Tag Archives: ecommerce marketing

Covid19 Impact On E-commerce Industry

Covid19 Impact On E-commerce Industry

The entire world is affected by the Covid19 pandemic since February 2020. Large as well as small scale industries have been shut down owing to the lockdown imposed by countries that have led to a huge drop in the global economy. The United Nations estimated that this pandemic can cost the global economy close to 2 trillion dollars.

This global outbreak has adversely affected business models and supply chain networks across the globe. Even the e-commerce sector has seen some unexpected buying patterns from the customers. The fear of this global pandemic has led to panic buying and people are hoarding essential goods with the intention of stocking up in order to sustain during this crisis.

Covid19 Impact On E-commerce Industry 1

Organizations have allowed their employees to work from home, which has led to a boost in in-home consumption. There is a high demand for personal hygiene products like hand sanitizers, floor cleaners, wet wipes, toilet papers, etc. Since the government has imposed a lockdown on malls and multiplexes to prevent social gatherings, people are buying groceries and other essentials online.

Due to this sudden spike in demand, online stores are finding it difficult to fulfill orders. The need for certain products has also led to an exponential increase in their prices. The closure of factories in many countries has hampered the supply chain, thereby creating an added pressure on the retailers. However, many retailers have slowly started to improvise their strategies in order to meet the growing demand for essential goods amidst this pandemic.

Covid19 has created a paradigm shift in consumer behavior. People have understood that this virus is going to be there even in the second half of 2020 and they have to learn to live with this reality. They have accepted a simple lifestyle and are sticking to the basics in order to sustain in the long run. People who used to stand in long queues at grocery stores before this crisis have understood the importance and benefits of online shopping and are likely to stick to it even in the future.

Covid19 Impact On E-commerce Industry 2

Prior to this pandemic, traditional retailers were focusing more on driving traffic to their physical stores rather than to the online ones. However, due to the increased dependency on online shopping, retailers would now need to concentrate more on developing their online presence in order to meet the growing demand. Personalized engagement will play an important role, especially with respect to essential commodities like personal care items and groceries as consumers seek increased communication and trust about the quality of these products.

Covid19 Impact On E-commerce Industry 3

When it comes to online shopping, people still fear of contracting the virus through the packages delivered to them. However, there is a very low possibility of such a contraction. According to the Centre For Disease Control (CDC), there is a rare possibility of the virus spreading from products or packages that have been in shipment for at least several days and did not come into contact with any sources of contamination after packaging.

The World Health Organization states on their website that the likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, traveled, and exposed to different conditions and temperature is also low. If retailers are willing to take added caution like sanitizing the packages before delivery, ensuring that their deliverymen wear gloves and masks all the time and monitoring the smallest changes in their health, then it will be easy for people to trust this delivery system.

Though this pandemic has wreaked havoc across the globe, it has created an opportunity for e-commerce platforms to improvise their business strategies and mould themselves according to the current scenarios. In the end, the success of your business depends on how you adapt to the changing world around you and do the best with what you have.

For further information on  E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

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Strategies That Improve Your e-commerce Brand

When you are selling online it’s quite important to create a strong brand. Innovation does not come easy-Think analytical and strive to follow your vision to create a brand that is indispensable, a brand that will stand out among thousands of products and services; a brand that differentiates itself from your competitors.

Apply certain ingredients and attitudes; brand strengthening can be done through social media comments, customer reviews, videos and content syndication. Make your startup journey worthwhile, as entrepreneurs in e-commerce industry are driven to continuously create, innovate and sell. With the technological advancements more and more consumers are building trust in the online foray of business.

Img Source: onlineincometeacher.com

Img Source: onlineincometeacher(.)com

Follow Social media comments

Business today is online and social media platforms today are just no means for socializing alone. It is a mean to “Do Business”. Social media platforms are a great platform to connect with the customers, this platform allows you the opportunity to engage and discuss with customers, and Social media platform is best known to enchant businesses as it allows you to do free advertising of your business in the online foray. Be proactive and consistently post more than just one-line sentences about your products or services. Elaborate- Use social networking platforms to tell stories, ask questions, share latest updated news related to your products and initiate discussions about your products. Remember- When you get comments, good or bad, respond to them. Thank customers for positive comments and try to be determined to resolve the customer’s query for negative comments. Once you have taken this step to resolve issues concerning products or services, those customers will get converted into loyal customers and will be more than willing to always buy from you.

