base.

Below are a few ways by which you can effectively bring traffic to your website with the help of these platforms:

1. Optimize Your Profile: Your social media profile is the face of your business and hence it should be complete with crisp content and an effective logo. Remember that your profile shows the visitors what you do, which makes it a great spot to drop some backlinks to your website. Backlinking gives the visitors a chance to click-through and see what you are all about.

Optimize your profile

2. Publish Exclusive Content: Say that you are on the verge of launching a new product and you want people to know about it. In such a case, instead of advertising on all the available social media platforms, you can announce your new product only on a single platform, like Facebook for example. Exclusivity can encourage more people to visit your website.

Try to time-bound a certain post to keep it exclusive. For example, if you have taken an interview of some expert in your field, post the link to that video on a specific social media platform and keep that link active for just a day or two. This will encourage more people to visit your website and watch the video before the link expires.

Publish exclusive content

3. Focus on Posting Visual Content: Writing a large post about your business and putting it up on social media is not enough to engage with your visitors. Did you know that visual content is 40 times more likely to get shared on social media than any other type of content? Also, tweets with more images receive 150% more retweets than those without.

The numbers above are a clear indication of how powerful visual content can be for your business. You can include some interesting photos, videos, graphs as well as animations in your post to make it more visually appealing to your visitors. This will encourage your visitors to visit your website and share your posts.

4. Time Your Posts Smartly: Though it is true that posting content on social media will help to engage with more people, it is also true that if you don’t post on correct timings, then all your efforts go in vain. The best time to post on social media is when your target audience is the most active.

There are different tools available in the market that can help you to analyze your target audience and come up with the best time to post on different platforms. You can always experiment to find out what time brings in most click-throughs once you are fully established.

Time your posts smartly

5. Consistently Engage with Your Audience: Instead of relying on automated processes to engage with your customers, you should always try to connect with them on a personal level. Remember that people like it when they get special attention and care from a business. This makes your brand reliable in their eyes and in turn, leads to more sales.

Consistently engage with your audience

You can hire a social media manager who will always be there to respond to a potential customer’s quick question or to assist a long-time customer. When you direct followers to your site, make sure that their query gets solved. In addition to this, make sure that you match the right page to ensure a happy customer.

Since millions of people operate these platforms on an everyday basis, they have become a launching pad for businesses to put forth their products and services in front of the world. Social media offers a business an opportunity to brief the people about their product, without having to spend much money. Thus, every possible effort should be taken to divert the attention of your visitors to your website.

For further information, you may contact us or visit our website www.bmconsulting.in

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Effective graphical content for social media

Effective graphical content for social media

Whenever you find yourself on the Google landing page, what is the first thing that you notice? The answer is Google Doodle. This element of Google is not only informative but is also visually appealing and gives you a reason to visit the Google landing page every day and use this search engine rather than any other. Similarly, in your daily life, you come across a variety of visual content in the form of magazines, TV advertisements, Facebook Ads, billboards etc. You tend to read these advertisements only if you find them visually attractive at first glance. Moreover, you are 65% more likely to remember the information if it includes an image. Such is the impact of graphics in the field of content marketing. This implies that you need to generate effective graphical content if you want your business to succeed.

Following are a few tips that you can follow to create an impactful graphical content:

1. Decide a goal: You need to decide a goal for your social media graphic design before you start working on it. This will help you to set up a base while creating a design for your social media content. You need to start by asking yourself a few questions like:
•  Why am I doing this?
•  Who is my target audience?
•  Which social media platforms do they use?
•  Do I want to increase sales or user engagement?
•  What action do I want my audience to take once they see the design?

These questions might seem simple but they have a huge impact on the way your design gets created. Once your goal is set, make sure that you take further steps based on this goal.

Decide a goal

2. Resize image according to the platform: There are different social media platforms that allow you to post your visual content like Facebook, Twitter, Instagram, etc. However, each of these platforms has its own specifications for images that you need to understand before posting anything. You will need to resize the image and change its type according to the norms of your platform. You can familiarize yourself with the current norms and specifications by using Facebook Ads Guide for Facebook, cheat sheet for LinkedIn, etc.

3. Use free resources and tools: If you do have a problem in spending a large sum on a professional photographer for your content requirements, then you can always resort to the free tools that are available on the internet. These tools give you access to countless images that do not have a copyright and can be freely used in your posts without any implications. Following is a list of few such resources and tools:

•  10 sites for free stock photos
•  21 amazing sites with breathtaking free stock photos
•  Facebook cover photo templates
•  10 awesome websites to find free Instagram photos

4. Include your brand in the design:  According to a study, it takes about seven times of seeing or hearing your brand for someone to recognize it. This means that you need to incorporate your brand logo, color, and fonts into your design to create impactful visual content. Doing this will not only enhance your image but will also help to redirect your audience to your website. The only thing which you need to be mindful of is to make sure that the addition of your logo to a particular image does not take away the essence of that image.

Power of brand

5. Be consistent: Consistency is an attribute that has a high value in any business. You need to make sure that the content which you are posting is consistent with your brand and is successful in keeping your audience engaged. As long as your audience feels connected to your brand and understands the message you wish to deliver, you will be on a path towards success. The moment you derail from your original idea and start posting irrelevant and random content, you are bound to lose your customers.

Consistency

Along with the tips mentioned above, you also need to have an in-depth understanding of every social media platform because each of them has its own set of requirements and specifications. Also, don’t forget to be creative while designing any content for your website since it is this content to which your audience is going to get connected. Keep everything simple yet unique to keep moving up the ladder of success.

For further information, you may contact us or visit our website www.bmconsulting.in

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BRAND RELEVANCE

Brand Relevance

Success in the market can be measured through a customer’s preference for a brand. And that is what is known as brand relevance in the marketing language – something that you possibly can’t survive without in the corporate world. This is why even if certain brands are priced at a high value; customers prefer them over other low-priced brands in the market.
Relevancy counts majorly in a steep increment of your business ranking and once you understand the definition of relevance, it becomes very easy to generate relevant content. However, in this fast-paced world where technology and businesses are growing rapidly, even your best content starts losing its charm after a year or two. Thus you should concentrate on developing content with which the customers can actively engage or which relates to their needs and desires.

As the clocks ticks faster than before in the current era of immediate pace; brief and concise have become synonymous to relevancy. Content relevance can be achieved by generating short stories or updates about your product or service or even about the current trend in the market. This can help your customers to stay up to date with the market and also develop a trust in your brand.

Below are a few tips which you can use to maintain brand relevancy:

1. Develop customer-centric content: Everything you write, post and share about your business should be customer-centric. For doing this, you need to know your customers in the best way possible. You can start by studying the people you are targeting and understand their purchase patterns, their likes, and dislikes and even characteristics such as their age, background, job, gender, location, and income. This data will allow you to develop your content in a way that will prove to be beneficial for your customers. This content will be more relevant to your customers and they would be able to connect with your brand very easily.

customer-centric content

2. Develop trending content: No one likes to read about a service or a technology that is already on the verge of getting scrapped or updated. You need to stay up to date about the latest trends in the market and write about them so that people could learn something new out of it rather than wasting their time reading outdated content. There are a lot of sites like Facebook Trending or Google Trends that track the most viral and latest stuff in the market.

3. Personalize your content: A communication is done over the internet never leaves a lasting impression on your customer. However, it is not possible to meet every customer face to face and hence you are left with no option other than online communication. As a result, you need to maximize its effect on the customers by personalizing your content as much as possible. Make sure that you write about the region to which most of your customers belong to. You can even send a few of your followers some interesting and meaningful messages on their birthdays so they will feel special and might even spread the word about your brand. Once your audience starts feeling connected to your content, your business is bound to grow rapidly.

Personalize your content

4. Maintain consistency: Generating a lot of content on a single day and remaining inactive for the rest of the month will not make a good impression on your audience. It is vital to generate quality content on a regular basis but it is also important to maintain consistency while posting it. You need to decide a day of the week when your posts will make the maximum impact and you need to keep posting on that day every week so that it will form a pattern and your audience will know when to expect the next blog or post from your side. You can keep your blogs or posts short and crisp to maintain their relevancy in front of the audience.

Maintaining brand relevance is equivalent to maintaining the loyalty of your customers. You must take your time to understand what your customers want or might want in the future and develop relevant content accordingly, albeit by staying true to your roots and your brand values.

For further information, you may contact us or visit our website www.bmconsulting.in

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Customer reviews: the best form of content marketing

Customer reviews -the best form of content marketing

In spite of businesses spending millions of dollars on marketing their products and services, the customers tend to have faith in other people and listen to their reviews regarding a particular product or service before making the final decision. According to research, almost 70% of buyers rely on customer reviews before making a purchase. This real-time experience helps people to understand the authenticity of the product and find out whether it is as useful as it is shown in the advertisements.

Few of the major factors why customer reviews play an important role in the growth of a business are given below:

•     People tend to determine the quality of business through customer reviews.
•     If the reviews are positive, then it makes the newcomers trust in your business.
•    Online reviews act just like personal recommendations and hence prove to be very helpful.
•    It is said that a customer is likely to spend 31% more on a business that has positive reviews.

Thus, it is very clear that the success of your business is, to some extent, dependent upon the customer reviews. However, if you act smart, you can utilize these reviews to your own benefit and excel in your business. Following are a few ways that can help you to do so:

1. Utilize the best reviews to attract more attention: Out of all the reviews which your business has acquired over so many years, you can select a few unedited reviews and place them at strategic positions on your website such that the visitors will be able to see them clearly at first glance. You can even add the name and photo of the customer to make it more authentic and credible. All you need to do is just make sure that you have taken permission from the customer before doing so.

Utilize the best reviews to attract more attention

2. Respond quickly to the reviews: A major mistake that most of the companies make is that they either fail to respond to the reviews or take a lot of time for doing that. And this is the case for both the positive as well as negative reviews. It is very important to immediately respond to a customer’s review because it shows that you are willing to take action in case they have any problem with your service. This also helps to build trust and makes you stand out from your competitors.

Respond quickly to the reviews

3. Create case studies: Case studies offer an in-depth look at a customer’s challenge and how you helped overcome them. They often include things like the client’s history, the challenges they faced, your approach towards solving those problems and end result. These statistics prove to be engaging for people and help them understand the efforts you have put in to ensure customer satisfaction. You can select any one of your happy customers and reveal their success story through your case study.

4. Sharing reviews on social media: Since social media platforms are among the most used online portals, it is wise to share your customer reviews on these platforms so that more people will be able to see them and eventually contact you. Social media offers a lot of scopes to create and publish engaging content which allows you to post customer reviews as per your choice. Collect some good reviews about your business and share them on your social media handles like Facebook, LinkedIn, Twitter, etc.

Sharing reviews on social media

As you can see, just a two-liner review from your customer can have a considerable impact on your overall sales and growth. While it is no rocket science that businesses need to strive hard to get positive reviews, the negative reviews should not be sidelined as well. You need to improve in the fields where the customer says you are lacking and prove that you are worth trusting.

For further information, you may contact us or visit our website www.bmconsulting.co

 

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Storytelling – the future of marketing

Storytelling – the future of marketing

In today’s fast-paced world, businesses are trying their best to connect with their customers on every level and take their brand name to new heights.

Social media marketing, display advertising, and blogs are some of the ways by which a business tries to reach out to its customers. However, the consistent bombardment of automated emails or even ‘emotionless’ advertisements is not enough to reach in the hearts of people. This digitally-driven system is degrading the human aspect of consumer interaction and in turn the authenticity of the business as well. There should be something about your business which appeals to the common man and makes them go for your brand. Brand storytelling is something that can help you to get the necessary boost to restore the waning connections with your customers. This method has proven to be very productive for businesses that have implemented it. So what is brand storytelling?

Brand storytelling can be thought of as a narrative that connects your brand with the customers by telling them about what you do, why you do it and how can you be of help to the people. This consists of the facts and emotions that your brand represents. National Geographic has set one of the best examples of how storytelling can lead to the growth of a business. They are present on almost all of the social media platforms like Facebook, Instagram, Twitter, etc and have over 350 million followers worldwide. NatGeo is able to amass such amount of customer engagement because they have the power of visuals and great storytelling ability. Just have a look at their Instagram posts below. These images are a lot more engaging and appealing to the viewer which helps the NatGeo to convert their visitors into paid customers.

