Tag Archives: Digital Marketing Tools

Keyword research – the importance and methodology

Keyword Research -bm consulting

In this day and age of technology, one has to take a step back and be amazed as to how information revolution has been incepted, has progressed and is ever advancing. Ever wondered how you can search the smallest possible links and references imaginable and Google finds it for you – just like that? The answer is as simple – Keywords.

We learn in schools about writing clear subjects, headlines and introductory paragraphs for essays and articles. The importance of the process is stressed by letting your readers understand the subject and synopsis of the write-up as clearly as possible. Taking in mind that algorithms used by search engines run on probability and numbers, it is always wiser to include strategically placed keywords in your content. Using popular keywords in your blog posts and websites ensure that your content will have more visits and your site will be displayed amongst the first few search results on the Search Engine Results Page (SERP).

Keyword research

Keyword research is the process which includes researching search engines like Google, Yahoo! or Bing for popular keywords that people search for, and strategically including them in your content. As search engines vet the websites based on each individual page, it is helpful to check your content page-by-page and include keywords at the beginning of each. Tools like Google Webmaster Tools can give you a specific idea about what keywords work for your content as well as inform you what is working and trending right now.

As different people around the globe have different needs and speak different languages, using tools like Google Keyword Research Tool will help you understand related searches and a vast variety of keywords used by users, based on Google search data. It will also show you analytics and volume variations for the data.

After you have researched, either by using web tools or simply by using the search box of Google, you will have an idea of what keywords in your original content work, what keywords to write while creating new content and what keywords you need to change, in order to attract more traffic. When you have multiple keywords denoting similar meanings, you can use them alternatively and assess the yield.

the tripod rule

When you have a huge list of popular keywords, the next step is assessing the quality, usage, and accuracy-related to your content. It is impossible to include all the possible keywords in your content, so you need to scrub the list down to your particular needs and your targeted audience.

Once you have finalized the list of keywords you want to use, the trick is to include them, alternatively and by changing combinations, at the beginning of each page of your website. While choosing your keywords, it is imperative to use a combination of keywords, rather than using vague and broad terms.

For example, while writing about your brand of Stainless steel bottles, keywords like your brand name, location and specific combinations like ‘steel bottles’, ‘stainless steel bottles’, ‘metal bottles’ or ‘reusable bottles’ will yield more traffic than ‘bottles’ or simply the brand name.

You can even take help from Google Analytics to find which keywords you rank for, so that you can find other related keywords. Other tools that you can use are SEMrush and Google Adwords Planner.

Keyword research

In the times where data is a more valuable resource than oil, one has to focus on how to make data and search engines work for you. Using appropriate & popular keywords, while maintaining healthy and beneficial keyword density, has become as important as delivering quality content. Keyword research may seem like an exhausting and time-consuming process, but it will help you build the foundation of your online marketing approach and strategy.

Remember: All your customers are not the same; hence creating a good keyword matrix will ensure that you reach a wide range of consumers and boost your visibility.

For further information, you may contact us or visit our website www.bmconsulting.in

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7 Must-have Digital Marketing Tools to Help You Grow

7 Must-have Digital Marketing Tools to Help You Grow

Many businesses around the world have already started implementing various digital marketing techniques to acquire customers and boost their sales. Developing a solid online existence has now become a necessity for many. With different tools available in the market, you need to properly identify those which would help to grow your business.

Following is a list of 7 such tools that are a must-have if you wish to develop a successful digital marketing strategy:

1. Google Keyword Planner: This is a free Google Ads tool for new and experienced advertisers alike. This tool is like a workshop for building new Search Network campaigns and can be used to search for keywords and check how they perform. The Keyword Planner helps you to research and analyze the list of keywords for use in pay-per-click campaigns. You can take the help of this keyword planner to export information as well as import it elsewhere. This tool is ideal to generate traffic and improve the ranking of your website.

Google Keyword Planner

2. Google Analytics: This tool is a must-have for any digital marketer who is looking to grow his business. This tool is a web analytics service offered by Google that lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. Google Analytics tool allows you to monitor your website performance, audience demographics, popular keywords, etc. By knowing the session duration, pages per session, bounce rate etc of the users, a business can modify its digital marketing strategy accordingly.

3. SumoMe: This is a WordPress plugin which offers a variety of tools to help you grow your email list. This plugin offers hundreds of ways to ask your website visitors for their email address in exchange for an offer from your side. SumoMe allows you to track the visitors’ behavior on your site and make adjustments accordingly. You can use their HeatMaps to see where people are clicking and Content Analytics to check where people stop reading.

4. Hootsuite: This is a social media management platform which allows you to schedule posts and check all of your social media accounts at one place. Hootsuite allows you to set up “streams” for scheduled messages, mentions, messages, posts, etc. This platform has been used by famous companies like Facebook, HBO, Virgin Group, Panasonic, etc.

5. Omnisend: This is an all-in-one e-commerce marketing automation platform that is built for e-commerce brands. This platform allows you to convert your visitors into customers, create personalized emails and automate your email marketing. You can reach your customers based on their actions via email, SMS, Web Push notifications or Facebook Messenger.

6. Bitly: This tool allows you to shorten any kind of link. It also allows you to remove or add some sort of branding. For example, a normal post link looks like “http://www.yoursite.com/how-to-learn-digital-marketing” and using Bitly, you can shorten the URL like this, “bit.ly/gag25b”. The short URL looks more professional than the long one and is also very easy to share. In addition to this, a unique Bitly link allows you to track your results with private weblink analytics.

7. Feedly: This is a news aggregator application for various web browsers and mobile devices running iOS and Android. This is also available as a cloud-based service and compiles news feed from various online sources for the user to customize and share with others. Feedly helps you to collect all of your favorite blogs at one place so you can scroll through them quickly. You get to know how many shares an article has received which helps you to identify the most popular article to share on social media.

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