Tag Archives: search engine optimization

Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

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Must Follow Search Engine Optimization Tips for Real Estate Pros

real estate_imgIn the last blog,we discussed about the essential digital marketing techniques required for real estate professionals to excel their online strategy.In the upcoming blogs,we will discuss each sphere of digital marketing individually.

 

Let’s focus on Search Engine Optimization Tips for Real Estate Websites.

Let’s start from basic,What is Search Engine Optimization?Search engine optimization (SEO) is the process of gaining the visibility of your website insearch engine’s natural or organic results.In layman’s term,Higher your website appears in search engines for a related term or query,you will gain more visitors and hence maximize conversions. SEO is purely organic and not a paid listing.

Owning a good user friendly website is a basic requirement for any business website.SEO is important to a successful online presence for real estate agents because higher rankings can convert into bigger sales.As per National Association of Realtors, 90% of buyers start their real estate search online.

Real Estate SEO Strategies Explained

While doing an SEO of a real estate website,it is important that you focus on the following elements:

  • Local SEO and geo-targeting
  • Site performance and usability
  • Optimized Content meant for the reader
  • keyword research
  • Link building that will target only dedicated websites
  • Website Structure

Local SEO and Geo Targetting for Real Estate Websites

Geo-targeting is effective when you are working on a big niche like real estate .Geo Targetting helps in gaining additional exposure to your business online.Since,you will be able to target your local market,rate of conversions would be higher leading you to achieve a very cost effective business.

When you are working on Geo Targeting make sure,you follow the below guidelines:

  • If you are a real estate agent in Florida,It would be more beneficial if your website is hosted in Florida itself. Websites should be hosted in the same regions where you belong to.
  • Make use of geo-targeted keywords. For example,as a real estate businessman,you must  try including a city name with the search keyword, such as “real estate agents+ in Florida.”
  • Analyze and target long tail geo-targeted keywords.
  • Implement Google Places for businesses.

Website Usability and Structure for Real Estate Websites

Website Usability is an important factor for optimized websites.THE  Eyetracking visualizations shows that users often read Web pages in an F-shaped pattern.Following image will explain you in more detail.

f_reading_pattern_eyetracking

Remember that Users have got a lot of information available on internet.You must have a USP that you can provide to your readers. A study on reading habits reveal that people tend to read more precised content than the longer ones.Hence,try to provide core information in initial paragraphs itself

Shorter articles enhance readability.Photos,graphs and infographics are worth a thousand words. Visuals enhance readability .As a real estate agent,users will appreciate if you could add a real photographs of an apartment you look to sell.

Optimized Content for Real Estate Websites

It is always better if you could maximize use of keywords in your writing.Writing need to be natural.Excessive keyword usage leads to spamming and may invite penalties. Start writing  blogs that will focus particularly  buyers, sellers, short sales,foreclosures,first time home buyer individually.Short keyword phrases like “Florida  Real Estate” are very difficult to rank on Google.Combination of Long tail keywords usually bring qualified traffic. Google gives a priority to geographic search phrases.A well optimized Title tag is an important component for a website.Make sure you use phrases like “How to”, “Solutions”, “Tips”, “Reviews”, “Ways to”, and “Best” in your titles.Adding such phrases could  improve the chances of clicks since they are catchy to users.

Do not focus more on High search Volume keywords,since it is difficult to rank for a local business like yours.Google prefers fresh content.If there is something happening in real estate community,like may be about taxes,foreclosures,make sure you are the first in your community to write a page or post about it.

Link Building Strategies for Real Estate Websites

A backlink is an inbound link.It is a   link on another website that directs visitors back to your website. More the  links your website has from a quality website,the credibility and authenticity of a website will increase.

  • Write content for other websites, more particularly real estate blogs.Follow proper  guidelines of using proper anchor text and linking to the best landing pages on your website.
  •  Call, email, write newsletters to webmasters of related Real estate websites.

Trusted domains and websites having a decent pagerank  with high relevance to your real estate are the online source  you should  work on for link building.

Hope,these search engine optimization for real estate websites will enhance your online presence and lead into better connversions.

 

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