The generations these days that co-exist are more dynamic and different from each other than ever. Today we talk about Generation-Z, commonly known as Gen-Z or Zoomers. These days, marketing professionals have to take these factors into account because a generalized approach doesn’t work anymore, and many companies and businesses have products that they need to sell to all age groups.
A customized marketing approach to keep everyone interested in their specific products and services is the ideal way to go forward. So how do Zoomers differ from everyone else?
Zoomers are the people who were born in the bracket of the mid to late ’90s and early 2000s. Gen-Z has the clump of people who were born and raised in the internet generation. They have more and free exposure to the world because of it too.
These young people generally have dynamic personalities and short attention spans. This attention span makes it very important to make marketing tactics digestible and bite-sized for these audiences to gravitate towards them.
When it comes to age groups, early Zoomers are now well into their mid-twenties. It is not even about the age they are in particular. The pace at which the world moves now makes it essential for marketing professionals to constantly adapt and be on the lookout for new changes.
Zoomers are the first generation to be introduced to modern technology and the internet. Because of that, they have grown into the modern age more seamlessly rather than being born into it.
Zoomers Interacting with Marketing
This cohort of people is very different and flexible when it comes to the concept of brand loyalty. The way Gen-Z interacts with the market creates new challenges for marketers. From Zoomers, brand loyalty must be earned.
They are very driven by their personal values and look for the same kind of reflection from the brands they choose to endorse. It is not just the resistance to loyalty that creates challenges; it is also the fact that these people are very difficult to engage.
Digitally, consumers are smothered with advertising on every medium and app they don’t want to pay a premium for (which is many apps!). Out of this sea of ads, they only pick something that makes a direct impact on them in 8 seconds. This is something that marketers can use as a strategy and develop ideas to make engaging advertisements.
Gen-Z and Search Engine Behavior
With all the facts in mind, it’s important to remember that this generation is adept with search engines. This is also why they are less susceptible to targeted ads than they are to search engines. They like to search for what they are looking for and are good at it.
Search engines outdate the entire generation, actually. The first search engine was introduced in 1990. This is also why they have such adaptability towards search engines.
They have adapted to search engines in a way where they are the more likely group of people to look for things using long-tail keywords. This is something that makes it difficult for SEO Marketing experts to do their job well. But once you can think like the target market, you can actually have a more profound realization of the kind of keyword phrases you should be looking for.
Mobile usage is also a significant factor that must be taken into account. Often, people just use the voice search feature, and that has its own ways of working in a marketer’s favor when done correctly.
Gen-Z is very well versed with search tools and knows their way around a SERP to be able to weed through the things they don’t like and find precisely what they’re looking for. This also means that combined with their affinity against brand loyalty means that they are less likely to go for a big brand’s website or be interested in the advertised links on Google.
This makes it very important for marketers to pay attention to SEO even more since Zoomers are a big chunk. They are young people with flavorful taste in brands and recently, money to spend.
*********This blog is compiled by Divyanshu Gupta*********