Tag Archives: social media marketing for small business

How the Pandemic has Affected the Social Media Marketing Industry

Social Media Marketing

The coronavirus pandemic has wreaked havoc on the entire world in the past few months. To contain the spread of the virus, governments are forced to confine people to their homes. Doing this has brought unprecedented changes in the work-life balance for many. Internet usage has seen a huge surge during this lockdown, which has changed the face of social media marketing.

Before this ongoing pandemic, social media marketing was pretty simple. All you had to do was figure out the target audience, identify the time frame during which they use the social media platforms and advertise your products accordingly.

As compared to the pre-pandemic times, the number of hours spent by people on social media platforms has increased exponentially. All this has led to a drastic change in the behavior of people as well as their buying patterns. However, due to the enforced lockdowns on the public, these strategies are no longer the ‘only’ way to get your business to new heights.

For example, before this crisis, the best time to post on Facebook was on Wednesday at 11 a.m. and between 1 to 2 p.m. However, due to worldwide lockdown, the best time for posting is on Monday, Wednesday and Friday between 10 to 11 a.m.

Nowadays, people are more inclined towards reading creative content, especially in the form of videos. This has opened up new doors for businesses to try something new and engage the customer by offering entertaining and unique content that not only showcases their products and services but also enhances their brand value.

The New Normal

With millions of users spending hours daily browsing and communicating through social media platforms like Twitter and Facebook, social media marketing has become an essential factor for recovery for most businesses. As a matter of fact, numerous brands that used to rely on offline methods for running their business are now finding ways to go online and sustain in this difficult situation.

In post-pandemic times, user-generated content has become a great way for marketers to improve their sales without putting a lot of stress on their budget. This type of content will help to increase your social media presence organically as more people are now spending time online sharing different types of posts and articles.

Way To Cost-efficient Advertising

If you are a company that is waiting for increasing your investment in marketing, then this is the right time to do so! Competition has decreased drastically in this pandemic as many companies have failed to do business during this period. However, there are some who have carefully analyzed this situation and have used it to their advantage. After all, Warren Buffet has right said it – Be fearful when others are greedy, and greedy when others are fearful.

Cost-efficient Social Media Advertising has become the key to progress amidst the ongoing crisis. With great and engaging content, attracting people to your website and products has become an easy task as the number of social media users has increased dramatically.

Due to the surge in the usage of social media, marketers are now relying more on digital display ads as a means to promote their products. For a platform like Facebook, average CPC and CPM rates have dropped by a huge margin. This shows that display advertising can prove to be very effective as the prices are low and the number of people online is at an all-time high.


In spite of the havoc this pandemic has created globally, now is the ideal time for businesses to mold themselves according to the changing social media habits of their consumers and use it for their benefit. With the threat of an impending second wave, people are more concerned about where their money is going.

If you wish to progress in spite of the degrading market condition, then you need to strengthen your brand value by being creative and reliable. You can do this by granting promotional offers or by allowing flexibility in payment to your consumer in order to create a positive image of your brand.

Social Media Marketing is something that undergoes constant changes according to the current market scenario. Improvising your strategies so that they are in line with the current trends is the key to remain afloat even after the pandemic.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.


With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:


Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

Please follow and like us:

Crucial laws of Social Media Marketing to follow

Challenge your ways of Social Media Marketing and add leverage to your content. In this way you are more likely to bring to the fore your potential audience and customer base in a dramatic way.

The 10 Commandments

The 10 Commandments

Keeping the social media marketing fundamentals in mind will allow you to maximize and qualitatively increase your online presence amongst many.  Abiding by the below mentioned crucial laws of social media marketing will help you build a strong foundation that will serve your brand positively , build customers and most importantly guarantee optimum Return on Investments.

1. Make less noise, Listen more

Let your target audience do the talking. Follow your target audience’s online content and be a part of the discussions. Try to effectively evaluate what’s important to them. Only then you will be able to gauge the potential content that interests your readers. Create content and spark healthy conversations that add value to the brand.

2. Be focused on what you want to deliver and achieve

Share relevant message. In order to take advantage of the strength of social media you need to include a strategic combination of planning and dedication. Plan out and strategically design a highly-focused social media and content marketing strategy with the intention to build a strong brand has a better chance for success than a broad strategy.

Remember, excellent content gets people to share, and that sharing will allow your audience to widen to potential fans, friends, and customers.

Social Media Marketing is for all – a solo entrepreneur or a large business. Use social media marketing as an effective marketing tool to build the trust and recognition that at some point significantly grows your business. It’s advisable to stay focused and build a brand identity that allows you to Master your Giving.

3. Quality speaks volumes

It’s better to have lesser audience, which is interactive, who read, share and talk about your content with their own audiences rather than having connections who disappear soon after connecting with you the first time. It’s wise to pay emphasis on quality rather than quantity.

4. Be persistent in delivery; keep patience

Miracles do not happen overnight. Similarly, Social media and content marketing success doesn’t happen overnight. You need to adept to constant learning and consistently deliver in the hope to attain constructive results.

5. Multiply your followers

Give emphasis on publishing quality content. Quality content when published is bound to multiply your online audience of quality followers as the published content will be further shared  with their own audiences on social networks such as Twitter, Face book, LinkedIn, their own blogs and more.

This compounded sharing of your content opens new entry points for search engines like Google to find it in keyword searches, eventually the entry points growing to hundreds or thousands of more potential ways for people to connect with you online.

6. Follow your potential competitors who influence you

Follow your competitor’s quality audiences who are likely to be interested in your products, services and business as well. No matter what amount of time you commit, be human. Be relevant and helpful. Be reliable and authentic. Be valuable and interactive. Be civil. And share, don’t sell. Connect with those people and work constructively to build relationships with them.

True social media marketing takes dedication and it’s likely the interesting source of useful information you post they might further share your content with their own followers, which could put you and your business in front of a huge new audience.

7. Value promotions, rather than conversions alone

Do not use social web for directly promoting all your products and services, people will stop listening. Use social media as a platform to create amazing content and developing relationships with online influencers. In a nutshell use this interactive medium as a powerful catalyst to talk about your brand and sustain in the minds of your potential audience marketing for your business.

8. Acknowledge your connections

Building business associations is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

Make it a point to greet on Birthdays, Work Anniversaries, and Festivals and so on.

9. Be available, do not disappear

Be consistent when publishing content and don’t disappear soon after you post. Be available to your audience. Generate means of building relationships by encouraging conversations.  Followers online tend to forget and won’t hesitate to replace you if you disappear for weeks or months.

10. Reciprocate and share content

Follow the rule of “Give and Take”. Spend half of your online web time not only in sharing your content but also should be focused on sharing and talking about content published by others.


Please follow and like us:

Ways to Measure Owned, Earned and Paid Social Media ROI

Ways to Measure Owned, Earned and Paid Social Media ROI

The best thing about social media is it’s not difficult to use targeted metrics to measure your social media ROI. It offers some of the best metrics for measuring your ROI. Social media is good medium for measuring an increase in brand awareness.

All you need to do is strategically and analytically set your success guide, set a goal of what you want to achieve, and set aside a time period of how long you want to spend achieving it. Get going on the road to success. Once all these measures are in place then measure your results against that.

Below are a few simple metrics to help you measure your social media ROI, in terms of finance as well as brand building across earned, owned and paid social media.

Ways to Measure Owned, Earned and Paid Social Media ROI

Determine the Blogger Outreach on posts

Social media campaigns can be measured by scrutinizing the bloggers outreach on your blogs. The outreach of other bloggers, your target audience and their comments can offer some of the best mileage and results of any marketing tactic.

You have to determine answers to the following questions

  • How many bloggers wrote about your posts?
  • How many comments were received by your posts?
  • What were the no of social shares the post got?
  • Prior to the post what was your traffic?
  • What is the increase in traffic since the post?
  • How much did you invest for blogging versus the ratio of sales you received?

Conclude Twitter impact on your business

Twitter not only offers instant eyeballs but great returns as well for any product launch, service or business. Again, measuring your impact is relatively simple.

  • Determine the retweet value against the investments made on the manpower/resources.
  • How often was your hashtag as well as URL used?
  • Screen out how many genuine followers did you get during your promotional expedition?
  • What was the ration of followers on sponsored as well as unsponsored tweet?
  • In case of Sponsored Tweets, what was the cost versus the click-through and conversion?

