Tag Archives: Digital Marketing Strategy

E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

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The Future of SEO

Search Engine Optimization has been the most dominant way of getting ahead in business in these modern times. The process involves making your website and content search engine friendly by employing many techniques and tricks.

It also requires accurate tracking and redesigning of plans according to results. It requires professionals to do well, which is why SEO marketing has been a leading service provided by IT companies and professionals.

Since the beginning of this game, people who have been here tending to stick to the old traditional methods say good On-Page SEO, more backlinks, and keyword density will directly result in better rankings.

If that were the case, the job of an SEO professional would be strictly laborious. However, good SEO in these fast-changing times requires more than just hard labor in front of the screen.

So what is precisely changing about these fast-changing times?

The digital/online world is getting more and more linked with each other, turning into this interwoven web or a cluster of all things. This includes Social Media, human behavior, various technological platforms, machine learning and AI, and increasing sector professionals.

The art of giving the customer more than precisely what they are looking for is getting better and bigger with each passing day. So what does that mean for the SEO pros?

It merely means that they must adapt and get updated with the new trends and techniques that impact the SERPs. In a nutshell, they need to…

  • Get a better understanding of their target audience
  • Understand website optimization furthermore
  • Research the perfect combination of text and images that speak to the audience
  • Monitor user experience and continuously look to improve it

SEO now factors everything. If a website cannot firmly put across its brand message in any way, it will have problems marketing whatever it is they have to sell. No more is SEO, just keyword-based.

SEO’s future depends on understanding customer wants, and the customer wants fast loading websites that deliver exactly the content they are looking for. Search engines now have the means to understand and separate the websites that offer quality.

The future of SEO will incorporate the need for understanding what humans would search for. This means that the SEO pros have to think like their target audience, regardless of gender, age, or any other demographic. Let’s discuss some of the trends that professionals must follow to make their SEO applications more effective in the future.

1. More Attention to Search Intent and User

Search intent is different from trending keywords in a particular niche. This point is nothing new. The whole goal of SEO is to connect users and businesses using search engines, and that can only be done by keeping search queries in mind.

But with time, search intent changes dynamically, and it is essential to stay up-to-date with all the latest trends. It also depends on the search engine in particular. For example, people go on Google to find answers to specific questions and learn things. So it becomes more critical to approach SEO, so the SERPs are answering potential user’s answers with your client’s links.

2. Focus on Analytics and Data Retention

SEO is changing and evolving constantly. It has become more about an overall user-friendly experience from being only about driving traffic to a specific website. Google no longer shows only website links in results. It serves to the user, a complete experience that is instant, and sometimes doesn’t even require them to leave Google.

This pushes the need for keyword-rich content on the back seat and makes behavioral analytics an essential commodity. It is all about reverse engineering their search engine experience and accordingly making marketing strategies. This could be achieved by working with the sales and support staff, for example, since they receive realistic queries on the phone all the time.

3. Optimizing Brand SERPs

A brand’s SERP is one of the most critical areas where optimization can be beneficial. It is a great commodity to put forward the brand’s overall message, mission, style, etc. using one keyword phrase, i.e. the brand name itself. It is like a digital version of a business card, but only more elaborate.

Google has more knowledge about your brand than you might think. A brand SERP is where the best of what Google qualifies as credible content is featured. This includes all the high-quality links, your YouTube channel, important information, top-rated pictures etc. Search engines’ growing artificial intellect is making, focusing on the entity more critical than driving traffic to a website.

A brand’s SERP will be the first interaction that a user has with the brand or business even more than a website. This makes optimizing it even more critical.

4. Mobile-Friendly SEO is the Way to Go!

The handy mobile phones that everyone has in this day and age have been the primary medium for conducting search engine queries for many years now. SEO pros need to make sure that all of their client’s content is optimized for mobile phones. It is easy to forget about mobile phones when all the work is done on laptops and computers. Carefully, you must make sure that the mobile versions and desktop versions of a website aren’t too different to maintain consistency of the medium.

5. Publish More Long-Form Content

According to Google’s E-A-T guidelines (Expertise, Authoritativeness, Trustworthiness), page quality will be a highly determining factor for them to be rated higher. Try to publish as much long-format content as possible. Pack it with keywords, images, and wherever possible, backlinks. Blogs over 2000 words that provide well documented, accurate information will have more chance to keep the user engaged for more extended periods. According to research, blogs less than 1000 words have continuously been outperformed by longer blogs, and it is expected for the trend to be increased with time.

