Tag Archives: ecommerce marketing

Advantages of a Shopify Web-Store

Many businesses have learned that E-commerce is the more innovative, more efficient way of doing business these days. If you sell a product of any kind, it can work very well into an E-commerce business, expanding your chances and possibilities of doing well. When you don’t have to worry about maintaining a brick-and-mortar store, you can focus on developing the quality of products and variety in which they’re available.

Even if you’re just starting out with your business, you can create your own web store without much hassle or capital investment. Shopify is one of the leading platforms where you can easily set up and get your website up and running. Read on to understand the advantages of a Shopify web store.

Easy to Setup

With a quick fire drag and drop method, you can easily set up your Shopify store without having any web design skills or knowledge. You also don’t have to worry about servers and development costs incurred by self-hosted platforms like Magento. If you decide to do it all yourself, you will enjoy the clean and easy-to-use admin panel and interface. There are plenty of guides to help you make any tweaks you desire as well!

Nothing too Technical

As mentioned in the above point, you can develop your own store without having an in-depth knowledge of web development. A basic Shopify store doesn’t take any design or coding knowledge. All software and hosting are provided by Shopify, and everything is designed for a newbie user that can make the most of the resources available with just creativity. The advanced hosting allows great speed and accommodation for high volumes of traffic as well.

Secure

When you have an online business, you want the best security for your customers. They are dealing with online payments, which means security needs to be of paramount importance. While shopping online, customers are also impatient. A slow and sluggish website will just make them want to look for a similar product elsewhere because customers have endless options available at their disposal. Luckily, with Shopify, you won’t have to face any of these issues since SSL certificates are easy to get a hold of.

24/7 Customer Service Available

Shopify knows how to take care of their clients since they have 24/7 customer service available. When your business depends on your website, any trouble should be taken care of immediately. At any time, you can get in touch via phone, email, or web support chat. There are also a number of community forums and a range of guides available to help you through any trouble you might face.

Mobile Friendly

Your website needs to be accessible by smartphones. The majority of users these days use smartphones for online shopping and, in general, browsing. The ratio leans towards mobile users more than desktop users. The numerous themes available are all mobile-ready. You even have smartphone apps that can help you manage your store on the go whenever you need to.

Highly Customizable

Shopify comes with a wide variety of ready-to-install themes that you can download and tweak according to your own style. All these customizable mobile-friendly themes are great to look at and come with templates depending on the type of website you’re going for. There are hundreds of other themes which you can download at third-party websites like themeforest.com. If designing isn’t your strong suit, Shopify makes it even easier for you to have your own stunning-looking website in a few steps.

Apps and Features

Shopify has a personal app store that allows you to add and subtract various website features. You can add a lot of functionality to your web store using these apps. Features like customer reviews, loyalty schemes, wishlists, in-depth analytics of store’s performance, etc., you can also vary your shipping program and integration with social media websites.

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

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E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

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The Rise Of Ecommerce In The Upcoming Times

The world will never be the same after this ongoing pandemic. COVID-19 has forced businesses across the globe to rely on basic survival instincts to hold their business from falling apart amidst this crisis. Panic buying of household essentials dramatically increased during the pandemic, which led to the boom in the sales of companies that offers those products. The world-famous retail company Walmart experienced a 97% rise in sales in the second quarter of 2020 in the United States.

The lockdowns enforced by governments have also led to a drastic change in the consumer segment of the e-commerce industry. Before this pandemic, it was generation Z that was more inclined on buying stuff online. However, even adults and senior citizens are now preferring to shop online rather than standing in queues at a mall or supermarket.

The rising trend of online shopping

The ongoing pandemic has brought a paradigm shift in the way the e-commerce industry operates as businesses are more focused on offering everyday essentials rather than luxury goods like jewelry, clothing etc.

People have now realized that it is not only safe to buy goods by sitting in the comfort of their homes but also time-saving as well. Even small stores are offering home delivery options to keep up with the rising trend of online shopping. Since people are now stocking up on medical supplies as a means to avoid the spread of the virus, sales of goods like sanitizers, masks, face shields and PPE kits is at an all-time high.