Establish the most used social media outreach of your posts on Facebook

Facebook is the tool that offers in-build insight tools to measure the demographic metrics and helps gauge a campaign posts

  • How many new worthwhile fans generated by certain posts versus how many you targeted?
  • How many likes and shares did your promotion message get?
  • Were you successful in reaching your target audience through your posts and campaigns?
  • What was the investment on a Facebook ad versus the new sales and prospects generated?
  • What was the money spent on paid promotion versus the business generated?

Measure your posts delivery on YouTube and Other Video Sites

YouTube today is a key tool used by many businesses for any marketing campaign.

Here are the questions that will give you answers to derive the best social media outreach your campaign has got on You Tube.

  • How many views and Likes did you get?
  • How many Favorites did you generate?
  • How many downloads did you get and embeds elsewhere on the Web?
  • How many subscribers did your video attract?
  • If your video had a call to action with a URL, how many times did people click through?
  • How many social shares did you get across networks?

These metrics offer just some of the immediate ways you can measure how successfully your social media goals were met. Which ones you should use and depend on to define success?

It’s vital to bear in mind that a lot of marketing can come down based on brilliant strategy—timing and a welcoming audience.

Please follow and like us:

Using Twitter for Marketing your Business

Using Twitter for marketing your business

What is Twitter?

Twitter is a service that allows people to send out short messages of 140 characters long to people who subscribe to you as followers. Twitter allows you to grow your network and ‘follow’ individuals or businesses by sending short messages to followers. Twitter a best example of ‘micro-blogging’ service, is a type of social media service that let people interact, share and create content through online communities.

Twitter Marketing

Short messages also known as tweets can include a link to any web content, blog post, PDF document etc. There is complete freedom to follow   people and similarly people too can follow you. Twitter allows its users to respond by reading, replying and sharing tweets to its followers.

Twitter can be useful marketing channel for businesses

Businesses through twitter can promote products, interact with customers, monitor feedback and trends and provide customer service to businesses that has customers who are Twitter users.  However, not every business can grow on twitter.

There are many ways in which business could use Twitter to promote products, converse with customers, monitor feedback and trends and provide customer service. Alike any business activity, to grow your business on Twitter you need to plan well, have a strong resource base and strong monitoring skills.

Benefits for your business associating with Twitter

As a business if your current or potential customer base fits with the Twitter user profile get tweeting. You will need to be committed to tweeting regularly about things your customers will find interesting. Twitter is fruitful for business, and can complement other communication channels as well.

Keep Communicating

Keeps your followers updated with current information about your business and allows followers to communicate with you too. For example, in this high tech world most cinemas effectively use Twitter to speak with patrons, announce new release movies. Moreover twitter is well –equipped to allow its followers to retweet interesting tweets from movie buffs and experts.

Generates leads for your business   

Tweeting special offers, products or services, encourage your followers to investigate more and explore more about your business This feature in turn positively increases the possibility for   potential leads to get converted into sales. For example, Electronic product dealers, Fashion Accessories provider offer special promotions like ‘buy one get one free’ via Twitter.

Builds your brand

Twitter broadly can be used to liven up your brand image. You can do it all Tweets about your people, products or services can help build your brand’s personality. This feasibility gives followers an added sense of your business as more than just a supplier of goods or services. For example, event companies can use quirky language, share links of interests to followers, promote any particular events, comment on any event conducted, e.g. Star award nights (Bollywood- Hollywood) awards and announce new movie launches via Twitter.

Delves into current trends

You don’t necessarily have to tweet to use Twitter. Being a follower of any particular tweet you can explore and get a fair idea of trends and topics that Twitter users are interested in. Twitter allows you to scroll and search topics of your interest that are happening right now. Explore the hot topics of the moment. It even allows you to study what your followers as well as people are saying about your brand in particular. You can research on your competitor’s products, promotions and do a stringent comparative analysis of your product category.

Best way out to seek feedback

Many Businesses use Twitter, to get hands on e online feedback, reviews or comments on their products and services. This information is useful for businesses who want to grow strategically analyzing needs and demands of potential customers and also want to set a benchmark in the competitive industry by improving, and doing research for their own purchases.

Allows businesses to provide 24 hrs customer services for the tech-savvy twitter clients

For Twitter-savvy customers, Twitter is a boon and allows you to ask and answer questions regarding products or services via Twitter in very convenient way. Large travel and Tourism Company has capitalized on this service by twitter and have built in a 24-hour response service for all sorts of customer queries, with staff chatting one to one using their names and answering in a personal tone.

