Tag Archives: digital marketing

E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

Please follow and like us:

Advanced Audience Targeting Tactics for Google Ads

Today, marketing professionals rely heavily on the powers of online tools like Google Ads, Facebook Ads, PPC, Content Marketing, etc. When it comes to Google Ads, targeting the right audience is necessary; otherwise, you’re blowing most of your budget on showing ads to people who are not as likely to convert into a paying customer for your client.

In the last few years, Google has been gradually increasing the number of targeting options. This gives users more opportunities to target the exact end customer intensely, which they mean to sell to.

Marketers these days are spoiled for choices, and that can be a bad thing sometimes. It means, they can lean towards using the same old traditional targeting methods that they have always been using.

There are many ways to use Google Ads to gain more profit and improve your cost per click ratio. So let’s look at some advanced techniques to help you master the game of Google Ads.

1. Better Use of RLSAs

Remarketing Lists for Search Ads is a feature on Google that allows you to monitor and retarget people who have been on your website or app. Many times what happens is that people will see your Ad, be interested in what they see, then lose interest after a couple of steps.

This list of people is what you call a warm audience. These people are more likely to be interested in the product or service marketed to them. RLSAs can be used in two ways.

  • To make bid adjustments on the ad groups for users searching for the keywords you are bidding on.
  • Setting up search ad groups that trigger and show ads to users if they’re on your remarketing list and searching for keywords that you bid on.

There are creative tactics that one can employ to make use of this feature even more. For example, you can target your regular customers and spend more than your average order value, whenever they search for any of your competitor brands.

This way, whenever they’re trying to look for an alternative to your brand, regardless of being a loyal customer, they will be faced with your ad and reminded of you again, making it more likely for them to shop from you again.

2. Using Social Audiences and RLSAs in Combination

In many ways, Facebook Ads has the edge over Google Ads because of lots of departments, especially targeting. Unlike Google Adwords, Facebook knows exactly what people like, when their major life events are, who they are related to, the brands they surround themselves with etc.

It is surprising how many people miss out on the combined strength of using search campaigns and social media ads together. The way to do that is by using Facebook to discover new buyers and then targeting them through search ads. This increases the chances of them converting to paying customers.

Facebook is full of potential customers who aren’t actively looking to buy anything, but they make their intent clear regardless by browsing through their topics of interest in their free time. When they decide to purchase something and search for it, there you will be; a familiar brand that they have seen on Facebook before!

3. Using Custom Affinity Audiences

The display network plays a pivotal role in the ad campaign. To get more granular control over it, Google launched the feature Custom Affinity Audiences. The problem with Adword’s regular affinity audiences is that they don’t cover every business’s needs and specifics. With the custom affinity audiences option, you can specify audience interests in a more refined manner.

While formulating display campaigns, you can choose from various demographics to specifically target the right audience. That is what the role of Affinity Audiences is. But even with this variety of demographics, you can sometimes miss out on the detailed targeting required for the most effectiveness out of your budget. This is where you can use Custom Affinity Audiences.

4. RLSAs Combined with In-Market Segments

In-Market audiences are the digital equivalent of people present in a physical store, actively comparing products, thinking about making a purchase. The in-market audience is as low as you get down the funnel as far as un-converted customers are concerned.

Google is smart in a way, where they will let you categorize and target users who are most interested and are more likely to convert. The purchaser’s intent can be easily distinguishable by leveraging real-time data and Google’s strong classification system.

Using RLSA, you can determine the customers who reach the last level of the sales funnel, i.e. adding products to the cart, and then go away. These are the customers who intend to purchase and remarketing to them is most likely to get sales.

The way to do it better is to layer the in-market segments on top of the pre-existing remarketing lists to maintain a high volume of relevance in your targeted marketing.

Conclusion

The digital marketplace is crowded with competition. With more awareness of how easy to understand Google and Facebook Ads, there is more competition than ever. Getting a good ROI on your Ads budget is essential, and increasing the rate of running advertisements can be easily done with more detailed and meticulous targeting. All the tools are right there! It’s just a matter of using them wisely.

For further information on Google Adwords, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

Please follow and like us:

Facebook Ads: An Easy & Efficient Way to Increase Your Business

In the last decade, Facebook has turned from a fun online platform to one of the most critical business tools. Marketing used to be a complex phenomenon, which it still is. Still, Facebook has made it possible for small companies to acquire world-class marketing services that are easy to wrap your head around and eliminates the need for absolute mastery of the platform.

The world is on Facebook. For any niche, you will find most of your audience on Facebook. Most of your potential clients and customers are on Facebook, and they use it actively! Even if Facebook isn’t their primary medium to hang out online, Facebook Ads are effective for Instagram and even WhatsApp since they are Facebook-owned entities.

It is as easy as recharging your cell phone or ordering food online. You bolster your Facebook ads account with a prepaid balance and make an ad campaign accordingly. Facebook will tell you exactly how much you need to spend to reach how many people.

The exciting part is, Facebook will even help you tweak and adjust your advertisement to reach the most people. They do so by providing ideal customization options that allow you to precisely market to the right audience making the most of your budget. These options include,

1. Location: If you’re a local business, you probably only want to target the people in a specific locale. You can target anywhere from worldwide, to particular locations. A bonus tip, some countries have a low spending rate and give you gigantic returns in terms of numbers, i.e. more engagement, comments, and reactions on your post. This may not help grow your clientele but makes you look good with clout, which is also very good for business in a way.

2. Gender: Sometimes, your advertisements are gender-specific. With Facebook ads, you can target either both or one of the genders. This makes your budget spending efficient.

3. Interests: This is an important demographic to be able to control. “Interests” on Facebook mean the pages people like and follow. You can use this feature to add your competitors to the targeting section. This way, people who are already following your competition will be targeted, making it easy for you to reach people who are already interested in similar services.

4. Connections: Facebook’s algorithm is complex and ever-changing. It wants people to spend the most time on Facebook, and sometimes the way to do it shows people content by other pages that they value more. This is why to even your followers; your posts can be invisible. Facebook wants you to remedy that by paying them money. Your existing followers and connections are the most likely to respond positively to your advertisements.

5. Lookalike Audience: This is an advanced feature that targets people who are really into your business. A lookalike audience is a list of Facebook accounts that fall under similar demographics as your current audience, but are not connected to you on Facebook. For example, a lookalike audience will have people who are in the same geographical region, have similar interests, and share similar online behavior as people on your current audience list, but just have not liked your page yet. Such an audience is more likely to respond to your Facebook Ad positively.

Tips and Tricks for Better Facebook Advertising

1. Goals: Facebook Ads have improved how they operate. They have pre-designed campaign models based on what you want to achieve. Using these models efficiently is very important to make the most of your money. These goals are as follows

  • Increase Website Traffic
  • Improve Attendance for an Event
  • Generate Sales Leads
  • Increase Content Reach
  • Boost Engagement
  • Increase Video Performance
  • Sell Products

2. Creatives: You will need some time to perfect your advertising strategy, and see what works best. Facebook Ads rely heavily on creatives which mean the medium of your ad. You could use various options like plain text, images, videos, carousels, slideshows, or even a combination of all of these things.

3. A & B Testing: One slick tip to optimize your budget is to run multiple ads simultaneously. Make little variable changes in each one of them, like targeting different demographics, using various types of creatives, or using different kinds of goals.

4. The Funnel: Every time a potential customer views your ad, your job is to make them go through the ad and fulfill the goal you have set for the advertisement. You do this by luring them in at every level strategically. It starts from the description text, going through the creative medium, and finally to the call of action. Your job is to make sure that every Content Marketing Sales Funnel level works to take the customer to the next one.