Conclusion

In conclusion, SEO cannot be dealt with the same traditional methods that have been around since 2009. The internet world is growing and evolving exponentially, and professional SEO service providers must develop with it. This ongoing growth makes it a friendlier and more fluent experience for the end-user and the brands; it is just a matter for the middlemen to adapt and make their lives even more comfortable.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********

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Combining Social media and SEO to get great business heights

Most modern businesses rely on a robust online presence. This presence could mean their visibility on Social Media or the World Wide Web in general. Companies need to get their content and awareness of their product in front of as large of an audience as they can gather. They get leads as well sales through this online process if their services and products are available to purchase online.

If you spend a lot of time promoting your business and services on social media, hoping that you get better search result rankings, you need to understand better how these things work. Sure, they are related since both belong on the internet, but their relationship is complicated.

With your content evolving on social media platforms, you get more backlinks, better engagement signals, and more SERP real estate for your search engine presence. However, social media is still not directly influencing your search engine rankings, which is why, when you understand how SEO and social media marketing work in tandem can help your businesses’ Marketing Strategies in remarkable ways.

There is a copious amount of strategies that one can craft to market their business online. So let’s read on and find out how to make the best of both worlds.

How Social Media Ties into SEO

The way people think social media works is the number of shares our posts get. Do these shares in any way help boost your SEO rankings?

The answer is; it’s complicated. We tend to forget that when we think about search engines, we only think of Google, forgetting about the other search engines that have existed for just as long, even longer.

For example, the search engine Bing has claimed that social media shares would boost the ranking of a page on their platform, whereas Google has hinted at the fact, that it might not be the most significant influence on the rankings there.

A straightforward way social media has been of help is by increasing your online visibility. This gives you a better way to Build Links and more chances to work and provide you with better rankings.

This raise in credibility online can translate directly into good SEO. The search engine crawlers, love content that is supported by a lot of people online, even on social media. Another way is to promote blogs and other ways to get to your website on social media. This way, you are helping your SEO.

Here are some steps you can take to use social media for SEO.

  1. Share and Promote Everything you Publish
  2. Build Online Relationships with Entities of Value
  3. Collaborate with Others
  4. Look for Influencer Marketing Opportunities
  5. Share your Expertise with Others
  6. Answer Questions on Quora with links to your Website
  7. Constant Posting Helps your Content get Indexed Quicker

How SEO Ties into Social Media

Hacking the social media game to use it in the best way is essential in this modern business climate. Regardless of how well you do with your SEO in general, social media by itself is a crucial tool to master. For this, a few SEO tricks can come in very handy.

Even social media content depends on textual content. That is a chance for you to optimize your text to cater to your audience better. Keyword research is an SEO practice that helps you gather keywords most searched by people interested in your niche.

It’s all about posting about what your customers want to read. With well-done SEO, you can write about exactly what’s trending and what’s going to sell.

Sometimes people even use social media websites to conduct searches. Your chances of doing well in these searches increase manifold once you conduct proper Keyword Research to publish your online content.

Well-conducted, technically sound SEO research helps you perform better on social media and even helps you track the progress or its lack.

Aligning SEO and Social Media Together

It’s just important to connect the dots, stay up to date on all your platforms and share the same content everywhere. It may sound easy, but so many people leave out simple steps to make sure their content reaches the most people.

These steps are simple. With the blogs, you regularly update, make sure to share them on your socials. Also, make sure that all your social links are available on your website. From time to time, promote your website on your social media in different ways other than blog uploads.

Often in companies of a medium to large scale, these two departments are handled by different personnel. This can create some difference between social media and SEO. Make sure that Everything links to Everything else. Also, keep all your SEO content sharable on social media platforms.

Conclusion

To put it simply, it is not that difficult to use the expertise of both social media marketing and SEO to make each other work better, with more efficiency. In this blog, we discussed many ways to make sure that SEO techniques make your social media posts more reachable, and the Services of Social Media Marketing can help your search result rankings.

For further information on Social Media and SEO, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********

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Influencer Marketing – What is this all about?

Influencer marketing utilizes a person’s popularity to sell products because people with a considerable following have a better reach when trying to sell products or services. Not more than a decade ago, this type of marketing was confined to celebrities and dedicated bloggers with many readers. In the modern era, influencer marketing has grown and is a very established aspect of online marketing.

With the rise of social media influencers, anybody can gain a strong online presence based on valuable content. This gives them everything they need to influence the market space with products and services of their choosing. These days, a big chunk of the youth depends on social media platforms for staying up-to-date with the world, entertainment, knowledge, and even buying products. So let’s take a deep dive into the concept of ‘Influencer Marketing.’

What are Influencers and Their Role in Marketing

Influencer Marketing combines the old school idea of celebrity endorsements with a modern age Content-Driven Marketing campaign. An influencer could be anyone from a well known local celebrity to someone whose popularity doesn’t carry forward in the “real” world. Online popularity is the only thing that matters when it comes to these kinds of marketing strategies.

Here are the two things needed for an online entity to be considered an “Influencer.”

  • A sway on their followers to influence their purchasing habits and decisions, using their knowledge on the product, and their relationship with their audience.
  • A proper following in a particular niche. This is important because, with online marketing, you can only sell to a specific target audience because of how crowded the online market space is.

What is Influencer Marketing?

When a brand collaborates with an online influencer to draft out a campaign that involves targeting advertisements and product endorsements to the influencer’s followers, it is called Influencer Marketing. This will help the brand improve its brand recognition and sell more products through a very hip and socially digestible medium.

Depending on the platform that an influencer, well, influences on, strategies and plans can change drastically. YouTube influencers are better suited to do full-fledged marketing videos to show off the product and its uses. In contrast, an Instagram influencer will have different types of followers that react differently to their content.

The classic “hire a celebrity to do a TV commercial” still works very well like it always has. But it is also still costly like it always has been. However, Influencer Marketing is relatively cost-effective and an excellent option for small local businesses trying to find their feet in the market place.

How to Make Influencer Marketing Strategies

Just like Social Media Marketing, Influencer Marketing depends on careful strategizing and planning. When you think about Influencer Marketing, you must immediately believe that it involves a trade of products for marketing. But that is not how that works.

1. Finding Influencers and Figuring-out their Pay

Research is the first step in making any strategy. First off, you want to analyze what social media platform is your target audience more likely to use. For this, there are many digital tools to help you with the analysis of customer trends.

Once you have that jotted down, you must research the famous influencers in that specific niche and contact them. Depending on your budget, you could either go for a big-time celebrity with a following in the millions or go for a micro-influencer who has followers somewhere in the 5-10 thousand range.

2. Setting a Budget and Advertisement Management Strategy

After you understand which you’re going to work with and how much money you’ll need, it is now time to create a budget and management strategy. You need to develop a timeline to execute, plan, and review your marketing campaign successfully.

One way to use social media marketing is to use automated advertisement programs. An influencer is a human being who can fall short of commitments because they have to manage their time and work with various other brands. So, it’s essential to employ some people skills as well.

3. Reviewing and Refining the Campaign

Like any marketing strategy, an Influencer Marketing campaign needs to be reviewed from time to time. Having pre-determined dates where you check the campaign regularly is a good idea. One way to do so efficiently is to learn about data tracking platforms, which can help you keep track of your sales sources. By tracking your results, you can have better ideas to make decisions and changes to your campaign.

Conclusion

The world of social media is ever-changing. It evolves rapidly, leaving behind old patterns. For example, the Instagram algorithm changes drastically now and then, depending on what kind of content the platform decides to push. But one thing that remains constant is the attention that online entities with significant followers will always have a place on the platforms, making their influence obsolete and immune to change. This is what makes Influencer Marketing a very viable option to sell your product to a very targeted audience.

For further information on  Influencer Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog has been compiled by Divyanshu Gupta**

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Building an Affiliate Website – Tips for Success

Once you look closely and analyze most businesses, there is plenty of scopes to make money for the owners of said business and third parties who generate more revenue and more profit for everyone. In a product-based business, this gap is bridged by Affiliate Marketing.

Affiliate marketing promotes products and services by other companies for a commission on every sale made. This way, you earn fair compensation for a new customer’s gain to the company or business you’re affiliated to.

Affiliate marketing is the holy grail of passive income. Passive income is where you make money in your sleep. This dreamlike money-making opportunity is realized when you create a website with exciting and engaging content and pack it with links to products related to the content.

This way, you can create a circle of profit for everyone involved in the transaction; the business gets a sale, the customer gets what they want with convenience, and you get a piece of all of that!

Successful affiliate marketing takes the right combination of hard work and smart work. You have to put in the hours, meticulously designing the website and making it as user friendly as possible.

