Tag Archives: seo

Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

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Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.

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Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads

 

Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant

 

Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

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Tips followed by successful CEOs for SEO

Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.

Have a look:

  • Buffalo Wild Wings generated 132000 leads through organic Google search
  • Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
  • FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion

Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.

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SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.

  1. Content writing

Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.

  1. Outsource the Technical

Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.

  1. Be smart to choose your SEO agency

When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.

  1. Involve with your agency

After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.

  1. Keep learning and monitoring

This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.

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Enhance the Exposure of Your Contributing Posts

If you intend to contribute posts on LinkedIn and as a Business you surely do not want your posts to get wasted. Of course you would want your posts to generate the right audience to read your articles. Moreover now with LinkedIn allows everyone the ability to publish articles, the biggest challenge remains is to sustain your articles viewership.

We with continued intensive learning have understood the process of publishing articles on LinkedIn. We make your publishing process more worthy with useful tips to follow:

content marketingWrite attention grabbing headlines as they matter a lot

On an average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90% of your money. Write content that resonate with your connections, followers, and target audience.

A well written headline is the one that generates emotion and that targets an audience. It is the best hook you can have to get someone to STOP and read your article. Make it catchy, and remember that your potential readers are overwhelmed with distractions. Good headlines tap into your target audience’s self-interest.

When you learn the importance of good headlines, you’re sure to get the eyeballs rolling. Remember, generic and confusing headlines don’t tend to entice the readers at all.

Write content that resonate with your connections, followers, and target audience. Write content that resonate with your connections, followers, and target audience.

Grip your audience with a compelling picture at the top.

Avoid generic clip art photos, because they don’t work. People over the time have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram you can communicate purely with images. Sometimes words aren’t even necessary. It is far better to use one of your own photos, or to find a really creative image on Flickr. The simpler your image, there are better chances of audience getting involved. Pictures are really small when shown as a link to potential readers.

Proof your article to check on typos and poor grammar.

Typo errors and poor grammar are the fastest ways to scare readers away. It suggests you can’t think clearly. Posts published with typo and grammatical errors   do not do any good to you, instead it spoils your reputation. If at all you don’t have time to proof your articles, it’s better to stop posting them.

Do not scare from sharing, use other sites to optimum level and draw attention to your post

Use Twitter, Slideshare and Google+ to drive readers to your LinkedIn articles. LinkedIn alone will not drive all the traffic, you need to publish and share on other networks too to drive the desired results. Once people start reading and sharing your piece, readership will grow on its own. However post only through relevant LinkedIn Groups and remember tolimit sharing to 1 or 2 groups, so your post isn’t perceived as spam because if no one ever notices your article, it will die a slow and lonely death.

Be subtle in your promotions, restrain from self-promotion.

Try to offer enough information so that people know what you do, but not so much that people tend to shy away from you as you sound and represent self like a slimy car salesman, eager to generate sales. Maintain a delicate balance. Remember, posts that are overly promotional may lose exposure. Avoid LinkedIn pitches, people tend to avoid these people like plague.

Engage yourself to share posts by others

Before you ask others to share your articles, you should to engage with other members by liking and sharing their posts. There are thousands of ways to help others; try as many as you can.

 

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Content Writing Tips and Techniques for Your Website

Quality content is a latest buzz word in SEO industry. Although, “content is the king”; it is the quality content that rules the kingdom.Being into content writing and SEO for more than four years, I am witnessing how online content writing is bringing a revolution in online marketing day by day.

contentMany newbie bloggers approach me with their queries,primarily related to their rankings and further about monetizing their blog.To be very frank, blogging is fun till a dollar-bug hurts you.Once you become aware about different earning models through blogging, my dear friend, chances are very high, that you will be messing yourself. 🙂

Years between 2004-2009, World Wide Web has seen  a splendid growth in online content industry.As competition increased, publishers became clever and started outwitting their competitors on search engines. Publishers understood,it is search engines that could derive higher traffic to their blogs.This led Search Engine Optimization to evolve.And,then, rest is history ! Further, then experts divided SEO into white-hat and black-hat. Lot has already been spoken on white-hat and black-hat SEO on many forums.In my opinion,there is no white hat in SEO.If you say you did SEO, there cannot be any thing white-hat, a right word to define could be grey-hat.