5. Optimize for Multiple Platforms: A Facebook Ad runs on Facebook and Instagram and WhatsApp. Every ad also has a variant for different mediums like mobile, desktop, or tablet. It also has options for various placements of the ad, like messenger or news feed, etc. Take your time to see where your customers react more and optimize your ads accordingly.

6. Take your time! : Facebook ads are simple, but when you take your time in learning your audience, pay close attention to how your ads are received, and how to maximize your reach corresponding to your budget, you can take your business marketing to new heights using the most readily available and easy to use tool out there!

Conclusion

Facebook Ads is the cheapest and easiest to understand marketing tool available. Businesses of all levels need to understand and make the best of this tool to reinforce their online presence and boost their business in the best way possible.

For further information on Facebook Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

Please follow and like us:

Combining Social media and SEO to get great business heights

Most modern businesses rely on a robust online presence. This presence could mean their visibility on Social Media or the World Wide Web in general. Companies need to get their content and awareness of their product in front of as large of an audience as they can gather. They get leads as well sales through this online process if their services and products are available to purchase online.

If you spend a lot of time promoting your business and services on social media, hoping that you get better search result rankings, you need to understand better how these things work. Sure, they are related since both belong on the internet, but their relationship is complicated.

With your content evolving on social media platforms, you get more backlinks, better engagement signals, and more SERP real estate for your search engine presence. However, social media is still not directly influencing your search engine rankings, which is why, when you understand how SEO and social media marketing work in tandem can help your businesses’ Marketing Strategies in remarkable ways.

There is a copious amount of strategies that one can craft to market their business online. So let’s read on and find out how to make the best of both worlds.

How Social Media Ties into SEO

The way people think social media works is the number of shares our posts get. Do these shares in any way help boost your SEO rankings?

The answer is; it’s complicated. We tend to forget that when we think about search engines, we only think of Google, forgetting about the other search engines that have existed for just as long, even longer.

For example, the search engine Bing has claimed that social media shares would boost the ranking of a page on their platform, whereas Google has hinted at the fact, that it might not be the most significant influence on the rankings there.

A straightforward way social media has been of help is by increasing your online visibility. This gives you a better way to Build Links and more chances to work and provide you with better rankings.

This raise in credibility online can translate directly into good SEO. The search engine crawlers, love content that is supported by a lot of people online, even on social media. Another way is to promote blogs and other ways to get to your website on social media. This way, you are helping your SEO.

Here are some steps you can take to use social media for SEO.

  1. Share and Promote Everything you Publish
  2. Build Online Relationships with Entities of Value
  3. Collaborate with Others
  4. Look for Influencer Marketing Opportunities
  5. Share your Expertise with Others
  6. Answer Questions on Quora with links to your Website
  7. Constant Posting Helps your Content get Indexed Quicker

How SEO Ties into Social Media

Hacking the social media game to use it in the best way is essential in this modern business climate. Regardless of how well you do with your SEO in general, social media by itself is a crucial tool to master. For this, a few SEO tricks can come in very handy.

Even social media content depends on textual content. That is a chance for you to optimize your text to cater to your audience better. Keyword research is an SEO practice that helps you gather keywords most searched by people interested in your niche.

It’s all about posting about what your customers want to read. With well-done SEO, you can write about exactly what’s trending and what’s going to sell.

Sometimes people even use social media websites to conduct searches. Your chances of doing well in these searches increase manifold once you conduct proper Keyword Research to publish your online content.

Well-conducted, technically sound SEO research helps you perform better on social media and even helps you track the progress or its lack.

Aligning SEO and Social Media Together

It’s just important to connect the dots, stay up to date on all your platforms and share the same content everywhere. It may sound easy, but so many people leave out simple steps to make sure their content reaches the most people.

These steps are simple. With the blogs, you regularly update, make sure to share them on your socials. Also, make sure that all your social links are available on your website. From time to time, promote your website on your social media in different ways other than blog uploads.

Often in companies of a medium to large scale, these two departments are handled by different personnel. This can create some difference between social media and SEO. Make sure that Everything links to Everything else. Also, keep all your SEO content sharable on social media platforms.

