Tag Archives: social media


Social media needs no explanation in today’s world. With almost 2.8 billion of humans present on social networks, it is rather hard to imagine that this outlook can be ignored when it comes to business outreach. Business success stories on social media are no more limited to simple paid campaigns. Numerous tactics and innovations have taken storms on various social media platforms giving rise to corporate accomplishments even beyond expectations.

If you are selling on Amazon, you will be aware that it is a tricky task to attract customers to YOUR particular product, especially if you are selling a common product which is readily available from other sellers too. There is no overstatement in saying that you need to apply every possible marketing strategy (like sponsored ads, product page detailing, winning the buy box, price optimization and many others) on Amazon itself. But, no business exists without innovation and execution of tasks which are out of the box.

So here is your best option away from the Amazon platform – social media.

Let’s talk about the elephant in the room so that you are majorly covered. Facebook is unarguably the most vastly exploited social media network and has an astounding user base of over 2.3 billion people. And here is the chance for you to reach out to targeted customers for your Amazon marketplace store.

There are two major approaches to raising your business on Facebook.

  1. Run paid campaigns – Facebook provides a very comfortable interface to target your customers. You can run campaigns of your Amazon store page or products by selecting your customers based on location, age, gender, their interests and dislikes. For example, if you are selling stationary, you can target a person in your country (as this customer is most likely to order from you) of age between 10 and 35 who has interests in craftwork. Such a direct targeting option allows you to reach out to relevant audiences and increases chances of sales very highly.
  2. Create your Facebook page – This idea also works well for a seller who is willing to be consistent on social media. Create your page and regularly post your products with new ideas. Add your product page links to your posts so that customers get an easy ordering experience. There can be high levels of success if you manage to create a good base on your page.

Some examples of social media business strategies are as follows:

A clothing and lifestyle brand Ugmonk, posted an image of its product using an inspirational quote from Steve Jobs on Twitter. Quotes are more likely to be shared and this is why this strategy worked out for Ugmonk.

You can use this strategy on your page as well as for paid campaigns for your Amazon selling products. It is a catchy approach to grabbing consumer attraction.

Nike uses images with motivational messages on Pinterest. So, people share the image with the idea of the message and the product penetrates through customers in a subtle way.

Aerie, a women’s clothing company, encourages its viewers to share un-edited pictures of themselves with the hashtag  #AerieReal promising to donate to a needy organization. This is a very unique way of making your brand viral – indirect but deep.

This method will work out well if you have your own Facbook page and manage to get an appropriate amount of attention in terms of followers. Once your page is set, ideas like this or something similar can be laid out. You may ask your customers to use a hashtag and post photos as a contest and give your product as a gift for the best photo selected. Such ideas, that have something return, generally catch the eyes of social media users easily.

Engaging customers with questions grabs a huge audience and the same can be done for your products on your Facebook page. Have a look.

Bottom line is that businesses have to be customer centric in order to sustain. So cultivate your brand in such a way that your customers comfortably showcase and spread your products on social media. Your customers should actually desire to interact with your brand on social networks and that is what gives you the real success.

For any further information or assistance related to social media marketing, please contact us on info@bmconsulting.in or visit us at www.bmconsulting.in.

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Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.


With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:


Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

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Adapt the right marketing Strategy on Social Media

Adapt the right marketing Strategy on Social Media

When we speak about social media, the biggest trend all over the globe is Facebook, and therefore, many companies use Facebook to market their products using the ad spaces provided by this media platform. However, while advertising, they fail to acquire lasting results because of the wrong strategy adopted by the companies.

Facebook is one of the best opportunities provided by the internet to assure an online success of your brand. Nevertheless, even the best content ever posted on Facebook will only yield low results, with simultaneously incurring high costs. So, the real question to be asked before planning an online marketing strategy is, “How much and Where should I spend?”

