Tag Archives: digital marketing

Email marketing for the eCommerce business industry

Email marketing is an old school method of digital marketing that has not lost its significance even in today’s world. This method of marketing has proven to be reliable as well as profitable means of getting sales for numerous online retailers across the globe.

Email marketing helps you to develop meaningful relationships with your existing customers and allows you to gain their trust. You can use this technique to create awareness about your latest offers and products among your customers. However, this is just one side of the coin. Email marketing does have its own set of drawbacks that can catapult you back to the start line if you do not address them properly.

Even though sending a quick email is free of cost thing, launching an email marketing campaign can get pricey. In addition to this, if your emails are not properly designed and do not target the proper audience, it might affect your business in a negative way. To prevent this and to make your email marketing campaign impactful, the following is a list of few changes that you can incorporate in your marketing strategy and boost your conversion rate:

  1. Create a buyer’s list: It is pivotal to have a buyer’s list for online sellers because it allows them to know different things about their customers. For instance, having a buyer’s list will give you the names of people who have already bought from you and are willing to spend on your brand.

This list will also tell you about the interests and buying patterns of your customers. You can use this information to avoid sending unrelated emails and offers to your customers. You will be able to send relevant emails to the right person and it will help to increase your open rate. In addition to this, people will stop marking your emails as spam and your deliverability rate will also increase.

  1. Send A Welcome Email: Just like we feel impressed and flattered when someone welcomes us in person, customers who are new to your brand feel connected when you send them a personalized welcome email. Though you can have a pre-written auto-generated welcome email, personalizing it with your subscriber name helps to build a one-to-one relationship with them and increases their engagement in your brand.

You can customize your welcome email by offering a discount coupon for the newcomers or you can pitch in some free content about your business that makes them go through your website. As a precaution, avoid asking for personal information in the welcome email as the customer might get suspicious and may never come back.

  1. Set Up Abandoned Cart Emails: According to a study, around 70% of shoppers abandon their carts at checkout. Abandon cart emails are a perfect choice for reminding your customers that they have not yet completed their purchase and bring them back to your site to complete it

Abandoned cart emails are profitable because you send them only to those customers who have shown buying intent from your brand. You can entice your customers into completing the purchase by adding a discount coupon in your email. Also, the timing of sending these emails affects your conversion rate. An abandoned cart email sent in the first 30 minutes increases your chances of conversion than an email sent later.

 

  1. Keep A Mobile-Friendly Layout: In today’s world, people prefer doing most of their work-related tasks on-the-go and checking emails is no exception to that. Mobile devices are the handiest and widely used means of checking emails and account for almost 46% of all email openings. For this reason, you need to create mobile-friendly email campaigns that are easier to read.

While designing a mobile-friendly email, you need to ensure that your layout does not require the customer to pinch and zoom the content in order to understand it. Try to develop a crisp and innovative design that your customers will find easy to interpret. To do this, you can use the pre-existing template or you can create a new one with the help of an external tool.

 

  1. Offer Loyalty Benefits: Regular customers are a dependable source of income for any business, especially in the eCommerce industry. If a group of people is buying your products frequently, then it shows that they have faith in your products and they trust your brand. It is your duty to do something special for this group in order to strengthen the relationship.

 

Loyalty programs are the best way to honour the trust of these customers. You can develop customized email campaigns for your regular customers and shower them with benefits that would make them continue on their shopping spree with your brand. Making such customers aware of their special status will also encourage them to spread the word about your brand, which will indirectly boost your conversion rate.

  1. Keep Testing Your Email Campaigns: Email marketing is something that can become redundant after a while. If you stick to the same design, content and promotional offers, people will get bored with your brand and will move on to a new one. To avoid this, you need to constantly change your email campaigns according to the market scenario, buying patterns, technological advances etc.

You can improvise your email by changing the text in your mail or by using innovative images that steal the attention of the customer. Whatever changes you make, test your campaigns regularly in order to find the most profitable one for your business.

Conclusion

Email marketing should be the top priority for an online retailer. If you have been using email marketing to increase your business, try to incorporate the above-mentioned ideas into your strategy to make it more productive and dependable. Always remember this proverb when it comes to marketing – “old is gold”. Even in these times where Facebook, Instagram marketing is on the rise, a well-designed and well-directed email marketing strategy will never miss its target.

 

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Small steps that India is taking towards Atmanirbhar Bharat

Aatmanirbhar Bharat

The year 2020 will be etched onto the human minds for generations to come. This year will be remembered because of a single microorganism that wreaked havoc in the entire world and brought it to its knees. The coronavirus or the COVID-19 virus not only took the lives of millions across the world but also brought the economy to a halt. Drastic measures were taken by countries across the globe and economic packages were issued to bring the economy back on track and India was no exception to it.

Atmanirbhar Bharat 1

On May 12th, 2020, Prime Minister Narendra Modi urged the citizens of India to concentrate on making the country “Atmanirbhar” or self-reliant. The idea of Atmanirbhar Bharat will not only focus on reviving the Indian economy post this pandemic but will also set the base for India’s domination in the world economy in the 21st century.

Atmanirbhar Bharat 2

During all these years, the idea of the “Make In India” initiative was never underlined as strongly as it is being done in the current coronavirus crisis. What led to this sudden change in mentality? The COVID-19 virus originated in China as it reported the first case of the COVID-19 virus in December 2019 after which it slowly started spreading in the entire world. Fast forward to six months later, the Chinese economy is almost back to normalcy while the world is still struggling with the pandemic. This made the world think if China can do it, why not us?

One of the benefits that China had earlier was that many reputed multinational companies had their manufacturing units located in this country. However, the global pandemic made them realize that it is time to move their setup from the Chinese market and settle somewhere else where there are resources to rebuild their empire. India is a country that can make this possible for those companies.

India can definitely create an ecosystem that can woo companies leaving China. India has the manpower and resources required for businesses to thrive and embark on the path of progress. Atmanirbhar Bharat focuses on creating job opportunities for the people of India and inviting global companies to set their base in the country. Promoting local vendors and businesses, educating them, and providing proper skillset to the workers are also some of the key areas the government is looking into in order to ensure the success of this campaign.

The Indian retail sector has already made its mark on the global economy and has proved its potential every time. E-commerce portals like Amazon and Flipkart are already flourishing in the Indian market as the local vendors are ready to grab every opportunity that comes their way. The Atmanirbhar Bharat Abhiyaan is aimed at strengthening these local industries that have taken a hit in the global pandemic and get them running like before.

In accordance with this Abhiyaan, the state of Gujarat has pledged to give guarantee-free loans of Rs 1 Lakh at 2% annual interest to the weaker sections of the society and small vendors to empower them in this crisis. Even the youth of the country are creating social media campaigns that promote the idea of “Self-Reliant India” and are urging other youngsters to stop using products made in other countries.

With the above said, it is but obvious that the digital marketing sector is witnessing noteworthy amounts of change too. Website designing is getting more demand as Indian companies look forward to considerable growth. Online selling, both independent and through online marketplaces, is going to be a norm for industries even in the SME sections.

The most important change has been noted in the tendency of online shoppers as they enquire about the manufacturing centres and confirm the “make in India” tag of the products they choose to buy from online marketplaces. Online shoppers have started promoting products made in India by writing reviews about them and referring those products to their friends and relatives. This step is very significant because it is the customer who forms the base of the market and economy. The customer is King and his opinion matters most. When customers shift their priorities to Indian manufacturers, it is evident that the industry will also have to shift. Following the same, it is not surprising that Indian smartphone companies like Lava, Xolo, Micromax, etc have started making smartphones with top-notch features and are selling them at affordable prices to attract the modern crowd.

Atmanirbhar Bharat 3

An eye-opener for the Indians came when the central government was in desperate need of funds to tackle the coronavirus crisis and no foreign company came forward to assist the country. It was the Tata group that pledged Rs 1500 crore, Wipro pledged Rs 1125 crore and Mahindra & Mahindra offered to use its manufacturing units to make ventilators. Such generous donations from these Indian companies made people realize that you cannot rely on foreign companies in times of need. This made them understand that buying a vehicle from Tata rather than Mercedes in the future will not only empower the company but also the country.

Self-sustainable India is the need of the hour. Gone are the days when India used to depend on other nations for its needs. This global COVID-19 crisis has changed the mentality of the Indian people and they have understood the importance of a self-reliant nation. If India does not deviate from the ideology of Atmanirbharta, then there is no force in this world that can stop it from becoming a global power in the years to come.

For any information on  Digital Marketing, you may contact us or visit our website www.bmconsulting.in

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The most important parts of your landing page

The most important parts of your landing page

The landing page is one of the most important elements when it comes to lead generation. Many businesses tend to give importance to their website’s homepage instead of spending time and resources on the landing page. This leads to fewer conversions and affects overall sales as well. However, creating a competitive landing page which brings maximum conversions is no easy task.

Crafting an effective landing page involves more than designing something which looks very productive. There is no standard manual for how a landing page should be, still, there are a few key elements that have to be there in order to increase the interest of the visitor in your business.

