Tag Archives: E-commerce

How Shopify has brought about an E-Commerce Boom

E-Commerce has been around for a while. But never before has it been so relevant! The covid-19 pandemic has done a lot of things, including increasing the dependency of humans on technology, forcing us to evolve into a higher level of comfort and luxury. These were always options, but with the closing of brick and mortar stores around the world, E-commerce has become even more relevant.

The retail market supports the traditional economy. It works because it has been in place for a really long time. But direct-to-consumer businesses that allow you to eliminate the retailers in the middle make for more enormous profits for everyone involved.

Shopify is a giant in this space. They allow even the most regular small business to set up their own online storefront and start selling immediately.

Shopify has many prominent clients to boast of, like Heineken, Staples, General Mills, and D-Link. But the bulk of their business is small and medium-sized businesses that are taking things into their own hands and going direct to consumers. Shopify has grown almost double in size. They have developed a staggering 93.55% from $505.16 mil to $977.74 mil in 2020’s last quarter.

Shopify helps you establish an up and running store loaded with tons of features and support in all phases of the process, including marketing to fulfillment. Recently they have added features for their users to be able to market their products on Facebook, Walmart, and even TikTok. Merchants have found a drastic conversion rate boost.

Shopify has been able to successfully bridge the gap between merchant and consumer through its proactive digital approach. Where they stand head and shoulder above their competition is by improving consistently on their design and convenience. They help merchants modify their business according to the growing consumer needs.

Shopify has added features like the Shop application, a mobile app that allows users to have a notification-based system to advance their online shopping experience. They do so by getting constant suggestions of things they’d be interested in buying based on their history and search patterns.

E-commerce has been the most extensive boom economically since the pandemic. A platform like Shopify, which is practically one of the behemoths in this industry, was the first to adopt and aggressively grow its services and value in the market.

They have successfully been able to dominate as one of the standalone. In 2020 alone, 1.7 million new merchants signed up with Shopify and availed their services.

Making a new website on Shopify is super easy as well. You don’t even need website-building expertise to get started and create a decent online shop for your products. If you do well and are looking to expand, you can hire advanced Shopify partners such as BM Consulting to help you with your Shopify store. We can enhance your online business’s look, feel, marketing aspect, and even customer satisfaction. Make the best of this boom in the economy for E-commerce!

For getting more information regarding Shopify Web Store, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

Email Marketing Strategy for E-commerce Industry

Having an Email Database of your prospective customer is one of the most valuable aspects of any industry. The email database that you have works like an owned asset and helps to drive sales from those emails. It is also a method to build a brand and increase customer engagement. However, to create a strategy for the collection of the email database and its marketing could be a hefty task for any organization.

If you are working in an E-commerce industry or even if you own an E-commerce company, knowing the importance of audience is a must. When I say “Audience”, it covers everyone from customers, fans, followers, subscribers etc. In order, to create engagement with all these prospective customers, Email marketing is the most cost-effective and less time taking medium one can’t ignore.

The strategies that you use for email marketing is somewhat similar to the way you interact with your customer on social media, like inviting to your webinars, providing product information, resolving their queries etc. But compared to social media it is a bit difficult to engage a customer through email if there is no email marketing strategy.

Following are some of the email campaign & triggers where customer engagement is pretty high:-

  • Abandoned Cart Emails: Those customers who logged on to your website, added products on the cart and didn’t complete the transaction should be targeted with abandoned cart emails. Some of the research shows that after sending the email, an average of 15%-20% of customers did complete their transaction. For doing so you first need to inform the customer about the product on the shopping cart and encouraging him/her to complete the purchase by either providing more details of the product or by giving a discounted price which would entice the customer to make the purchase.
  • UpSell & Cross-Sell Emails: These emails are sent in order to pursue the customer to make an additional purchase or an alternate purchase of the products he/she was looking for. Generally, we can target them with sending product emails which are a complement to his earlier purchases or any substitute products the customer might be interested in. Typically it creates an average of 0.55% conversion which is not bad.
  • Promotional-Offer Emails: Everyone loves a discount, and it’s one of the most powerful driving force to encourage the customer to complete a purchase. So sending emails related to offers, promotions, coupon-codes will have an impact on overall sales. An average of 1.04% of customers is converted from such emails.
  • Loyalty & Engagement Emails: In order to build up a long term relationship with your customer it’s very important to keep them remembered even after they have completed the sales. By sending emails on their birthdays, special occasions or a simple email proving some brand-related information could add a lot of value in your long term success.
  • Sweepstakes or Contest Emails: Sending emails related to any contest or fun games by which the customer might win something will have a great engagement and increase your skyrocket your email signups. However, these customers have a short time span to convert so be ready with some amazing follow-up emails to target them.

The reality of internet traffic and targeted traffic is once they come to your website, they rarely visit it again due to noise and short attention period on the Internet. So by sending emails that create an impact is very much necessary for your success. Not having a proper email marketing strategy is like “leaving money on the table”. So start preparing your email list and set yourself for success

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us: