Tag Archives: improve your ranking on Amazon

Sales from organic listings or from clicks on sponsored ads

Sales from organic or sponsored Ads on Amazon

Amazon Sponsored Products ads are one of the most powerful tools used for driving sales for Amazon sellers. These ads are pay-per-click (PPC) ads that drive traffic to Amazon product detail pages. They are based on certain keywords that drive traffic to a desired product detail page that exists within the Amazon platform.

Sponsored Products ads can appear in Amazon categories such as Appliances, Arts, Crafts, & Sewing, Automotive, Baby, Beauty, Cell phones and accessories, Clothing and accessories, Collectibles, Computers, Electronics-Audio/Video, Electronics-Mobile, Fine art, Grocery and gourmet food, Health and personal care, Home and kitchen, Industrial and scientific, Luggage, Movies and TV, Music, Musical instruments, Office products, Outdoors, Patio, lawn, and garden, Pet suppliers, Shoes, Software, Sports, Tools and home improvement, Toys and games, Video games and Watches.

How to Build Amazon Sponsored Products Ads

There are two ways to make your campaigns using Sponsored Products: Automatic Targeting and Manual Targeting. While Automatic Targeting allows you to skip the process of selecting keywords, it also gives a lesser amount of control as compared to Manual Targeting. Manual Targeting allows you to identify the keywords for searches.

1. Start with Automatic Campaigns

With Automatic campaigns, Amazon targets your ads to all relevant customer searches depending on your product information. You must select the best keywords for your products. By bidding on the right keywords you can improve your page sales rank and organic listings. You should always analyze the customer search term data in order to make strategic decisions and know which keywords to bid on.

2. Keywords from Amazon Search Terms Report

Amazon Search Terms Report provided sellers with data regarding the statistics of the customers, including impressions, clicks, sales that each search term received. Now, with the changes, you can see that the words are converting well but Amazon does not tell us which SKU it is associated with it. This has made it difficult for sellers to identify which keywords work for which products.
3. Campaign Structure:

You should build your campaign structure with only 1 SKU per ad group. This increases the precision of bid adjustments and keyword harvests.

4. Choose a Quality Keyword

You should always look at the raw data while analysing your Search Term Report in Sponsored Products. You will find information through:
Order Numbers
Product Sales
Clicks per keyword

5. Manual Campaigns

You must build your Manual Campaigns by adding the SKU to bid on each keyword. Keyword harvesting will remain a continuous process as there always occur shifts in the market, including seasonal trends.

6. Select Your Keyword Match Types

When you create a keyword in Campaign Manager, you should always specify your match type. It lets you fine-tune which search terms are working and which appear on your ads. There are three types of keywords: broad match (offers broad traffic exposure), phrase match (search terms contains the exact phrase), and exact match (exactly match the keyword in order), from which you can select one.

7. Generate a Competitive Bidding Strategy

Once you’ve selected your keywords, you need to bid on them and use them for as long as your campaigns are running.

8. Use Negative Keywords

You must identify which keywords are posing negatively on your product and get rid of them from your ad campaign. By doing this, you refine the performance of your Sponsored Products campaigns.

Conclusion

Your success on Amazon depends on how you strategize and make SKU adjustments and optimizations. You must analyse your consumer and product data. With the immensely increasing competition on Amazon Sponsored Products, you will be able to get a hands-on strategy. 

 

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5 tips to improve your ranking on Amazon and boost sales

Product rank and sales on Amazon

 

If you’re an online retailer who is considering his SEO strategy, you are more likely think about optimizing for Google Search. Since Google Search is the most popular search engine in the world, this makes complete sense. When you look at the online market, Amazon is just as important.

For various brands and retailers, Amazon is the first choice. This is because the majority of shoppers visit Amazon first when conducting product searches.

Several retailers achieve a huge spot on Amazon, and Internet Retailers lists. Merchants give Amazon detailed product descriptions, high-quality images and videos, competitive pricing and great customer service.

Hence, your ranking on Amazon can play a major role in how successful your company becomes, online and offline. For that, we need to understand how Amazon ranks are separate from Google and other traditional search engines. There are two types of rank to consider – Traditional Search Rank and Buy Box.

Traditional Search Rank

With the help of this, your product appears when someone searches for a related keyword.

The Buy Box

This is what makes Amazon different. The Buy Box is a box on the product’s detail page. Customers click on it to add an item to their shopping cart. When various sellers are offering the same item, you need to be different and compete to appear there. If you aren’t able to win the Buy Box, people will have to find your product through Traditional Search method and seek out your specific offer. Not many brand owners have difficulty winning the Buy Box for their products, but it is an important achievement for retailers.

 

Amazon BUY BOX race

 

How to improve your traditional search rank and win the Buy Box:

1. Price competitively

Price is a top factor that is considered by Amazon when they are awarding the Buy Box. This price includes shipping. You can’t just lower the price of your product and increase shipping cost; it won’t fool Amazon. Some retailers use a product re-pricer, which is a kind of software that automatically changes the price based on the competition that they receive.

2. Maintain a positive selling history

How you have sold items before impacts not only your ability to win the Buy Box, but also your search rank. This will keep your customers happy and deliver good quality products on time. A few tips to make that happen:

  • You must respond to customer complaints fast and solve their problems quickly.
  • Provide fast, efficient shipping.
  • Keep inventory accurate.
  • Keep your order defect rate below 1%, late ship rate less than 4% and your pre-fulfilment cancel rate below 2.5%.
  • Seek reviews.

3. Increase sales

The more you sell, the higher you rank. In the same manner, the more likely you are to win the Buy Box. By lowering prices for a brief period of time and selling unique products for less competition makes it easier to win the Buy Box and rank well in search.

4. Provide thorough product information

When the similarities between all products are uncanny, the product with the most details wins. The main factor is how you keep your title. You must use all available space to include maximum details. Use deep categorization. Use all five keyword fields. Try avoiding words that are already in the title. Incorporate alternate spellings, synonyms, nicknames and related search terms to make a more elaborate search.

5. Offer Prime

When customers filter out non-Prime items, those products don’t have a chance to show up in the results. This is a very significant problem because the subscribers outnumber non-Prime Amazon users.

As you try to become a part of the world’s largest virtual department store, you must remember that the sellers who succeed on Amazon are the ones who know Amazon’s rules extremely well. If you play accordingly and surpass their standards, you have a high chance of getting more exposure and success.

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