Conclusion

To put it simply, it is not that difficult to use the expertise of both social media marketing and SEO to make each other work better, with more efficiency. In this blog, we discussed many ways to make sure that SEO techniques make your social media posts more reachable, and the Services of Social Media Marketing can help your search result rankings.

For further information on Social Media and SEO, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta**********

Please follow and like us:

How is AI Affecting the Digital Marketing Industry

Digital marketing is a vital cog in a business these days, and Artificial Intelligence hugely supplements its powers. AI can come in handy when collecting and analyzing data is required for drafting out digital marketing strategies. Just like human intelligence, AI has been evolving a little more with passing time.

AI refers to anything that resembles human cognitive skills and replicates them for use in machines. Modern businesses must adapt to the ever-changing trends of marketing and implementing AI in digital marketing.

The AI we discuss today is the learning and problem-solving skills of AI software of various types used to bolster digital marketing. Let’s take a look at them one by one.

Voice Assistants

Voice assistants like Google, Amazon, Siri, etc., are widely used by people worldwide. They are a handy tool for the modern consumer to have the world at their command. These voice assistants are dependent on search results, which are a big part of digital marketing.

Over the years of development, voice search results’ accuracy significantly improved and made them a quick search tool than typing. If implemented currently with Search Engine Optimization, voice assistants can get you good results for brand recognition.

ChatBots

AI-powered ChatBots are an excellent invention for businesses that rely heavily on their website and customer feedback. Chatbots can be the clock service that can answer open-ended questions by human customers. They can use machine learning to track data, trends of conversations, typical kinds of queries, etc.

For E-commerce websites, this tool is a godsend. It not only helps impatient customers solve their queries but can also easily link them up to what they’re trying to find. Because of these ChatBots, bounce rates have decreased, and more people are engaged long enough on a website actually to make a purchase.

Automatic Emails

An Emailer list is an essential chunk of data that a business can use for campaigning for their new product. AI implemented Email Campaigns are something that every business should know about.  A good campaign can change the entire course and trajectory of your business in the best way possible.

AI can help campaigners draft their emails better, maximizing the returns on the effort. AI can also help analyze billions of reports and features that study consumer trends and times, giving you enhanced insights on when to contact your customers, using what kind of language, pitching in which format, etc.

Content Editing & Creation

Written content is the life’s blood of online marketing. Most of the internet is just words placed in a particular order. When writing content for the internet, specific rules must follow any traffic and top search result entries. With AI automation tools for content, you can rely on technology to help you not only finish your blogs quickly but do so in the most precise language possible. The tools such as Grammarly, Wordsmith, Quill, etc., also help you complete regulation sentences while you’re writing emails.

Digital Advertising

Tools like Facebook Ads and Google Ads are responsible for gigantic shifts in customer buying trends. With their machine learning capabilities, they are bridging the gap between customers and businesses more than ever. They do so by using all their data collection might and target ads by their paying customers, mostly businesses, to customers looking for exactly what’s being sold.

The AI in these advertising agents eliminates the time and effort wasted by human resources. This way, you can employ social media’s power to target different demographics like age, location, interests, gender, etc., to make marketing to your crowd easy. These AI powerhouses use NLP or Natural Language Processing to create workable copies of ads with few changes to optimize them for the target audience.

Conclusion

Artificial Intelligence is making lives easier for businesses. It was something that we used to fantasize about in extravagant imaginings not a lot of decades ago. But it is here, it is realistic, and it is automating and streamlining simple to complex tasks that human intelligence was wasted on. It is improving how business is done and at the same time, takes care of customer satisfaction as well.

For further information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

**This blog has been compiled by Divyanshu Gupta**

Please follow and like us:

Building an Affiliate Website – Tips for Success

Once you look closely and analyze most businesses, there is plenty of scopes to make money for the owners of said business and third parties who generate more revenue and more profit for everyone. In a product-based business, this gap is bridged by Affiliate Marketing.

