Tag Archives: email marketing

Answers to frequently asked questions about email marketing

Answers to frequently asked questions about email marketing

Writing an email is easy, but when these emails are specifically targeted towards marketing, then it becomes a pretty complicated task. Possibly one of the best methods to promote your product or service, email marketing has become the need of the hour. This marketing strategy proves to be a precise way to acquire customers, but only if it’s done properly and in a systematic way. Many people are still unaware of this strategy and have a lot of questions around it.

Below we have mentioned a few frequently asked questions about email marketing along with their answers. 

1.) How to build an email marketing strategy?

Answer: Email marketing allows you to reach many people at once thereby increasing the reach of your business or service. It is important that email marketers should remember their end goals and then prepare and execute a strategy around it. Then they should make sure that the goals which they have set are in line with the digital marketing strategy of their business.

2.) How to ensure that emails are read by the customers?

Answer: Since people receive a number of emails on a daily basis, it becomes a rare possibility that your email will be read by them. To ensure this, write some catchy subject line to your email and try to customize it according to your audience. An interesting subject line is more prone to attract people than a traditional line. Personalizing the subject line is another way to catch attention and has high chances of the email getting opened. Marketers should also ensure that the subject included in the email is short and easy to read, as no one wants to spend time going through piles of paragraphs.

3.) How many emails should be sent every month?

Answer: When it comes to email marketing, this question becomes very tricky as there is no preset value to the number of emails to be sent every month. Many businesses around the globe send between 4-5 emails every month. If you send too many emails, it is highly likely that they will not be opened, and if you send fewer emails, then customer engagement becomes a challenge. You should do some research on your target customer base and figure out which emails are giving you maximum returns and click-through.

4.) How to sell more using email marketing?

Answer: To ensure that your sales charts are uplifted because of email marketing, try to make the emails more attractive and informative. Try and showcase some testimonials or case studies which will help to build trust in your business. Include images in your email and make the most out of them to showcase your products. Another method to ensure engagement is to include Call to Action (CTA) in your emails and make sure they are relevant.

How to sell more using email marketing

5.) How to optimize email campaigns?

Answer: You can optimize your email campaigns by creating more opt-in opportunities for the customers like a newsletter sign up form. This will not only improve the quality of your emails but will also increase the number of visitors on your site. You can also send re-engagement emails to the leads that have gone cold to acquire their interest once again.

Emails are still used every day by successful professionals all over the world, but they will prefer to read only those emails that are worth their time. Email marketing is a very productive method to increase your conversion rate or to acquire leads if done properly. Since it is a vast concept, an in-depth understanding of this subject is of utmost importance before starting a full-fledged marketing campaign.

For any further information on Email Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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7 ways to promote your Amazon listing to boost sales

If you want to become big and sell more on Amazon, you need to improve your game. You must get noticed as a seller and reach a good rank. But you must wonder how to do it? Here are 7 ways to promote your Amazon listing to boost sales. This will encourage your customers to buy your products.

 

Amazon Product listing Promotion

 

1: Get Reviews 

If your product gets good reviews on Amazon, it benefits you such that customers make more buys and better decisions. Every customer depends on product reviews before making a purchase.
But, you need to make sure to ask people to leave reviews. People don’t always know where and when to review your products. Send them emails and links to your page and tell them to drop their feedback there.

2: Improve Your SEO Ranking 

You need to figure out the problems your customers are having and try your best to solve them. You can integrate SEO tags and keywords. They help in increasing your rankings to help build your rankings on Amazon. Using good and relevant play a big role in the ranks and in the sales. You should include the brand name, description, product material, colour, size, and quantity.

3: Be Visual

You need to have catchy visuals to get customers. From text layout to formatting and imagery, everything is necessary to attract buyers. So if you have to take an extra step and give a better shopping experience, you can allow the customers to virtually “try on” the product. This will encourage them to get that product and they will emotionally respond in a positive manner. This gets you buyers who are 100% involved with your products and are more than happy using them as they are fun, creative and good.

4: Do Coupon Promotion 

If you offer discount coupons, it evokes a feeling of trust in your customers. This can attract more sales and land you a #1 rank for your business tactics. It can ultimately work in your favour if you are selling an unknown product. By selling discount coupons, you can get redemption when your sales increase and you get more customers.

