Tag Archives: pinterest

THE LESSER KNOWN MARKETING TOOL: PINTEREST

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Time is gone where Facebook and twitter or LinkedIn were the only popular social networking sites for promoting your business. If you still think Facebook and Twitter are only marketing tools for branding your business; you are wrong. It’s now the era of Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. As for Facebook, the half-life of a pin is 16000 times longer than a Facebook post.

Over the past few years, Pinterest has taken the social media world by storm. According to the latest data Pinterest has a total of 70 million users in whole world.

When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, pewresearch reports that 28% of online adults today use Pinterest, making it one of the most popular social networks (behind Facebook and LinkedIn).

The real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and popular social media platforms.

Since its creation in 2010, Pinterest has become an incredibly important marketing tool for artists and galleries. Whether you’re just starting out or need a brush up, our guide can help you make the most of Pinterest.

Do you want your business to reach beyond your website or Facebook page? Your best solution is Pinterest. With over 10 million unique visitors per month, Pinterest allows people to share images found online with ease, connecting users from around the world.

As an image-centric social network, Pinterest is an excellent social network for wedding and event professionals; brides and grooms alike will often use Pinterest for wedding inspiration and wedding planning. Other businesses can also benefit equally upon using the display platform applicably. Suitable displays of any forms of business are known to drive attention and thus traffic.

It may surprise you to know that many recommended search engine optimization (SEO) strategies also apply to Pinterest.

Best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

1. Optimize Your Boards

2. Optimize Pin Descriptions

3. Use Rich Pins

4. Increase Engagement

5. Install the “Pin It” Button

Try it out! Get your business on to Pinterest, use the above small tips and observe your business getting a significant increment in traffic.

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How to Increase Followers on Pinterest Efficiently

pinterestSocial media is becoming the most widely used platform for projecting small and medium sized businesses to the global audience. Pinterest is the newest emerging member of the social media and has 70 million followers. According to a data, 80% of Pinterest’s followers are women. If your brand is related to homer décor, craft, food, health and women centric, then this website is definitely the best platform to display your forte. However, if you have still not established a strong fan following then here are a few tips bound to attract people towards your band.

  1. Add a Pinterest follow button on your website: Add the Pinterest follow button at all prominent places on your website. If you have high traffic on your blog/page/website, this button will divert the visitors to your Pinterest page. By making it simpler for people to find your brand, you are converting audience into brand advocates.
  2. Follow other pinners: Being social is the key to get more followers. A simple rule says people follow you when you follow them. Check which of the pinners have similar interest as yours, follow 5-10 new pinners every week and hopefully mane of them will follow your.
  3. Post attention-grabbing content: People have followed you because they like your content. Ensure that you live up to their expectations by posting the best content. Don’t forget to post your stuff as well. People will be more attracted towards a brand having humane touch.
  4. Thank the people who are pinning your posts: Find out the people who are pinning your posts and acknowledge them. When you see that someone has pinned from your site, always leave a comment and thank the pinner. There are all chances that he will follow you back.
  5. Take part in collaborative boards and post there regularly: This will project your posts in front of a greater audience and will help you get more followers. However beware and post only on those boards that have the same niche as yours. It makes no sense to post home décor pins on a finance board.
  6. Search out for people who have interests similar to yours and comment on their pins: The best way to interact with people is to post sensible and likable comments. This is a fun way to develop relations with people who will follow you back.
  7. Post content regularly: This can be the hero or the villain of your page. Posting too frequently can be annoying to your followers. Also posting spam stuff would make you lose your followers. There is no need to spend entire days to get a few hundred followers, posting 4-5 pins a day which are of superb quality would gain the much needed attention.

So the bottom line is: Getting hundreds of followers is as difficult as climbing Mount Everest, start with small goals like spending half an hour a day to pinning. Make pinning on Pinterest fun filled and creative to build a great online museum. We hope that you have got the hang of it!

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Twitter Vs Pinterest : What Works Better for Your Business?

Social media is the most prized gift that last decade gave us. Initially used as a means to connect with people, this platform gradually gained its position as means to make business develop and go viral on the global belvedere. Previously the most commonly used question “Are you using social media to promote your business?” is replaced by “Which all social media websites are you using to promote your business?”

pinterestAs the older social media websites are becoming established players, newer entrants are gaining a strong foot hold in this arena where the hottest selling cake is public engrossment and engagement. Two social media which drive the largest amount of e-commerce traffic are Twitter and Pinterest. While Twitter has found its groove, Pinterest is climbing the totem pole steadily at impressive speed. There is a dilemma among many people as to which website to use for generating more public awareness for their brand. We pin down a few pros and cons of Twitter and Pinterest along with the uniqueness that each of these two offer.

Twitter – Internet’s God of speed

Twitter’s USP is speed and concise information. Twitter has mastered the art of attracting traffic.

Pros

Twitter is an egregious mine of information with 140 million registered users. Average number of tweets per day is 500 million and thereby the users can reach out to the mass public out there. Moreover, with the 140 character limit, there is a content constraint which attracts more viewers.

Cons

Think of some whacky tweet, spend hours on coming up with some great tweet and Bang On! Within seconds it gets buried. The short lifespan of each tweet is its greatest drawback.

Pinterest – Goddess of loveliness and lure

Pinterest’s USP’s – Visual bookmarking, Organizing and Sharing things that the user loves has made it an instant sensation among individuals and business.

Pros

Pinterest has 80% female followers from the 70 million users database. So if your business niche is food, fashion or home décor, it will be an instant hit among the viewers. For brands intending to target loyalty, it would be the best platform as trust leads to brand loyalty.

Cons

Being favored mostly by women, not all business niches would find a strong foothold on Pinterest. So taking example of NBA, it won’t be able to generate much interest or leads.

Having listed the advantages and disadvantages of both these social media platforms, it depends on the user how to strategically use both of them to get the greatest possible leads and traffic. For example, if you are opening a new restaurant, tweeting about its inauguration details and pinning the photos about its ambiance and food will attract maximum public attention in both fortes.

Facebook,Twitter,Pinterest , all these social networking websites have carved their own niches and can be used in different ways depending on the business model.

Hope, I have done my best in providing pros and cons of both the social networking giants.

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