Mobile E-commerce – The New Normal

Mobile commerce is going to be the new normal when it comes to shopping for products online in near future.  More and more companies are now striving hard to make their websites mobile-friendly in order to boost their sales. According to an estimate, 53.9% of all e-commerce sales will be done through mobile devices.

While it is true that mobile e-commerce is profiting, it needs a lot of research and timely improvisation if you wish to keep the online shopper engaged on your website. The use of Progressive Web Applications (PWA) is gaining popularity to reduce bounce rates. This application stays on the user’s home screen and loads instantly, irrespective of whether the user is online.

The Move Towards Automation

Even though some countries are slowly moving back to normalcy, the after-effects of the coronavirus are still prevalent in society. This has led to many businesses reducing the number of people working for them and moving towards automation as a means to keep the business running amidst this crisis.

There are numerous areas where automation can be applied when it comes to the e-commerce sector. You can use it to list new products on multiple channels, identify and cancel high-risk orders or schedule inventory alerts for reordering. Whatever you do, automation is bound to eliminate the risk of human error and increase productivity.

In developed countries like the United States and Japan, warehouse robotics has become a go-to option to cut costs and improve efficiency. In fact, there are now more than 3200 robot-enabled fulfillment centers worldwide. The use of Artificial Intelligence (AI) has also seen an upward graph, which puts the future of e-commerce on a whole new level.

The Digital Transformation

Small and Medium Enterprises (SMEs) have always lagged when it came to e-commerce participation, especially in OECD countries. These SMEs were devoid of digitalization before the crisis and hence had to shut their businesses during the countrywide lockdowns. However, governments are taking drastic measures to bring these enterprises back to life.

Governments in various countries are now doing their best to bridge the gap between these traditional SMEs and the online retail sector by offering economic relief packages that bring modern technology to their doorstep.

Countries like Korea and Japan are encouraging these SMEs to go online by offering support programs. China and Singapore helped the MSMEs during this crisis to make a smooth transition to e-commerce by giving them access to e-commerce platforms with global reach. Such steps will play an important role in reviving the fallen economy.

Summary

In the past, the sale of products like fashionable jewelry, high-end clothing and electronics accounted for a large profit in the e-commerce sector. However, this pandemic has made people concentrate more on what they need rather than what they want. In addition to this, the rising inclination of consumers towards buying products online has opened new doors of opportunity for business and has paved the way for their expansion towards new customers and types of products.

The retail world is not going to be the same after the coronavirus pandemic. There will be those who will go back to their old habits and get things done in an old-school way. However, one thing is for sure that for those who have found solace in adjusting to the ways of the online e-commerce system, a sharp rise in sales will be waiting for them.

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

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Effects Of The Ongoing Pandemic On Online Shopping

Impact of Covid on E Commerce

We’re witnessing history being made with the COVID-19 virus running rampant in society. This is an event that children will read about 10 years from now in their History textbooks (or whatever digital medium is the most used by then?).

This global pandemic is of a scale that has brought the whole world to its knees. Its impact has been more than significant, to say the least. The whole world has morphed and changed because of it. Social distancing protocols have made doing business very challenging, no matter what kind.

The worst part of this virus and the disease is that it is silent and goes unnoticed for the most part. You never know where you’ll catch it and when.

So many businesses have suffered because of the pandemic. Restaurants, bars, movie theaters, gyms, and hotels have all dwindled in their turnovers, and the major cities have suffered the most.

The worst part is that there seems to be no defined end that can be projected to this turmoil. That is why everyone has started focusing on alternatives, shutting down their businesses and moving on, or adapting by dealing with losses and trying to keep their head above water. Office workers now have to work remotely full-time. These changes and more have changed the common people’s perspective on daily life too.

The New Normal

Now people hesitate in going out to buy products and daily needs requirements. Shopping malls, grocery stores, and shops are now being completely replaced by online shopping.

Not a long time ago when e-commerce was still a fresh prospect, people used it to buy novelty items. Then came around the wave of online shopping where you could buy practically anything you want online, with lucrative deals on offer. If a piece of clothing doesn’t fit you, you can just have it returned and replaced with something else that does.

Online Shipping Home Delivery
Eventually, the online market place turned into a fully-fledged shop where you could buy anything that your daily requirements dictate. From groceries to fresh vegetables, meat, and dairy products. Everything can be bought online now. And with the new social distancing protocols in place, it’s best to not be surrounded by other people, and restrict your human interaction down to the one delivery executive that brings you your stuff.

The Growing Boom of E-Commerce

From a strictly business perspective, the Indian e-commerce market is projected to grow over its USA counterpart to turn into the second largest online bazaar in the world by 2034. The projection predicts that the market will grow from $30 billion to $200 billion in about 9 years. The top-dogs of the e-commerce game, China are still a little farfetched goal to touch. Sitting on the throne of e-commerce at a value of $672 billion, China is leaps and bounds ahead of their competition.

Panic Buying and Coping with the Virus

When the initial news of the COVID-19 virus started spreading, people everywhere were in a state of panic. With very little information and the threat of death hanging over people’s heads, people started to stock up like it was doomsday.

Even shipping services were suspended in the first wave of total lockdown. That is why, when e-commerce was one of the first services to resume, people started to abuse their wallets and buy as much as they could, because at any time it could’ve been announced that the services are being locked down again.

Panic Buying

It can also be called retail therapy, where people were just calming themselves down by generating dopamine from buying new things. All these factors and more have helped e-commerce in being the next great business to get into. Everyone likes the convenience that buying things online brings.

How Safe is It to Order Online?

According to the studies conducted, the virus can stay alive on solid surfaces from anywhere between 3 hours to 3 days. The studies are still not very conclusive because of the limited time we’ve had with the virus. But regardless, from the time that it takes to package and ship your product (which is now extended because of slow shipping), practically all threat of you catching a virus through your package is minimized.

You should still use an aerosol sanitization spray to neutralize the packages you receive and wait for a few hours before you bring them in and touch them.

Conclusion

No matter how optimistic we get, some things have definitely changed for good. This pandemic may not last forever, but the changes it brings are going to stick around. Some people are now used to the serenity of isolation, and dealing with fewer people, and being in fewer social scenarios.

They are now spoiled for the option of ordering things online and getting things delivered to them at the comfort of their home. These changes make it a good time to get into the e-commerce business. It is the right time for prospective businesses that can sell products online.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Basics of Shopify and Its advantages

Basic of shopify

Shopify is one of the best online store builders. This platform is designed for businesses of all sizes. Now the situation is changing due to pandemic and market demand. Most of the people are interested to buy products online. Therefore it is the right time to expand your business with an online store. If you are thinking to sell your products online then it is the easiest and relevant for you. Shopify has many advantages. These are as follow :

Highly Flexible Platform

When you create your own online store. At the back end of your website, Shopify offers a verity of tools for customer service, inventory management, marketing, reporting, shipping, social media, and much more. Due to the highly flexible platform, Shopify enables you to choose many tools as per your requirement. These tools automate your e-commerce business and make online store user friendly.

Tremendous Speed and Security

A good for any online store is important to engage the customers. Shopify offers high page loading speed. You can quickly change or edit your products. Shopify provides the best security at its back end and payment process. Customers return back if they will face trouble while payment, therefore a safe payment is necessary to convert your store visitor to a buyer.

Suitable For All Types of Businesses

It allows almost all products to show on your online store. If you are already selling products from your physical store, you can select that product also to sell from an online store. Sometimes your selected product not in demand, in that case, you can easily change your category and upload products accordingly.

Beautiful Themes

To enhance your website design and structure a relevant theme needed. Themes are available to optimize your website across various industries including clothing, Home & Kitchen, Electronics, jewelry, etc. Both free and paid themes you can get from a large collection. Initially, you can start with free themes.

24X7 Customer Support

Shopify offers wide customer support features via email, phone and live chat. The automation tool allows users to know things with a quick response. Shopify is a team of knowledgeable person that provides fast and helpful support any time.

Shopify products

Shopify offers multiple features a single platform. These features make it easy to manage your online business. Different types of online store data you can see easily. It also helps to compare the data and decide future planning accordingly. Some important features are :

Manage Buyer Order

Orders option available at the back end of the Shopify store. Here you can see order ID, order date, fulfillment status, order amount, payment status and delivery method. You can easily fulfill and change your order status.

Organize Your Products

Shopify allows you to change product title, description, image etc. One product has many variations, therefore you need to group these products. You can use multiple variations with different prices. Here each variation has different SKU but the same title and description. Grouping of variants enhances the user experience.

Set Up Shipping Rates

The shipping rate depends on product size and delivery location. If you are selling in the same region then your delivery processing charge will be minimum. In this case, your shipping charge will be minimum. Most of the customers like free shipping. You can add shipping charges with product prices to increase visitor interest.

Store Analytics

It shows your online store data.  Here you can see total sales, total orders, returning customer rate and many more. Shopify shows data with graphs so that you can easily compare the previous data. Report section also available to download the performance report. These reports help you to understand the plan for the future.

Campaign Creation

This feature allows you to create ads for your product. If your product reach is small then ads will help you to show your products to more audiences. The campaign shows your ads to the relevant audience. For a new online store, this is the best option to generate sales. Ads CPC(Cost Per  Click) depends on your bid and ad quality. Ad quality can be improved by improving product information.

Track Your Stock

Shopify tracks the live activity of your online store. Any time you can check your current stock. It informs sellers to increase the stock of particular products. You can also find which product is generating a good sale. If you don’t update stock, you may lose your sale.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

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Email Marketing Strategy for E-commerce Industry

Having an Email Database of your prospective customer is one of the most valuable aspects of any industry. The email database that you have works like an owned asset and helps to drive sales from those emails. It is also a method to build a brand and increase customer engagement. However, to create a strategy for the collection of the email database and its marketing could be a hefty task for any organization.

If you are working in an E-commerce industry or even if you own an E-commerce company, knowing the importance of audience is a must. When I say “Audience”, it covers everyone from customers, fans, followers, subscribers etc. In order, to create engagement with all these prospective customers, Email marketing is the most cost-effective and less time taking medium one can’t ignore.

The strategies that you use for email marketing is somewhat similar to the way you interact with your customer on social media, like inviting to your webinars, providing product information, resolving their queries etc. But compared to social media it is a bit difficult to engage a customer through email if there is no email marketing strategy.

Following are some of the email campaign & triggers where customer engagement is pretty high:-

  • Abandoned Cart Emails: Those customers who logged on to your website, added products on the cart and didn’t complete the transaction should be targeted with abandoned cart emails. Some of the research shows that after sending the email, an average of 15%-20% of customers did complete their transaction. For doing so you first need to inform the customer about the product on the shopping cart and encouraging him/her to complete the purchase by either providing more details of the product or by giving a discounted price which would entice the customer to make the purchase.
  • UpSell & Cross-Sell Emails: These emails are sent in order to pursue the customer to make an additional purchase or an alternate purchase of the products he/she was looking for. Generally, we can target them with sending product emails which are a complement to his earlier purchases or any substitute products the customer might be interested in. Typically it creates an average of 0.55% conversion which is not bad.
  • Promotional-Offer Emails: Everyone loves a discount, and it’s one of the most powerful driving force to encourage the customer to complete a purchase. So sending emails related to offers, promotions, coupon-codes will have an impact on overall sales. An average of 1.04% of customers is converted from such emails.
  • Loyalty & Engagement Emails: In order to build up a long term relationship with your customer it’s very important to keep them remembered even after they have completed the sales. By sending emails on their birthdays, special occasions or a simple email proving some brand-related information could add a lot of value in your long term success.
  • Sweepstakes or Contest Emails: Sending emails related to any contest or fun games by which the customer might win something will have a great engagement and increase your skyrocket your email signups. However, these customers have a short time span to convert so be ready with some amazing follow-up emails to target them.

The reality of internet traffic and targeted traffic is once they come to your website, they rarely visit it again due to noise and short attention period on the Internet. So by sending emails that create an impact is very much necessary for your success. Not having a proper email marketing strategy is like “leaving money on the table”. So start preparing your email list and set yourself for success

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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Covid19 Impact On E-commerce Industry

Covid19 Impact On E-commerce Industry

The entire world is affected by the Covid19 pandemic since February 2020. Large as well as small scale industries have been shut down owing to the lockdown imposed by countries that have led to a huge drop in the global economy. The United Nations estimated that this pandemic can cost the global economy close to 2 trillion dollars.

This global outbreak has adversely affected business models and supply chain networks across the globe. Even the e-commerce sector has seen some unexpected buying patterns from the customers. The fear of this global pandemic has led to panic buying and people are hoarding essential goods with the intention of stocking up in order to sustain during this crisis.

Covid19 Impact On E-commerce Industry 1

Organizations have allowed their employees to work from home, which has led to a boost in in-home consumption. There is a high demand for personal hygiene products like hand sanitizers, floor cleaners, wet wipes, toilet papers, etc. Since the government has imposed a lockdown on malls and multiplexes to prevent social gatherings, people are buying groceries and other essentials online.

Due to this sudden spike in demand, online stores are finding it difficult to fulfill orders. The need for certain products has also led to an exponential increase in their prices. The closure of factories in many countries has hampered the supply chain, thereby creating an added pressure on the retailers. However, many retailers have slowly started to improvise their strategies in order to meet the growing demand for essential goods amidst this pandemic.

Covid19 has created a paradigm shift in consumer behavior. People have understood that this virus is going to be there even in the second half of 2020 and they have to learn to live with this reality. They have accepted a simple lifestyle and are sticking to the basics in order to sustain in the long run. People who used to stand in long queues at grocery stores before this crisis have understood the importance and benefits of online shopping and are likely to stick to it even in the future.

Covid19 Impact On E-commerce Industry 2

Prior to this pandemic, traditional retailers were focusing more on driving traffic to their physical stores rather than to the online ones. However, due to the increased dependency on online shopping, retailers would now need to concentrate more on developing their online presence in order to meet the growing demand. Personalized engagement will play an important role, especially with respect to essential commodities like personal care items and groceries as consumers seek increased communication and trust about the quality of these products.

Covid19 Impact On E-commerce Industry 3

When it comes to online shopping, people still fear of contracting the virus through the packages delivered to them. However, there is a very low possibility of such a contraction. According to the Centre For Disease Control (CDC), there is a rare possibility of the virus spreading from products or packages that have been in shipment for at least several days and did not come into contact with any sources of contamination after packaging.

The World Health Organization states on their website that the likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, traveled, and exposed to different conditions and temperature is also low. If retailers are willing to take added caution like sanitizing the packages before delivery, ensuring that their deliverymen wear gloves and masks all the time and monitoring the smallest changes in their health, then it will be easy for people to trust this delivery system.

Though this pandemic has wreaked havoc across the globe, it has created an opportunity for e-commerce platforms to improvise their business strategies and mould themselves according to the current scenarios. In the end, the success of your business depends on how you adapt to the changing world around you and do the best with what you have.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

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Strategies That Improve Your e-commerce Brand

When you are selling online it’s quite important to create a strong brand. Innovation does not come easy-Think analytical and strive to follow your vision to create a brand that is indispensable, a brand that will stand out among thousands of products and services; a brand that differentiates itself from your competitors.

Apply certain ingredients and attitudes; brand strengthening can be done through social media comments, customer reviews, videos and content syndication. Make your startup journey worthwhile, as entrepreneurs in e-commerce industry are driven to continuously create, innovate and sell. With the technological advancements more and more consumers are building trust in the online foray of business.

Img Source: onlineincometeacher.com

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Follow Social media comments

Business today is online and social media platforms today are just no means for socializing alone. It is a mean to “Do Business”. Social media platforms are a great platform to connect with the customers, this platform allows you the opportunity to engage and discuss with customers, and Social media platform is best known to enchant businesses as it allows you to do free advertising of your business in the online foray. Be proactive and consistently post more than just one-line sentences about your products or services. Elaborate- Use social networking platforms to tell stories, ask questions, share latest updated news related to your products and initiate discussions about your products. Remember- When you get comments, good or bad, respond to them. Thank customers for positive comments and try to be determined to resolve the customer’s query for negative comments. Once you have taken this step to resolve issues concerning products or services, those customers will get converted into loyal customers and will be more than willing to always buy from you.

Customer reviews matter to create your brand identity

When a customer is unhappy, there is going to be a negative review concerning your product – if not at your website then somewhere else. A bad word spreads like fire and is spiced further on and on. One unhappy customer gives birth to thousand more. To avoid this downfall, it is advisable for you to actively ask for their reviews and feedback. Positive comments attract new customers; and negative comments distract customers. Asking your customers   to review your services or products will help you to actively work with the customers to change their opinion. This will allow you to rate self   and understand the necessary changes that can be implemented for your business to grow. However, do remember not to spam your customers’ email box with repeated requests. One email asking them to post what they thought of your product is a good idea. Moreover when you respond to reviews, you are moving a step forward to build a positive image for your brand.

Add Videos of your product demo

Videos are great source to engage potential customer as they have the ability to go viral, presenting your brand to millions of people. Apart from showcasing your products, you can use videos to tell your story, alter preferences, all of which are critical to turning potential customers into customers and occasional customers into loyal ones to engage people in your brand and draw them to your store. Online video has become a powerful marketing tool for businesses of all sizes and across industries. Make the most of the availability online and make your brand lively.

Syndicate your content

In simpler terms, content syndication means to make available the content – including text, video and audio – that’s created by you at other sites for use. This process allows your customers to get access the information about your products that you want them to have, instead of information shaped by the secondary company. Syndication is the most analytical way to offer precise and reliable information to your customers.

When planning to make your brand function on the ecommerce platform make sure that all the functionality mentioned above should be implemented and customized in your e-commerce website properly as a part of your branding and marketing.

With the growth in the online economy your e-commerce business as a whole will continue to grow leaps and bounds and is on the right tract to soar high. Offline commerce will soon serve two purposes – to buy stuff that’s needed with immediate effect or just for personal showroom experiences for fun. Shopping online is the latest trend today. Go for it!!

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Why is ecommerce website important for your business

E-commerce, the face of business today

E-commerce is the new boom! The skyrocketing sales growth of ecommerce giants such as amazon.com and flipkart.com has become a point of rigorous discussion at every commonplace. It’s amazing the way the founders of ecommerce giants created mountains of wealth from nothingness.

ecommerce

Never too late to start

Brands undoubtedly are not created overnight;  it is tough to match up the brand equity of the existing exceptional. To create an eternal brand that is alluring to the online consumers online brands have to create relationships with consumers as strong as some physical brands have.

In a certain period of time, a brand focussing on building a relationship with customers will be able to emerge.. It will be no longer just an “upstart brand” but a brand that has threatened the brand power of likes such as flip kart .com and amazon.com. Strongly believing in this prediction in mind you can venture in to the boom of e-commerce and proudly get associated with technology that works – Always

Investing in e-commerce site,a tailor made stunning website can be best delivered by BM Consulting, a leading web Development Company in Pune. Here you will get the right help to reach more potential customers to achieve outstanding brand identity.

 E-commerce website crucial for your business

  • E-commerce website for your business facilitates close proximity to customers. It’s advantageous for your business to be available to clientele 24 hrs a day, 7 days a week and 365 days a year. Your client can shop from the ease of their homes, offices while travelling without having to worry on going to the shops or waiting in queues.
  • As a business you have a limitless possibility to promote a wide range of goods and services to your clientele and moreover your clients will be able to buy online goods at a much cheaper rate.
  • Your customers will be able to locate you more quickly in the global market, as neither you nor your customers are restricted to your / their locality.E-commerce sites have made shopping easier and have become a mainstay of the every industry today and are valuable for both consumers and online businesses.

 In due course of time in the coming years you will be able to create online business that will change the way customers relate to a brand or product.

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