Spear Cartoon 3782

“Likes” matter the most

Currently, many people are focusing on getting more “likes” for their brand; therefore, they tend to spend money on “Page like Ads” to get more fans and “Post Engagement Ads” estimating that their sales will increase in future. However in reality, what you expect is not what you get.  This strategy only increases your cost without increasing your profit. You are able to target your audience, but are not able to create a long lasting effect on them.  You get a temporary and short term page post, and target audience base is restricted to the number of “likes” you get.

Facebook Users in India

Focus on building a brand identity

In order to increase the effectiveness of your online marketing through Facebook or any other social media platform, you should not only be able to reach your target audience but should be able to provide them with what they want. Basically, you not only want them to be aware of your product but make them feel a part of your brand. This helps them to remember your brand and also, increases mouth-to-mouth advertising. With the cost you are incurring, you want maximum returns, thus your ad budget and your marketing plan should be focused around a well-developed campaign that engages the audience into various fun activities. You need a reason for your potential customers to remember you, and there are many ways you can achieve this goal –

  • Your campaign should be focused not on getting more “likes” but ensure brand awareness and long term engagement
  • A great way to ensure a long term effect is to engage your audience in fun-filled contests, like photo contests, quizzes. Anything and everything that interests them.
  • You should be able to steer the traffic around your campaign and use that to increase your customer base. Use Facebook but do not restrict yourself to it.

Roll-out smart campaigns

A well-targeted and smart campaign will assure you with a strong customer base and brand recognition. You will have a good PR strategy and an audience who will always remember you. An online marketing activity like quizzes will help you getting your audience’s email addresses creating the perfect marketing list. Moreover, your page “likes” will keep on increasing and the risk of fake accounts can be eliminated. And the ultimate goal of increasing profits will just be a piece of cake.

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Discover the Huge Power of Social Media

With the right data and interactions if you fancy driving sales, generating qualified leads and want to build relationships with your clients and who’s who in the industry “Social Media” is an economical answer.

social_mediaSocial Media serves as an interactive platform between various brands, independent artists of different genres and their fans. Elsewhere, social media is a driving force behind changing public opinion on social issues to awaken the nation and promote breakthrough campaigns. Every business big or small in today’s business set up want to make their brand more visible using this social route, Believe it or not  – It is a doable job.

What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

Define a target audience for your business: It is vital for you to identify your target audience and know your target audience. When you define your target audience correctly and precisely, you focus your marketing efforts on the people who are most likely to buy your product. You will likewise want to discover and get familiar with your audience interests, needs and biggest challenges. You will be able to get a better idea how your product or service will solve their problems and profit them and in turn use your valuable resources in the best way possible.


Your marketing will be more effective if you have a strategic plan in mind: Remember strategically analyzing your target you will know how to reach them easier. You won’t be wasting money and effort in relaying your message to people who won’t be interested.  You will be able to gauge the investments you will need to make into your marketing to get the results you want. After all, it’s not about you and your liking alone. It’s about what your customer likes and wants.

Once you have your target audience clarified, you’re more than halfway to success. Your advertising will be easier and more efficient understanding your customer’s interests before trying to target them. Strategic planning beforehand will help you reach far more of your audience than you could if you were less focused.

Talk about your brand subtly, so much that your message is classified as noise: Social media is a tool which allows you to make your brand brilliant, by building an ongoing conversation with any potential and current customers and getting people spending money on a product or service. Social media is the platform which allows you to tell stories and build up a narrative that everyone wants to read, however you need to try and avoid tactics which simply increase traffic through your social media accounts, but don’tgenerate leadsand sales. Instead, provide useful information and news related to your specific audience’s needs and interests. Your content needs to resonate with your target market and encourage them to engage with your brand. Yes, be subtle in mentioning your brand, that’s the catch!

Posts diversified content and get your audience engaged in conversations: Do not follow a particular pattern. Add variety to your posts. Include industry specific updates, latest news, key happenings, practical tips and fun stories. Get interactive; engage your audience by starting conversations, an idle way to build strong business relationships in the rat race.

Be creative in your posts; engage your audience posting interesting images and videos:  Content that lacks any visual appeal, no matter how much sense they make fails to gather audience.  The reality is making it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out at all times on your timeline.


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How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

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Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business


Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business


If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.




