Tag Archives: online reputation management

A Guide For Writing a Good Business Proposal

Good Business Proposal

Business more often than not is more than just a simple exchange of goods or services for fair compensation. It is the art of selling yourself, and convincing someone to choose you and your product over others. Now, that can be a tall order if you don’t know how to be perceived as reliable, professional, and authentic.

There are certain types of business documents you need to nail when it comes to legitimacy and authenticity, especially when you are trying to get a business to buy your product or be interested in your service.

A well-drafted business proposal makes all the difference when you’re trying to pitch your business to another business in a B2B environment. Although that might not always be the case, a direct consumer is more likely to be acquired through marketing strategies rather than formal direct proposals.

It is supposed to be a convenient way for your prospective customer to understand what your business does, what unique things you bring to the table, why you are reliable, and what perks they get if they give you business.

Business Proposal

Three Types of Business Proposals

Depending on whom you are approaching, factors like your reputation and clout, your prospect’s rapport with you, and your assumption of how well doing business with you fit for the prospect, your approach to drafting a business proposal will vary. Here are the 3 types of proposals you need to know.

1. Formally Solicited: This type of proposal is a response to formal queries for your services. This is made by a business that is looking to acquire your services or goods and approach you first. In such a case, you have the upper hand, since your customer is warmed up to buying into your business. You just have to piece together all your information in one document for your prospective buyer to evaluate the potential deal.

2. Informally Solicited: This is kind of like a formally solicited request, but instead of there being an official request for proposal, this is based on a loose, face to face interaction where the prospect asks for a proposal.

In such a case, you need to conduct more thorough research about a potential client to draft a proposal to their liking. Official requests come with a lot of information and whatnot. That is what is different about a formally and informally solicited proposal.

3. Unsolicited: This proposal is very different from solicited business proposals. Unsolicited proposals are equivalent to a business brochure where you highlight the key aspects of your services regardless of who you are talking to. This kind of proposal focuses more on what you offer and less on what your potential client needs.

This kind of proposal is good for cold emails that you send out in bulk to other businesses in your niche that’d make good clientele. A little extensive market research can make even this type of approach fruitful.

Why do you need a Business Proposal?

B2B business models and their buyer to seller dynamics are complex and can be sometimes tiresome to explain. A business proposal aims to take care of that aspect in an engaging interactive manner, where your potential client is made to feel confident about doing business with you.

By un-complicating the potential deal for them, you are telling them that being in business with you is going to be less of a headache and more fruitful for all parties involved.

It is also your first impression on a potential client, which means a document and how meticulously it is crafted, can be the difference between you impressing a new client and getting their business, or you never hearing from them again.

Contents of a Business Proposal

A professionally drafted business proposal will have the following information.

• What your company does and who you are
• Your client’s problem that you have a solution to
• The solution that you offer with more details
• Effectiveness of this solution when acquired from you
• Estimate what resources and how much will be spent on providing you the solution

Format of a Business Proposal

1. Title: Basic stuff, but here are some points to be duly considered.
• Yours and the company’s name
• Prospect business’ name
• Date of submission

Business Plan

2. Table of Contents: This is a must to include in the very first section at the start of your proposal. This allows your prospect to navigate through the proposal with ease. If it’s a digital copy, hyperlink the entire contents table so that the person reading has a convenient time finding the information they want to focus on most.

Table of Contents

3. Executive Summary: This section includes the particulars of your business. You use this section to show off current and projected numbers of your business to coax in a buyer. Here are some pointers to help you out.

• Introduction to the company
• Overview of the company’s goals
• A showcase of milestones, plans, and projected numbers
• Other relevant details that would interest the buyer

4. Problem Statement: In this section, you show your prospect that you’ve extensively researched their business and are eager to have them onboard your clientele. You need to outline exactly the problem they must be facing. This is where you start pitching a deal.

5. Proposed Solution: This is the part that should be the most interesting to your buyer. If you don’t have a very comprehensive answer to your buyer’s problem, this section can be merged with the problem statement.

6. Qualifications: You must provide why your company or you should be taken seriously by your buyer. They need something to accept legitimacy.

Qualifications

7. Projected Timeline: This is another thing that you need to sell efficiently to your buyer. They need to be sure that their problems will be solved by your service in a good timeframe.

8. Pricing, Billing, and Legal: This is the part that your buyer will be most interested in. They might even skip to this section right away. It should be a well planned out section where you completely justify the value of your quote.

Conclusion

A well-drafted business proposal can be the difference between making your business successful or not. Take these tips with a grain of salt and always be open to improvise.

However, some of this information and how you present it needs to have the perfect balance of a tone of professionalism and a creative way for you to pitch your business.