Let’s discuss a few of these elements in detail:

1. A Creative Headline: The headline of your landing page is the first thing visitors read after they arrive on your page, so it is vital that you make that headline count. Your headline should be such that it grabs the visitor’s attention and informs the visitor what your product or service is all about.

Remember to keep your headlines as short as possible. An ideal headline should be between ten to twenty words. Make sure it explains what you have to offer and clearly communicates its value. Here’s an example of a great headline:

A creative headline

2. Your Unique Selling Proposition (USP): Your USP shows what sets you apart from the competition. You clearly need to define this point of differentiation on your landing page by breaking down your offering to its most basic level. You need to describe how your customers can benefit after choosing your product or service.

A classic example comes from Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Remember, a good USP is the key to getting more people interested in your business or service.

3. Make Use of Pictures or Short Videos: You have very few seconds to steal the attention of your visitor and you need to make the most of this time. The visual representation of your offer helps visitors to better understand what your offer is or what it looks like.

You can achieve this with the help of photos or videos. Just make sure that the pictures you use are large, high-quality and relevant to your service or product. Videos are a great idea too, but only if they are succinct and easy to understand.

Make use of pictures or short videos

4. Social Proof: No matter how fancy or perfect your landing page is, there is nothing more persuasive than social proof. When you illustrate that other people have bought your offering, visitors are more likely to convert into customers. Social proof can include customer testimonials, a total count of your customers, awards from reputable organizations, customer reviews or trust seals.

Social proof

5. Call To Action (CTA): Your conversion goal describes what the purpose of the page is to you. Your CTA is critical to conversions as it is the target of your pages’ conversion goal and for this reason, it matters how you design it and where you place it. A CTA can either be a part of a lead generation form or a standalone button.

“Click Here” and ‘Submit” are the best examples of poorly-written CTA. A good example can be “Get your 20% discount now” which clearly shows what the visitor will get in exchange for a click.

The above-mentioned elements clearly define what needs to be done to ensure a productive landing page. Even if you follow these five elements, you can develop an effective landing page for your marketing campaign. However, do not stop testing and modifying your landing page in order to get the best results every time.

For further information, you may contact us or visit our website www.bmconsulting.in

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BRAND RELEVANCE

Brand Relevance

Success in the market can be measured through a customer’s preference for a brand. And that is what is known as brand relevance in the marketing language – something that you possibly can’t survive without in the corporate world. This is why even if certain brands are priced at a high value; customers prefer them over other low-priced brands in the market.
Relevancy counts majorly in a steep increment of your business ranking and once you understand the definition of relevance, it becomes very easy to generate relevant content. However, in this fast-paced world where technology and businesses are growing rapidly, even your best content starts losing its charm after a year or two. Thus you should concentrate on developing content with which the customers can actively engage or which relates to their needs and desires.

As the clocks ticks faster than before in the current era of immediate pace; brief and concise have become synonymous to relevancy. Content relevance can be achieved by generating short stories or updates about your product or service or even about the current trend in the market. This can help your customers to stay up to date with the market and also develop a trust in your brand.

Below are a few tips which you can use to maintain brand relevancy:

1. Develop customer-centric content: Everything you write, post and share about your business should be customer-centric. For doing this, you need to know your customers in the best way possible. You can start by studying the people you are targeting and understand their purchase patterns, their likes, and dislikes and even characteristics such as their age, background, job, gender, location, and income. This data will allow you to develop your content in a way that will prove to be beneficial for your customers. This content will be more relevant to your customers and they would be able to connect with your brand very easily.

customer-centric content

2. Develop trending content: No one likes to read about a service or a technology that is already on the verge of getting scrapped or updated. You need to stay up to date about the latest trends in the market and write about them so that people could learn something new out of it rather than wasting their time reading outdated content. There are a lot of sites like Facebook Trending or Google Trends that track the most viral and latest stuff in the market.

3. Personalize your content: A communication is done over the internet never leaves a lasting impression on your customer. However, it is not possible to meet every customer face to face and hence you are left with no option other than online communication. As a result, you need to maximize its effect on the customers by personalizing your content as much as possible. Make sure that you write about the region to which most of your customers belong to. You can even send a few of your followers some interesting and meaningful messages on their birthdays so they will feel special and might even spread the word about your brand. Once your audience starts feeling connected to your content, your business is bound to grow rapidly.

Personalize your content

4. Maintain consistency: Generating a lot of content on a single day and remaining inactive for the rest of the month will not make a good impression on your audience. It is vital to generate quality content on a regular basis but it is also important to maintain consistency while posting it. You need to decide a day of the week when your posts will make the maximum impact and you need to keep posting on that day every week so that it will form a pattern and your audience will know when to expect the next blog or post from your side. You can keep your blogs or posts short and crisp to maintain their relevancy in front of the audience.

Maintaining brand relevance is equivalent to maintaining the loyalty of your customers. You must take your time to understand what your customers want or might want in the future and develop relevant content accordingly, albeit by staying true to your roots and your brand values.

For further information, you may contact us or visit our website www.bmconsulting.in

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Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.

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How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

images (1)

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

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Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

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Tips to stay Relevant in Digital Marketing

Relevance is a search engine’s core requirement.  People when Google a search query they want results that are closely connected to their queries. When it comes to online marketing, whether it is SEO, social media or paid advertising, again, being relevant is absolutely essential.

Relevance Rank

Online marketers work hard and want their Facebook posts to get hundreds if not thousands of comments, their tweets to get re- tweeted for the world to see and their search engine queries to project right at the top of Google. Digital marketers crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.

A few crucial steps to follow stay relevant in digital marketing

 1. Promoted Facebook posts will serve better

I recently happened to read an article saying that brands today are actually wasting money on Facebook and Twitter. The study stated that less than 0.1% of fans and followers actually interact with each post on average from a brand.

Looks like in the near future if the brands want to stay relevant, they will need to pay money to promote a post. Investing funds to boost the post might make a big difference in regards to the overall interaction!

 2. Get  your Social media brand promoted by customers 

Hippo CEO

Hippo CEO

Identify if a consumer loves your brand; reach out to this person to see if they will help promote your company! An ad agency in Mumbai encouraged it’s client’s as well as consumers to make a post on their own Facebook page about their experience. By doing so they tried to convey the message that the agency provided its customers optimum return on investment through its branding service.

This instantly generated referrals to  the agency from friends of friends seeing these Facebook posts! Reaching out to brand advocates will help promote your brand.

3. Reviews are a source of truth that will live on the web indefinitely.

Reach out to your customers to see if they will leave a review on your Google+ page. If you focus on reviews, it will benefit your website and brand for many years to come.

4. Pitch your company high

 Dedicate a person to give in 5-10 hours per week on digital PR outreach  to connect to the  industry specific websites and make a pitch about your company with the hopes that these websites will do a write-up on your brand.

If these industries related websites end up linking back to your website, it will have huge SEO benefits. Additionally, the readership on industry related websites could help your business generate more leads!

5. Optimize mobile site for SEO

 Make sure that your website is mobile friendly and optimized for SEO . This will have a huge impact on search results not only this year, but for many years down the road.

6. Have an outsider expert conduct a Digital marketing audit

Google - Truth

Digital marketers tend to think that they are always right. Have someone else conduct a deep dive into your digital marketing channels. This process will take 2-3 hours but you will gain invaluable insight!

Staying relevant on the digital frontier will require an open mind, digital outreach, and some money behind your social media posts.

Make every post count!!

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Infographics – A Better Way of Marketing

 

Truth Facts

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?

Most Popular Infographics

Most Popular Infographics

Although the term Infographic may sound really complicated, it simply is a word combined
of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –

  • A data rich visualization of a story or a thesis
  • An effective way to learn and understand various concepts
  • A best way to build brand recognition.

Why Infographic?

It has been observed that a good quality inforgraphic are read 30 times more than plain

text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-

  • People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
  • It helps in brand building if the subject matter mixes well with your marketing goals.
  • People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
  • Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
  • It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
  • Large amount of data becomes understandable, easy and interesting.
  • One of the most important gains is that it helps cater the audiences who have less time and low-attention span.

How to effectively use Infographic?

The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-

  • Choose a quirky, interesting and catchy topic or title.
  • Include facts, figures and diversity of sources and statistics.
  • Make people engage with your company and brand.
  • Promote your Infographic via social media. It will help your brand and infographic go viral
  • Minimize the textual content and avoid plain or white background.
  • Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.

Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.

Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.

 

 

 

 

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Facebook Advertising for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Facebook Ads

Facebook Ads

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do. Test out and find out first-hand if the returns justify the investment.

 

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached Smartphone users: Millions of Facebook users access Facebook via Smartphone worldwide every single day. This potentially increases your audience outreach across varied platforms.
Thanks technology

Thanks technology

 

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

 

 

  • MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: These are visible on a user’s news-feed. The ads appear and blend seamlessly into a news-feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news-feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

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