Tag Archives: Facebook ads

The Scope of Digital Marketing after Covid-19

Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home, a study from home, and even shop from home. This change in trend gave strength to an already budding industry of digital marketing.

Regardless of the niche of any business, a strong and thriving online presence is an advantage and a necessity at this point in time. More than that, it is proof of legitimacy in the modern era.

The pandemic brought forth a boom in the digital space. Whether it is E-commerce or SEO campaigns, every business that thrives online has done better. This has created a huge demand for professionals that offer services in the digital marketing arena.

Digital marketing is a multi-faceted industry that has multiple streams to target. Professionals specializing in one or more of these streams are required by big companies and small-time players. Companies utilize digital marketing more these days because…

Ease of Targeting Demographics: Literally, a majority percentage of the world is now online. For marketing purposes, it is much easier to target specific demographics using digital mediums. If your product is specifically designed for a gender, age group, people belonging to a particular region etc., it is much easier to reach them through targeted digital campaigns.

High Return on Investment: Compares to traditional marketing techniques, digital marketing has a 61% lesser cost per lead. Sing PPC (Pay-per-click) strategies keep the budgets in check since you’re only charged for the leads that actually click on your CTA. This and many other options make it a relatively sought-after and easy to go through marketing strategy.

Reaching Mobile Users: More than 14 billion mobile devices are in regulation. All of these devices are used to browse the internet and also shop and browse social media. Most potential sales leads and customers can be easily marketed to because of this global connection.

People these days discover more new brands on their phones on their favorite social media apps instead of traditional mediums like TV, radio, or even billboards. Attention spans have also shortened because of the availability of too much content. So finding the right knife to cut through your competition is in demand more than ever, and this right knife is a well-trained digital marketing professional that understands your needs the best.

Such professional help may come to you in the form of a company like BM Consulting. With our team of highly trained experts, we can take care of your digital marketing needs in more ways than one! Here are some of the services we offer and the scope of growth you’ll find through each of them.

  • Paid Search Marketing: Paid search marketing is one of the most common digital marketing practices. You will pay Google or other search engines to place your result page on top in this method. A paid search marketing package will include…
    • Keyword Research
    • Competitor Research
    • Website Audit
    • Campaign Audit
    • Online Display Advertising
    • Remarketing
  • Analytics Services: Sometimes, you might feel like you’re doing everything right, but all you need is a professional assessment of everything you need to fix and do better. Hiring us for this service will enable us to supply you with the right consultation to make your marketing strategies work better.
    • Website Audit
    • Goal Setting and Tracking
    • Campaign Tracking
    • Landing Page Optimization
    • Conversion Rate Optimization
  • Search Engine Optimization: SEO takes way more finesse than PPC. It is a step-by-step, complex process of optimization and constant boosting of selected keywords to improve your organic reach. Many customers are reluctant to click on advertised links but appreciate the results that organically show up on top. The process includes…
    • Keyword Research
    • Competitor Research
    • On-Page and Off-Page Optimization
    • Advanced Link Building
    • Content Optimization
  • Content Marketing: Content will never cease to be the king of online marketing. The real connection you build with a potential customer is through words, images, and video content. This is what makes that solid, lasting connection. Releasing well-worded articles, blogs, tutorials etc., will give you more credibility and legitimacy in the digital space. Our team of writers can help you grow with…
    • eBooks
    • Press Releases
    • Niche Blogs
    • Case Studies/Success Stories
  • Email Marketing: Email marketing might sound like an outdated strategy, but if you’re trying to reach your target audience on all mediums, a well-curated email campaign works wonders. All you need is the right service to get you there. With BM Consulting, you’ll find help through…
    • Email Strategy and Planning
    • Email Design and Development
    • Email Testing
    • Email Send
  • Social Media Marketing: There is no denying that social media marketing is the primary medium of marketing in this day and age. Especially if your business sells and connects directly to its consumers, there is no better way to do it than social media marketing.

