Tag Archives: email marketing tips

Make sure your email gets opened

Make sure your email gets opened

Consider a scenario where you have just launched a new product and you are eager to tell your customers about it. Your graphics and content team has spent almost a week in designing a perfect email that would efficiently convey your product. You add the email addresses of your customers and hit “Schedule”. However, when you check out the email stats the next day, you find that not even 5% of those emails have been opened by your customers. This creates a storm inside your head and you start to wonder what went wrong and scout different possibilities by which you can improve the open rate of your emails. Basically, it is no rocket science to make your email look appealing to your customers and all you need to do is just follow a few basic rules which are mentioned below.

1. Write an attractive subject line: Consider that you have received two emails with the same context but one of them has a subject line “Request for review on your recent purchase from Amazon” while the other gets a subject line “Hey Sam, did you like your new product?” In this case, the second email is more likely to get opened than the first because it is personalized and has an attractive subject line which will make the customer click on it. Another way to get your email opened is to avoid using “spam” phrases like “free” or exclamation points.

Write an attractive subject line

2. Create mobile-friendly emails: According to statistics, more than 50% of emails are read on a mobile device. Thus, it becomes necessary for you to make the first four words or 50 characters of your subject line very impactful because that is exactly what the mobile readers will see. There are specific programs like DedicatedMailer which allow you to preview how your subject line renders across a range of email programs and devices.

mobile-friendly emails

3. Make it short and sweet: To be frank, no one has the time to read a lengthy and descriptive email. If the message looks too long, there are high chances that it will get sidelined and will be revisited some other time (which means almost never). Your content should always be easy to skim and you can do this by using bullet points instead of paragraphs. Also, ensure that every paragraph is not more than five to six lines so that people would prefer to read it. Last but not least, always make sure that you cover only one topic per mail rather than squeezing everything into one single mail.

4. Include a call-to-action: By providing a call-to-action (CTA) you are motivating your audience to take that step towards becoming a customer or client. It becomes the determining factor between a lead and a conversion and hence is an important part of your email. Make sure that you add one CTA per email, but include it in at least three places in the form of text, buttons or combination.

5. Segregate your list: In case you are planning to send bulk emails to your customers, make it a point that you do not use the same pitch to all of them. Try to segregate your customers according to their spending habits, locality, interests, etc. and then hit ‘send’. Doing this will also ensure that your customers will feel more connected to you which would in turn help to increase your open rate as well.

Email communication is one of the most traditional yet effective ways of reaching out to your existing as well as potential customers. This method allows you to target multiple customers at a negligible cost which makes it a very productive marketing technique. So, make sure that your email steals the show the next time you are pitching something to your clients.

For further information, you may contact us or visit our website www.bmconsulting.in

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Answers to frequently asked questions about email marketing

Answers to frequently asked questions about email marketing

Writing an email is easy, but when these emails are specifically targeted towards marketing, then it becomes a pretty complicated task. Possibly one of the best methods to promote your product or service, email marketing has become the need of the hour. This marketing strategy proves to be a precise way to acquire customers, but only if it’s done properly and in a systematic way. Many people are still unaware of this strategy and have a lot of questions around it.

Below we have mentioned a few frequently asked questions about email marketing along with their answers. 

1.) How to build an email marketing strategy?

Answer: Email marketing allows you to reach many people at once thereby increasing the reach of your business or service. It is important that email marketers should remember their end goals and then prepare and execute a strategy around it. Then they should make sure that the goals which they have set are in line with the digital marketing strategy of their business.

2.) How to ensure that emails are read by the customers?

Answer: Since people receive a number of emails on a daily basis, it becomes a rare possibility that your email will be read by them. To ensure this, write some catchy subject line to your email and try to customize it according to your audience. An interesting subject line is more prone to attract people than a traditional line. Personalizing the subject line is another way to catch attention and has high chances of the email getting opened. Marketers should also ensure that the subject included in the email is short and easy to read, as no one wants to spend time going through piles of paragraphs.

3.) How many emails should be sent every month?