Customer reviews matter to create your brand identity

When a customer is unhappy, there is going to be a negative review concerning your product – if not at your website then somewhere else. A bad word spreads like fire and is spiced further on and on. One unhappy customer gives birth to thousand more. To avoid this downfall, it is advisable for you to actively ask for their reviews and feedback. Positive comments attract new customers; and negative comments distract customers. Asking your customers   to review your services or products will help you to actively work with the customers to change their opinion. This will allow you to rate self   and understand the necessary changes that can be implemented for your business to grow. However, do remember not to spam your customers’ email box with repeated requests. One email asking them to post what they thought of your product is a good idea. Moreover when you respond to reviews, you are moving a step forward to build a positive image for your brand.

Add Videos of your product demo

Videos are great source to engage potential customer as they have the ability to go viral, presenting your brand to millions of people. Apart from showcasing your products, you can use videos to tell your story, alter preferences, all of which are critical to turning potential customers into customers and occasional customers into loyal ones to engage people in your brand and draw them to your store. Online video has become a powerful marketing tool for businesses of all sizes and across industries. Make the most of the availability online and make your brand lively.

Syndicate your content

In simpler terms, content syndication means to make available the content – including text, video and audio – that’s created by you at other sites for use. This process allows your customers to get access the information about your products that you want them to have, instead of information shaped by the secondary company. Syndication is the most analytical way to offer precise and reliable information to your customers.

When planning to make your brand function on the ecommerce platform make sure that all the functionality mentioned above should be implemented and customized in your e-commerce website properly as a part of your branding and marketing.

With the growth in the online economy your e-commerce business as a whole will continue to grow leaps and bounds and is on the right tract to soar high. Offline commerce will soon serve two purposes – to buy stuff that’s needed with immediate effect or just for personal showroom experiences for fun. Shopping online is the latest trend today. Go for it!!

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Why is ecommerce website important for your business

E-commerce, the face of business today

E-commerce is the new boom! The skyrocketing sales growth of ecommerce giants such as amazon.com and flipkart.com has become a point of rigorous discussion at every commonplace. It’s amazing the way the founders of ecommerce giants created mountains of wealth from nothingness.


Never too late to start

Brands undoubtedly are not created overnight;  it is tough to match up the brand equity of the existing exceptional. To create an eternal brand that is alluring to the online consumers online brands have to create relationships with consumers as strong as some physical brands have.

In a certain period of time, a brand focussing on building a relationship with customers will be able to emerge.. It will be no longer just an “upstart brand” but a brand that has threatened the brand power of likes such as flip kart .com and amazon.com. Strongly believing in this prediction in mind you can venture in to the boom of e-commerce and proudly get associated with technology that works – Always

Investing in e-commerce site,a tailor made stunning website can be best delivered by BM Consulting, a leading web Development Company in Pune. Here you will get the right help to reach more potential customers to achieve outstanding brand identity.

 E-commerce website crucial for your business

  • E-commerce website for your business facilitates close proximity to customers. It’s advantageous for your business to be available to clientele 24 hrs a day, 7 days a week and 365 days a year. Your client can shop from the ease of their homes, offices while travelling without having to worry on going to the shops or waiting in queues.
  • As a business you have a limitless possibility to promote a wide range of goods and services to your clientele and moreover your clients will be able to buy online goods at a much cheaper rate.
  • Your customers will be able to locate you more quickly in the global market, as neither you nor your customers are restricted to your / their locality.E-commerce sites have made shopping easier and have become a mainstay of the every industry today and are valuable for both consumers and online businesses.

 In due course of time in the coming years you will be able to create online business that will change the way customers relate to a brand or product.

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