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Facebook Advertising for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Facebook Ads

Facebook Ads

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do. Test out and find out first-hand if the returns justify the investment.


Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached Smartphone users: Millions of Facebook users access Facebook via Smartphone worldwide every single day. This potentially increases your audience outreach across varied platforms.
Thanks technology

Thanks technology


Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.



  • MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: These are visible on a user’s news-feed. The ads appear and blend seamlessly into a news-feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news-feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

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Using Twitter for Marketing your Business

Using Twitter for marketing your business

What is Twitter?

Twitter is a service that allows people to send out short messages of 140 characters long to people who subscribe to you as followers. Twitter allows you to grow your network and ‘follow’ individuals or businesses by sending short messages to followers. Twitter a best example of ‘micro-blogging’ service, is a type of social media service that let people interact, share and create content through online communities.

Twitter Marketing

Short messages also known as tweets can include a link to any web content, blog post, PDF document etc. There is complete freedom to follow   people and similarly people too can follow you. Twitter allows its users to respond by reading, replying and sharing tweets to its followers.

Twitter can be useful marketing channel for businesses

Businesses through twitter can promote products, interact with customers, monitor feedback and trends and provide customer service to businesses that has customers who are Twitter users.  However, not every business can grow on twitter.

There are many ways in which business could use Twitter to promote products, converse with customers, monitor feedback and trends and provide customer service. Alike any business activity, to grow your business on Twitter you need to plan well, have a strong resource base and strong monitoring skills.

Benefits for your business associating with Twitter

As a business if your current or potential customer base fits with the Twitter user profile get tweeting. You will need to be committed to tweeting regularly about things your customers will find interesting. Twitter is fruitful for business, and can complement other communication channels as well.

Keep Communicating

Keeps your followers updated with current information about your business and allows followers to communicate with you too. For example, in this high tech world most cinemas effectively use Twitter to speak with patrons, announce new release movies. Moreover twitter is well –equipped to allow its followers to retweet interesting tweets from movie buffs and experts.

Generates leads for your business   

Tweeting special offers, products or services, encourage your followers to investigate more and explore more about your business This feature in turn positively increases the possibility for   potential leads to get converted into sales. For example, Electronic product dealers, Fashion Accessories provider offer special promotions like ‘buy one get one free’ via Twitter.

Builds your brand

Twitter broadly can be used to liven up your brand image. You can do it all Tweets about your people, products or services can help build your brand’s personality. This feasibility gives followers an added sense of your business as more than just a supplier of goods or services. For example, event companies can use quirky language, share links of interests to followers, promote any particular events, comment on any event conducted, e.g. Star award nights (Bollywood- Hollywood) awards and announce new movie launches via Twitter.

Delves into current trends

You don’t necessarily have to tweet to use Twitter. Being a follower of any particular tweet you can explore and get a fair idea of trends and topics that Twitter users are interested in. Twitter allows you to scroll and search topics of your interest that are happening right now. Explore the hot topics of the moment. It even allows you to study what your followers as well as people are saying about your brand in particular. You can research on your competitor’s products, promotions and do a stringent comparative analysis of your product category.

Best way out to seek feedback

Many Businesses use Twitter, to get hands on e online feedback, reviews or comments on their products and services. This information is useful for businesses who want to grow strategically analyzing needs and demands of potential customers and also want to set a benchmark in the competitive industry by improving, and doing research for their own purchases.

Allows businesses to provide 24 hrs customer services for the tech-savvy twitter clients

For Twitter-savvy customers, Twitter is a boon and allows you to ask and answer questions regarding products or services via Twitter in very convenient way. Large travel and Tourism Company has capitalized on this service by twitter and have built in a 24-hour response service for all sorts of customer queries, with staff chatting one to one using their names and answering in a personal tone.

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Ways to Increase Fan Engagement on Facebook

Facebook today no more is just to connect and chat with friends and family. This is most preferred social media network preferred by most businesses, when beginning to build presence in online media. Facebook is a reinvention for business to grow online. Businesses today are implementing social media marketing strategy for productivity enhancement.