For further information on  Online Marketing, you may contact us or visit our website www.bmconsulting.in

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How To Rebuild Your Business After The Pandemic

How To Rebuild Your Business After The Pandemic

The year 2020 has proven to be a difficult year so far for businesses around the world due to the outburst of the global pandemic. Manufacturing units are shut down, supply chains are disrupted and companies are facing labor shortages due to the imposition of lockdown by their respective governments. All these factors have culminated in the disruption of global trade that has brought the world’s economy to a standstill.

Coronavirus impact on businessCoronavirus impact on business

As you can see from the graph given above, the GDP of countries across the world has been affected negatively due to this pandemic. Millions of individuals have lost their jobs as most of the businesses are on the verge of shutting down permanently. So, does this global economic downfall mean that your business cannot get back to its former glory post this pandemic? The answer is yes, it can.

Businesses in China, the country where this pandemic originated are slowly springing back to life. Most of the businesses in this country have started their operations already, though with strict safety measures in place. The world needs to develop similar recovery strategies that would slowly put the economy back on its feet and ready to move upwards on the graph once more.

Stabilizing your business after this pandemic is going to be a tough task, but it is not impossible. You just need to improvise your business strategies and redesign them to meet the requirements of the current market. You need to have a recovery plan that can put your business back on track once this crisis subsides.

Following is a list of few steps that you can take to restart your business after this pandemic:

1. Identify the Damage done to Your Business: Every business, big or small, has been affected due to this pandemic. You need to minutely study every aspect of your business and determine the area which has taken the most hit. For example, if your production unit is doing fine but your supply chain is hampered due to the lockdown, you need to concentrate your efforts in that area.

No business can flourish without a smooth cash flow which is the reason you need to identify the economic damage done to your business. If the damage is too high, do not hesitate to ask for funding from different sources to jump-start your business. Many governments have already offered economic packages to help rebuild the SMEs. Take help from wherever possible but just make sure that the influx of money is not hampered.

Identify the damage done to your business

2. Learn to Adjust to the New Way of Working: Lockdown has confined people to their homes which have forced companies to allow their employees to work remotely. Surprisingly, this model has proven to be cost-effective for many companies and they are planning on sticking to it even after the pandemic.

As a business owner, you must come up with new ways to make remote working engaging as well as productive. Also, never fail to address your employees’ concerns as they need to feel connected to their company. Remember, your employee is an integral part of your business and a business can only prosper if they are happy.

3. Develop new Business Strategies: This pandemic has changed the market in many ways which means that your previous business plans won’t bear fruit in this current situation. Take your time and restructure your strategies so as to meet the changing demands of the current market.

As a business owner, you will need to find out what problems your customers are facing right now and how well you can address them. For example, since restaurants are closed due to the nationwide lockdowns, restaurant owners have started doorstep deliveries and takeaways with amazing discounts to keep their businesses running amidst this crisis.

Develop new business strategies

4. Concentrate on Selling Your Products Online: Since the coronavirus has limited the public movement, it is wise to concentrate your efforts on selling your products online rather than through the physical market. Redesign your marketing strategies in such a way that they will help to regain the customer’s trust in your brand once more.

If you have a website, ensure that it is free of flaws and functions smoothly. Create innovative content and post it regularly on your website so that the customers will be aware of the steps you are taking to stay afloat in this crisis. Let them know that you are taking all the necessary safety measures at your manufacturing facilities and even during product deliveries to ensure a safe environment. This will help the customers keep their faith in you which will, in turn, boost your sales.

5. Prepare a Contingency Plan for the Future: At this stage, you would have understood how important it is to have a backup plan to tackle such emergencies. The COVID-19 pandemic has taught the world economy a lesson that it needs to be prepared for such scenarios because this kind of a worldwide disruption is not going to be the last one.

There are a lot of steps that you can take to ensure that your business does not get affected due to such global threats. For example, you can find ways to cut operating costs without disrupting your work culture to increase your profits. You can even focus on strengthening your liquid cash savings to ensure smooth cash flow in the midst of such an outbreak in the future. The crux is to learn from the current scenario and have a contingency plan to keep your business running.

Prepare a contingency plan for the future

To be frank, this situation is new to everyone in this world. We cannot comprehend how well the economy will bounce back after this pandemic but we do know that we have the determination and the skill to bring our businesses back to normal. All we need to do is give our 100 percent to our business and take every step required to get our sales charts on the upper side of the graph once again.

For further information on  Online Marketing, you may contact us or visit our website www.bmconsulting.in

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Website Trends 2015

112Web Marketing has grown tremendously in the past few years. In the short span of time, it has proved its worth and a lot of innovations were introduced. Web developers tried to make the best of every opportunity that was offered by the internet. Some of the few trends to follow are –

  • Responsive Design
    Not a trend per say, but responsive design is more on the lines of efficiency. With the increasing use of smartphones and tablets, web developers and business owners have understood the value of having mobile friendly websites and applications. It helps to view the websites without any glitch. Every time a web developer is making a new design, he should consider the different devices it will be used on.
Web Trends 2014

Web Trends

  • Custom Typography
    It has been a growing trend, and makes your website and web advertisements stand out from the crowd. It makes your content look attractive, catchy and fresh. Because of this growing trend, web browsers have come up with many services to use beautiful, custom typography.
  • Video Usage
    One of the newest trend is to use product videos, video storytelling and video background in creating a web presence. With high speed internet, it goes well with potential customers and adds an authenticity to your brand. Moreover, the customer does not have to read heaps of content to know about your product.
  • Social Media Marketing
    Online store owners and traditional store owners have understood that web marketing is pre-requisite or any business and simply advertisement won’t do. In this year, we have seen a growth in social media marketing with businesses trying to promote their brand on every social platform, creating blogs and hosting contests online. Social blogging websites and media websites like WordPress and Pinterest have been one of the major sources of customers for online stores and are continuing to create an impact on their loyal viewers. Youtube has also proved to a major contribution to web marketing, with many brands promoting their commercials on their websites as well as on the videos youtube account holders upload, and also by starting their own brand channels.
  • Image-Centric Content
    Infographics example

    Infographics example


    The best example of this is Infographics. Many viewers do not wish to read heaps of content and that is where Inforgraphics saves the day. Web marketing newest trend is Infographic where lengthy and boring content can be shortened in a crisp manner into an image which is quirky, catchy, informative and interesting.

These are a few trends that dominated web marketing in 2014 and will continue to dominate in the coming years. With so many trends being followed by businesses and web developers, it becomes needless to say how web presence can impact a business. It’s a whole new world today, what could work a year ago may not be in vogue right now. Internet usage has increases and online shopping trends have gone off the charts. Thus, the competition between businesses is not only limited to having the better product but also to have a strong web presence.11112

With a billion of citizens of the world using the internet right now, think of how many will be looking and wondering at your advertisement in some social media website and wondering how good it might be. This is how web presence can influence the world.

So Stop wondering and think of the newest trend you ought to follow. Happy Marketing!

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Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

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Useful Online Reputation Management(ORM) Tips for Businesses

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” Reputation management has always been a major factor while building up any brand.With the increase in global internet usage,and availability of internet on one’s fingertips,maintaining Online Reputation Management for business is a greater concern for bigger brands.

online reputaion management

To keep trust and reliability of your brand on internet, it is important to maintain online reputation on web. How do you define your online reputation?Now suppose,you opened a pizza shop at Bandra,Mumbai. In a few months you gather a good customer base.After a few months, you find people putting their reviews on food review websites like zomato.com, burrp.com.You will enjoy a good customer flow if customers visiting your restaurant write positive reviews about your service.

Angelsmith conducted a survey of over 500 foodies, to know how do they zero down upon their dining choices

Although nearly half (48.9 percent) of survey respondents seek information from trusted friends first, more than eight of 10 (80.1 percent) respondents go on to do additional research after receiving a restaurant recommendation.

One of my friend who recently opened a coffee shop at a prime location in Pune, approached me in last week.He asked me , “Why are people saying so much bad stuff about my shop on the Internet, and what can I do about it?”. I know ,It takes years to make your organization a “brand”, but one defamatory remark can ruin everything overnight. It is worse,when such negative remarks appear on websites that rank higher than your website on search engines. You may face tremendous losses,and your conversion rate will hamper unless you take proper action to recover from this damage.

A single negative tweet,blog or a Facebook post about your organization can cause severe damage to your reputation.

How to Handle Online Reputation Management of Your Organization?

Business gets badly affected if your online reputation goes down. In such a crisis,you need a trusted person who can handle this situation well. He should be able to provide solutions and suggest reputation-protection measures. It is important that person comes out with a detailed strategy and has capability to implement and restore the online reputation.It is always better to prevent minor problems turning into major reputation crisis,hence immediate communication is expected from the concerned company.

A quick communication is appreciated if the crisis involves product and service quality or safety and security or privacy of customer or employee information.

Tips to Get Better Online Reputation Management

1.Dominate Search Engines

Optimize your website for the major keywords you deserve rankings for Reviews websites generally rank for the keywords like “reviews”, “ratings” etc. Try to get rankings higher than these reviews websites.Hire a good Search Engine Optimizer who will not only keep your rankings intact, but also keep a tab on negative feedback of your brand on any other website.

2.Social Media

Update your social media page regularly. Any defamatory remark about you may go viral on social media,likewise you can defend your point through different social media channels,and restore the lost confidence among your customers.

3.Blogging

As a Search Engine Expert, I recommend blogging as a core component of ORM. Buy a domain name or create a blog on WordPress or Blogger, and start writing your product reviews,benefits and customer’s testimonials. This will not only boost your online reputation efforts but also help you in getting better rankings.

When planning to go for ORM(Online Reputation Management) for your business or brand, make sure the agency you hired has worked with bigger brands,and ask them the strategy they implemented to regain the lost reputation.

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