Search Engine Optimization has been the most dominant way of getting ahead in business in these modern times. The process involves making your website and content search engine friendly by employing many techniques and tricks.
It also requires accurate tracking and redesigning of plans according to results. It requires professionals to do well, which is why SEO marketing has been a leading service provided by IT companies and professionals.
Since the beginning of this game, people who have been here tending to stick to the old traditional methods say good On-Page SEO, more backlinks, and keyword density will directly result in better rankings.
If that were the case, the job of an SEO professional would be strictly laborious. However, good SEO in these fast-changing times requires more than just hard labor in front of the screen.
So what is precisely changing about these fast-changing times?
The digital/online world is getting more and more linked with each other, turning into this interwoven web or a cluster of all things. This includes Social Media, human behavior, various technological platforms, machine learning and AI, and increasing sector professionals.
The art of giving the customer more than precisely what they are looking for is getting better and bigger with each passing day. So what does that mean for the SEO pros?
It merely means that they must adapt and get updated with the new trends and techniques that impact the SERPs. In a nutshell, they need to…
- Get a better understanding of their target audience
- Understand website optimization furthermore
- Research the perfect combination of text and images that speak to the audience
- Monitor user experience and continuously look to improve it
SEO now factors everything. If a website cannot firmly put across its brand message in any way, it will have problems marketing whatever it is they have to sell. No more is SEO, just keyword-based.
SEO’s future depends on understanding customer wants, and the customer wants fast loading websites that deliver exactly the content they are looking for. Search engines now have the means to understand and separate the websites that offer quality.
The future of SEO will incorporate the need for understanding what humans would search for. This means that the SEO pros have to think like their target audience, regardless of gender, age, or any other demographic. Let’s discuss some of the trends that professionals must follow to make their SEO applications more effective in the future.
1. More Attention to Search Intent and User
Search intent is different from trending keywords in a particular niche. This point is nothing new. The whole goal of SEO is to connect users and businesses using search engines, and that can only be done by keeping search queries in mind.
But with time, search intent changes dynamically, and it is essential to stay up-to-date with all the latest trends. It also depends on the search engine in particular. For example, people go on Google to find answers to specific questions and learn things. So it becomes more critical to approach SEO, so the SERPs are answering potential user’s answers with your client’s links.
2. Focus on Analytics and Data Retention
SEO is changing and evolving constantly. It has become more about an overall user-friendly experience from being only about driving traffic to a specific website. Google no longer shows only website links in results. It serves to the user, a complete experience that is instant, and sometimes doesn’t even require them to leave Google.
This pushes the need for keyword-rich content on the back seat and makes behavioral analytics an essential commodity. It is all about reverse engineering their search engine experience and accordingly making marketing strategies. This could be achieved by working with the sales and support staff, for example, since they receive realistic queries on the phone all the time.
3. Optimizing Brand SERPs
A brand’s SERP is one of the most critical areas where optimization can be beneficial. It is a great commodity to put forward the brand’s overall message, mission, style, etc. using one keyword phrase, i.e. the brand name itself. It is like a digital version of a business card, but only more elaborate.
Google has more knowledge about your brand than you might think. A brand SERP is where the best of what Google qualifies as credible content is featured. This includes all the high-quality links, your YouTube channel, important information, top-rated pictures etc. Search engines’ growing artificial intellect is making, focusing on the entity more critical than driving traffic to a website.
A brand’s SERP will be the first interaction that a user has with the brand or business even more than a website. This makes optimizing it even more critical.
4. Mobile-Friendly SEO is the Way to Go!
The handy mobile phones that everyone has in this day and age have been the primary medium for conducting search engine queries for many years now. SEO pros need to make sure that all of their client’s content is optimized for mobile phones. It is easy to forget about mobile phones when all the work is done on laptops and computers. Carefully, you must make sure that the mobile versions and desktop versions of a website aren’t too different to maintain consistency of the medium.
5. Publish More Long-Form Content
According to Google’s E-A-T guidelines (Expertise, Authoritativeness, Trustworthiness), page quality will be a highly determining factor for them to be rated higher. Try to publish as much long-format content as possible. Pack it with keywords, images, and wherever possible, backlinks. Blogs over 2000 words that provide well documented, accurate information will have more chance to keep the user engaged for more extended periods. According to research, blogs less than 1000 words have continuously been outperformed by longer blogs, and it is expected for the trend to be increased with time.
In conclusion, SEO cannot be dealt with the same traditional methods that have been around since 2009. The internet world is growing and evolving exponentially, and professional SEO service providers must develop with it. This ongoing growth makes it a friendlier and more fluent experience for the end-user and the brands; it is just a matter for the middlemen to adapt and make their lives even more comfortable.
********This blog has been compiled by Divyanshu Gupta**********