Even though there are many social media engaging large social media networks, statistics have proven that Facebook creates a strong, smarter marketing ecosystem that is multi-media rich and broad.

Do you know how to run business on facebook?

Businesses are still learning to increase the social media engagement on Facebook. Ask yourself a few vital questions when attempting to increase productivity on facebook. A few relevant questions are mentioned below:

  1. How often a business should post on Facebook?
  2. Will updates drive fan engagement?

Here are some answers to the important questions popping in your mind every time you wish to collaborate social media technology to foster long time success to your business.

facebook engagement1.    Know the best productive hour to post on Facebook

It has been analytically proven by experts that to get the best results evening hours when the fans are not at work, during “non-busy” hours  you can expect increased “likes” and “comments on your facebook page.

2.    Best day to post on Facebook

It’s good to post throughout the week. However better engagement is more mid-week and on Sundays.

3.    Is it write to post often in one single day

Quality matters the most, not quantity when publishing to your wall. One or two brand posts can expect higher fan engagement and “like” rates as compared to posting 3 -4 times a day.

4.    What content to post?

To begin a dialogue with fans, ask questions the content post should be informative and answer questions popping in the mindset of the readers. To increase ‘likes’ and Comments, strategically analyze posts to get fans talking (i.e., increase their Post Comment rates)

5.    Key words to use for Facebook offers

Do not run around the bush. When it comes to deals, give a straightforward offer. Statistics have proven that retail brand Posts containing the sales keywords “Rs off” and “coupon” receive the highest fan engagement.

The most popular sales keywords used by businesses such as “sale” and “% off,” receive the lowest fan engagement.

6.    Keep posts simple

Of course, interesting content  added to W all Posts in the form of links, photos and videos is engaging however the more simple Posts is likely to achieve the most fan engagement. Avoid more complicated Posts, such as those with attached links and thumbnail photos.

Get active, to evolve and engage your business in the facebook world.


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Making Effective Use of Social Media For Recruitments

recruitmentRecruiters are extensively using social media as an effective tool for recruitment’s. Gone are the days when recruiters had to give advertisements about job openings in various newspapers and job seekers had to scan the newspaper pages for finding a suitable job. With over 535 million people using social networks like Twitter, LinkedIn and Facebook, posting jobs and finding relevant jobs is as simple a sailing in calm waters. Social recruiting is the latest trend in this digital era. 77% employers are using social networks to mine the huge talent pool to reach out to the target candidates. Here are a few ways to use social media to find out discover your next employee.

  • LinkedIn: With over 94% recruiters using this channel to find the most qualified and largest pool of applicants. You can either opt for spending $195 to post a job or buy more job credits and pay less for posting a job. The other alternative is to build your own network of connections including friends, local entrepreneurs, clients and co-workers and join groups having similar interests. By posting discussions and by participating in other discussions you will come to know the active responders who can be individually contacted for jobs. Other way of free advertising is to broadcast that you’re hiring in your network activity box, e.g. “Looking for a freelance content writer, contact me for more details”.

Once you find a suitable person then checking his recommendations will enable you to know more about his professional potentials.

  • Facebook: Facebook is used by 66% recruiters, one in every four recruiters has found their employee on Facebook. Facebook page is used to directly hire and for indirect brand engagement. On your Facebook page, you can share your business and updates details with other Facebook users. Facebook has excellent targeting ability and by creating Facebook Ads you can choose the exact target audience. A series of questions to target the people whom you want to see your add like the age group, sex and location. You can choose from pay per click and pay per impression. The other way to post free ads is to join relevant Facebook pages that share similar interests. Like if you are in search of a content writer, by posting your add on “Freelance Content Writers” you will come in contact with many applicants.

The shortlisted candidate’s profiles can be checked to know most things about him.

  • Twitter: 54% HR‘s use Twitter for talent search. A large number of small businesses are using it as a channel for recruitments. Build your companies Twitter account and Voila! You can increase the fan following as well as expand your relationships with clients, competitors and job applicants. Information can be filtered by using hash tags like #chefs, #jobrecruitments, #hiring, etc. Since you have to write your add in 140 characters, remember to use the hash tags strategically.