5: Increase Online Engagement

Amazon does its own marketing and selling of products. But, if you want to personalise the way you do it, you need to increase online engagement and boost sales. You can do so by giving coupons, posting friendly information, getting appropriate content posted and whatnot. In the end, you can redirect your customers to your store with a link.

6: Don’t Sell Bad Products 

You need to make sure that what you are selling is of a good quality in the market. Customers are the kings of the market and they control everything. Because of that, you need to sell stuff that is cheap and of good quality. If you sell a cheap product, it will cost you your time and money. So instead, you can spend that time selling your good products and improving your sales and ranks. Crappy products lad to bad reviews, refunds and customer complaints. So, it is better if you don’t sell bad products and instead, sell those products that you can be proud of, and you will use yourself.

7: Keywords, Keywords, Keywords

The best ways to improvise sales is by using relevant keywords. You need to at least rank page 3 with your keywords. You should know what to search for, which keywords to target and how to include them in the product listing. For that, you need to keep a natural title, use your keywords properly, add good visuals and make the customers want to buy your product. You need not use any commas when you put keywords into your 5 ‘Search Terms’ boxes. If you need help regarding keywords, you can use tools such as MerchantWords, Google keyword planner, and Amazon’s fill-in search.

Conclusion

These are 7 ways to improve your sales, ranks and product goodwill. This will build your visibility in the Amazon store and help you gain good customers. Once you land a buyer, you need to make sure that he stays at your page for a long time. The last thing you want is a customer who never buys your products anymore.

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EMAIL MARKETING – OVERCOMING THE GLITCHES

With the rise of internet communication, email has emerged as the most compatible, user friendly, time and cost effective method of business/professional communication over the past few decades. Electronics mails have taken over the business world so much so that a new marketing methodology of email marketing has been developed in the corporate world. Although this is effective way of presenting your business curricular and leads to direct communication with the target audience, there are certain points that result in negative results.

Here are a set of points to be followed so that you may communicate effectively and productively with your target audience.

  1. The Subject Line – This is the first impression of your mail, frame it with care.
    1. Do not make it long. It should be read fully in the mail screen. 85 characters is a good numbers
    2. Do not use all caps lock.
    3. Make sure it is related to the content
  1. Content – Do not overload your mail with words. Be precise and exact. Short mails are more likely to be read
    1. Make use of bullet points and numbering when listing
    2. Make the layout legible
    3. Mention your services with the user perspective and how they will benefit by connecting with you. No one wants to know you to deep extents, so try and maintain a user perspective tone
    4. End with a sentence that evokes the requirement of the target audience. This can be in the form of a question too
  1. Signature – Use a signature with complete business information and contact details. A good signature represents a good institution
  1. Punctuation – Maintain punctuation and paragraphing throughout. Avoid using short forms and the exclamation mark
  1. Attachments – Try to avoid these in the first email. If you are required to send an attachment, mention about it in the email

It is also important to know who to mail. Data refining and extracting play a very vital role in all email marketing strategies. Together with this, it is also equally important to know when to send emails. Keep your market research up-to-date and send emails to the right audience at the right time. When writing the content, keep the above points in mind and you will surely get better results!

 

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Roll out Newsletters for Online Marketing

Ideal way to maintain continuous contact and attract customers

One of the most important tasks for all business is to maintain continuous contact with its customers. Businesses across are working hard at developing a strategy to attract new customers and retaining existing clients. It is crucial to successful marketing to run a newsletter program with a solid audience. It is the latest trend in the corporate world. Companies are largely transforming a passive blog into a pro-active newsletter program, which ideally is a logical step.

Make it an interesting read

Newsletter Marketing

Img Src: shopify

Email newsletters come in all shapes and sizes and companies mostly issue a monthly or quarterly newsletter targeting their customers and the public in general. Whilst the publication of a newsletter is seen as an important marketing tool, the idea may however backfire if the contents offer a tedious reading. Your email newsletter’s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Companies work at making the newsletter interesting for the readers, compiling informative articles with rather vivid glimpses of achievements, offerings and intentions.

Structure an effective email newsletter, whether you’re starting from scratch or revamping your current email newsletter strategy. Measure your email newsletter. See what you’ve changed to see what works and what doesn’t for your particular audience. Test even the smallest elements to see what people prefer.

Publish to create awareness

A company that regularly publishes newsletter gets the unique experience of getting to know customers and, more importantly, give them a chance to get to know your organization. Newsletters can help you increase the coverage of your target audience.

