Tag Archives: keywords

Negative Keywords – A Summarised Review

If you want to make successful business then you should be aware of surrounding opportunities to gain and threats to the business. We are all well perceptive of the success mantra “keep your enemy closer” The same concept can be applied in Amazon sponsored product ad campaigns. Not only is it necessary to ascertain the keywords which are worthwhile for the product to be sell is salient but also to recognise the keywords which are responsible for draining our campaign is noteworthy.

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The keywords which are perilous for the campaign are called ‘Negative keywords’. Negative keywords bring irrelevant traffic to the product which drains the campaign budget. Keep in mind that bringing traffic to the product is important but restricting the immaterial clicks is also crucial.

One can make the campaign more efficient with the help of negative keywords. Adding negative keywords diminishes the irrelevant clicks. Reduction in unrelated clicks reduces the amount to be spent meaning reduction in advertisement cost without disturbing the sale. We actually begin to see the impact of Negative Keywords is through a lower cost of sale and a higher ROI.

To make campaign more efficient one can use the Negative Keywords in following three categories.

  1. Broad Match:- This match type offers ads broad traffic exposure. A customer search term will match if it contains all the keyword terms or their synonyms. The customer search term can contain keywords or synonyms in any order.
  2. Phrase Match:- The customer search term must contain the exact phrase or sequence of words. It is more restrictive than broad match and will generally result in more relevant placements for your ad.
  3. Exact Match:- The customer’s search term must exactly match the keyword in order for the ad to show, and will also match close variations of the exact term. Exact match is the most restrictive match type, but can be more relevant to a customer’s search.

Mostly Negative Keywords are used in Exact Match categories. Negative keyword can add one by one through campaign manager also by using bulk operation. It works as salient tool to optimize the campaigns.

You may visit http://www.bmconsulting.co for further insights by experts.

(Compiled by Nikhil Patil)

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A guide to precise keyword research

Before going to keyword research,keywords are the first thing that you should know. Keyword is a word or phrase that describes about your Web page or simply you can say that whatever you type in any search engine is your keyword.

We can say that without keywords there is no such thing as SEO. Keywords are like a range for your SEO campaigns, they tell you you’re making progress or not. It is most important to choose proper keyword for your business, that’s why keyword research is initial & most essential step in SEO & the fundamental part of SEO strategy.

It is the activity to find & research keywords to get more search engine traffic to your website or blog, to understand your customers, mounting top in the search engine rankings & to control the competition.

Most of the people are using Google Keyword Planner tool to perform the process of keyword research. Google Keyword tool is an official product from Google, which gives us a traffic assessment of our target Keywords and also help in finding more relevant and related Keywords. First important thing is that you need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you do not need to pay to use this tool.

Here’s how it comes into play during the steps of keyword research:

  1. Consider few keywords that probable customers might search for:

Initially consider the set of your keyword ideas. Let’s take an example; suppose you are doing keyword research for the keyword “Digital marketing company in Pune” then your next step will be putting those keywords into Google keyword Planner tool.

  1. put those keywords into the Keyword research tool:

You need to enter your target keyword that you want to start searching for. After that, you can add filters such as for which location you want to target your keywords, and then press ‘Get ideas’. This is what the homepage of your Keyword Planner tool looks like:

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  1. Select the proper keywords and add to the keyword list:

Select those keywords which are more relevant to your targeted keyword and add those keywords to the keyword list. You can add any number of keywords to the keyword list.

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  1. Download the keyword list:

Now, your keyword list is ready. You can download the list in either adwords editor csv format or excel csv format.

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  1. Your keyword list in excel csv format looks like this:

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  1. And you’re done…

Congratulations! You’ve now got a list of keywords that will help you to focus on the right keywords for your business. And then finally cut down your keyword list to pick your final keyword which is your right targeted keyword for your business.

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