Affiliate marketing promotes products and services by other companies for a commission on every sale made. This way, you earn fair compensation for a new customer’s gain to the company or business you’re affiliated to.

Affiliate marketing is the holy grail of passive income. Passive income is where you make money in your sleep. This dreamlike money-making opportunity is realized when you create a website with exciting and engaging content and pack it with links to products related to the content.

This way, you can create a circle of profit for everyone involved in the transaction; the business gets a sale, the customer gets what they want with convenience, and you get a piece of all of that!

Successful affiliate marketing takes the right combination of hard work and smart work. You have to put in the hours, meticulously designing the website and making it as user friendly as possible.

You must attract the readers to your website because most people on the internet, who stumble upon such blogs and reads, are looking to be sold something they can use. That is how affiliate marketing works in a nutshell. Affiliate marketing is an aggregated, concentrated effort to push products on as many online mediums as possible.

To understand affiliate marketing better, one needs to understand the moving pieces involved in one transaction. There are two parties in a regular business transaction; the merchant and the customer. But in an affiliate marketing setting, there are two more parties in the middle; the network and the publisher.

Everyone has something to gain from an arrangement like this, and there is no catch at all! To start in the line of affiliate marketing, one needs to build a website and boost online presence to be as visible and approachable as possible. So here are some tips on how to build a successful affiliate marketing website!

Pick a Niche

A niche refers to your specialization. It is the most significant determining factor of how much money you end up making. A great tip to start in this line of work is to pick a niche that deeply interests you, like sports, for example.

If you are heavily interested in a particular sport, you could write exciting content related to the sport. Chances are, whatever topic or niche you choose, it has been covered and written extensively about. So the trick here is to pick a specific niche within a niche. That is how you can segregate an untargeted market where you might have a chance.

Learn how to Grow your Network and Generate Income

Now that you understand the basic idea of making money by linking people to products subtly, it is about time you know how that happens. For this to happen, you need to find products to sell, and that is where affiliate programs and networks come in.

To get a commission from promoting products online, you get the link up with the source, i.e., the merchant, or look for an affiliate program or network through which most businesses employ to run affiliate programs on their behalf.

One important thing to do after you link up with an appropriate program is to find the right products to sell. It’s effortless to start promoting many products initially and not make profits from any of them. To avoid that, good practice as a beginner is to make it easier for your reader/potential customer to stay focused on one thing.

These aforementioned affiliate marketplaces are an excellent place to learn and analyze how the best performing products got there and how the top-performing affiliate programs employ blogs and links.

Finding a Platform that Works for You

These days, creating a website to start a business doesn’t need an expert coder to make a website from scratch like it used to. Now, with a little due diligence, anyone can learn how to create their website through platforms like Wix or WordPress, where you can drag and drop features and keep what you need for the website to feel fresh and resonate with your style. It’s unnecessary to approach affiliate marketing through a website, but it is the best way out of all.

Creating Valuable and Engaging Content

“Content is King” isn’t a phrase that gets thrown around for no reason. It means that your readers care about what they are reading, and the quality of what they’re reading profoundly impacts their buying habits.

In your write-ups, you need to sell them the product without actually selling it to them. There are many ways to formulate engaging content on your website that immediately attracts a customer interested in buying something. Such content includes blogs, reviews, ‘best of’ lists, product comparisons, ‘How to’ guides, etc.

Generate Traffic for More Sales!

This one is pretty straight forward. You need to generate more traffic to your website, which is now set up and filled with valuable content that links readers to websites where they can buy products that you get a commission on! The most common ways to generate traffic are using email lists of prospects, promotion through social media, and employing SEO tactics to use search engines in the best way possible.

Summary

These tips and tricks are an excellent place to start if you’re looking to get into affiliate marketing through your website. It is a work line with vast information to consume and lots of moving pieces, but this work is not that difficult. Use these tips with a grain of salt and start learning how to make money in your sleep!