Keywords?How Many??Where should I place the keyword??? In 2014, If you are still puzzled with these questions,then my friend , its high time you need to brush up latest SEO development.And of course, this does show your negligence towards algorithmic updates like Panda that happens almost every two months.

Panda is Google’s algorithm that targets low quality,thin content and keyword-stuffed content websites.Google termed these websites as content farms.These websites do not serve any purpose to the user,but follow all those practices that could help them to rank well on Google.

One such panda-hit content website approached me for last year. I did their website audit.I was really surprised to find the keywords they targeted and the quality of content they wrote.Their correspondent told me they used to rank on Page 1 for the keyword “Placement services” in pre Panda period. When I checked the content, it had nothing to do with services, but all they wrote was how much such placement services charge and where to find such placement services in california.All vagues content. No user satisfaction.Absolute rubbish.

So remember,Do not write content for Search Engines, write for your audience.And most importantly, write only if you have a passion over the subject.If have are passionate about your subject, 90% of your traffic issues are solved.Passion in writing is the key to drive organic traffic.

Google has come with the concept of Authorship markup. This will help you to carve your own niche in the web world.You can create your own identity in certain domain.Plus, You maintain your claim over whatever content you write.

I advice you not to fall prey to following things:

  • Keyword Spamming
  • Thin Content
  • Less Authoritative Writing
  • Grammar Errors
  • Too many Above the fold Ads
  • Content : Ads ratio

We at BM Consulting, have a huge team of content writers who are not only dedicated but are experts in various domains.We assure you User friendly writing that will drive quality organic traffic to your website.

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Useful Tips to Write SEO Friendly Content for Your Website

seo writingSearch Engine Optimization is a very dynamic game. No fixed rules. No fixed strategy. Whatever you read last year may not help you today to get good rankings in SERPs. If you are a self learner,and are easily adaptable to the changes (Remember,Google makes frequent changes to their algorithms!),you are most welcome to this challenging world of SEO.

“Content is the King”. This is all what we learn in our first class of SEO. Being into Search Engine Optimization field for last few years,I understand the value of a well researched SEO content.But,over last few years,it is observed that SEO’s are playing aggressively with the content and landing up into penalties like Panda and Penguin(There is lot of stuff to talk about these!! 🙁 ).

How to Write Quality SEO Friendly Content for your Website

1.Keyword Usage

It is important you do a proper keyword research before you start writing.I recommend,it is better to classify your keywords into sets like:a)Primary b)Secondary. Primary keywords are those,which you want to focus on.These are the keywords you expect to rank for.Whereas,secondary keywords are the surrounding or supportive keywords to your primary keywords.I suggest using related searches in google as your secondary keywords.Remember not to overuse the primary keyword in article.I advise using primary keyword once in title,description,the first paragraph,the middle paragraph and the concluding one. Of course,this distribution again depends upon the length of an article.This distribution is best suited for 400 words length article.If you plan to use this strategy for a shorter article,remember your article does not look spammy.

2.Engagement

Engagement is one of the ranking factors.Your article should serve the purpose of the reader.If your article is about “Home Loan Rates”,then,I as a reader would prefer having a EMI calculator that will help me in comparing different bank rates.More engaging your web page is,the less will be your bounce rate.Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit.

3.Links

Linking relevant pages or websites is a critical phase in article writing.It is important to brainstorm and then decide the relevant links in the article.Many SEO’s build links with improper anchor text,and hence face penalties.Link only when required,and link only to the relevant pages on website.If you are giving an external link,it is better to verify the website before you link.

If you are not an authority website,I recommend using citations at the end of the article.

4.Image Optimization

It is always appealing when you use relevant images and not text. This makes your article more interesting and attractive.Make sure you put ALT tag to every image and properly optimize the size of an image to save the load time.Load time has direct impact on SEO.

5.Page URLs

URLs play an important role in search engine optimization.Remember to make use of “-” (hypen)in URL structure and not underscore.It is important that your content matches with URL.If your page talks about home loans,and you have/personal-loans as an URL,then you are misleading both search engines and users too.This will harm your ranking prospects too.

6.Shareable Content

Once you are done with the article and after you proofread it . It is your duty to find out the ways to make it viral.Make sure you have all the social share buttons on your website. Shareable content too is a ranking signal for Google.

I hope,these tips to write SEO friendly  content for your website will prove useful.There are lots of tricks for to improve your search engine rankings for the article.But the above mentioned tips is the basic foundation for content writing.

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