Answer: When it comes to email marketing, this question becomes very tricky as there is no preset value to the number of emails to be sent every month. Many businesses around the globe send between 4-5 emails every month. If you send too many emails, it is highly likely that they will not be opened, and if you send fewer emails, then customer engagement becomes a challenge. You should do some research on your target customer base and figure out which emails are giving you maximum returns and click-through.

4.) How to sell more using email marketing?

Answer: To ensure that your sales charts are uplifted because of email marketing, try to make the emails more attractive and informative. Try and showcase some testimonials or case studies which will help to build trust in your business. Include images in your email and make the most out of them to showcase your products. Another method to ensure engagement is to include Call to Action (CTA) in your emails and make sure they are relevant.

How to sell more using email marketing

5.) How to optimize email campaigns?

Answer: You can optimize your email campaigns by creating more opt-in opportunities for the customers like a newsletter sign up form. This will not only improve the quality of your emails but will also increase the number of visitors on your site. You can also send re-engagement emails to the leads that have gone cold to acquire their interest once again.

Emails are still used every day by successful professionals all over the world, but they will prefer to read only those emails that are worth their time. Email marketing is a very productive method to increase your conversion rate or to acquire leads if done properly. Since it is a vast concept, an in-depth understanding of this subject is of utmost importance before starting a full-fledged marketing campaign.

For any further information on Email Marketing, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Making an Effective Email Campaign for Dummies

emailmarketingEmail marketing can be nicknamed as the Godfather of internet marketing. The oldest and probably still the most effective way of marketing is slated to remain functioning for a long time. According to CopyBlogger, an estimated 170 million emails are sent every minute to 3.3 billion accounts globally. Social networks use a variety of fancy marketing techniques, yet a one-on-one conversation can be achieved only by e-mail marketing. If you crack the Holy Grail of social marketing by following some stringent rules, you can form an unbreakable bond between you and your customers. A daunting question may now arise in your mind, “With around 100 emails paving way to inbox every day, how can I prevent my email from becoming a spammer?”

Before sending your next batch of e-mails, wait for a second to take into consideration the following points.

How to build a successful and responsive business E-mail list?

  1. In this marketing, quality is more important than size. If you have bought an email database and you start bombarding people’s accounts without taking their permission, it is equal to invading their privacy and most chances are that your emails would be sent into spam. Rather than using these lecherous techniques that would ultimately give you no Return on Investment, it is better to build up loyal and repeat customers and interested prospects who actually know what your business is and are genuinely interested in it. These are the tested techniques to build your client’s email database: 1. Place a sign-up form on your website and on your social network profiles
  2. Place sign-up forms at the entrance desks.
  3. Ask people to write their email ids at trade and business fairs
  4. Ask people who call you for business matters to give their email ids
  5. Ask people to write their email ids in the virtual as well as paper shopping forms
  • Headings: The attention grabbers and eye catchers. Once your email reaches the customer, you have only one eighth of a second to grab his attention. Thus only if your email’s heading is relevant and catchy would the customer open and read it. Clear, concise and to the point headings are the heroes. The rule of thumb says, avoid spam pros and words.
  • Linking email campaigns and social media: With over half of the world using social networks, it has become an integral part of marketing and blending of emails and social media would yield the best results. Asking your customers who have subscribed to your newsletters to join you on social media would be beneficial. Also including excerpts from your Twitter and Facebook in your emails can be explored. Many successful emails have videos included.
  • Test before sending: After your email strategy is planned, goals set, then you need to check your email before hitting the send button. Your emails should bypass the spam filters and they should be compatible with the browsers that clients use. A precheck routine should be followed because there are instances when your email may look fabulous on Gmail yet it may look absolutely crappy on Hotmail.
  •  Stats are your theoretical advisers: Once you start sending newsletters and emails, don’t forget to keep a regular tab on the statistics. Information like the number of emails that are opened, bounced, folders into which they were received and how many were converted into leads is most inevitable to be known. Analytic metrics about the best time and day to send your emails with the most effective heading and content that echoes to the audience is the key to every successful email marketing campaign.

Your turn: We have pitched in all information about Email marketing for dummies, now the ball is in your court to use it for transforming mere visitors into loyal customers.

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