Tag Archives: seo tips

Get to the roots: Improve your organic Google ranking

Improve your organic Google ranking

Why do you think everyone strives so hard to get their website on the first page of Google? According to a study, the first page of Google receives almost 90% of clicks and less than 10% of people advance to the second page. Thus, getting on the first page of Google is nothing short of an achievement as it ensures that your website is bound to get traffic, which further leads to sales. Search Engine Optimization (SEO) requirements keep on changing as new algorithms are generated, which makes it very difficult for a business to keep up with these developments. A traditional approach like updating content on the website, keyword research, and targeting does not make a significant impact like before. But in any case, one has to keep on adhering to these requirements in order to survive on the first page. When it comes to getting into the details behind SERP rankings, you have to understand that there is no secret formula that will put you on the top of the page. Dedication, creativity, resourcefulness, and perseverance are the only things that will guarantee success. However, to make it easy for you, we have listed certain steps that you can take to improve your Google ranking:

1. Track and understand the Google ranking algorithm: Google executives have confirmed that Google algorithms keep on changing constantly and only a few of those changes are made public. Moreover, the frequency of these changes is around 500 to 600 per year! This shows that these changing search algorithms are one of the biggest hurdles for SEO.  If you wish to succeed in the field of SEO, then you have to have a detailed understanding of these algorithms. There are a few resources that could help in this case. Check out Moz’s Google Algorithm Change HistoryGoogle Webmaster Central and The Webmaster. These tools will offer you an in-depth understanding of new algorithms and will allow you to plan your strategy accordingly.

2. Identify the issue on your website: If you wish to reach on the first page of Google, you need to know where your website stands currently. Start by checking your site’s keyword ranking by using different tools like SERPs.com to assess your rank. The speed at which your site loads also plays a vital role in your ranking because everybody hates a site that takes too long to open. You can do the speed test of your site by using the following tools – Google PageSpeed Insights, WebPageTest or Website Analytics Audit. Once this is done, check your website’s general health in categories like the blacklist, mail server, web server, and DNS. This will give you a brief idea about the areas where you need to improve.

3. Ensure a mobile-friendly website: According to Google, “… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…” This means that you need to have a mobile-friendly website which the user could find useful. Ensure that your visitor is able to do the basic tasks on your site in an effortless manner while using his mobile. Also, make sure that your website fits the screen of the mobile and takes less time to load.

Ensure a mobile-friendly website

4. Do keyword research: Keyword research is the most essential element of any SEO strategy. If you don’t understand the importance of keywords, then you cannot go far in your online business. Identify the keywords which your target audience uses to find your website. You can use Google Keyword Planner to help you out in this case. Detailed keyword research also offers you some important information about your target audience and allows you to write content accordingly. Using long-tail keywords is also a prime necessity if you wish to succeed. Besides this, spy on your competitors who are ranking ahead of you on the SERP and try to understand which keywords they use. This will give you a rough idea about their strategy and will help you to devise your own as well.

Do keyword research

5. Fix broken links: Many businesses have a habit of ignoring broken links.  This can create some serious issues and will have a negative impact on the user experience as well. Since both internal, as well as external links, can have a huge influence on your Google ranking, it is mandatory that you take the help of tools like W3C Link Checker to spot the 404 error and fix them.

Fix broken links

A successful strategy that will put you on the first page of Google is very easy to devise but requires consistent efforts and a detailed study of your target audience. Once you know how everything works and what people want, you can create content accordingly which will generate traffic and increase your conversion rate as well.

For further information, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.

blog

Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads

 

Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant

 

Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

Please follow and like us:

Essential Search Engine Optimization Tips for Small Business Website

Small business owners should be well accustomed to the latest SEO strategies to maximize traffic to their websites. This is a small write up about search engine optimization tips for  small business owners to get started with the basics of SEOsearch engine optimization tips

  • Ethical SEO :Search Engine Optimization helps you to get a good and quality traffic to  your website.It is important you target quality and important keywords in the article or blog.Many SEO’s involve themselves in unethical practices like keyword spamming,where they keep stuffing articles with th keywords they want to rank for. There is no particular rule about” keyword density” as such,but as long as an article looks natural to the reader,you can bring out variations in the keywords you want to target.Make maximum use of synonyms and related keywords,that can help you gain good visibility on search engines.Many SEO agencies indulge themselves in paid link building practices.Remember,such practices may land you in multiple penalties.
  • On Page & Off Page SEO Matters: Make sure the agency you have hired does both On Page and Off Page optimization of yur business website.You cannot stick to a single strategy when optimizing the website.It is important that an agency sends you a monthly analytics report,which must be result orientedThe longer you delay start doing SEO harder it is to rank higher. An SEO strategy that worked for someone else’s site isn’t may not work for yours because there are a lot many parameters in website analysis.
  • Analyze Your Competitors:Analayzing what your competitors are upto,will help you to make your website more result oriented.Proper research and focussed approach will help you to tackle your competitors well.Use tools like Google Keyword Planner,SEMRush,Spyfu for keywords and competitor research.
  • Cost & Time SEO will generate big results if you invest time in Quality research.”Content is King”.A good Content and building online relationships will increase your visibility. The results of SEO work done today might not become instant, and might not be credited by search engines, for weeks, or even months. It is all about build authority and trust, you should not expect competing with high ranking websites until you achieve authority.If you want to rank higher,you must keep your website updated with quality content.Hire a good SEO agency that can provide a content writer who has a domain expertise in your business niche.
  • Adapt Yourself to latest Algorithm updates. To attain and maintain rankings your SEO agency must adapt to latest SEO strategy as search engines evolve over time. And You can keep yourselves updated reading SEO blogs and even via Webmaster Guidelines and Webmaster Help Videos.Remember,a Google penalty may result in a significant, and often long-term, loss of visitors to your site. Low quality backlinks and low quality content on website can result in being penalised by search engines.Make sure your website does not have copied content.You may even be penalized for similar content on multiple pages
  • Multiply your traffic sources:Do not rely 100% on Google.You should put equal efforts in other sources like PPC,Social Media. . If you can afford to do both, then do both, as although PPC can be costly, you can get visitors to your site straight away for any keywords that you want.
  • Quality Content:As mentioned above,”Content is King”.So make sure your website has got an engaging content.The longer people will stay on your site, the less will be your bounce ratio, resulting in improvement in quality signals and improvements in rankings.Claim authorship to your content.Link your Google+ account to your content.This will improve authority of your content.Creating videos will improve on page time of your page,and also get you links from video shairing sites.People like to share statistics,Graphs and infographics than plain content.Last but not the least,make sure your website has presence on social network.

You should always keep SEO as important factor in digital marketing, following best practices. These Search Engine Optimization tips for small business will help you in maximizing revenue opportunities.

 

 

Please follow and like us: