Tag Archives: search engine optimization

Link Building in SEO

Search Engine Optimization, abbreviated as SEO is the process of boosting a website’s presence on the World Wide Web by improving their Google search result rankings. Google search result rankings are the placement of a website’s result after someone looks up a specific keyword.

Let us see an example. Consider your website is called xyz.com and you sell mobile covers in Hyderabad when someone searches for “mobile covers in Hyderabad” your website should show up in the search results. If your website shows up 7th on the list, for example, your Google ranking for the keyword “mobile covers in Hyderabad” is 7.

Improving these rankings makes your business more noticeable and makes customers highly likely to buy your product, avail your service, or give you that website traffic.

Link Building in SEO1

There are many ways to make your website SEO friendly. It all starts at your website, optimizing it and fixing bugs that can hamper your website’s pages being picked up by Google’s and other search engine’s algorithms, which are constantly changing and evolving.

There are many other vital steps in the process of SEO. One of these important steps is Link Building.

The basic idea of link building is to place links on the World Wide Web that take a user back to your website. This is done by meticulously placing links on third party sites, for example, by hyperlinking keywords to your website on related topic blogs on various blog hosting websites amongst many others.

These back-links are always going to be a relevant way of practicing high-grade SEO for your website, regardless of how many changes the Google algorithms go through.

Backlinks

Like most things on the internet, link building can be done the right or the wrong way. The best way to build links in the healthiest way possible is to do it naturally. This means earning links, rather than buying them. For the long-term viability of your business, you must engage in natural link-building only.

The easy and the wrong way is called black-hat SEO where you can buy links and use manipulative tactics to get the links out there. This tactic can get your website banned from the internet, which is why you want to stay away from these.

Why is Link Building Important for SEO?

As mentioned above, Link Building is one of those methods which are going to be ever gold if you want your website to perform better on the internet. You must build high-quality links, especially in today’s online climate, where quality is everything.

A note from Google says, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. Here are the essentials to keep in mind when Link Building is concerned.

• High-quality websites, with authority and trust of linking pages.
• Proper and engaging anchor text for incoming links.
• SEO and content optimization for both the respective sites.

Link Building Important for SEO

Strategies and Tips for Simple Link Building

The idea is to get higher ranking for the keywords you’re targeting by getting external websites hosting content similar or related to your product and services, back to your website. There are many strategies that one can employ.

Here are a few Strategies for Link Building:

Blogs, Articles, & Press Releases – The phrase “content is king” is used so much in the digital marketing profession for a reason. High-quality engaging content is the perfect way to pepper-up your customers before they get to your website.

Your customers are already warm towards your product or service if they’ve been reading a related blog or article. The best thing they can find throughout the blog is keywords linking them to your website, where they can avail of the said product or service!

Reviews & Mentions-  When your product or service is mentioned or reviewed by a reputed website, it gives your brand image, an air of legitimacy in the eyes of your customer. This psychology works for almost every business that has a market of consumers buying products and services.

Review websites are gold mines for back-linking your website. If the said reviewer has a large influence on the market, half your job is done right there.

Links form Friends and Family-  When your circle of friends, family, and partners share and link to your site it will increase the magnitude of your presence online. Links from sites and pages that have relevance to your niche will be way more effective than random websites hosting your links.

The Easy & Free Way- Internal Link Building

One underrated way to get your website’s search result rankings up is by employing this super easy method that you have total control over. Internal link building is a method where you inter-link pages in your domain.

To do this, you can make new pages with blogs and other forms of engaging content that redirects people to product pages, or your website’s home page, etc. Since it is under your domain only, you can do it for free!

Here are a few pointers to keep in mind:

• Anchor text of your hyper-links has to be relevant. Anchor texts work best when they are not related to your brand, your company name, or anything unique. They work best when they are keywords that catch people’s attention straight away.

• The page that you’re hosting this content on, has to be of high quality. Google and other search engines will rank these pages higher, only if they are safe, trusted, and of high quality with relevant content.

• It is very important to establish variety when you’re linking pages. Many times when people work on internal linking, they’ll just link keywords to their homepage. This makes it very difficult for other pages of relevance to achieve any ranking.

In conclusion, this has been a fair introduction to the basic tactics and strategies of Link Building. If you are about to start your own link building campaign, one important thing to keep in mind is, THINK ABOUT QUALITY; Quality of web pages that you’re linking to, quality of anchor words, hosting websites, everything.

It is exceedingly difficult to build links that take a user to low quality, under valuable pages. But if you’re working with share-worthy content, link building feels more successful and is much more fun to do!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Captions for visuals – appropriate enhancement for your graphical content

Captions for Visuals

What is the first thing you notice when you look at a photo? Is it the photo itself or the caption that is written below it? According to a study, most people tend to look at the photos and then at the captions after which they decide whether or not the story is worth reading. Having said this, the importance of a caption cannot be sidelined because it gives the viewers brief information about that image which is otherwise missing from it. Captioning an image is important in every field and that includes marketplaces as well. The Enhanced Brand Content on Amazon is a feature that allows you to put enhanced images and content about your product. If a seller fails to convey the exact details about that product in its caption, then the customer would find it difficult to understand about that product and might just skip to some different seller leading to your decline in sales.

Following are a few tips which can help you easily understand the process of captioning for image enhancement:

1. Write nothing but the truth: This is one of the basic steps that you can follow while captioning any image. If the content is not authentic, then the image is bound to lose credibility which can adversely affect your brand image as well. So before captioning any image, always ensure that everything you mention in the caption is accurate and authentic. In case you are unsure about the text, it is better to leave the image without any caption rather than writing something about which you have no clue. For example, in the image given below, mention the free voucher only if it is still valid. If the customer finds out that the validity has expired, then it might negatively affect your business.

Write nothing but the truth

 

2. Describe what cannot be deduced from the image: If your caption describes the things that are already visible in the photo, then the caption becomes useless.  For example, if you are a seller who is selling an office chair and you have advertised the image given below with the caption – “Comfortable and useful office chair” then it becomes quite useless because it is pretty evident from the image that it is an office chair. However, if you caption it – “ Ergonomic office chair with push back mechanism and height adjustment” then the customer would understand that this chair offers other features as well which cannot be deduced from the image.

Describe what cannot be deduced from the image

3. Write according to your target audience: If you are writing for a specific audience, then utilize the jargon which that the audience uses. For instance, if you are selling children’s toys, then your image caption should contain funky and playful words so that the children can understand it without any difficulty. Kindly refer to the example given below:

Write according to your target audience

4. Ask questions: To increase the reader engagement, keep asking questions along with your images. These questions can be open-ended, yes/no questions, etc. Doing this encourages the reader to comment on your photo, especially if you are advertising on a social media platform. And with increased engagement, the Search Engine Optimization (SEO) of your site also improves which results in increased sales. National Geographic’s Instagram page is one of the best when it comes to user engagement.

Ask questions

It is said that a picture is worth a thousand words. Images are a great medium to communicate with people when it comes to building your brand and hence it becomes of paramount importance to enhance these images and caption them appropriately. Science admits that brain processes images faster than any other type of data. Thus, if you are looking for an ideal way to communicate with your customers, then graphical content is the best option to do so. Just follow the above-mentioned tips and you will notice a significant increase in your sales and productivity.

For further information, you may contact us or visit our website www.bmconsulting.in

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Tips to increase your Google ranking organically

Tips to increase your Google ranking organically

With the advancements in the online industry, Google rankings have gained tremendous importance as they ensure the visibility of your business, product or service to the masses across the world. According to a study, the first page of Google receives 95% of web traffic while the remaining pages receive 5% or less. This difference has created the need for a better page ranking on Google and thus everyone is struggling day and night to keep their ranking significantly higher on the search engine results page (SERP). Search Engine Optimization (SEO) is carried out regularly by the businesses to improve the page ranking. However, people often fail to realize that SEO is a long going process and is not expected to bear fruit in the early stages. Fortunately, there are a few key points that you can start following early-on to increase ranking on Google SERP. These points are detailed below:

1.) Start from the basics: The first thing that has an impact on the ranking of your page is the user-friendliness of the website. A website should always be designed keeping in mind that it should be easy to navigate and should contain ample information about your business or service. If your website is difficult to understand for the viewers, then its ranking is sure to see a downfall. The website should be designed in a ‘mobile-friendly’ manner as well because the majority of the people prefer to surf the internet through their mobile.

2.) Understand the Google ranking algorithm: Google makes a number of changes to its ranking algorithm every year and most of these changes are not announced publicly. It is important to have an understanding of the Google ranking algorithm because it allows strategizing the SEO accordingly. There is a large database available which contains all the updates ever made by Google to this algorithm. It is wise to go through this information to avoid any obstacle in the SEO process.

3.) Maintain quality content: Content quality is one of the driving factors for achieving a longer duration of dwell time, which is the amount of time a visitor spends on your website. An interesting and error-free content not only makes the visitors stay on your website and gain an insight into your business but also increases their chances of returning to your website in the future. Websites that host quality and informative content have high chances of getting bookmarked, which positively affects the SEO ranking. In addition to this, you must also ensure that the content is original as duplicate and repetitive content tends to harm the page ranking.

Keyword research

4.) Keyword research: Keyword research is an essential element of any SEO strategy. If your audience is not able to find you then there is no use in spending on online advertising. You should be able to identify the keywords which your target audience will be using to get to you. There are different keyword search tools available that allow you to select the relevant keywords to improve your organic ranking. These keywords (including long-tail keywords) should be infused in your content in a very subtle manner so as to promote high-quality content.

5.) Frequently publish blogs: According to a study, businesses that frequently publish informative blogs on their website rank significantly higher on the SERPs than those who fail to do so. Not only does blogging help you to improve your ROI but also allows you to put more content about your business. This helps to attract a lot of visitors to your site and improve the engagement with your business, thus increasing the traffic that improves your page ranking.

There is no secret formula to soar to the top of the results page, but if you implement the above steps, you can eventually ensure that you achieve your desired spot.

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Must Follow Search Engine Optimization Tips for Real Estate Pros

real estate_imgIn the last blog,we discussed about the essential digital marketing techniques required for real estate professionals to excel their online strategy.In the upcoming blogs,we will discuss each sphere of digital marketing individually.

 

Let’s focus on Search Engine Optimization Tips for Real Estate Websites.

Let’s start from basic,What is Search Engine Optimization?Search engine optimization (SEO) is the process of gaining the visibility of your website insearch engine’s natural or organic results.In layman’s term,Higher your website appears in search engines for a related term or query,you will gain more visitors and hence maximize conversions. SEO is purely organic and not a paid listing.

Owning a good user friendly website is a basic requirement for any business website.SEO is important to a successful online presence for real estate agents because higher rankings can convert into bigger sales.As per National Association of Realtors, 90% of buyers start their real estate search online.

Real Estate SEO Strategies Explained

While doing an SEO of a real estate website,it is important that you focus on the following elements:

  • Local SEO and geo-targeting
  • Site performance and usability
  • Optimized Content meant for the reader
  • keyword research
  • Link building that will target only dedicated websites
  • Website Structure

Local SEO and Geo Targetting for Real Estate Websites

Geo-targeting is effective when you are working on a big niche like real estate .Geo Targetting helps in gaining additional exposure to your business online.Since,you will be able to target your local market,rate of conversions would be higher leading you to achieve a very cost effective business.

When you are working on Geo Targeting make sure,you follow the below guidelines:

  • If you are a real estate agent in Florida,It would be more beneficial if your website is hosted in Florida itself. Websites should be hosted in the same regions where you belong to.
  • Make use of geo-targeted keywords. For example,as a real estate businessman,you must  try including a city name with the search keyword, such as “real estate agents+ in Florida.”
  • Analyze and target long tail geo-targeted keywords.
  • Implement Google Places for businesses.

Website Usability and Structure for Real Estate Websites

Website Usability is an important factor for optimized websites.THE  Eyetracking visualizations shows that users often read Web pages in an F-shaped pattern.Following image will explain you in more detail.

f_reading_pattern_eyetracking

Remember that Users have got a lot of information available on internet.You must have a USP that you can provide to your readers. A study on reading habits reveal that people tend to read more precised content than the longer ones.Hence,try to provide core information in initial paragraphs itself

Shorter articles enhance readability.Photos,graphs and infographics are worth a thousand words. Visuals enhance readability .As a real estate agent,users will appreciate if you could add a real photographs of an apartment you look to sell.

Optimized Content for Real Estate Websites

It is always better if you could maximize use of keywords in your writing.Writing need to be natural.Excessive keyword usage leads to spamming and may invite penalties. Start writing  blogs that will focus particularly  buyers, sellers, short sales,foreclosures,first time home buyer individually.Short keyword phrases like “Florida  Real Estate” are very difficult to rank on Google.Combination of Long tail keywords usually bring qualified traffic. Google gives a priority to geographic search phrases.A well optimized Title tag is an important component for a website.Make sure you use phrases like “How to”, “Solutions”, “Tips”, “Reviews”, “Ways to”, and “Best” in your titles.Adding such phrases could  improve the chances of clicks since they are catchy to users.

Do not focus more on High search Volume keywords,since it is difficult to rank for a local business like yours.Google prefers fresh content.If there is something happening in real estate community,like may be about taxes,foreclosures,make sure you are the first in your community to write a page or post about it.

Link Building Strategies for Real Estate Websites

A backlink is an inbound link.It is a   link on another website that directs visitors back to your website. More the  links your website has from a quality website,the credibility and authenticity of a website will increase.

  • Write content for other websites, more particularly real estate blogs.Follow proper  guidelines of using proper anchor text and linking to the best landing pages on your website.
  •  Call, email, write newsletters to webmasters of related Real estate websites.

Trusted domains and websites having a decent pagerank  with high relevance to your real estate are the online source  you should  work on for link building.

Hope,these search engine optimization for real estate websites will enhance your online presence and lead into better connversions.

 

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