You must attract the readers to your website because most people on the internet, who stumble upon such blogs and reads, are looking to be sold something they can use. That is how affiliate marketing works in a nutshell. Affiliate marketing is an aggregated, concentrated effort to push products on as many online mediums as possible.

To understand affiliate marketing better, one needs to understand the moving pieces involved in one transaction. There are two parties in a regular business transaction; the merchant and the customer. But in an affiliate marketing setting, there are two more parties in the middle; the network and the publisher.

Everyone has something to gain from an arrangement like this, and there is no catch at all! To start in the line of affiliate marketing, one needs to build a website and boost online presence to be as visible and approachable as possible. So here are some tips on how to build a successful affiliate marketing website!

Pick a Niche

A niche refers to your specialization. It is the most significant determining factor of how much money you end up making. A great tip to start in this line of work is to pick a niche that deeply interests you, like sports, for example.

If you are heavily interested in a particular sport, you could write exciting content related to the sport. Chances are, whatever topic or niche you choose, it has been covered and written extensively about. So the trick here is to pick a specific niche within a niche. That is how you can segregate an untargeted market where you might have a chance.

Learn how to Grow your Network and Generate Income

Now that you understand the basic idea of making money by linking people to products subtly, it is about time you know how that happens. For this to happen, you need to find products to sell, and that is where affiliate programs and networks come in.

To get a commission from promoting products online, you get the link up with the source, i.e., the merchant, or look for an affiliate program or network through which most businesses employ to run affiliate programs on their behalf.

One important thing to do after you link up with an appropriate program is to find the right products to sell. It’s effortless to start promoting many products initially and not make profits from any of them. To avoid that, good practice as a beginner is to make it easier for your reader/potential customer to stay focused on one thing.

These aforementioned affiliate marketplaces are an excellent place to learn and analyze how the best performing products got there and how the top-performing affiliate programs employ blogs and links.

Finding a Platform that Works for You

These days, creating a website to start a business doesn’t need an expert coder to make a website from scratch like it used to. Now, with a little due diligence, anyone can learn how to create their website through platforms like Wix or WordPress, where you can drag and drop features and keep what you need for the website to feel fresh and resonate with your style. It’s unnecessary to approach affiliate marketing through a website, but it is the best way out of all.

Creating Valuable and Engaging Content

“Content is King” isn’t a phrase that gets thrown around for no reason. It means that your readers care about what they are reading, and the quality of what they’re reading profoundly impacts their buying habits.

In your write-ups, you need to sell them the product without actually selling it to them. There are many ways to formulate engaging content on your website that immediately attracts a customer interested in buying something. Such content includes blogs, reviews, ‘best of’ lists, product comparisons, ‘How to’ guides, etc.

Generate Traffic for More Sales!

This one is pretty straight forward. You need to generate more traffic to your website, which is now set up and filled with valuable content that links readers to websites where they can buy products that you get a commission on! The most common ways to generate traffic are using email lists of prospects, promotion through social media, and employing SEO tactics to use search engines in the best way possible.

Summary

These tips and tricks are an excellent place to start if you’re looking to get into affiliate marketing through your website. It is a work line with vast information to consume and lots of moving pieces, but this work is not that difficult. Use these tips with a grain of salt and start learning how to make money in your sleep!

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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The Rise Of Ecommerce In The Upcoming Times

The world will never be the same after this ongoing pandemic. COVID-19 has forced businesses across the globe to rely on basic survival instincts to hold their business from falling apart amidst this crisis. Panic buying of household essentials dramatically increased during the pandemic, which led to the boom in the sales of companies that offers those products. The world-famous retail company Walmart experienced a 97% rise in sales in the second quarter of 2020 in the United States.

The lockdowns enforced by governments have also led to a drastic change in the consumer segment of the e-commerce industry. Before this pandemic, it was generation Z that was more inclined on buying stuff online. However, even adults and senior citizens are now preferring to shop online rather than standing in queues at a mall or supermarket.

The rising trend of online shopping

The ongoing pandemic has brought a paradigm shift in the way the e-commerce industry operates as businesses are more focused on offering everyday essentials rather than luxury goods like jewelry, clothing etc.

People have now realized that it is not only safe to buy goods by sitting in the comfort of their homes but also time-saving as well. Even small stores are offering home delivery options to keep up with the rising trend of online shopping. Since people are now stocking up on medical supplies as a means to avoid the spread of the virus, sales of goods like sanitizers, masks, face shields and PPE kits is at an all-time high.

Mobile E-commerce – The New Normal

Mobile commerce is going to be the new normal when it comes to shopping for products online in near future.  More and more companies are now striving hard to make their websites mobile-friendly in order to boost their sales. According to an estimate, 53.9% of all e-commerce sales will be done through mobile devices.

While it is true that mobile e-commerce is profiting, it needs a lot of research and timely improvisation if you wish to keep the online shopper engaged on your website. The use of Progressive Web Applications (PWA) is gaining popularity to reduce bounce rates. This application stays on the user’s home screen and loads instantly, irrespective of whether the user is online.

The Move Towards Automation

Even though some countries are slowly moving back to normalcy, the after-effects of the coronavirus are still prevalent in society. This has led to many businesses reducing the number of people working for them and moving towards automation as a means to keep the business running amidst this crisis.

There are numerous areas where automation can be applied when it comes to the e-commerce sector. You can use it to list new products on multiple channels, identify and cancel high-risk orders or schedule inventory alerts for reordering. Whatever you do, automation is bound to eliminate the risk of human error and increase productivity.

In developed countries like the United States and Japan, warehouse robotics has become a go-to option to cut costs and improve efficiency. In fact, there are now more than 3200 robot-enabled fulfillment centers worldwide. The use of Artificial Intelligence (AI) has also seen an upward graph, which puts the future of e-commerce on a whole new level.

The Digital Transformation

Small and Medium Enterprises (SMEs) have always lagged when it came to e-commerce participation, especially in OECD countries. These SMEs were devoid of digitalization before the crisis and hence had to shut their businesses during the countrywide lockdowns. However, governments are taking drastic measures to bring these enterprises back to life.

Governments in various countries are now doing their best to bridge the gap between these traditional SMEs and the online retail sector by offering economic relief packages that bring modern technology to their doorstep.

Countries like Korea and Japan are encouraging these SMEs to go online by offering support programs. China and Singapore helped the MSMEs during this crisis to make a smooth transition to e-commerce by giving them access to e-commerce platforms with global reach. Such steps will play an important role in reviving the fallen economy.

Summary

In the past, the sale of products like fashionable jewelry, high-end clothing and electronics accounted for a large profit in the e-commerce sector. However, this pandemic has made people concentrate more on what they need rather than what they want. In addition to this, the rising inclination of consumers towards buying products online has opened new doors of opportunity for business and has paved the way for their expansion towards new customers and types of products.

The retail world is not going to be the same after the coronavirus pandemic. There will be those who will go back to their old habits and get things done in an old-school way. However, one thing is for sure that for those who have found solace in adjusting to the ways of the online e-commerce system, a sharp rise in sales will be waiting for them.

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

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How the Pandemic has Affected the Social Media Marketing Industry

Social Media Marketing

The coronavirus pandemic has wreaked havoc on the entire world in the past few months. To contain the spread of the virus, governments are forced to confine people to their homes. Doing this has brought unprecedented changes in the work-life balance for many. Internet usage has seen a huge surge during this lockdown, which has changed the face of social media marketing.

Before this ongoing pandemic, social media marketing was pretty simple. All you had to do was figure out the target audience, identify the time frame during which they use the social media platforms and advertise your products accordingly.

As compared to the pre-pandemic times, the number of hours spent by people on social media platforms has increased exponentially. All this has led to a drastic change in the behavior of people as well as their buying patterns. However, due to the enforced lockdowns on the public, these strategies are no longer the ‘only’ way to get your business to new heights.

For example, before this crisis, the best time to post on Facebook was on Wednesday at 11 a.m. and between 1 to 2 p.m. However, due to worldwide lockdown, the best time for posting is on Monday, Wednesday and Friday between 10 to 11 a.m.

Nowadays, people are more inclined towards reading creative content, especially in the form of videos. This has opened up new doors for businesses to try something new and engage the customer by offering entertaining and unique content that not only showcases their products and services but also enhances their brand value.

The New Normal

With millions of users spending hours daily browsing and communicating through social media platforms like Twitter and Facebook, social media marketing has become an essential factor for recovery for most businesses. As a matter of fact, numerous brands that used to rely on offline methods for running their business are now finding ways to go online and sustain in this difficult situation.

In post-pandemic times, user-generated content has become a great way for marketers to improve their sales without putting a lot of stress on their budget. This type of content will help to increase your social media presence organically as more people are now spending time online sharing different types of posts and articles.

Way To Cost-efficient Advertising

If you are a company that is waiting for increasing your investment in marketing, then this is the right time to do so! Competition has decreased drastically in this pandemic as many companies have failed to do business during this period. However, there are some who have carefully analyzed this situation and have used it to their advantage. After all, Warren Buffet has right said it – Be fearful when others are greedy, and greedy when others are fearful.

Cost-efficient Social Media Advertising has become the key to progress amidst the ongoing crisis. With great and engaging content, attracting people to your website and products has become an easy task as the number of social media users has increased dramatically.

Due to the surge in the usage of social media, marketers are now relying more on digital display ads as a means to promote their products. For a platform like Facebook, average CPC and CPM rates have dropped by a huge margin. This shows that display advertising can prove to be very effective as the prices are low and the number of people online is at an all-time high.

Conclusion

In spite of the havoc this pandemic has created globally, now is the ideal time for businesses to mold themselves according to the changing social media habits of their consumers and use it for their benefit. With the threat of an impending second wave, people are more concerned about where their money is going.

If you wish to progress in spite of the degrading market condition, then you need to strengthen your brand value by being creative and reliable. You can do this by granting promotional offers or by allowing flexibility in payment to your consumer in order to create a positive image of your brand.

Social Media Marketing is something that undergoes constant changes according to the current market scenario. Improvising your strategies so that they are in line with the current trends is the key to remain afloat even after the pandemic.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

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How to Create a Sustainable Marketing Plan?

When we are talking about Sustainable Marketing it essentially means creating a marketing strategy which has a sustained impact on the company’s performance and a plan which continuously improve and maximize the results. On the other hand, an unsustainable marketing plan is more focused on generating results quickly without any additional benefits.

It is quite surprising to see companies so focused on short-term gains by creating a detrimental effect on long-term growth.  Of course, generating sales is essential for growth but traditional marketing strategies restrict you to get additional benefits like creating awareness, building brand or creating goodwill in the market.

But the marketing world dynamics are changing at a very quick pace; now by doing a similar amount of investment in digital media and digital marketing you can expect the same ROI compared to traditional marketing along with creating your brand and a sustainable future for your business.

Now, allow me to shine light on how you can create your sustainable marketing strategy:-

  • Creating Content Strategy: – Having a content strategy aligned with the market situation will give you an option to stand out against your competitors. An effective Content Marketing strategy can also give you organic traffic, which gives an extra boost to your pay per click campaign.
  • Optimizing Social Media Campaign: – Social Media Campaigns should not focus only on sales but more on creating brand awareness by showcasing the brand values, its vision and the inspiration behind the product. Selling the idea is more vital than selling the product itself.
  • Continuous Market Research: – The World has never been changing so fast as today, so to align your product and services to it plays a vital role in the success or failure of the business. Keep on researching the market to tap new customers and also create changes in your ad campaign in accordance with it.
  • Create Customer-Centric Campaign: – It is a thumb rule of any advertising campaign to not use intuitive knowledge for understanding customers. Rather than, collect and organize data and metrics to understand the customer in a better way.
  • Using AI & Automation: – If you have a large scale business than using AI will save a lot of time and effort and will help you to keep your focus more on the marketing objective. Automation tools which work on Artificial Intelligence analyze the data and past performance to create an optimized ad campaign with a blink of an eye.

So I insist you to think upon your marketing strategy and try to allocate a budget for the above sustainable practices and measure the difference.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

 

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7 Must-have Digital Marketing Tools to Help You Grow

7 Must-have Digital Marketing Tools to Help You Grow

Many businesses around the world have already started implementing various digital marketing techniques to acquire customers and boost their sales. Developing a solid online existence has now become a necessity for many. With different tools available in the market, you need to properly identify those which would help to grow your business.

Following is a list of 7 such tools that are a must-have if you wish to develop a successful digital marketing strategy:

1. Google Keyword Planner: This is a free Google Ads tool for new and experienced advertisers alike. This tool is like a workshop for building new Search Network campaigns and can be used to search for keywords and check how they perform. The Keyword Planner helps you to research and analyze the list of keywords for use in pay-per-click campaigns. You can take the help of this keyword planner to export information as well as import it elsewhere. This tool is ideal to generate traffic and improve the ranking of your website.

Google Keyword Planner

2. Google Analytics: This tool is a must-have for any digital marketer who is looking to grow his business. This tool is a web analytics service offered by Google that lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. Google Analytics tool allows you to monitor your website performance, audience demographics, popular keywords, etc. By knowing the session duration, pages per session, bounce rate etc of the users, a business can modify its digital marketing strategy accordingly.

3. SumoMe: This is a WordPress plugin which offers a variety of tools to help you grow your email list. This plugin offers hundreds of ways to ask your website visitors for their email address in exchange for an offer from your side. SumoMe allows you to track the visitors’ behavior on your site and make adjustments accordingly. You can use their HeatMaps to see where people are clicking and Content Analytics to check where people stop reading.

4. Hootsuite: This is a social media management platform which allows you to schedule posts and check all of your social media accounts at one place. Hootsuite allows you to set up “streams” for scheduled messages, mentions, messages, posts, etc. This platform has been used by famous companies like Facebook, HBO, Virgin Group, Panasonic, etc.

5. Omnisend: This is an all-in-one e-commerce marketing automation platform that is built for e-commerce brands. This platform allows you to convert your visitors into customers, create personalized emails and automate your email marketing. You can reach your customers based on their actions via email, SMS, Web Push notifications or Facebook Messenger.

6. Bitly: This tool allows you to shorten any kind of link. It also allows you to remove or add some sort of branding. For example, a normal post link looks like “http://www.yoursite.com/how-to-learn-digital-marketing” and using Bitly, you can shorten the URL like this, “bit.ly/gag25b”. The short URL looks more professional than the long one and is also very easy to share. In addition to this, a unique Bitly link allows you to track your results with private weblink analytics.

7. Feedly: This is a news aggregator application for various web browsers and mobile devices running iOS and Android. This is also available as a cloud-based service and compiles news feed from various online sources for the user to customize and share with others. Feedly helps you to collect all of your favorite blogs at one place so you can scroll through them quickly. You get to know how many shares an article has received which helps you to identify the most popular article to share on social media.

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Why Blogging Is an Important Part of Digital Marketing?

Blogging Is an Important Part of Digital Marketing

Whether you are the owner of a small business firm or an established and well-known company, blogging forms an integral part of your online content marketing strategy. It is through these well-written and informative blogs that the visitors are able to gain in-depth knowledge about your company and the services that you have to offer. Blogs form an important medium to convert the visitors into your customers.

The four reasons mentioned below effectively highlight the importance of blogging in digital marketing:

1. Generating traffic: A productive digital marketing strategy always revolves around a company’s website. The more the number of people you are able to attract towards your website, the better the conversion rate. With the help of a blog, you can create relevant content for your visitors as well as existing customers. If you already have an account on social media platforms like Facebook, Twitter, LinkedIn etc then you can post links of your blog articles on these platforms with relevant visuals. This will ensure that your social media followers will scroll through your blogs which would indirectly help increase the conversion rate as well.

2. Improve SEO and SERP: An updated website is something which the Google, as well as your target audience will find worth looking at. Addition of new content to your website can also help you to improve your rankings on the Google Search Engine Results Page (SERP). Plus this also helps you to use specific keywords about your business or service which helps to boost your search keywords. Although it is very difficult to regularly update your static content i.e. your service or product pages, you can add some interesting new articles from your team members by getting them to share their experiences at events or you can even write about the latest trends in the industry.

Improve SEO and SERP

3. Bolster brand position: Detailed blogs are an excellent way of strengthening the image of your brand in the market. Posting new and informative content on your website not only shows your knowledge about the product but will also help to display your skills and services to potential customers. If you are a retailer then you can write about your products so that customers will visit your website and will make you their knowledge source before buying anything. In case you are in B2B, then you can post well-researched content about the services that you offer.

4. Improves customer engagement: Your prospective client would want to learn about your product in detail from your website and posting that required content is the best way to strengthen the connection with them. Blog posting helps you to directly engage with user queries and questions which otherwise are left unattended on the website. These questions help you to understand whether your customers are getting the information that they need from your blogs and also helps to know if your keywords are performing well.

When it comes to implementing a successful digital marketing strategy, there is no replacement for blogging. Building trust with your customer is an important pillar in growing your business. Quality content on your website displays how well-versed you are with your products and services as well as the market. It is very important to understand the need for a regular, interesting content vital to your website’s success and assigning the necessary resources to get it done effectively.

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