Please follow and like us:

Facebook Page a Magnetic Gateway to Generate Traffic

Facebook today is a wonderful medium to build traffic and route it to a landing page. All age groups aging above 16 years  are glued to Facebook throughout the day. Businesses today have been largely promoting their brand  on Facebook by preparing a Facebook page to enhance the presence of their brand online. We will guide you to get more clicks and get more traffic to a landing page using Facebook.

facebook traffic

There are a few simple steps which you need to follow to upload an interactive Facebook page to promote your brand by way of social media.

  • You firstly need to Login to Facebook account. You need to write real and upload short and relevant content on the wall to interest your target audience.
  • You will now need to copy the Web address of the landing page.
  • People generally prefer to upload content with the web address mentioned right below the content and by doing so the Facebook automatically picks up the image from the mentioned web address. Now, it is likely that the landing page has more than one image on hand and in that case the same multiple images would come up as a collage and one can choose the most suitable image for the post.

All active Facebook users must have noticed that whatever content that is posted on Facebook is also seen in the newsfeed of all your Facebook friends. People generally tend to read content only that is posted on their own timeline, rather than visiting profile page of friends and reading it there. This is actually in most cases done only if a particular friend is being followed.

It is proven that whatever content is posted on Facebook wall with a great and relevant image increases the probability of increased fan followers and number of clicks.  Facebook users can now show any image and every new story has a different look with bigger photos and this change attracts lots of clicks and longer engagements from friends and public.

Moreover the modified News feed feature actually enables the marketer to choose the right image that create interest and engagement amongst the people.

This detailed step by step method to build your online presence on Facebook will help you market your content on Social media. Enjoy the mileage you get!!

Please follow and like us:

Useful Social Media Marketing Tips & Techniques for Small Business

Social media marketing has become an integral component of digital marketing services.Many small businesses are embracing this technique to boost their business growth. As per the statistics by emarketer, 21% of small businesses plan to increase spending on social media advertising this year. Another research says 92% small businesses say social media marketing is an important tool for increasing their business sales.In this post, I am going to focus on basic social media tips and techniques for small businesses to get better conversions.

social media

Top Social Media Tips for Small business Marketing


Many a times,marketers are busy in getting as many connections/followers to their company profile.Increasing your connections or fan base is not the right technique for social media marketing.It is important how you retain your followers.It is observed that the more you reach out to your followers/connections and have conversations with them,you will definitely maintain a good reputation.One social media enthusiast had quoted,”social media is all about conversation,don’t consider it as press release”.Whatever you are by nature,extrovert or introvert;as a social media marketer,remember to “BE OPEN.”


Choose a suitable domain name that matches your business niche.Start writing on the topics you are comfortable with.There are many blogging platforms of  like WordPressBloggerTumblr that allow you to start blogging free of cost.Writing is an art.Choose a specific time of the day that is comfortable for you and start sharing your thoughts. Think about your expertise and think about the things that you’re interested in writing about.Once you are done with the writing,You would like your readers to share your valuable content on social media.All blogging platforms provide social media plugins to share your content.For example SHAREBAR is a WordPress plugin,that automatically adds an attractive bar vertically to the left or right of your posts or horizontally below the title.The key for successful marketing  on any channel is to provide useful content to your audience.

3)Participate and Promote Others

If you are into social media,getting social has to be in your genes.You must identify a few blogs or websites that are into your domain.Technically,they might be your competitors,but it is always better to follow,listen and participate in their blogs.Your participation in such blogs will not only create credibility but also generate trust.Once you build up your reputation on those websites,owners will invite you for blog writing and share our views. This will help you to bring your ideas to much wider audience.

From another perspective, If you own a business that sells organic foods.In that case you can promote or participate someone who is manufacturing popular organic food brands.


Engagement is an important metric on any digital marketing channel. It is important you remain consistent with the post you update on your Facebook page or frequency you tweet. Follow Analytics and decide the best day or time to post. This may vary for different businesses.Someone who sells TV,may engage is audience by posting some lucrative offer on weekends. Make sure your posts are unique everytime. Real estate agents too can make good conversions by posting on Wednesdays or Thursdays.

I hope,these social media tips and tricks for small business will help you in engaging your fan base and getting good followers and maximize conversions.

Please follow and like us: