Digital marketing is all about being specific and optimizing that specification for the best use of your marketing budget. Unlike traditional marketing, where you end up spending a lot of money to make impressions on a very loosely targeted demographic, digital marketing mediums allow you to target your customer base with high precision.
Regardless of that, in most campaigns, whether it is social media advertising or email campaigns, or anything at all, a good percentage of the budget ends up getting wasted on irrelevant audiences. When a digital customer’s intent to interact with an online advertisement is very low, it is highly necessary to engage with your target crowd in the most efficient way possible.
If you’re a PPC marketer, you are already working with people who have a lot of intent based on the keywords they look for. Such campaigns are time-consuming to set up, and a lot of planning and effort goes into them. You must have a strong strategy on top of monitoring and consistently optimizing your campaigns. If you are a marketing manager with many tasks on your plate, you must be a little tentative about spending even more effort on improving your PPC campaigns.
Well, the good news is, there are tools that you can employ to not only optimize your campaigns but make sure you get the most out of your budgets! So let’s take a look at a few of them.
1. WordStream PPC Management Tools
For small businesses that lack the expertise and professional help of industry experts or PPC campaign advisors, WordStream presents a great tool. This software can be integrated with both Google and Bing ads, including other major platforms. The platform has tools like “20 minute work week”, which sends you recommendations on optimizing your campaign after carefully analyzing it. You can build campaigns with the identification of positive and negative keywords and adjustment of budgets. One of the great features of this software is to optimize landing pages.
This software is perfect for marketers with bigger budgets and lots of PPC campaigns to run simultaneously. This program provides you with plenty of automated features that make life easier for a marketer. It is a great tool for people who have a need for advanced tools to run bigger and more complex campaigns. Like WordStream, this software includes Google, Bing, and Yahoo Ads and allows you to manage a campaign on all levels, like launch, track, and optimize a campaign. The token feature of this software is the Automyzr tool that allows you to generate bulk campaigns using spreadsheets or integrations.
3. Google Ads Editor
Formerly known as Google AdWords Editor, this is a downloadable desktop application that allows Google Ad users to create, track, and edit campaigns. This app allows the user to make bulk changes to multiple campaigns. You can even build or revise campaigns and change them offline before you upload them and launch them live. The catch is that this tool only works for Google Ads, but people who are only fixated on working with Google ads will find plenty of advantages. For example, the bid strategy on Google is different from other platforms. With this tool, you can control the bidding strategy easily.
4. SEMRush PPC Toolkit
SEMRush is an industry-recognized platform for people who are managing PPC campaigns. The platform allows you to gather a lot of data automatically by entering your domain name. You can get information about your organic competitors, a list of common keywords for your niche, business, and competition. It even gives you insights to better your competitor’s bidding strategy for your own use. It has features like the Keyword Magic Tool that allows you to get a list of stronger keywords and phrases based on your input.
**********This blog is compiled by Shardul Sant**********