Tag Archives: LinkedIn marketing

How to drive traffic to your site through social media

How to Drive Traffic To Your Site

What is that thing which an individual never misses to check out at least once every day? The answer is “social media account”. In the advent of mobile phones across the globe, social media engagement has seen a sharp increase in recent years. More and more people are spending most of their time on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. This large amount of interaction of people with these platforms has enabled businesses to use them for marketing. Social media marketing has become the need of the hour in today’s world and business that fails to implement this strategy is bound to see a downfall in their sales chart. There is no doubt that marketing on social media is productive for a business because of a number of reasons but it all depends upon how efficient their marketing strategy is and how effectively they are able to drive traffic to their site with these platforms.

Below are a few simple steps that can help you to drive business to your site:

1. Choosing the right social media platform: While it is true that setting up a social media account is easy, you need not open it on every single platform out there. This is because it takes a lot of time and effort to manage every account and you would rather invest in just one or two platforms. Know about your customers, their likes and dislikes, age, gender, location, etc before starting any social media account. These metrics will allow you to identify the most productive platform to kick start your social media marketing.

Choosing the right social media platform

2. Create an effective profile: Your potential customers are going to learn about your brand through your social media profile even before visiting your website. Hence it becomes necessary to create an attractive and informative profile that offers the visitors an insight into your business. Be it your Twitter bio, Facebook About section or LinkedIn company page, you must ensure that you have completed these sections by filling in all the necessary and correct information about your business. Also, make sure that there is a link to your website’s homepage on your every social media profile. If people find your profile interesting, then they will surely visit your website to know more about you. You can visit the Facebook page of Barclays UK, to see how an ideal “About” section should be.

3. Share your posts: Make sure that you share your posts frequently because few people actually see your post every time you share it. If you have posted a valuable content in the first week of the month, then make sure that you share it in the second and the third week as well because only then will the chances increase of that post reaching your target audience. In addition to this, include relevant hashtags that are the recent trend in your business field so that people can find your content worth reading and might even share it within their circles. Just make sure that you do not post every 2-3 hours and fill your customer’s newsfeed with your posts because then they might think that you are “spam” and will unfollow you.

Share your posts

4. Post visually enhanced content: It has been proved that visual content is 40 times more likely to get shared on social media because posts with higher visual content are more engaging than the ones without it. Including interesting images about your product or service can create a significant impact on your potential customers as they will find your posts interesting and worth reading. Even videos are becoming increasingly popular on social media pages because of their ability to convey the necessary information in an entertaining and effective manner. Here is an example of an Instagram post of Microsoft explaining the use of augmented reality in the future.

5. Promote special offers: This is one of the most clichés yet effective way of acquiring customers. You can include some special deals for your visitors on social media pages so that it can also get them on your website. Most of these visitors will tend to purchase your products at that instant rather than some other time in the future. To acquire more traffic, you can post these deals around holidays or on some special occasions. While offering any deal or coupons, state any restrictions about them upfront because the last thing you want is an upset follower who is unable to take advantage of your deal.

Social Media Marketing is one of the hottest topics in the market right now and every business is striving hard to use these platforms at their fullest so as to drive maximum traffic from them.

For further information, you may contact us or visit our website www.bmconsulting.in

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COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

COMMON MARKETING MISTAKES THAT BLOCK CONVERSION

Since its inception, social media has changed the face of communication altogether. Nowadays almost every person has an account on Facebook, Instagram, Twitter, etc, and if the stats are to be believed, then an average internet user spends 2 hours daily on social media. These figures show how important social media marketing can be for a business. If done correctly, it is bound to improve your company’s outreach and sales figures. However, many businesses fail to understand its importance and make common mistakes that mostly result in the loss of conversions. Let’s take a brief look at what these mistakes are and what steps should be taken to prevent them.

1) Spamming the audience: The worst thing that a business can do is continually spam the audience with emails or automatic links. The increase in social media platforms has led to a bombardment of promotions on the audience by almost every organization. Everyone tries to promote their products or services by sending repetitive offers with the same content. As a result, possible leads tend to lose interest in you which often leads to ignoring your emails and marking them as spam. This can heavily affect your business and even generate bad reviews. This can be avoided by not sending repetitive messages and using a subtle approach for promoting your business.

Spamming the audience

2) Not having CTA: Call to action (CTA) is one of the most vital elements that can lead to better conversion rate and profit. Businesses often forget that the CTA lays a foundation of the organization’s success. If CTA is not attractive, it fails to generate curiosity about the business in the audience’s mind and they may choose to just skip it. You need to develop a CTA that has actionable words like “register”, “get your free trial” etc. For example, Netflix intelligently takes you to the option where they offer a one-month free trial to the audience. By doing this, the audience can get a brief idea about Netflix’s services, which would in turn boost conversion rates.

Call to Action

3) Unattractive Landing Page: Once the audience answers to your CTA, the first thing they will be directed to is going to be your landing page. Thus it is very important to properly design a landing page as it becomes an important factor in generating leads and converting them into your customers. An unattractive landing page is enough to affect your conversions as people get frustrated if they find the page difficult to navigate or unresponsive in some cases. To avoid this, businesses must efficiently design and optimize the landing pages and focus on providing clarity.

Landing Page

4) Absence of professional methods: This is another way which can make your audience think twice about your business. Creating informative content, flashy advertisements and enticing emails are one thing but creating them error free is a different thing altogether. If the emails that you send to your audience have plenty of grammatical errors, then you are bound to lose your brand image. Apart from this, unprofessional content can also lead to loss of conversions. To avoid such scenarios, you should always cross check the content that you send over social media for any grammatical or punctuation errors and even unprofessional language.

5) Absence of Social Media Marketing team: Social media marketing is a huge domain and needs a lot of workforces to execute it. Many businesses dedicate the task of social media marketing to a single person which results in catastrophic damage. This can be avoided by having a dedicated team that can effectively plan and develop the content and design required for the promotions. Having a team also ensures that every individual from that team will be working on a specific task and timely completion will be guaranteed. For example, one person from the team works on LinkedIn, the other works on Twitter or Facebook and so on. With a dedicated social media marketing team, your business can connect with multiple platforms and boost conversions.

6) Ignoring the importance of analytics:  Social media marketing is not only limited to developing engaging content for the audience but also involves tracking and analyzing that content. Analytics play a very important role in any business. Tracking your posts gives you an idea about which posts are getting more attention and which posts can be discarded without having much effect on the sales. For example, if you are selling female clothing then it might prove beneficial to promote on Pinterest as a majority of the users are females. Google Analytics is a very important tool that can be used to analyze the traffic on your website. It will give you an insight into your audience’s minds and their interaction patterns and will help you develop better content as well as a marketing strategy.

Social media marketing is something which should not be taken lightly as it can affect your business and lead to a decrease in overall conversions. To have an upward moving graph when it comes to sales, businesses must devise an effective social media marketing strategy and execute it wisely.

For any further information on Social Media Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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