Tag Archives: Google PPC

Tools to improve your PPC Campaign

Digital marketing is all about being specific and optimizing that specification for the best use of your marketing budget. Unlike traditional marketing, where you end up spending a lot of money to make impressions on a very loosely targeted demographic, digital marketing mediums allow you to target your customer base with high precision.

Regardless of that, in most campaigns, whether it is social media advertising or email campaigns, or anything at all, a good percentage of the budget ends up getting wasted on irrelevant audiences. When a digital customer’s intent to interact with an online advertisement is very low, it is highly necessary to engage with your target crowd in the most efficient way possible.

If you’re a PPC marketer, you are already working with people who have a lot of intent based on the keywords they look for. Such campaigns are time-consuming to set up, and a lot of planning and effort goes into them. You must have a strong strategy on top of monitoring and consistently optimizing your campaigns. If you are a marketing manager with many tasks on your plate, you must be a little tentative about spending even more effort on improving your PPC campaigns.

Well, the good news is, there are tools that you can employ to not only optimize your campaigns but make sure you get the most out of your budgets! So let’s take a look at a few of them.

1. WordStream PPC Management Tools

For small businesses that lack the expertise and professional help of industry experts or PPC campaign advisors, WordStream presents a great tool. This software can be integrated with both Google and Bing ads, including other major platforms. The platform has tools like “20 minute work week”, which sends you recommendations on optimizing your campaign after carefully analyzing it. You can build campaigns with the identification of positive and negative keywords and adjustment of budgets. One of the great features of this software is to optimize landing pages.

2. Optmyzr

This software is perfect for marketers with bigger budgets and lots of PPC campaigns to run simultaneously. This program provides you with plenty of automated features that make life easier for a marketer. It is a great tool for people who have a need for advanced tools to run bigger and more complex campaigns. Like WordStream, this software includes Google, Bing, and Yahoo Ads and allows you to manage a campaign on all levels, like launch, track, and optimize a campaign. The token feature of this software is the Automyzr tool that allows you to generate bulk campaigns using spreadsheets or integrations.

3. Google Ads Editor

Formerly known as Google AdWords Editor, this is a downloadable desktop application that allows Google Ad users to create, track, and edit campaigns. This app allows the user to make bulk changes to multiple campaigns. You can even build or revise campaigns and change them offline before you upload them and launch them live. The catch is that this tool only works for Google Ads, but people who are only fixated on working with Google ads will find plenty of advantages. For example, the bid strategy on Google is different from other platforms. With this tool, you can control the bidding strategy easily.

4. SEMRush PPC Toolkit

SEMRush is an industry-recognized platform for people who are managing PPC campaigns. The platform allows you to gather a lot of data automatically by entering your domain name. You can get information about your organic competitors, a list of common keywords for your niche, business, and competition. It even gives you insights to better your competitor’s bidding strategy for your own use. It has features like the Keyword Magic Tool that allows you to get a list of stronger keywords and phrases based on your input.

For further information on Pay Per Click, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

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5 best practices for Google PPC campaigns

As a digital marketer, you are told that Google ads or PPC (pay per click) campaigns are essential to marketing efforts. Social media ads are a great tool to market to newer potential audiences. SEO is a great way to make sure you are optimized for higher search engine rankings. SEM or Search Engine Marketing targets users who already have intent. Needless to say, Google Ad campaigns are some of the most competitive marketing spaces there are. Effective management of Google ads is needed now more than ever. It is something that, when done right, can elevate your marketing efforts.

Since Covid-19 grabbed hold of the world, the possibilities in the digital space have boomed up to a whole new level. This means E-commerce, online selling of content and experiences and everything else requires digital marketing in tandem. This also, however, means that the competition in an already competitive environment has increased as well. So in such competitive times, it’s best to have some tricks up your sleeve and optimize your campaign.

1. Focus on Long-Tail Keywords

When you talk about your PPC campaign, the keywords are the most important thing. Google ads offer various means to target keywords based on intent, variations, and additions. The best way to make the best of your budget is to make sure you target long-tail keywords! Long-tail keywords are phrases with more words than a simple inquiry.

Long keywords are generally more specific, and people who are searching for them have really high intent. Instead of wasting your budget on many keywords with a lot of competition, use an “exact match” setting on some long-tail keywords. You have to look for keywords that perform well and have a high search volume. But you have to balance it out with specificity related to your goals.

2. Remove Low Performing Keywords

If you have to get the best results for your campaign, you must keep optimizing it every step of the way. After you’ve already improved the exact match keywords, you have to remove every keyword that is not performing. If you believe that those keywords are important, they should’ve worked in the first place. A big part of digital marketing is letting go of expectations and working with the facts and stats in front of you.

To spot which keywords to remove, you must look at impressions and clicks. Separate them by low impressions and low clicks. See the ones that you think still might have potential, and delete the rest from the list.

3. Adding Negative Keywords

Google ads have a really cool feature that allows you to add negative keywords. For a successful campaign, you need to ensure that your ad isn’t triggered for the wrong query. That negatively impacts the overall performance and strays you further from achieving your goals. Your budget is used unwisely every time your ads are triggered for the wrong keyword or an irrelevant keyword. Finding negative keywords is a part of the keyword generation process. You must carefully pick and choose the keywords that are similar but irrelevant to your goals.

4. Use Ad Extensions to Optimize Ad Value

Ad extensions are a very useful feature, especially when you’re running an awareness campaign. These ads have multiple CTAs, strengthening the value of the ad copy. You can gain more visibility with ad extensions since you cover more real estate at the SERP. You also open up more possibilities for traffic since you can target people interested in different things. There are different types of Ad extensions that you can use, like site link extensions, call-out extensions etc.

5. Write Good Ad Copies

The role of good content writing can never be appreciated enough. Writing an interesting ad copy is of paramount importance for a successful campaign. The copy needs to be engaging, informative, and worth the attention of a busy user. A lot of users tend to ignore search results that are marked “ad”. That being considered, you have to heavily rely on the words you put on the screens.

For further information on Google Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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