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us:

The Rise Of Ecommerce In The Upcoming Times

The world will never be the same after this ongoing pandemic. COVID-19 has forced businesses across the globe to rely on basic survival instincts to hold their business from falling apart amidst this crisis. Panic buying of household essentials dramatically increased during the pandemic, which led to the boom in the sales of companies that offers those products. The world-famous retail company Walmart experienced a 97% rise in sales in the second quarter of 2020 in the United States.

The lockdowns enforced by governments have also led to a drastic change in the consumer segment of the e-commerce industry. Before this pandemic, it was generation Z that was more inclined on buying stuff online. However, even adults and senior citizens are now preferring to shop online rather than standing in queues at a mall or supermarket.

The rising trend of online shopping

The ongoing pandemic has brought a paradigm shift in the way the e-commerce industry operates as businesses are more focused on offering everyday essentials rather than luxury goods like jewelry, clothing etc.

People have now realized that it is not only safe to buy goods by sitting in the comfort of their homes but also time-saving as well. Even small stores are offering home delivery options to keep up with the rising trend of online shopping. Since people are now stocking up on medical supplies as a means to avoid the spread of the virus, sales of goods like sanitizers, masks, face shields and PPE kits is at an all-time high.

Mobile E-commerce – The New Normal

Mobile commerce is going to be the new normal when it comes to shopping for products online in near future.  More and more companies are now striving hard to make their websites mobile-friendly in order to boost their sales. According to an estimate, 53.9% of all e-commerce sales will be done through mobile devices.

While it is true that mobile e-commerce is profiting, it needs a lot of research and timely improvisation if you wish to keep the online shopper engaged on your website. The use of Progressive Web Applications (PWA) is gaining popularity to reduce bounce rates. This application stays on the user’s home screen and loads instantly, irrespective of whether the user is online.

The Move Towards Automation

Even though some countries are slowly moving back to normalcy, the after-effects of the coronavirus are still prevalent in society. This has led to many businesses reducing the number of people working for them and moving towards automation as a means to keep the business running amidst this crisis.

There are numerous areas where automation can be applied when it comes to the e-commerce sector. You can use it to list new products on multiple channels, identify and cancel high-risk orders or schedule inventory alerts for reordering. Whatever you do, automation is bound to eliminate the risk of human error and increase productivity.

In developed countries like the United States and Japan, warehouse robotics has become a go-to option to cut costs and improve efficiency. In fact, there are now more than 3200 robot-enabled fulfillment centers worldwide. The use of Artificial Intelligence (AI) has also seen an upward graph, which puts the future of e-commerce on a whole new level.

The Digital Transformation

Small and Medium Enterprises (SMEs) have always lagged when it came to e-commerce participation, especially in OECD countries. These SMEs were devoid of digitalization before the crisis and hence had to shut their businesses during the countrywide lockdowns. However, governments are taking drastic measures to bring these enterprises back to life.

Governments in various countries are now doing their best to bridge the gap between these traditional SMEs and the online retail sector by offering economic relief packages that bring modern technology to their doorstep.

Countries like Korea and Japan are encouraging these SMEs to go online by offering support programs. China and Singapore helped the MSMEs during this crisis to make a smooth transition to e-commerce by giving them access to e-commerce platforms with global reach. Such steps will play an important role in reviving the fallen economy.

Summary

In the past, the sale of products like fashionable jewelry, high-end clothing and electronics accounted for a large profit in the e-commerce sector. However, this pandemic has made people concentrate more on what they need rather than what they want. In addition to this, the rising inclination of consumers towards buying products online has opened new doors of opportunity for business and has paved the way for their expansion towards new customers and types of products.

The retail world is not going to be the same after the coronavirus pandemic. There will be those who will go back to their old habits and get things done in an old-school way. However, one thing is for sure that for those who have found solace in adjusting to the ways of the online e-commerce system, a sharp rise in sales will be waiting for them.

