Tag Archives: keyword analysis

Keyword research – the importance and methodology

Keyword Research -bm consulting

In this day and age of technology, one has to take a step back and be amazed as to how information revolution has been incepted, has progressed and is ever advancing. Ever wondered how you can search the smallest possible links and references imaginable and Google finds it for you – just like that? The answer is as simple – Keywords.

We learn in schools about writing clear subjects, headlines and introductory paragraphs for essays and articles. The importance of the process is stressed by letting your readers understand the subject and synopsis of the write-up as clearly as possible. Taking in mind that algorithms used by search engines run on probability and numbers, it is always wiser to include strategically placed keywords in your content. Using popular keywords in your blog posts and websites ensure that your content will have more visits and your site will be displayed amongst the first few search results on the Search Engine Results Page (SERP).

Keyword research

Keyword research is the process which includes researching search engines like Google, Yahoo! or Bing for popular keywords that people search for, and strategically including them in your content. As search engines vet the websites based on each individual page, it is helpful to check your content page-by-page and include keywords at the beginning of each. Tools like Google Webmaster Tools can give you a specific idea about what keywords work for your content as well as inform you what is working and trending right now.

As different people around the globe have different needs and speak different languages, using tools like Google Keyword Research Tool will help you understand related searches and a vast variety of keywords used by users, based on Google search data. It will also show you analytics and volume variations for the data.

After you have researched, either by using web tools or simply by using the search box of Google, you will have an idea of what keywords in your original content work, what keywords to write while creating new content and what keywords you need to change, in order to attract more traffic. When you have multiple keywords denoting similar meanings, you can use them alternatively and assess the yield.

the tripod rule

When you have a huge list of popular keywords, the next step is assessing the quality, usage, and accuracy-related to your content. It is impossible to include all the possible keywords in your content, so you need to scrub the list down to your particular needs and your targeted audience.

Once you have finalized the list of keywords you want to use, the trick is to include them, alternatively and by changing combinations, at the beginning of each page of your website. While choosing your keywords, it is imperative to use a combination of keywords, rather than using vague and broad terms.

For example, while writing about your brand of Stainless steel bottles, keywords like your brand name, location and specific combinations like ‘steel bottles’, ‘stainless steel bottles’, ‘metal bottles’ or ‘reusable bottles’ will yield more traffic than ‘bottles’ or simply the brand name.

You can even take help from Google Analytics to find which keywords you rank for, so that you can find other related keywords. Other tools that you can use are SEMrush and Google Adwords Planner.

Keyword research

In the times where data is a more valuable resource than oil, one has to focus on how to make data and search engines work for you. Using appropriate & popular keywords, while maintaining healthy and beneficial keyword density, has become as important as delivering quality content. Keyword research may seem like an exhausting and time-consuming process, but it will help you build the foundation of your online marketing approach and strategy.

Remember: All your customers are not the same; hence creating a good keyword matrix will ensure that you reach a wide range of consumers and boost your visibility.

For further information, you may contact us or visit our website www.bmconsulting.in

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Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

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