Tag Archives: Digital Marketing Techniques

The Rise Of Ecommerce In The Upcoming Times

The world will never be the same after this ongoing pandemic. COVID-19 has forced businesses across the globe to rely on basic survival instincts to hold their business from falling apart amidst this crisis. Panic buying of household essentials dramatically increased during the pandemic, which led to the boom in the sales of companies that offers those products. The world-famous retail company Walmart experienced a 97% rise in sales in the second quarter of 2020 in the United States.

The lockdowns enforced by governments have also led to a drastic change in the consumer segment of the e-commerce industry. Before this pandemic, it was generation Z that was more inclined on buying stuff online. However, even adults and senior citizens are now preferring to shop online rather than standing in queues at a mall or supermarket.

The rising trend of online shopping

The ongoing pandemic has brought a paradigm shift in the way the e-commerce industry operates as businesses are more focused on offering everyday essentials rather than luxury goods like jewelry, clothing etc.

People have now realized that it is not only safe to buy goods by sitting in the comfort of their homes but also time-saving as well. Even small stores are offering home delivery options to keep up with the rising trend of online shopping. Since people are now stocking up on medical supplies as a means to avoid the spread of the virus, sales of goods like sanitizers, masks, face shields and PPE kits is at an all-time high.

Mobile E-commerce – The New Normal

Mobile commerce is going to be the new normal when it comes to shopping for products online in near future.  More and more companies are now striving hard to make their websites mobile-friendly in order to boost their sales. According to an estimate, 53.9% of all e-commerce sales will be done through mobile devices.

While it is true that mobile e-commerce is profiting, it needs a lot of research and timely improvisation if you wish to keep the online shopper engaged on your website. The use of Progressive Web Applications (PWA) is gaining popularity to reduce bounce rates. This application stays on the user’s home screen and loads instantly, irrespective of whether the user is online.

The Move Towards Automation

Even though some countries are slowly moving back to normalcy, the after-effects of the coronavirus are still prevalent in society. This has led to many businesses reducing the number of people working for them and moving towards automation as a means to keep the business running amidst this crisis.

There are numerous areas where automation can be applied when it comes to the e-commerce sector. You can use it to list new products on multiple channels, identify and cancel high-risk orders or schedule inventory alerts for reordering. Whatever you do, automation is bound to eliminate the risk of human error and increase productivity.

In developed countries like the United States and Japan, warehouse robotics has become a go-to option to cut costs and improve efficiency. In fact, there are now more than 3200 robot-enabled fulfillment centers worldwide. The use of Artificial Intelligence (AI) has also seen an upward graph, which puts the future of e-commerce on a whole new level.

The Digital Transformation

Small and Medium Enterprises (SMEs) have always lagged when it came to e-commerce participation, especially in OECD countries. These SMEs were devoid of digitalization before the crisis and hence had to shut their businesses during the countrywide lockdowns. However, governments are taking drastic measures to bring these enterprises back to life.

Governments in various countries are now doing their best to bridge the gap between these traditional SMEs and the online retail sector by offering economic relief packages that bring modern technology to their doorstep.

Countries like Korea and Japan are encouraging these SMEs to go online by offering support programs. China and Singapore helped the MSMEs during this crisis to make a smooth transition to e-commerce by giving them access to e-commerce platforms with global reach. Such steps will play an important role in reviving the fallen economy.

Summary

In the past, the sale of products like fashionable jewelry, high-end clothing and electronics accounted for a large profit in the e-commerce sector. However, this pandemic has made people concentrate more on what they need rather than what they want. In addition to this, the rising inclination of consumers towards buying products online has opened new doors of opportunity for business and has paved the way for their expansion towards new customers and types of products.

The retail world is not going to be the same after the coronavirus pandemic. There will be those who will go back to their old habits and get things done in an old-school way. However, one thing is for sure that for those who have found solace in adjusting to the ways of the online e-commerce system, a sharp rise in sales will be waiting for them.

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

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How the Pandemic has Affected the Social Media Marketing Industry

Social Media Marketing

The coronavirus pandemic has wreaked havoc on the entire world in the past few months. To contain the spread of the virus, governments are forced to confine people to their homes. Doing this has brought unprecedented changes in the work-life balance for many. Internet usage has seen a huge surge during this lockdown, which has changed the face of social media marketing.

Before this ongoing pandemic, social media marketing was pretty simple. All you had to do was figure out the target audience, identify the time frame during which they use the social media platforms and advertise your products accordingly.

As compared to the pre-pandemic times, the number of hours spent by people on social media platforms has increased exponentially. All this has led to a drastic change in the behavior of people as well as their buying patterns. However, due to the enforced lockdowns on the public, these strategies are no longer the ‘only’ way to get your business to new heights.

For example, before this crisis, the best time to post on Facebook was on Wednesday at 11 a.m. and between 1 to 2 p.m. However, due to worldwide lockdown, the best time for posting is on Monday, Wednesday and Friday between 10 to 11 a.m.

Nowadays, people are more inclined towards reading creative content, especially in the form of videos. This has opened up new doors for businesses to try something new and engage the customer by offering entertaining and unique content that not only showcases their products and services but also enhances their brand value.

The New Normal

With millions of users spending hours daily browsing and communicating through social media platforms like Twitter and Facebook, social media marketing has become an essential factor for recovery for most businesses. As a matter of fact, numerous brands that used to rely on offline methods for running their business are now finding ways to go online and sustain in this difficult situation.

In post-pandemic times, user-generated content has become a great way for marketers to improve their sales without putting a lot of stress on their budget. This type of content will help to increase your social media presence organically as more people are now spending time online sharing different types of posts and articles.

Way To Cost-efficient Advertising

If you are a company that is waiting for increasing your investment in marketing, then this is the right time to do so! Competition has decreased drastically in this pandemic as many companies have failed to do business during this period. However, there are some who have carefully analyzed this situation and have used it to their advantage. After all, Warren Buffet has right said it – Be fearful when others are greedy, and greedy when others are fearful.

Cost-efficient Social Media Advertising has become the key to progress amidst the ongoing crisis. With great and engaging content, attracting people to your website and products has become an easy task as the number of social media users has increased dramatically.

Due to the surge in the usage of social media, marketers are now relying more on digital display ads as a means to promote their products. For a platform like Facebook, average CPC and CPM rates have dropped by a huge margin. This shows that display advertising can prove to be very effective as the prices are low and the number of people online is at an all-time high.

Conclusion

In spite of the havoc this pandemic has created globally, now is the ideal time for businesses to mold themselves according to the changing social media habits of their consumers and use it for their benefit. With the threat of an impending second wave, people are more concerned about where their money is going.

If you wish to progress in spite of the degrading market condition, then you need to strengthen your brand value by being creative and reliable. You can do this by granting promotional offers or by allowing flexibility in payment to your consumer in order to create a positive image of your brand.

Social Media Marketing is something that undergoes constant changes according to the current market scenario. Improvising your strategies so that they are in line with the current trends is the key to remain afloat even after the pandemic.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

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Headlines and their importance in driving traffic – social media posts, landing pages and banner ads

Let us consider that there is a seller who sells fitness shoes that are incorporated with modern tech to make your workouts more easy and informative. Now suppose this seller wants to advertise these shoes on some social media platform and he needs to choose one headline from these two – “Shoes That Improve Your Workout” or “Fitness Shoes That Feature Perfect Blend Of Comfort & Technology”. Which headline do you think will make more impact?

The problem with the first headline is that even though it tells that the shoes are meant for your workout, it fails to highlight the importance of the modern technology used in these shoes. The second headline, on the other hand, clearly conveys that these shoes are meant for your fitness regime and offer you comfort along with technology. Naturally, the latter makes more sense and is bound to generate more leads than the former.

David Ogilvy, who is regarded as the Father of Advertising, once said: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” A crisp and informative headline will not only make your content worth reading but also shareable. Be it on a banner ad or a landing page, a succinct headline is a key to attract your target audience. Here are a few tips that can help you to write a good headline:

  1. Never ignore keyword research: Keywords are the fuel for any search engine and it is these words that your potential customers enter while looking for the product they desire to buy. Spend some quality time doing research on the specific keywords or phrases your target audience uses to look for products pertaining to what you are selling.

A headline should always be infused with keywords that have maximum search volume and showcase your needs in an effective manner. As a matter of fact, there are numerous people out there who will share your post the moment they find your headline catchy. You need to sound unique as well because there are many other businesses that are in the same field as you and post almost similar content every day. But, if your headline sounds bold and intriguing, you are sure to woo the customers to your website.

  1. Create a sense of urgency: After reading your headline, a reader should feel like they need your product more than ever and that they should act immediately. A headline that creates urgency is bound to pique the interest of the visitor. You can make use of words like “Now” or ‘Today” in your headline along with the promise of a benefit to get an immediate response. For example: “7 Things You Can Do Now To Increase Your Website Traffic”

Another approach towards creating urgency is by showing a negative consequence in your headline. For example, “5 Mistakes You Are Making While Writing A Headline”. This title makes the visitors want to read the blog to avoid or rectify the mistakes they are making while writing headlines.

  1. Avoid writing misleading headlines: If you wish to develop a relationship with your audience, then you need to be transparent about what you write. A misleading headline that does not relate to your content will displease the readers and they might never come back to your brand even in the future.

Whether it is a social media post or an online advertisement, your headline should be precise and clear. The title should be so crisp that just once glance at your headline and the reader should be able to understand what kind of information he will learn or solutions he will find to his problems. Take a look at the example given below. The heading efficiently conveys that the reader will get to know how to write LinkedIn articles that are shareable.

 

  1. Use numbers wherever necessary: Headlines that contain numbers perform better than the normal headlines because the content belonging to such headlines is considered to be a quick and easy read. Using a small number will show how short your post is and using a high number will tell how detailed the post is.

Research has shown that an odd number generates 20% more traffic than the even number as it quickly grabs the reader’s attention. Also, numbers take less space which comes as an advantage when you are walking on a tight rope when it comes to the total characters for a headline.

  1. Write multiple headlines before choosing one: If you are waiting for a great and productive headline to pop up in your mind and then write it down, then you are probably wasting a lot of time in this process. An effective headline is the byproduct of numerous permutations and combinations before you find ‘the one’.

For an article or online advertisement, you should be ready with at least ten headlines or more. Think and figure out which of these headlines is best suited for your target audience and use it on social media. If you see that it is creating engagement, then you can use it on your banner ad or even on your landing page.

Writing a headline for your blog or social media post is nothing short of an art. You need to be at your best while writing a headline because this headline is going to be the gateway of your post for bringing in clicks and conversions. So, the next time you start brainstorming about a headline, make sure that you apply the tips mentioned above and make it more click-worthy and meaningful.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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7 Must-have Digital Marketing Tools to Help You Grow

7 Must-have Digital Marketing Tools to Help You Grow

Many businesses around the world have already started implementing various digital marketing techniques to acquire customers and boost their sales. Developing a solid online existence has now become a necessity for many. With different tools available in the market, you need to properly identify those which would help to grow your business.

Following is a list of 7 such tools that are a must-have if you wish to develop a successful digital marketing strategy:

1. Google Keyword Planner: This is a free Google Ads tool for new and experienced advertisers alike. This tool is like a workshop for building new Search Network campaigns and can be used to search for keywords and check how they perform. The Keyword Planner helps you to research and analyze the list of keywords for use in pay-per-click campaigns. You can take the help of this keyword planner to export information as well as import it elsewhere. This tool is ideal to generate traffic and improve the ranking of your website.

Google Keyword Planner

2. Google Analytics: This tool is a must-have for any digital marketer who is looking to grow his business. This tool is a web analytics service offered by Google that lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. Google Analytics tool allows you to monitor your website performance, audience demographics, popular keywords, etc. By knowing the session duration, pages per session, bounce rate etc of the users, a business can modify its digital marketing strategy accordingly.

3. SumoMe: This is a WordPress plugin which offers a variety of tools to help you grow your email list. This plugin offers hundreds of ways to ask your website visitors for their email address in exchange for an offer from your side. SumoMe allows you to track the visitors’ behavior on your site and make adjustments accordingly. You can use their HeatMaps to see where people are clicking and Content Analytics to check where people stop reading.

4. Hootsuite: This is a social media management platform which allows you to schedule posts and check all of your social media accounts at one place. Hootsuite allows you to set up “streams” for scheduled messages, mentions, messages, posts, etc. This platform has been used by famous companies like Facebook, HBO, Virgin Group, Panasonic, etc.

5. Omnisend: This is an all-in-one e-commerce marketing automation platform that is built for e-commerce brands. This platform allows you to convert your visitors into customers, create personalized emails and automate your email marketing. You can reach your customers based on their actions via email, SMS, Web Push notifications or Facebook Messenger.

6. Bitly: This tool allows you to shorten any kind of link. It also allows you to remove or add some sort of branding. For example, a normal post link looks like “http://www.yoursite.com/how-to-learn-digital-marketing” and using Bitly, you can shorten the URL like this, “bit.ly/gag25b”. The short URL looks more professional than the long one and is also very easy to share. In addition to this, a unique Bitly link allows you to track your results with private weblink analytics.

7. Feedly: This is a news aggregator application for various web browsers and mobile devices running iOS and Android. This is also available as a cloud-based service and compiles news feed from various online sources for the user to customize and share with others. Feedly helps you to collect all of your favorite blogs at one place so you can scroll through them quickly. You get to know how many shares an article has received which helps you to identify the most popular article to share on social media.

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