Once you find a potential candidate on Twitter, by scrutinizing information like how occasionally and what he tweets, quality of tweets and how big is his network you can come to know his personality and traits.

Has your HR team embraced social recruiting? If you are looking to fill the vacant positions in your company, this article nails down all the points worthy of mention.

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How to Use Social Media to Promote Events

Planning for events, be it conferences, sports meets, foodie events or a local meet-up can be extremely tough to organize. When done correctly, the end results can be amazing, however when they are disorganized it can lead to a lot of unfavorable murmur. Meetings are always related to the social nature wherein people come to meet like-minded people or to connect with peers. Hence it makes complete sense to use social media to make it a successful event. Why not launch it with a bang! To save you from this disgrace and to ensure that you emerge a clear praiseworthy organizer, we have gathered an itinerary for your help.

  • social media for eventsFacebook: With more than 1 billion worldwide users, the biggest platform to launch or inform about an event is Facebook. It comes to the rescue of most event organizers and you can have an audience that would be engaged throughout the entire lifecycle of events. Apart from spreading the word, it can also be used to engage the audience. By organizing discussions and polls about the topics that your audience want to have included will get your event a greater audience. Many international conferences in order to create curiosity and greater noise post videos of the place and a short biography of the speakers. Also to prevent it from making boring, interviews are added of the speakers wherein they do not divulge into the technicalities, rather talk about their expertise. This way the participants can come to know what to except and what all topics would be covered. Creating a Facebook Page for the event may weigh a little on your pocket but then it would be visible to a large audience. You can pass on the message to a large number of people like your friends, mentors, family and all the other potential interested ones.
  • It’s all about Tweeting: The microblogging network Twitter has more than 200 million active users and comes second to Facebook on popularity ranks. The simplicity and brevity of the hashtag strategy to send out the message about the event is the best word-of-mouth channel. Using hashtags before the keywords makes your event displayed to the public and retweeting about it makes sure that it doesn’t get buried under layers of millions of tweets. Ask your friends and the participants to also Tweet about the same to get a greater pitch.
  • LinkedIn: This business network enables you to strike the target audience and get responsive users. Also being most favored by business users, it can be used right from planning to promotion to post event follow-up. You can connect with like-minded people and get some great suggestions and inputs to help you in all stages.
  • Meetup, Envite and Eventbrite for invitation: These are the new meeting platforms are have gained considerable audience. Local meets are organized on these website to meet like-minded people and have become quite popular. There are paid and free subscriptions and both can be utilized to spread the word about your event.
  • Socializing your Google Ads: Are you using Google+? If you are organizing a very enriching conference and wish to showcase it to the global audience then spending some bucks on Google Ads would be an added benefit. It raises the credibility and we vouch it would bring in attendees from all over the world.
  • Create a blog post on your page for the event: Social media can be used an added amenity but the event has to be promoted on your website to attract and let all the visitors know about it. You can create a blog post that has content that is intriguing and engaging and adding videos will definitely draw the much needed attention. Don’t forget to add social plugins wherein the readers can share it on social networks.
  • Contests and free tickets: Another great way to draw more notice to your event and to consistently maintain the hubbub around it is by organizing contest and giving free tickets to the winners. You can do it either by Tweet contest or by inviting the participants to post comments on your event blog post. Keep the procedure simple and appoint judges. Keep it at the right time to enhance the sale cycle. Even a day before the conference when there are a few places yet to be filled you can lower the rates or give away free passes.
  • Augment your event for sharing on social networks: After all the efforts that you put in to make the even a success, you do not want people complaining on social channels about the shortcomings. Keeping the location with wireless internet lets the people tweet about their experiences and post on Facebook about all that’s actually happening. Also make sure to take the feedbacks about the services and the speakers so that next time it can be improved. This is essential so that the next time you come up with an event it can be perfect.

Organizing events won’t be as tough as a diamond with these tips and use them to make your event one of a kind!

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