Tag Archives: digital marketing

Link Building – an Integral Part of SEO

IF you have a business website, you must be well aware of SEO. Search Engine Optimization is the process of optimizing your website to rank well on search engine results, primarily Google. This process involves picking out keywords that people search for related to you and your services and injecting them in your website and the world wide web to ensure search engines like Google and Bing can verify your authority and rank you higher. It is a basic measure of a website’s health. But to have the best SEO efforts, you must focus both on On-page and Off-page SEO.

On-page SEO refers to the modifications and procedures you apply to your own website. This includes optimizing it for relevant keywords, inserting SEO-friendly features like sitemaps, etc. But another very important aspect of SEO that happens outside your website is backlinks. Backlinks, simply put, are the links across the internet that redirect to your website. These links should be on an outside source, on a domain with good authority. All the processes that determine the value of your SEO efforts are based on quality rather than quantity. So let’s learn more about link building.

What’s Link Building, and What does it do?

As the name suggests, link building is a process of building. You make an effort to insert hyperlinks that link back to your website. The process of search engine crawling involves crawling the links between individual pages on the website and links between the rest of the World Wide Web and your page to determine what is a good link. These factors count a lot when you’re trying to organically rank your website or pages.

Sites with more backlinks have better domain authority, resulting in a better search engine ranking. There are many methods of link building, some are more complicated than others, but there are easier ways too. The thing is, the complicated ones will fetch you quality results too. The value of the domain on which you have your link published makes all the difference. For example, having a backlink on Thomas Cook’s website will be much more authoritative than having it on some individual travel blogger’s website.

Importance of Link Building

SEO puts in technical agendas and standards for your website to do well on SERPs. But the whole idea is to provide the user with a high-quality experience, which is why all this SEO is geared towards determining a top-notch website. For that, having a well-made quality website makes all the difference. If your website is good, users will want to spend time there and share it with the world.

Link-building strategies should be focused on earning good links from high-value websites. This makes your website looks good and respectable. Think of it as digital word-of-mouth marketing.

Black Hat vs White Hat SEO

Like briefly mentioned above, there are easy ways of doing this, and there are complicated ways. The major difference comes in the quality of results. When a website goes through SEO processes, it is a long-term investment of efforts. People looking for instant results and traffic should consider SEM (Search Engine Marketing), which is a more direct and instant approach. But SEO should be for organic health and long-term results.

Black Hat and White Hat SEO are terms given to shortcut methods and genuine methods. White Hat SEO involves organic link building through legitimate websites and partners with good content. These links are appreciated by Google, but they take time to enforce and establish. White Hat SEO practices include…

  • Guest posting
  • Promoting content
  • Infographics
  • Online relationships
  • Commenting and being visible in the community on other websites
  • Using website directories
  • Working with influencers

Black Hat SEO, however, involves unethical and shortcut practices to make your website rank higher on SERPs. If the methods are figured out by Google (and it likely will), the website gets hit with a manual penalty in due time. These Black Hat methods include…

  • Hidden links
  • Link scheming
  • Doorway pages
  • Keyword stuffing
  • Automatically generated content
  • Abusing structured data
  • Spamming

There are many ways in which link building can change the landscape of your business over time. It is best to indulge in healthy practices in the early stages of your web presence. If you are looking for professional management of such services, BM Consulting can help you out. Contact us today for exceptional digital marketing services offered by industry experts with vast experience and a portfolio of effective results!

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

**This blog is compiled by Divyanshu Gupta

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Tools to improve your PPC Campaign

Digital marketing is all about being specific and optimizing that specification for the best use of your marketing budget. Unlike traditional marketing, where you end up spending a lot of money to make impressions on a very loosely targeted demographic, digital marketing mediums allow you to target your customer base with high precision.

Regardless of that, in most campaigns, whether it is social media advertising or email campaigns, or anything at all, a good percentage of the budget ends up getting wasted on irrelevant audiences. When a digital customer’s intent to interact with an online advertisement is very low, it is highly necessary to engage with your target crowd in the most efficient way possible.

If you’re a PPC marketer, you are already working with people who have a lot of intent based on the keywords they look for. Such campaigns are time-consuming to set up, and a lot of planning and effort goes into them. You must have a strong strategy on top of monitoring and consistently optimizing your campaigns. If you are a marketing manager with many tasks on your plate, you must be a little tentative about spending even more effort on improving your PPC campaigns.