Add value to your services

By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. People get a good idea of how it would be to deal with you, or to buy your products, and are compelled to find out more. Regardless of your goal, it’s easy to slip into the promotional mindset when putting together an email newsletter. But being over-promotional is one of the biggest no-no’s while creating an email newsletter. A newsletter requires an investment of time, and possibly some capital, but the return on that investment can be substantial.

Position your brand.

Create the best first impression about your products or services on your newsletter. After several issues of your newsletter you can begin to learn what is of interest to your audience. It is easy to monitor which articles are being read by keeping tabs on which links are clicked. In future issues, be sure to include topics that are heavily read. Moreover issuing newsletters to your customers and prospects is a low-cost method of communication, leaving more options to market your product and services by advertising or other promotional activities.

Educate prospects 

To get repeat business from former clients who used your services or bought your products. A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them until they are ready to hire you.

Moreover, newsletters can help you generate word-of-mouth referrals.  A good newsletter might be shared online with an average of three other people.

Helps to establish expertise and credibility 

Your writing helps prospects see you as the expert you are. It serves as a networking tool and helps you reach out to other professionals. You can interview them for an article, conduct a survey, and ask them to write an article, or ask permission to put them on your mailing list.

Provide content for, and traffic to, your web site. 

Your newsletter can drive traffic to your website or blog and can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.

If you want to grow your business, a newsletter is one of the most highly leveraged marketing activities you can do.People check Emails on a daily basis or at least on a weekly basis. So, if you have the capability of attracting your subscriber and make him open your mail, you almost have got some success.

So what are you waiting for? Get started with your business online today. Roll out a newsletter with optimum efficiency.

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How to Do Successful Email Marketing For College Admissions

Email marketing campaign for college admissions

Never and never methods of marketing are resonating in the market. Digital marketing in a never exhausting field with mammoth amount of scopes for marketing being discovered every new day. However with the evolution of the novel marketing methods, many people and institutes thing that email marketing has taken a backseat. However this is absolutely untrue as e-mail marketing still occupies the center stage as a marketing tool for universities and institutes. Most of the universities and colleges use email marketing to rouse interest and demand among the potential students and their parents. However, with the marketplace being chaotic and muddled with messages from so many institutes competing for grabbing student’s attention, you need a right strategy to attract the prospective target audience.


We present a few essential points which would enable institutes to leverage their email marketing drives and make them stand apart from the crowd:

Email Marketing Practices for College Admissions

  • Identify your goals in each set of target audience and work accordingly: While devising your e-mail marketing strategies, keep in mind the set of people you are targeting. Setting up the objectives as per the audience’s view point and then tailoring the message and structure is the most essential part to draw the maximum attention.
  • Dictate a strong call-to-action: When people visit your website, tell them what course of action to take. After taking a virtual tour of your institute, guide them as to what you want them to do. Adding “visit our website today”, “call us today” or “register now” conveys the mutual feeling of symbiosis.
  • Craft a short precise and engaging subject line:  This is the most essential part of the email to add an enticing line which would convert readers into visitors and then into potential audience. The key trick is to keep this line short and to the point.
  • Correct timing: The most overlooked aspect is to choose the appropriate timing to send the e-mails. There is less probability of the mails to be read on weekends or on Mondays. Make it a point to send somewhere on Tuesday, Wednesday or Thursday. Mails sent on holidays are less proven to be read or responded.
  • Add a social sharing feature: Social sharing feature enables the institute to gain a foot holding on the social media platform and thereby reaching a greater audience. This share feature of “like us” or “follow us” allows the institute to spread its arms among even that audience which is unaware of the institute’s existence.
  • Keep a record: Keep a record of various activities like the sending date of the email, subject of the email, number of subjects to whom it was distributed and their response. By this you will get to know what type of text, subject line and information resonates the best among the audience.

There would be tons of emails bombarded on the parents and students inbox every day about different institutes. Let your email stand out from among all your competitors and notice a vast amount of leads and audience interest on your institute’s website.You can also refer to effective use of email marketing in education sector.

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Effective Use of Email Marketing in Education Sector

Growing your customer relationships and manage to convert new prospects is always a tough job. Email marketing comes to play here. Especially, in education sector when the admission season is at it’s peak, and with constant growing competition, it is important for you to tap all major marketing platforms to generate leads. Results have proved that Email Marketing plays a vital role in maximizing conversions for education sector.

email marketing for education

Why Email Marketing in Education Sector?

