Tag Archives: instagram

How to Make Your Instagram Profile Look Cool

instagram profileIt’s the apt time to carve your identity on the Insta-verse. Post engaging images, get more likes and create your niche identity on the fastest growing social media app. Are you one of those seeking tips on how to create a mammoth fan following on Instagram? In search of tips to make your Instagram profile cool? Well, we note down a few tips which would the required fuel to your profile which are bound to make you seasoned racers in the Insta-race.

  • Its Instagram and not Instaspam: Instagram is not always about narcissism, or about posting all photos including spams. Posting your best content on your profile will do the trick. We know that you want to give a shot by shot rehash of your exclusive concert last night, but there are all chances that it would provoke more irritation than interest. No one wants to see hazy out of focus pictures, so when it comes to uploading pictures they should be of the best quality, exposure and composition. Avoid posting humdrum photos rather post private and lifestyle pictures. Don’t forget to keep a track about which type of pictures get more likes and post accordingly.
  • Timing is the hero of your profile: It is observed that pictures posted after 6 p.m. are most liked or viewed. Taking the aid of Statigram’s optimization tab, you can check what the best time to post photos is. Posting when there is more buzz and activity is bound to make your photo more noticed and liked.
  • Hash-it-up: Hash tags can be the hero and villain of your content. Infusing hashtag strategically makes your picture visible while unnecessary excess use includes you in the bandwagon of hashtag guzzling girl or boy. Suppose you are dining at a new restaurant, use your creative side to come up with the tag of correct specificity keeping the audience in mind. The ideal hashtag number is between three to five.
  • Keep your account public: If your account setting is private, no matter how superb your pictures are, other people will not be able to see them. When your account is private, people will have to ask permission every time for viewing your photos. So no matter how great efforts you put in to engage the audience or choosing the right picture and the correct positioning of hashtags, all your efforts will be in vain.
  • Being social: Just by viewing your Instagram you won’t be able to get any followers. Go out there, explore other people’s profiles and check out their pictures to see if their posts are similar to yours. Finding like-minded people and getting in touch with them will help you increase your followers.

Instagram is the perfect channel for leveraging your business by creating the buzz about your brand. It is mainly used for customer engagement and a gold mine for increasing your follower’s database. So once you have a significant followers, then comes the step of public and private engagement through discounts, sales and other promotional schemes. So our verdict: Buck up and brush your profile to get a colossal number of followers on your profile.

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How to Use Instagram to Build Your Brand

Out of all the social media platforms out there used for leveraging business, Instagram is the fastest growing app. Now comes the looming question: Are you cleverly using this platform to showcase your business? If your answer is no, this article will provide some great takeaway tips to embed it in your business and for the ones who have already embraced Instagram, we hope to provide a deeper insight.

instagramThe first question that many would think is how can business be promoted on Instagram? Here are a few facts and figures to let you know its quintessential importance.

  • Greater engagement than Facebook, almost 15 % more.
  • More than 16 million photos have been shared till date, with an average of 55 million photos per day.
  • It receives 1.2 billion likes per day.

Instagram’s USP is that the engagement rate is very high. If used strategically, you can reach out to millions of viewers globally. We put down a few time tested points which would enable your business to get greater audience and wider acclaim.

  • Create a wider audience database: Since Instagram is accessible on both Android and iOS, hence has a terrific web presence. Instagram allows you to tell your story with pictures. Pictures are the best portal to explain your story to the mass. Posting engaging and interest arousing pictures is the key to successful marketing on Instagram.
  • Reward followers: Customers always like rewards. To create an amazing brand, the gist is to attract more audience. By knowing your target audience and tactically creating contests in which the winner gets some prize or special concession will lead to large fan following. Many such contests draw thousands of followers.
  • Feature your customers: Super successful brands like Virgin Airlines uploads pictures of the customers and which portrays what experiencing the brand is like. Customers are the greatest brand ambassadors of your company and to see your company from an outsider’s perspective is a great way to tell your story. Highlighting your customers view point is a pronounced way to project your brand to the followers.
  • Use multiple hash tags: It is proved than by using 4-11 hash tags in your post, there can be up to 77 % increase in average interactions per post. The hash tag should be blended seamlessly into the post caption and not be muddled at the end of the post.
  • Show the inside of your brand: Some brands like Burberry not only show their products but also post inside pictures. Only if your story has a human and emotional touch will it appeal the human temperament. Pictures of your co-workers while they’re working or of parties in your office are a great way of adding the human touché.

Instagram is a great channel for adding a personal experience which proves to be the icing on your brand. Begin connecting with your customers and relevant industries and you’ll be amazed to see how this social media marketing strategy will work wonders.

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