Instagram posts

Instagram posts

The marketplace is very crowded these days with large volumes of content being generated and shared every single day. Businesses are spending millions of dollars on gathering public attention but even in spite of this, it is very difficult for brands these days to stand out from the crowd. Having a quality product or service is not enough which has increased the need for brand storytelling. You need to have something to tell about your product or service to your customers so that they can connect and engage with it on a much deeper level. Stop showing facts, statistics or testimonials with your product and use narratives instead to tell about your brand’s history, values, etc. Your audience will always remember how you made them feel rather than remembering the stats of your product.

A brand is much more than the product or service they offer. Consider the example of Tesla. This company has made people realize the importance of a healthy environment and sustainable energy and that is the reason that people nowadays are more inclined towards buying electric vehicles rather than the ones that run on fossil fuels. A business needs to concentrate on developing a close-knit community rather than just customers. If your story is creative enough and showcases your brand values, then people will become loyal to you for a lifetime and will support your business through thick and thin. There are a number of ways that can help your brand reach new heights through storytelling. For instance, you can create mini ads that allow you to harness the power of video marketing to engage customers. These short videos are easy to understand and showcase your true values within a very short time. Customer-driven storytelling is another great method of developing your brand name because who is better for sharing your story than your own happy customer? You can create an interesting story about how your product or service helped a particular individual, in his words. People often trust the opinion of others like them and it comes as an added advantage if those people have already used your services. Immersive storytelling is another modern way of offering your customers an insight into your business with the help of virtual reality. This method allows a business to tell stories and share their values and history in a creative and effective way.

Storytelling is the future of marketing in every sense. Every business has its own way of telling a story but what matters is that on what level are they able to engage with the audience and make them involved in their company by delivering personal value.

For further information, you may contact us or visit our website www.bmconsulting.in

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How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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Social media marketing for the hospitality industry

social media marketing for the hospitality industry

Long gone are the days when people used to meet in person to share their happiness, sorrow, achievements and other things with their friends and family. The rise in digitization has made people communicate over social media platforms every day. Sharing of pictures, messages and videos are done in a fraction of a second, to anywhere in the world. This advancement in technology has proved to be beneficial for the service industry. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have been successful in keeping people engaged and this has made it possible for businesses to promote their services on these platforms. In addition to this, the increasing reliance of people on devices like smartphones has been utilized by businesses in the service sector to increase their reach in a very short time. Thus social media marketing has proven to be an ideal method for businesses to pitch their services to millions of people.

The primary benefactor of these platforms is the hotel industry. A few years back, people needed to personally go and book their accommodation in a hotel as a remote booking was not possible at that time. Because of this, only those multi-national chains of hotels used to benefit who had already established their names in the market, which meant the less popular and newly opened hotels suffered. But today the social media platforms along with smartphones have made it possible for a business of any size and name to reach to several people without much effort. Hence making reservations from anywhere in the world can be done in a few minutes due to these platforms. These days, travelers rely a lot on social networks to find hotels that they can trust. This is because people who have previously stayed at such hotels post their reviews online so that other people are aware of the quality of service and amenities that the hotels have to offer. Hotels have started leveraging the online resources to drive traffic on their websites by increasing the interaction with their customers over Facebook, Instagram, etc. A study has shown that the people who spent more time on the social media pages of a hotel tend to make reservations directly from the hotel’s website rather than going through a third party. This happens because hotels have started offering discounts to people who follow them on social networks.

The hotel industry is just one example of how social media marketing is being utilized by the service industry. Other sectors such as educational institutions, communication services, financial services (Insurance and Banking) and social services have started taking advantage of these marketing strategies for their benefit. The key points to be considered while implementing these strategies are as follows:

1. Create engagement of target audience through popular mediums like Facebook page, Instagram handle, etc.

engagement of target audience

2. Promote your service through interesting blogs that would also help to drive traffic on the company website.

3. Mention case studies on the website or reviews from the people who have already utilized your service. Also always address negative reviews and try to figure out what went wrong.

4. Offer discounts or other benefits to your loyal customers.

5. Do detailed research to choose the perfect social media platform that will benefit your business.

Social media marketing is an economical and easy way to promote your business or service globally and develop your brand image. However, only after a careful study of such platforms is it possible to generate leads and increase brand awareness.

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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