Today, 82% students own a smartphone and 62% students use their handsets to check emails. Generally, this age group is typically between 16-22 years of age. Parents too are concerned about their child’s admission. Teachers, advisers too add up to your targeted mailing list, who take active participation in college admissions. Email Marketing provides solutions for education sector to  create and send newsletters, fundraising requests and event updates to targeted mailing lists.

According to the reports,Education companies achieve highest average CTR in email marketing. On an average, email marketing for education sector gets 5.8% CTR.

Source: econsultancy.com

In the above table, It clearly indicates that Email marketing works really good with education sector.

Open Rate is defined as total number of emais opened divided by number of emails delivered.

 Another report suggests that Education organisation achieves the highest average unique open rate (26.2%), followed by consumer products (23.8%) and financial services (22%).

How BMConsulting Does Successful Email Marketing

BMConsulting has run successful digital marketing campaigns in education sector. We worked with a reputed college in Pune, and we could maximize our conversions through email marketing.

We identified the qualitative goals of the institute,carried the competitive analysis.Competitive analysis involved understanding competitor’s keywords,ad text and call to action.

We preferred targeting the audience in age group of 21-35, since we run campaigns for Post Graduate programs.

With the help of graphics designers,we could design most impeccable designs,that could attract both students and educational institute as well.

Further, with some good email marketing tools,we could further campaigns more conversion oriented.

Email marketing will definitely yield better results in your digital marketing strategy for education sector.

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Real Estate Digital Marketing:Useful Email Marketing Tips for Realtors

Email Marketing is an important component of  marketing,ever since the Digital Marketing evolved. Email marketing is a direct marketing that utilize electronic mail as a means of communicating messages to your desired audience. A key component of real estate marketing is relationship marketing. It is important for realtors to generate reliability and trust within their customers.Here,I bring you some really useful email marketing tips for realtors.

email

Having worked with real estate clients, I know the pains realtors have to go through to get customers and even retain older ones. In a conventional marketing,you can get in touch with customers through a telephone call. But,how often are you going to call and hear (annoying)replies.

“Email” attribute in customer registration form plays a vital role. Anyone who has shared an email address with you sometime,is more likely to convert into customer through email marketing.

Email Marketing Tips & Tricks for Realtors

1.) Like any other business, Email Marketing for real estate industry too has its own advantages. Following are the benefits:-

  • Builds relationships and trust
  • Sales and Conversion
  • Desired Audience targeting
  • Data driven

Make sure your email reaches a desired customer base only. Shortlisting your correct audience will reduce your time and costs in long run.Database segmentation will help in reaching the right customers. Remember,if an email reaches a wrong customer,you might permanently lose a customer. Real estate agents can segment their database in two parts:

a)Customers looking to buy land/house b)Customers looking to sell land/house

2) Concentrate on your Content. Check that you have short and catchy subject lines. This will increase the rate at which your customer opens an email. It is important that your email content is relevant to the subject line. Keep it precised.It is not necessary  that every email you send need to be from selling perspective. You can offer your subscribers some really important information  about  local area issues or may be changes in homeowners association regulations and fees.

Whenever delivering a content through email,call-to-action is important criteria.Make sure your subscribers can contact you for home improvement tips or may be for selling or buying a new house.

Some important things you can mention in your email :

  • Your Business information
  • Area you work in
  • Links to virtual tours,videos or your property showcasing website.

HTML and Rich media messages which includes audio, video, and animation leads to higher response rates.However,it is always recommended to have a text only format,since many people prefer to read only text.

Avoid email spamming.

Spam is unsolicited bulk email (UBE). It is defined as

  1. Recipients have not agreed to have it sent to them.
  2. It is sent as a mass mailing.

Social Media

Many people are turning to social media platforms for seeking information,it is important to integrate social media into your marketing strategy. Post your email content to social websites.Seek email subscription signups within your real estate agency social profile.

Email Marketing Measurement

It is always better to test different subject lines, content and creative designs. Use real-time results to see which options work better and yield higher response rates. Implement  A/B test to different segments of your email list to see which works best. Apply the changes, and then send the more successful email to your larger email base for better results.

These Email marketing tips for realtors will work great if done correctly with logical,clear and creative approach.You can refer to digital marketing ideas for real estate agents to gain more insights in real estate business

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