Well, the good news is, there are tools that you can employ to not only optimize your campaigns but make sure you get the most out of your budgets! So let’s take a look at a few of them.

1. WordStream PPC Management Tools

For small businesses that lack the expertise and professional help of industry experts or PPC campaign advisors, WordStream presents a great tool. This software can be integrated with both Google and Bing ads, including other major platforms. The platform has tools like “20 minute work week”, which sends you recommendations on optimizing your campaign after carefully analyzing it. You can build campaigns with the identification of positive and negative keywords and adjustment of budgets. One of the great features of this software is to optimize landing pages.

2. Optmyzr

This software is perfect for marketers with bigger budgets and lots of PPC campaigns to run simultaneously. This program provides you with plenty of automated features that make life easier for a marketer. It is a great tool for people who have a need for advanced tools to run bigger and more complex campaigns. Like WordStream, this software includes Google, Bing, and Yahoo Ads and allows you to manage a campaign on all levels, like launch, track, and optimize a campaign. The token feature of this software is the Automyzr tool that allows you to generate bulk campaigns using spreadsheets or integrations.

3. Google Ads Editor

Formerly known as Google AdWords Editor, this is a downloadable desktop application that allows Google Ad users to create, track, and edit campaigns. This app allows the user to make bulk changes to multiple campaigns. You can even build or revise campaigns and change them offline before you upload them and launch them live. The catch is that this tool only works for Google Ads, but people who are only fixated on working with Google ads will find plenty of advantages. For example, the bid strategy on Google is different from other platforms. With this tool, you can control the bidding strategy easily.

4. SEMRush PPC Toolkit

SEMRush is an industry-recognized platform for people who are managing PPC campaigns. The platform allows you to gather a lot of data automatically by entering your domain name. You can get information about your organic competitors, a list of common keywords for your niche, business, and competition. It even gives you insights to better your competitor’s bidding strategy for your own use. It has features like the Keyword Magic Tool that allows you to get a list of stronger keywords and phrases based on your input.

For further information on Pay Per Click, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

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5 best practices for Google PPC campaigns

As a digital marketer, you are told that Google ads or PPC (pay per click) campaigns are essential to marketing efforts. Social media ads are a great tool to market to newer potential audiences. SEO is a great way to make sure you are optimized for higher search engine rankings. SEM or Search Engine Marketing targets users who already have intent. Needless to say, Google Ad campaigns are some of the most competitive marketing spaces there are. Effective management of Google ads is needed now more than ever. It is something that, when done right, can elevate your marketing efforts.

Since Covid-19 grabbed hold of the world, the possibilities in the digital space have boomed up to a whole new level. This means E-commerce, online selling of content and experiences and everything else requires digital marketing in tandem. This also, however, means that the competition in an already competitive environment has increased as well. So in such competitive times, it’s best to have some tricks up your sleeve and optimize your campaign.

1. Focus on Long-Tail Keywords

When you talk about your PPC campaign, the keywords are the most important thing. Google ads offer various means to target keywords based on intent, variations, and additions. The best way to make the best of your budget is to make sure you target long-tail keywords! Long-tail keywords are phrases with more words than a simple inquiry.

Long keywords are generally more specific, and people who are searching for them have really high intent. Instead of wasting your budget on many keywords with a lot of competition, use an “exact match” setting on some long-tail keywords. You have to look for keywords that perform well and have a high search volume. But you have to balance it out with specificity related to your goals.

2. Remove Low Performing Keywords

If you have to get the best results for your campaign, you must keep optimizing it every step of the way. After you’ve already improved the exact match keywords, you have to remove every keyword that is not performing. If you believe that those keywords are important, they should’ve worked in the first place. A big part of digital marketing is letting go of expectations and working with the facts and stats in front of you.

To spot which keywords to remove, you must look at impressions and clicks. Separate them by low impressions and low clicks. See the ones that you think still might have potential, and delete the rest from the list.

3. Adding Negative Keywords

Google ads have a really cool feature that allows you to add negative keywords. For a successful campaign, you need to ensure that your ad isn’t triggered for the wrong query. That negatively impacts the overall performance and strays you further from achieving your goals. Your budget is used unwisely every time your ads are triggered for the wrong keyword or an irrelevant keyword. Finding negative keywords is a part of the keyword generation process. You must carefully pick and choose the keywords that are similar but irrelevant to your goals.

4. Use Ad Extensions to Optimize Ad Value

Ad extensions are a very useful feature, especially when you’re running an awareness campaign. These ads have multiple CTAs, strengthening the value of the ad copy. You can gain more visibility with ad extensions since you cover more real estate at the SERP. You also open up more possibilities for traffic since you can target people interested in different things. There are different types of Ad extensions that you can use, like site link extensions, call-out extensions etc.

5. Write Good Ad Copies

The role of good content writing can never be appreciated enough. Writing an interesting ad copy is of paramount importance for a successful campaign. The copy needs to be engaging, informative, and worth the attention of a busy user. A lot of users tend to ignore search results that are marked “ad”. That being considered, you have to heavily rely on the words you put on the screens.

For further information on Google Ads, you may contact us or visit our website www.bmconsulting.in

********This blog has been compiled by Divyanshu Gupta********

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Graphics vs Text: The Ins and Outs of Internet Content

In the age of information, consumption of content is the biggest medium. The entire world is interconnected like a grand hive-mind, and it is the content that serves as the neurological system for it. Whether you are reading a blog, going through your Instagram post, or learning about a new business through a website, the common factor is that you’d be interacting with them through graphical or textual content.

Nowadays, digital marketing is at its peak, and it’s only going up from here. In such a digital landscape, everybody wants to know which form of content is the king!

There is no one clear winner in this battle. The thoughtful text provides the information that a user is looking for or the publisher wants to convey. But when it comes to forming and sustaining interaction, it is seen in recent times that graphics have a bigger role!

You would find it easier to browse through an article with images in between short bursts of texts. These articles are easy to read because of the content, but it is the reading that you’re there for in the first place. There’s no denying that one isn’t more important than the other, and the two have to be cohesive.

Appealing to online content is about two things. Capturing attention and then presenting delight/relevant information to maintain the attention. According to science, vision trumps all senses, including touch. Although we interact with the text through vision, it is the style and aesthetics that keep us glued to our screen. This is why a well-written blog needs to be complemented with strong visual content. Pictures beat text in terms of turning heads every time.

Scientifically speaking, our brain finds reading more taxing. Not to say that we don’t enjoy reading as individuals, because the racks full of books in our bedroom would suggest otherwise. But, when we are not looking to read for the sake of reading, we’d rather not read.

Our brain processes text as multiple small images that we need to interpret. This is why graphics work marvelously in conjuncture with text. The human brain can process an image in 13 milliseconds. Reading text is like subjecting the brain to repetitive pictures because instead of looking at the entire image, we look at one word at a time.

Consider children who have a tough time getting used to reading. Their books are full of immersive and colorful images. This is why they learn quicker through such books at that age. Of course, as we grow up, our brains get advanced and better at retaining information.

But regardless of that, our brains can only retain 10% of textual information 3 days later. On the other hand, when you pair the same textual information with an image, it works much better, and the retention rate is 65%.

Depending on the type of information, the combination of text and graphics will vary. For example, in the education industry, the visual elements are more contextual. It saves time and increases productivity to up to 400%! In marketing communication, animated info-graphics, charts, illustrations, branded visuals, website design etc., come into play. For brands, even video content is vital.

Finally, a word for the content writers! Text is important. It cannot be stressed enough. Everything you know about anything in this modern age is conveyed to you through text. Even as you read this blog learning about the importance of graphics, you’re doing it through text!

Graphics may keep you engaged throughout a webpage, but it is the text that makes you come back. Textual content and the stylized way it gives you a brand’s true identity, standards, and care towards how they’re perceived. So the final verdict remains, Text and Graphics need to be working together well to get the message forward.

For further information on Internet Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog has been compiled by Divyanshu Gupta**********

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Social Media Marketing Trends to Lookout for in 2021

Social media has become the most widely utilized medium of interaction for people to news, entertainment, and various kinds of mass communication. Social media is also responsible for delivering marketing content to the public, connecting sellers to buyers. With how quickly things change, adopting new trends can be a headache.

Businesses in any niche are required to be social media savvy to have an edge above their competition. Where most people lag is specialized expertise in the department. BM Consulting is one such company that can provide you with complete and updated social media marketing services.

There are the latest trends that every marketer should know about. So we present a list of the latest trends that have emerged in 2021, which every social media marketer should pay attention to.

1. Live Streams

The coronavirus pandemic made fan interaction a strictly home-based thing. This made a pre-existing live stream system an even more effective and used platform. People started conducting meetings over platforms like Zoom, Skype, and Google Meets. Even live concerts transformed into an activity for audiences sitting at home to enjoy, with artists making home setups and streaming the gig to the audiences at home.

There is a natural growth in the live streaming service user base, which every major social media platform has. Even the rise of Twitch, where live streaming of music and video games happens, was seen in terms of fans and user base. These platforms are also great sources to monetize traffic. Live QnA with fans, communication with fans, in general, has become a famous form of content.

2. Stories

Snapchat has been around for a long time. It introduced the format of disappearing full-screen story format. After existing for a long time, Snapchat spread the influence of the story format so that it has now been picked up by most famous social media platforms like Facebook, Messenger, and, of course, Instagram.

With more than 500 million regular users who use the stories feature, It has become a vital space to do well. You can put across an important message within seconds, and the chances of this reaching your audience is more than regular posts. It has also become a valid space for posting ads!

3. Social Commerce

Facebook and Instagram have been the first to adopt the shop feature on their platforms. Users can now shop for items on social media platforms as well. The social Media industry constantly adapts to new trends to enhance user experience. The Ecommerce boom in the COVID times didn’t go unnoticed and was capitalized on by social media companies. Brands must utilize and make the most of such a trend and put up a shop on their social media pages. It is extremely easy to set up and a great opportunity.

4. Augmented Reality

Snapchat gave the story format, but using quirky filters with Augmented Reality is also another cool trend picked up by other social media platforms. AR is even more readily accessible than VR (which is another rising trend) since it has no requirement for external equipment. AR experiences are great for the user since they are, in a way participating in making your commodity more famous. Many brands have gotten creative and made AR filters a part of their marketing campaigns, to good effect.

5. Purpose Driven Campaigning

People love to support their favorite causes. Social media has always been a space for people to support global causes and help with calamities worldwide. But recently, there has been enhanced focus on such issues because of the pandemic because of how much the entire world is suffering. Global empathy is at an all-time high, and brands are making sure to make the best of it! So you shouldn’t be left behind either.

These and many more social media trends are important for marketers to capitalize on. Things are only going to get better for digital marketers since it is the industry of tomorrow!

For further information on Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Google Merchant Center: A New Way to Shop

Online shopping is a regular for people around the world now. Regardless of what you’re looking for, you can probably buy it online. E-commerce has seen a special boom in recent times, owing to the coronavirus pandemic. This means that more people are shopping online now than ever. Businesses across the world that weren’t already selling online started to learn E-commerce trade to stay relevant and be in business.

E-commerce is a convenience both for the seller and the buyer. Sometimes the buyer knows very specifically what they’re looking for; hence they employ the services of a search engine. Search engines like Google are always going to be what digital marketing is going to be focused on. It is the most successful channel of marketing. So what Google did is they set up their own channel of E-commerce called Google Merchant Center.

Google merchant center is an online dashboard where merchants can manage their appearance across all Google platforms. They can make changes that will be consistent across all their Google platforms, including Google search and YouTube. The merchant center allows a business to keep its product information consistent across the relevant Google shopping searches.

This information includes pictures, prices, and relevant informational content. The merchant center also allows you to integrate Google services like My Business and AdWords. This also gives you scope for advanced monitoring and oversight to control Google-based marketing.

Advantages of Google Merchant Center

Google Merchant Center provides its users with a world of unique advantages.

  1. Be Everywhere: One great thing that Google offers equally to all its partners is its omnipresence. Regardless of what platform your shopper is looking to buy from, Google has a finger in the pie. Uploading your product data on GMC will make it visible to millions of shoppers across the world.
  2. Show Relevant Content to Shoppers: With GMC, you can edit and control the relevant information visible on your targeted keyword’s SERP. Instead of a textual link, there will be an image of your product with the information of what platform it is being sold on.
  3. Dynamic Remarketing Ad Campaigns: The majority of the customers will be reluctant to buy your product in the first go. The first time, most people just want to see how much items cost them, so they will add the product to the cart. This gives you the chance to remarket the product to a specific customer, even with customized messages to get their attention.

Manage Google Interactions

After setting up with GMC, you can take full advantage of all the Google commodities to better sell and monitor your products and campaigns.

  1. Buyers prefer to look for what they want to buy on search engines. The advantage you get with GMC is that your products will show up as a catalog regardless of being listed on any website. This increases visibility and gives the buyer an interactive format that is much more attractive.
  2. You can integrate your account with Google AdWords. By tying your products with specific keyword targeting Ads on AdWords quickly and easily. This integration also opens up the option of remarketing products to customers.
  3. Another handy integration that Google allows is with Google Analytics. This is the platform you use to monitor the hits on specific product pages. You can make a custom segment that tracks your Google Merchant Center hits. Separate from the hits on your website.
  4. Direct website funneling is another great feature of this service. The buyer will be taken a right to the product website. For example, if you are selling on Amazon, the link will take the user directly to the product page. This feature comes in really handy when you are selling on your website.
  5. The power of Google allows you to target certain demographics, especially if your product is sold only in a specific geographical area.

Google Merchant Center gives you powers beyond regular services to help your brand sell more products. Since Google will always keep up with the times and never be old-fashioned, set up your Google Merchant Center account today!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Alternatives to SEO to Drive Traffic to your Website

A vital stat that is important for every business these days is website traffic. Since the entire world is now online, website traffic is factual proof of how well your business is doing and how far it reaches. Especially if your business sells products online and doesn’t just rely on the website for marketing, getting traffic to your website is very important. One way to get traffic organically is to employ SEO strategies.

Google receives over 66,000 searches per second. Search engines are the most popular way in which a consumer interacts with the market. Digital marketers everywhere in the world invest a significant amount in SEO.

SEO takes precision and hard work to get right. If you’re hiring an outside party, it can even prove expensive at times to get results. However, alternatives can be employed that provide good results to drive traffic to your website. Using these techniques on top of SEO can prove to be an even more efficient way for successful results. So let’s take a look at some of these SEO alternatives.

Online Ads

Advertising online is easier than ever. If you have a relevant budget and target the right demographic, implementing professional techniques, you can have a successful time with online ads. Advertising on search engines and across social media platforms can be a great way to attract traffic to your website. You will, however, require a good plan of action. This plan has two important parts: your ad’s design and the way your target the right audience. If you do it right, you will increase both traffic and conversions.

Influencer Marketing

Platforms like Instagram, YouTube, and Twitter have many individuals that are deemed to be influencers because of their reach and content. Influencer marketing has been common for brands that can find and link themselves to a relevant influencer online. Influencers have a good connection with their fans and followers.

They are followed for their sense of style, and their command over their audience is next to none. It is kind of like hiring celebrities to endorse your products and to act in your commercials but on a more approachable scale.

Social Media Marketing

Social media platforms are one of the biggest modern influences in the last decade. It helps people connect with their friends, family, and associates and gives businesses the power to advertise to their demographic.

On search engines, your marketing works when a potential customer is looking for the kind of services or products you offer. But on social media, you are reaching out to the demographic that is most suitable for you. This way, you can create a customer out of someone that is not even necessarily looking for you.

You must, however, spend time and plan your campaigns well depending on the platform you’re working on and the type of content that works in that particular format.

Email Marketing

With everything available out there in the world today in terms of communication, emailing might seem outdated, but an Adobe email survey suggests that around 61% of participants preferred emails. Email marketing campaigns are cheaper and easier to execute than some of the other strategies we discussed. They also have a great ROI. People are more likely to subscribe to services based on Emails than social media.

SEO is one of the best ways to boost traffic on your website, but the methods we discussed today are also great ways to diversify your digital marketing approach. Focusing on just SEO may be considered as putting all your eggs in one basket.

However, each of these methods also is better done with professional help. Such professional help will be provided to you at BM Consulting. We offer digital marketing services like SEO, Social Media Marketing, Email Marketing, and PPC to help you attract more customers and sell more products/services! Get in touch with us today for inquiries.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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7 Best Platforms to Create Your Perfect Landing Page

Digital marketing is the next big industry of the future. It is where all the world comes to market their business because the digital medium of marketing is the most versatile in terms of reach, demographics, and styles. So if you are new to the world of digital marketing, you’ll come across some new lingo and terms that might be confusing. One of these terms I personally had a little trouble with was the concept of Landing Pages.

When I first heard the term, I just assumed that it means the page that the user will land on when the targeted term or keyword is used. But the kind of landing page we’re talking about today is more of a specific marketing tool. Landing pages are very specific and detailed pages on your website meant to take the user to a resolution. These pages serve a singular and specific purpose, like trading a special offer or marketing scheme.