However, a professional will help you understand how to get the best of your budget, monitor your campaigns closely, and constantly change things to get the best out of them. BM Consulting provides…

  • Social Strategies
  • Promotional Setup
  • Social Advertising
  • Facebook Advertising
  • Linkedin Advertising
  • Social Media Co-Management
  • Social Media Optimization
  • Monitoring

The world of digital marketing has seen perhaps, the biggest booms out of them all combined with E-commerce. This is one of the only few good things to come out of this distressing pandemic. So if your business has any scope for growth, it will be through digital marketing. Hire BM Consulting to take care of your needs so that your business can grow and prosper while you enjoy a strengthened online presence and brand recognition through multiple channels.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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Facebook Ads: An Easy & Efficient Way to Increase Your Business

In the last decade, Facebook has turned from a fun online platform to one of the most critical business tools. Marketing used to be a complex phenomenon, which it still is. Still, Facebook has made it possible for small companies to acquire world-class marketing services that are easy to wrap your head around and eliminates the need for absolute mastery of the platform.

The world is on Facebook. For any niche, you will find most of your audience on Facebook. Most of your potential clients and customers are on Facebook, and they use it actively! Even if Facebook isn’t their primary medium to hang out online, Facebook Ads are effective for Instagram and even WhatsApp since they are Facebook-owned entities.

It is as easy as recharging your cell phone or ordering food online. You bolster your Facebook ads account with a prepaid balance and make an ad campaign accordingly. Facebook will tell you exactly how much you need to spend to reach how many people.

The exciting part is, Facebook will even help you tweak and adjust your advertisement to reach the most people. They do so by providing ideal customization options that allow you to precisely market to the right audience making the most of your budget. These options include,

1. Location: If you’re a local business, you probably only want to target the people in a specific locale. You can target anywhere from worldwide, to particular locations. A bonus tip, some countries have a low spending rate and give you gigantic returns in terms of numbers, i.e. more engagement, comments, and reactions on your post. This may not help grow your clientele but makes you look good with clout, which is also very good for business in a way.

2. Gender: Sometimes, your advertisements are gender-specific. With Facebook ads, you can target either both or one of the genders. This makes your budget spending efficient.

3. Interests: This is an important demographic to be able to control. “Interests” on Facebook mean the pages people like and follow. You can use this feature to add your competitors to the targeting section. This way, people who are already following your competition will be targeted, making it easy for you to reach people who are already interested in similar services.

4. Connections: Facebook’s algorithm is complex and ever-changing. It wants people to spend the most time on Facebook, and sometimes the way to do it shows people content by other pages that they value more. This is why to even your followers; your posts can be invisible. Facebook wants you to remedy that by paying them money. Your existing followers and connections are the most likely to respond positively to your advertisements.

5. Lookalike Audience: This is an advanced feature that targets people who are really into your business. A lookalike audience is a list of Facebook accounts that fall under similar demographics as your current audience, but are not connected to you on Facebook. For example, a lookalike audience will have people who are in the same geographical region, have similar interests, and share similar online behavior as people on your current audience list, but just have not liked your page yet. Such an audience is more likely to respond to your Facebook Ad positively.

Tips and Tricks for Better Facebook Advertising

1. Goals: Facebook Ads have improved how they operate. They have pre-designed campaign models based on what you want to achieve. Using these models efficiently is very important to make the most of your money. These goals are as follows

  • Increase Website Traffic
  • Improve Attendance for an Event
  • Generate Sales Leads
  • Increase Content Reach
  • Boost Engagement
  • Increase Video Performance
  • Sell Products

2. Creatives: You will need some time to perfect your advertising strategy, and see what works best. Facebook Ads rely heavily on creatives which mean the medium of your ad. You could use various options like plain text, images, videos, carousels, slideshows, or even a combination of all of these things.