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

 

 

Please follow and like us:

Increase Your Product Discoverability In The Overloaded Market Of Amazon

For an e-commerce portal that generated $75.5 billion in sales in the first quarter of 2020 and has over 2.5 million active sellers across the globe, it is safe to say that there is bound to be a cutthroat competition when it comes to selling your product online on Amazon. While it is true that there are a lot of elements that contribute to the selling of your product, product discoverability is something that plays a major influence in your overall sales.

Product discovery is the process of customer coming to your online store and discovering a product he wants to purchase. The time it takes for this process to happen is known as ‘product discovery time’. This particular process plays a vital role in your business because if a potential customer is not able to find your product, then all your advertising money and efforts will go in vain.

It is possible to increase the discoverability of your product after making a few changes to your Amazon product page. Making these changes will make it easy for your customer to find your product, which will, in turn, boost your sales. Let’s have a look at them below:

  1. Give A Descriptive & Informative Title To Your Product: Your product title will always have an impression on the potential customer, hence it is of paramount importance that you give serious thought to the product title before finalizing it. Perform detailed keyword research to identify the top keywords that set your product apart from the competitors.

 

Try to figure out what kind of search terms people would use while searching for your product and try to incorporate them in your title in a productive way. However, you need to be cautious that you do not stuff your title with keywords as it can have a negative impact on your product ranking.

Product Title

 

  1. Write Detailed Bullet Points: Bullet points are an important entity for product discoverability because they highlight the important features of your product in a crisp way. Most customers do not have the time to scroll through the product description or your Enhanced Brand Content. They want information which can be absorbed quickly without wasting much time. This is where bullet points come in the picture.

 

A quick look at the bullet points is enough to provide a potential buyer with all the information he needs. You can make use of these five bullet points to tell about what your product is made of and how it will help to solve a particular problem.

  1. Add Variations To Your Listings: Including product variations in your listings is important because it not only boosts your rank but also allows you to address a large group of people. Variations permit a seller to showcase different colours, sizes and flavours of the same product to the potential customer.This enables the buyer to choose the variation of his liking, thereby increasing the chances of purchase.

 

 

  1. Use High-Quality Product Images: They say that a picture is worth a thousand words and this saying is true when it comes to online shopping. Enhanced product images create more impact on shoppers than an articulate product description. High-quality images play a major role in deciding the Click-Through-Rate (CTR) of your product.

 

Amazon allows you to add up to nine images, which gives you a lot of choices to showcase your product in a unique way so as to appeal to the customer. Use high-resolution images of your products and make sure that they are photographed from different angles. Being creative during the product photoshoot will greatly help in enticing the potential buyer.

 

 

  1. Get Positive Customer Reviews & Feedback: Products having good ratings (four-star or higher) are bound to climb up the Amazon SERP and hence it is very important to regularly check your product reviews and act on the negative ones. Communicating with the customers who have given negative reviews will help to build trust and will also showcase your values of putting customer satisfaction at the forefront.

 

Seller feedback is also an important entity because it plays a major role in winning the Buy Box. You can start by reaching out to your regular customers and ask them politely to write about what they think about you and your product. There are a lot of feedback tools available as well that automatically remind the buyer to post a review once their purchase is complete.

To be frank, there is no fixed strategy which can help you boost your product discoverability. Amazon is a crowded marketplace and hence you need to keep improvising your product title, images and content so as to make your product discoverable. Incorporating these changes in your product page will surely contribute to boosting your sales.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in 

 

 

 

 

 

 

Please follow and like us:

Email marketing for the eCommerce business industry

Email marketing is an old school method of digital marketing that has not lost its significance even in today’s world. This method of marketing has proven to be reliable as well as profitable means of getting sales for numerous online retailers across the globe.

Email marketing helps you to develop meaningful relationships with your existing customers and allows you to gain their trust. You can use this technique to create awareness about your latest offers and products among your customers. However, this is just one side of the coin. Email marketing does have its own set of drawbacks that can catapult you back to the start line if you do not address them properly.

