Tag Archives: seo tips

Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.


Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads


Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant


Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

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Essential Search Engine Optimization Tips for Small Business Website

Small business owners should be well accustomed to the latest SEO strategies to maximize traffic to their websites. This is a small write up about search engine optimization tips for  small business owners to get started with the basics of SEOsearch engine optimization tips

  • Ethical SEO :Search Engine Optimization helps you to get a good and quality traffic to  your website.It is important you target quality and important keywords in the article or blog.Many SEO’s involve themselves in unethical practices like keyword spamming,where they keep stuffing articles with th keywords they want to rank for. There is no particular rule about” keyword density” as such,but as long as an article looks natural to the reader,you can bring out variations in the keywords you want to target.Make maximum use of synonyms and related keywords,that can help you gain good visibility on search engines.Many SEO agencies indulge themselves in paid link building practices.Remember,such practices may land you in multiple penalties.
  • On Page & Off Page SEO Matters: Make sure the agency you have hired does both On Page and Off Page optimization of yur business website.You cannot stick to a single strategy when optimizing the website.It is important that an agency sends you a monthly analytics report,which must be result orientedThe longer you delay start doing SEO harder it is to rank higher. An SEO strategy that worked for someone else’s site isn’t may not work for yours because there are a lot many parameters in website analysis.
  • Analyze Your Competitors:Analayzing what your competitors are upto,will help you to make your website more result oriented.Proper research and focussed approach will help you to tackle your competitors well.Use tools like Google Keyword Planner,SEMRush,Spyfu for keywords and competitor research.
  • Cost & Time SEO will generate big results if you invest time in Quality research.”Content is King”.A good Content and building online relationships will increase your visibility. The results of SEO work done today might not become instant, and might not be credited by search engines, for weeks, or even months. It is all about build authority and trust, you should not expect competing with high ranking websites until you achieve authority.If you want to rank higher,you must keep your website updated with quality content.Hire a good SEO agency that can provide a content writer who has a domain expertise in your business niche.
  • Adapt Yourself to latest Algorithm updates. To attain and maintain rankings your SEO agency must adapt to latest SEO strategy as search engines evolve over time. And You can keep yourselves updated reading SEO blogs and even via Webmaster Guidelines and Webmaster Help Videos.Remember,a Google penalty may result in a significant, and often long-term, loss of visitors to your site. Low quality backlinks and low quality content on website can result in being penalised by search engines.Make sure your website does not have copied content.You may even be penalized for similar content on multiple pages
  • Multiply your traffic sources:Do not rely 100% on Google.You should put equal efforts in other sources like PPC,Social Media. . If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
  • Quality Content:As mentioned above,”Content is King”.So make sure your website has got an engaging content.The longer people will stay on your site, the less will be your bounce ratio, resulting in improvement in quality signals and improvements in rankings.Claim authorship to your content.Link your Google+ account to your content.This will improve authority of your content.Creating videos will improve on page time of your page,and also get you links from video shairing sites.People like to share statistics,Graphs and infographics than plain content.Last but not the least,make sure your website has presence on social network.

You should always keep SEO as important factor in digital marketing, following best practices. These Search Engine Optimization tips for small business will help you in maximizing revenue opportunities.



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