3. A & B Testing: One slick tip to optimize your budget is to run multiple ads simultaneously. Make little variable changes in each one of them, like targeting different demographics, using various types of creatives, or using different kinds of goals.

4. The Funnel: Every time a potential customer views your ad, your job is to make them go through the ad and fulfill the goal you have set for the advertisement. You do this by luring them in at every level strategically. It starts from the description text, going through the creative medium, and finally to the call of action. Your job is to make sure that every Content Marketing Sales Funnel level works to take the customer to the next one.

5. Optimize for Multiple Platforms: A Facebook Ad runs on Facebook and Instagram and WhatsApp. Every ad also has a variant for different mediums like mobile, desktop, or tablet. It also has options for various placements of the ad, like messenger or news feed, etc. Take your time to see where your customers react more and optimize your ads accordingly.

6. Take your time! : Facebook ads are simple, but when you take your time in learning your audience, pay close attention to how your ads are received, and how to maximize your reach corresponding to your budget, you can take your business marketing to new heights using the most readily available and easy to use tool out there!

Conclusion

Facebook Ads is the cheapest and easiest to understand marketing tool available. Businesses of all levels need to understand and make the best of this tool to reinforce their online presence and boost their business in the best way possible.

For further information on Facebook Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

Untitled                                                                    Picture source: Wordstream

Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

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FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

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How Faceboook’s Automatic Play Works For Marketing

Information acquisition methods have drastically changed through the years. Older approaches generally included the newspaper, radio and/or television. These were the only major sources of information a few decades back and were also limited as their target was only local. These media are alive even today but have widespread to reach out greater boundaries. Despite the expansion of these media in terms of range, the internet world has swiftly taken over almost all communication and information sources.

Among the numerous and various fascinations of the internet, social media has by far taken up a significant section in terms of user attraction and/or satisfaction. And among the list of all social media platforms active on the internet today, Facebook takes the world at-large – both in terms of user statistics and amenities. With 1.65 billion active users by the first quarter of 2016, this platform is appropriately considered as an efficient marketing platform.

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Audio-visuals are known to increase traffic in marketing methods as all people in general respond quicker and better to colour and movement. Video advertisements have been showing on Facebook from quite some time now. Facebook has now taken up to a great step by enabling the automatic play – which is just the beginning of some intense push to marketing strategies.

Beforehand, any uploaded video in the Facebook news feed would be locked up behind a play button. Bearing in mind the impetuous nature of users, which seems to be exponentially shooting up, stopping a scroll, opening a video and waiting it to load is very much a big deal. This strategy will only get traffic if the tag line, description or front display is very very attractive.

Inducing the automatic play naturally generates appeal and once a video starts to play, it is again expected to be watched as it reduces all efforts of starting the play to zero. The video begins to play as soon it is on the main screen while scrolling, without the audio. If you are interested, you may enable the audio. If you continue to scroll without enabling the audio, the video automatically stops playing as well. These features increase the video traffic significantly.

Brands and advertisers are gaining progressively in terms of marketing using Facebook’s video autoplay feature. The major advantage is that it provides a relatively non-disturbing way to get customers’ attention in the social environment. The user-friendly autoplay tends to get more engagement from users in common. In order to add to the advantages, after a video is completed, the user will get options to view other videos, usually from the same brand or merchant. This feature also holds huge potential in terms of overall traffic for a particular advertisement.

Facebook proposes an enormous target inclusive of all demographics – increasing the chances of more views through likes and comments and shares. And in a nutshell, automatic play broadens the wavelength of target audiences more promptly and ominously.

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Benefit of Facebook Ads for Your Business

Benefit of Facebook Ads for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do… Test out and find out firsthand if the returns justify the investment.

Facebook Ads

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached smartphone users: Millions of facebook users access facebook via smartphones worldwide every single day. This potentially increases your audience outreach across varied platforms.

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

  1. MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: are visible on a user’s news feed. The ads appear and blend seamlessly into a news feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

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