Tag Archives: education sector

A Guide to Digital Copywriting

Digital Copywriting

According to alldaycreative.co.uk, “Digital Copywriting is a specialist skill. It requires digital knowledge in addition to the ability to write. Writing for the web alongside web designers, UX specialists, and conversion scientists is an entirely different skill to writing traditional copy”.

We know what a digital copywriter is and there are most of us who aspire to build a career in digital copywriting. However what shoots us down is the inability to understand of putting thoughts into words. The basic objective of this blog is to help you in becoming an ideal digital copywriter.

Sure, there are many guidelines to follow like writing frequently, understanding your audience and of course, writing sensibly. But what makes a good digital copywriter a great one?

  • Focus and Analysing the Data
    Writing is the key in digital copywriting, but it’s not enough. Simply writing without studying the web analytics and social metrics behind your content, you are not making your content worthy. It is important that every word you write has to be backed by meaningful data and facts, otherwise, it is just void
  • Building a Community
    A digital copywriter’s aim is not only to write for his clients or creating content out of nothing but also building his own community alongside. Building one’s own community gives you loyal followers of your work and thus helps you in getting more business and income.
  • Promoting your Content
    Like any other profession, digital copywriters look for more work and opportunities. Creating a brand image is important, and for that writing well is just half the picture. There are many entrepreneurial writers who stand apart, by not only writing but also promoting that content on various social media. If you aspire to become a digital copywriter, learn content promotion in addition to creation and building up networks.4
  • SEO Focused Content
    SEO, or Search Engine Optimization helps to find your work, content quickly and with ease. The name, SEO, itself tells us how important it is for aspiring digital copywriters, and one should focus on mastering it. Learning how to conduct keyword research or being aware in including anchor text links within content, etc. will add fluency in search and make your writing more valuable.
  • Creating Effective Content
    Your work is not only to write what your clients ask you to. They are paying you so that your work can help their business grow. Writing blogs and articles for your client is the first step. To move forward in this career, learn how to create email marketing campaigns, promotional campaigns and landing pages that convert like crazy. You should know how to write effectively which can lead to thousands of tweets. If you want to be an in-demand digital copywriter, you should be able to master this and more.

These are just the basic guidelines on becoming a digital copywriter, the baby steps if you may call. A true digital copywriter will not only excel in these above areas but create his own portfolio and his own definition for his work. Each client is different, thus your style of writing also depends on which kind of client you land. However, always remember to stay focused.

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Importance of Digital Marketing for Educational Institutes

With the evolving technology, change has become an integral part of success and, that too, if technology is something related to internet , then you must embrace the technology as soon as possible.Digital marketing is the trending marketing strategy that is replacing conventional marketing,that involves lot of field work.

educationFor a layman,digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing as it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not and that too in real time.

So, Why embrace Digital Marketing  for Educational Institutes?

A study released by eMarketer illustrates that the education sector is one of the top industries in the world currently using social media as part of their overall strategy. Over a 72% of respondents in the education industry said they currently implement social media tactics in their marketing daily marketing activities. 17% of educational institutes worldwide said they planning to add social media to their marketing programs.

Another survey by marketingcharts, say that in the average 18-34-year-old college student owns 7 tech devices .The laptop computer is the most commonly owned device, by 85% of the college student population, with smartphone penetration nearing 70% and tablets (36%) more widespread than cell phones (33%). Video game consoles are also popular, gaining two-third popularity.

What conclusion could be drawn from these two statistics?You need not be a data scientist to understand the importance of targeting customers using the devices they use.

All you need a good digital strategy to target your message to your defined customer base.

Why Use Digital Marketing to Reach Students

  • Your potential audience i.e students are already searching online for educational and training stuff.
  • Students these days spend maximum time on the internet rather in front of other media including television.
  • Display advertisements on the internet are effective and generate good sales compared to conventional advertising.They can be used to create a brand awareness among people.
  • Parents judge a school or college based on its website and its online presence.
  • Most students have also begun to judge a school or college through its online presence.Guardians read online reviews before taking any decisions.
  • Outstation students depend heavily on the websites for college admissions.
  • With more user friendly websites,Parents consider doing online admissions and prefer to raise any queries online.
  • In the days of responsive websites and apps,People want everything at their fingertips.A well marketed website solves these issues.

Advantages of Digital Marketing for Educational Institutes

 1)Cost Effective:  Digital Marketing  platform is much affordable compared to conventional marketing strategies. Internet marketing strategies like Social Media, Email Marketing,Mobile marketing require less investment  and return good conversions.Thus educational institutions can target a larger audience at a low budget and yield better conversions.

2)Results are Measurable: With better tools available in the market,we can track the performance of different campaigns.With the available statistics you can narrow down the strategy you want to implement  to boost your educational institute goals.

3)Quick Feedbacks:  Digital marketing platforms offer quick feedback as messages or queries are read immediately and possible to receive instant feedback.Twitter,Facebook are the best medium to obtain instantaneous feedback from students.

4)Power of Social Media:Using Social media,you can create a brand awareness of your educational institute.With the increase in followers and increase in the conversations on your Facebook page,one can determine the  fan following of your page.Today,many students have got Facebook and social network apps installed on their smartphones.Liking or shairing a post hardly takes any time.Make sure your Facebook posts are engaging one.The more it gets shared,the more you get publicity.

BMConsulting,has successfully implemented digital strategies to its vast number of clients in educational sector.

The E-learning market will continue to grow even though there is a financial downturn worldwide.The recent developments include use of cloud computing and mobile technology in E-education.I am anxious, how Facebook will channelize Whatsapp as a social media tool and how will it benefit education sector!

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Effectively Using Social Media for Education Institutes

Social media is enticing masses from all walks of life-cliché but bona fide. With the amplification of technology, more and more people are opting to use in surfeit – be it for expanding their business, propagation or for creating an awareness about their brand or for interacting with people. Using Social Media for education institutes or education sector has become an integral part in marketing these days. Students and youngster being at the cusp of this social revolution, most of the educational institutes are now embracing social media as a means to reach out to students and parents. Diagnosing the high impact target strategies, the institutions can improve their fan base and convert fans and followers into brand advocates. These channels provide a low cost and highly widespread effective marketing platform to revamp the interaction and awareness of the brand among stakeholders.social media for education

The key essential tips for use of social media in the education sector includes:

  • Creating a widespread impact which reaches the target audience: That era of marketing by use of brochures is outdated. In this age of technology, where social media is on octaves, most institutes use this channel to fecundate about their services, infrastructure and teaching. When the right audience is targeted, a mere click on the “Like” button and then regularly receiving updates and alerts leads to the student showing interest in further discourse.
  • Plausibility of improved student support and engagement: Most students arrive into universities with established social media presence. Rather than having a blog or page which is only informative and preach-like, students find it more enticing when there are active introspection’s and forums. Active participation by students also leads the authorities to know any faults in the system and tends to couple the gap in interaction between students and teachers.

Essential Eye Catching Points to Increase Student Engagement:
Keep the details of the institute brief and to the point: The information should resonate and echo the message in minimum number of words.Make it more detailed by using pictures, videos and PowerPoint presentations: Information in form of slides attracts more attention as it is very precise. Pictures and videos helps to convey and portray minute details about the institute which would otherwise be written off.

Social media marketing cannot be limited to adults or teenagers going to school and university. Right from a very young age, the young buds are getting exposed to advanced technology. Institutes are making these young “netizens” aware and well equipped with the usage of internet to aid these young minds quench the curious minds about various methods. Websites are created similar to Facebook and twitter so as that children learn the skill sets mandatory for staying ahead in the game. Concepts like social privacy are taught to them along with teaching them how to read and write. Innovative apps on these sites make learning a fun filled process and helps the child to learn faster as all this is based on a practical approach rather than on the mugging up process.

Email Marketing , too could be an effective driving force to boost your conversions.

If you are willing to  embrace social media in some form, create strong and effective strategy for their use and assign staff members with daily monitoring and analysis.Using social media for education institutes will definitely add up better conversions.

Summing up “We need technology in every classroom and in every student and teacher’s hands, because it is the pen and paper of today’s time and the lens through which we experience much of our world” – David Warlick.

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Must Know Digital Marketing Tips & Strategies for Education Sector

Revolution is synonymous with Educational sector. The paradigm shift is because the youth are the focal point and form the core crust of any revolution and educational sector being an integral part is first affected. Digital marketing is the mobilization of digital aqueducts that aggrandize business and brand. E-mails, mobile phones, social media are an intrinsic part of digital marketing. Two birds are killed with a single stone by these channels as the business is advocated to the target audience and also bolsters up the brand and business.


Digital Marketing for Education Providers:

In this age where technology has caressed all plethora of an individual’s life, education is not left untouched. With most of the students preferring to check the education institute online rather than visiting the brick and mortar structure, digital marketing comes to rescue. Gone are the days when parents used to visit all institutes before deciding where to admit their child, now all this information is just a click away with state of art websites providing all the required information. Digital marketing covers a wider market with lesser budget and this being an interactive platform is more favored by the public.

Digital marketing plan for educational institutes and Marketing ideas:

As the social networking sites becoming the hot-spots in the blogosphere, for a student to choose which institute should he enroll in, the first and foremost thing that he does is to check its online presence in form of its omnipresence on the internet. While Googling, the most well known fact is that most of the public do not rummage information after the third or fourth page.

Ideally, a digital marketing plan for education sector must include:

  • Making the institute’s presence felt on all social networking sites.
  • Enforcing the right keywords so as to place your website on the first two pages of major search engines.
  • Making your educational institute website attractive so as to draw the correct amount of attention from the students and conceive brand awareness.
  • To captivate the right target audience.
  • To spawn the right content which is powerful and relevant and attracts the target audience.
  • Implementing strategic planning of paid campaigns focusing primarily on conversions.

The elevated use of internet and digital marketing partake a sizable clout in the field of Education. The prospective students rely heavily on the internet for college admissions including expatriates and outstation student. For a student to get his queries solved, the online channel has become an important medium. Parents also appraise an institute by its online presence.

Really Useful Online Marketing Tips for Educational Institutes:

  • Ubiquity in the web world
  • Presence in the social media sector including facebook, twitter and other such sites
  • Interactive websites with live forms aiding the students in solving their queries
  • Having the right keywords hence enabling the website to appear on the first few pages of search engines.

Why focus on Internet Marketing for Educational Institutes:

The internet marketing is most culled marketing strategy as it has the following advantages:

  • Cost Effective: Compared to the generic marketing which involved magnanimous resources and manpower, this type of marketing needs comparatively less marketing and implementing cost.
  • Transitory feedback: Messages are relayed in a flicker of eyelid with emails, social networking sites and interactive forums on websites.
  • Measurable: The process of tracking the effectiveness of a particular campaign becomes very smooth as the institute is at once able to know whether the website is drawing the right target audience.

Apart from consulting real estate agencies and healthcare firms, BMConsulting has worked with good number of clients in educational sector. We are specialized to curate a customized digital marketing plan as per your needs.

We will be covering different digital marketing  techniques to promote education sector in forthcoming blogs. Till then Stay tuned!

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