Even though sending a quick email is free of cost thing, launching an email marketing campaign can get pricey. In addition to this, if your emails are not properly designed and do not target the proper audience, it might affect your business in a negative way. To prevent this and to make your email marketing campaign impactful, the following is a list of few changes that you can incorporate in your marketing strategy and boost your conversion rate:

  1. Create a buyer’s list: It is pivotal to have a buyer’s list for online sellers because it allows them to know different things about their customers. For instance, having a buyer’s list will give you the names of people who have already bought from you and are willing to spend on your brand.

This list will also tell you about the interests and buying patterns of your customers. You can use this information to avoid sending unrelated emails and offers to your customers. You will be able to send relevant emails to the right person and it will help to increase your open rate. In addition to this, people will stop marking your emails as spam and your deliverability rate will also increase.

  1. Send A Welcome Email: Just like we feel impressed and flattered when someone welcomes us in person, customers who are new to your brand feel connected when you send them a personalized welcome email. Though you can have a pre-written auto-generated welcome email, personalizing it with your subscriber name helps to build a one-to-one relationship with them and increases their engagement in your brand.

You can customize your welcome email by offering a discount coupon for the newcomers or you can pitch in some free content about your business that makes them go through your website. As a precaution, avoid asking for personal information in the welcome email as the customer might get suspicious and may never come back.

  1. Set Up Abandoned Cart Emails: According to a study, around 70% of shoppers abandon their carts at checkout. Abandon cart emails are a perfect choice for reminding your customers that they have not yet completed their purchase and bring them back to your site to complete it

Abandoned cart emails are profitable because you send them only to those customers who have shown buying intent from your brand. You can entice your customers into completing the purchase by adding a discount coupon in your email. Also, the timing of sending these emails affects your conversion rate. An abandoned cart email sent in the first 30 minutes increases your chances of conversion than an email sent later.

 

  1. Keep A Mobile-Friendly Layout: In today’s world, people prefer doing most of their work-related tasks on-the-go and checking emails is no exception to that. Mobile devices are the handiest and widely used means of checking emails and account for almost 46% of all email openings. For this reason, you need to create mobile-friendly email campaigns that are easier to read.

While designing a mobile-friendly email, you need to ensure that your layout does not require the customer to pinch and zoom the content in order to understand it. Try to develop a crisp and innovative design that your customers will find easy to interpret. To do this, you can use the pre-existing template or you can create a new one with the help of an external tool.

 

  1. Offer Loyalty Benefits: Regular customers are a dependable source of income for any business, especially in the eCommerce industry. If a group of people is buying your products frequently, then it shows that they have faith in your products and they trust your brand. It is your duty to do something special for this group in order to strengthen the relationship.

 

Loyalty programs are the best way to honour the trust of these customers. You can develop customized email campaigns for your regular customers and shower them with benefits that would make them continue on their shopping spree with your brand. Making such customers aware of their special status will also encourage them to spread the word about your brand, which will indirectly boost your conversion rate.

  1. Keep Testing Your Email Campaigns: Email marketing is something that can become redundant after a while. If you stick to the same design, content and promotional offers, people will get bored with your brand and will move on to a new one. To avoid this, you need to constantly change your email campaigns according to the market scenario, buying patterns, technological advances etc.

You can improvise your email by changing the text in your mail or by using innovative images that steal the attention of the customer. Whatever changes you make, test your campaigns regularly in order to find the most profitable one for your business.

Conclusion

Email marketing should be the top priority for an online retailer. If you have been using email marketing to increase your business, try to incorporate the above-mentioned ideas into your strategy to make it more productive and dependable. Always remember this proverb when it comes to marketing – “old is gold”. Even in these times where Facebook, Instagram marketing is on the rise, a well-designed and well-directed email marketing strategy will never miss its target.

 

Please follow and like us:

Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

Please follow and like us: