Tag Archives: online marketplaces

Covid19 Impact On E-commerce Industry

Covid19 Impact On E-commerce Industry

The entire world is affected by the Covid19 pandemic since February 2020. Large as well as small scale industries have been shut down owing to the lockdown imposed by countries that have led to a huge drop in the global economy. The United Nations estimated that this pandemic can cost the global economy close to 2 trillion dollars.

This global outbreak has adversely affected business models and supply chain networks across the globe. Even the e-commerce sector has seen some unexpected buying patterns from the customers. The fear of this global pandemic has led to panic buying and people are hoarding essential goods with the intention of stocking up in order to sustain during this crisis.

Covid19 Impact On E-commerce Industry 1

Organizations have allowed their employees to work from home, which has led to a boost in in-home consumption. There is a high demand for personal hygiene products like hand sanitizers, floor cleaners, wet wipes, toilet papers, etc. Since the government has imposed a lockdown on malls and multiplexes to prevent social gatherings, people are buying groceries and other essentials online.

Due to this sudden spike in demand, online stores are finding it difficult to fulfill orders. The need for certain products has also led to an exponential increase in their prices. The closure of factories in many countries has hampered the supply chain, thereby creating an added pressure on the retailers. However, many retailers have slowly started to improvise their strategies in order to meet the growing demand for essential goods amidst this pandemic.

Covid19 has created a paradigm shift in consumer behavior. People have understood that this virus is going to be there even in the second half of 2020 and they have to learn to live with this reality. They have accepted a simple lifestyle and are sticking to the basics in order to sustain in the long run. People who used to stand in long queues at grocery stores before this crisis have understood the importance and benefits of online shopping and are likely to stick to it even in the future.

Covid19 Impact On E-commerce Industry 2

Prior to this pandemic, traditional retailers were focusing more on driving traffic to their physical stores rather than to the online ones. However, due to the increased dependency on online shopping, retailers would now need to concentrate more on developing their online presence in order to meet the growing demand. Personalized engagement will play an important role, especially with respect to essential commodities like personal care items and groceries as consumers seek increased communication and trust about the quality of these products.

Covid19 Impact On E-commerce Industry 3

When it comes to online shopping, people still fear of contracting the virus through the packages delivered to them. However, there is a very low possibility of such a contraction. According to the Centre For Disease Control (CDC), there is a rare possibility of the virus spreading from products or packages that have been in shipment for at least several days and did not come into contact with any sources of contamination after packaging.

The World Health Organization states on their website that the likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, traveled, and exposed to different conditions and temperature is also low. If retailers are willing to take added caution like sanitizing the packages before delivery, ensuring that their deliverymen wear gloves and masks all the time and monitoring the smallest changes in their health, then it will be easy for people to trust this delivery system.

Though this pandemic has wreaked havoc across the globe, it has created an opportunity for e-commerce platforms to improvise their business strategies and mould themselves according to the current scenarios. In the end, the success of your business depends on how you adapt to the changing world around you and do the best with what you have.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

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Tips for Increasing Brand Visibility on Online Marketplaces


Beginning from the onset of Amazon in 1995, immediately followed by eBay (also in 1995), till today, ecommerce businesses have seen exceptionally bright colours and high growth rates. Online shopping has become a strong alternative to physical merchandising and has successfully spread throughout a wide range of industries. Thus, not surprisingly at all, the numbers of sellers on online marketplaces are also seen to be leaning towards the growing exponential. A survey showed that 63% of interviewed sellers sell only on marketplaces and 55% of have a profit margin of above 20%.

For any seller active on online marketplaces, there are quite a number of activities to be done and standards to be met in order to actually make recognisable profit. Brand visibility on your specific marketplace is highly crucial as any other marketing strategy. As mentioned above there are numerous sellers on marketplaces that are dealing with the same or similar products. A competitive approach is compulsory to be able to stand out for your targets so as to get sales. This article lists down some points which you must oblige to as an online seller to boost your sales.

  1. Sponsored Product Ads – Most online marketplaces offer this sponsored service which helps in improving your brand visibility in search results and displays on the website. By investing a certain amount in marketplace ads, your products will be displayed on the first search results page and also on other pages as display ads. Pick up this service and you surely will be able to measure the difference easily.
  2. Improving product view – This is what forms the actual base for the customer decision. As an online seller, the customer cannot physically see the product and hence needs to be satisfied enough using images. You must provide valid images for your products with all specialities highlighted. Also, remember to list down all the specifications of your products as it drives the customer decision of purchase.
  3. Good packaging – Of course, books cannot be judges by their covers, but surely the covers also play an important role for marketing in terms of impression. Anything arriving to a customer in bad looks or state will immediately affect your overall online business; therefore invest your time and money in apt packaging. One easy way to do this is to acquire a storage for your products in the marketplace warehouse. You may contact the particular marketplace for further information.
  4. Follow all marketplace rules – Every ecommerce business has set rules that make is distinguished and anyone aspiring to become a successful seller has to adhere to all those rules.
  5. Prioritize on customer delight – make our customers happy and grab those good reviews – the most straightforward decree of becoming a fruitful businessman. Getting good customer feedback naturally pushes your sales towards the increment slide.

These are some effective points which can be used by any seller on an online platform. Successful business needs a bunch of back end activities and the more once enhances them, the more the likelihood of growing in corporate terms!

Speak to Amazon specialist today call : 020-64000107


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