For making effective landing pages, there are tools and platforms you can use. These platforms allow you to develop unique and effective landing pages that have better chances of providing you with results. So let’s take a look at some of these landing page builders available on the market today, and compare them to find what works the best for your needs.

1. Unbounce

This will always be the first entry in the names of landing page builders since Unbounce is the company that invented this space. They were the first and, to date, one of the best in the space of landing page builders. It is a basic drag and drop builder like WordPress where you can build, launch and optimize landing pages for your campaigns with full customizability. It has a premium paid feature where you can browse through multiple ready-to-make themes that are tried and tested.

2. Instapage

Instapage has to be one of the most famous and most used landing page developers on the market. It has all the top features that you need from a landing page builder. These features help you create an attractive and stylish page that also enables you to drive traffic to your website. The basic plan that starts at $199/month has numerous mobile-friendly page building options that are optimized to drive traffic to your site.

3. Leadpages

Leadpages is another landing page builder that gives you an easy drag and drop interface to develop your landing pages. With this platform, you also get to pick themes and templates based on the industry and type of website you’re creating (eCommerce, Fitness, Tech, Blog etc. You don’t need to have any tech skills to make successful landing pages using this platform. It also has advanced features like A/B testing, built-in payments, and the creation of lead capture pop-ups.

4. Landingi

Landingi is a platform that is a great help for people with no development, programming, coding, or kinds of technical website building skills. It offers you to pick from 100+ pre-designed templates that all work marvelously for any multitude of landing page purposes. Other than features like A/B testing, you can also get unique features like webhooks and email automation in their paid premium packages that start at $89/month.

5. HubSpot Landing Pages

A little on the pricier side, HubSpot’s Landing Pages is one of the technically best landing page builders out there. The price range is definitely justified because of the brand value and quality offered. It is packed with features that allow you to build pages that will help you convert website visitors into leads and eventually paying customers. If you combine the powers of HubSpot’s Landing Pages with their free CRM, you can get the most out of your landing page campaign.

6. Lander

Lander is one of the most popular landing page builders amongst 3000 brands and more than 1.5 million customers. Their easy-to-make landing pages also come with a great conversion rate. It is also one of the most fully-featured, affordable landing page builders on this list. For $16/month, you get a 5000 visitor basic package with all the necessary features for attracting customers and converting at a high rate.

7. TARS

This is an oddball on this list since TARS is a chatbot company. With their unique approach, TARs have changed the way landing pages operate. They have provided a fresh new approach, using chatbots on landing pages instead of forms. The conversational method seems to work wonders for customers who feel more engaged and gives you a better chance at conversion. TARS has over 450 free lead generation templates for businesses, including healthcare, real estate, legal, insurance, travel, etc.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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The Scope of Digital Marketing after Covid-19

Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home, a study from home, and even shop from home. This change in trend gave strength to an already budding industry of digital marketing.

Regardless of the niche of any business, a strong and thriving online presence is an advantage and a necessity at this point in time. More than that, it is proof of legitimacy in the modern era.

The pandemic brought forth a boom in the digital space. Whether it is E-commerce or SEO campaigns, every business that thrives online has done better. This has created a huge demand for professionals that offer services in the digital marketing arena.

Digital marketing is a multi-faceted industry that has multiple streams to target. Professionals specializing in one or more of these streams are required by big companies and small-time players. Companies utilize digital marketing more these days because…

Ease of Targeting Demographics: Literally, a majority percentage of the world is now online. For marketing purposes, it is much easier to target specific demographics using digital mediums. If your product is specifically designed for a gender, age group, people belonging to a particular region etc., it is much easier to reach them through targeted digital campaigns.

High Return on Investment: Compares to traditional marketing techniques, digital marketing has a 61% lesser cost per lead. Sing PPC (Pay-per-click) strategies keep the budgets in check since you’re only charged for the leads that actually click on your CTA. This and many other options make it a relatively sought-after and easy to go through marketing strategy.

Reaching Mobile Users: More than 14 billion mobile devices are in regulation. All of these devices are used to browse the internet and also shop and browse social media. Most potential sales leads and customers can be easily marketed to because of this global connection.

People these days discover more new brands on their phones on their favorite social media apps instead of traditional mediums like TV, radio, or even billboards. Attention spans have also shortened because of the availability of too much content. So finding the right knife to cut through your competition is in demand more than ever, and this right knife is a well-trained digital marketing professional that understands your needs the best.

Such professional help may come to you in the form of a company like BM Consulting. With our team of highly trained experts, we can take care of your digital marketing needs in more ways than one! Here are some of the services we offer and the scope of growth you’ll find through each of them.

  • Paid Search Marketing: Paid search marketing is one of the most common digital marketing practices. You will pay Google or other search engines to place your result page on top in this method. A paid search marketing package will include…
    • Keyword Research
    • Competitor Research
    • Website Audit
    • Campaign Audit
    • Online Display Advertising
    • Remarketing
  • Analytics Services: Sometimes, you might feel like you’re doing everything right, but all you need is a professional assessment of everything you need to fix and do better. Hiring us for this service will enable us to supply you with the right consultation to make your marketing strategies work better.
    • Website Audit
    • Goal Setting and Tracking
    • Campaign Tracking
    • Landing Page Optimization
    • Conversion Rate Optimization
  • Search Engine Optimization: SEO takes way more finesse than PPC. It is a step-by-step, complex process of optimization and constant boosting of selected keywords to improve your organic reach. Many customers are reluctant to click on advertised links but appreciate the results that organically show up on top. The process includes…
    • Keyword Research
    • Competitor Research
    • On-Page and Off-Page Optimization
    • Advanced Link Building
    • Content Optimization
  • Content Marketing: Content will never cease to be the king of online marketing. The real connection you build with a potential customer is through words, images, and video content. This is what makes that solid, lasting connection. Releasing well-worded articles, blogs, tutorials etc., will give you more credibility and legitimacy in the digital space. Our team of writers can help you grow with…
    • eBooks
    • Press Releases
    • Niche Blogs
    • Case Studies/Success Stories
  • Email Marketing: Email marketing might sound like an outdated strategy, but if you’re trying to reach your target audience on all mediums, a well-curated email campaign works wonders. All you need is the right service to get you there. With BM Consulting, you’ll find help through…
    • Email Strategy and Planning
    • Email Design and Development
    • Email Testing
    • Email Send
  • Social Media Marketing: There is no denying that social media marketing is the primary medium of marketing in this day and age. Especially if your business sells and connects directly to its consumers, there is no better way to do it than social media marketing.

However, a professional will help you understand how to get the best of your budget, monitor your campaigns closely, and constantly change things to get the best out of them. BM Consulting provides…

  • Social Strategies
  • Promotional Setup
  • Social Advertising
  • Facebook Advertising
  • Linkedin Advertising
  • Social Media Co-Management
  • Social Media Optimization
  • Monitoring

The world of digital marketing has seen perhaps, the biggest booms out of them all combined with E-commerce. This is one of the only few good things to come out of this distressing pandemic. So if your business has any scope for growth, it will be through digital marketing. Hire BM Consulting to take care of your needs so that your business can grow and prosper while you enjoy a strengthened online presence and brand recognition through multiple channels.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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How the Pandemic has Affected Businesses of Medical Supplies

The Covid-19 pandemic has been the major phenomenon of our generation. It will be read about and taught to kids in schools, generations from now. When it comes to that, something that will be discussed at length is the holes in the medical industry exposed during this wave of death across the globe. Some countries dealt with it better; some countries were absolutely demolished by this virus.

One thing it came down to was the readiness of the medical sectors everywhere. Some governments were successful at curbing the wave by implementing stringent laws and rules; meanwhile, other countries suffered while the lawmakers were busy coming up with the right strategy to deal with the carnage.

When a pandemic forces people to lose the freedom of open contact, how can an industry like medicine and pharmaceuticals serve the people well? And that too when they are needed the most without risking their own people? These were the questions asked of the medical industry.

A lockdown forcing people to stay home also meant that people who were already sick now had to wait in long queues to get their regular medicines. People initially falling victim to the virus had no idea who to turn to.

The healthcare sector found itself to be ill-prepared for a devastating virus and pandemic of this scale. The pre-existing state of the industry meant that the practices were not enough to take care of this alarming rate of patients. It exposed the lack of proper policies, supplies, infrastructure, risk management, and supply chain management.

The supply chain equilibrium was disturbed majorly in the world because many medical supplies came to the world as a whole from China, which also happened to be the epicenter of the virus initially. This disrupted the entire balance of things, and many nations were found wanting to take care of their citizens in their time of need. Essential drugs, testing kits, and other pharmaceutical essentials were in short supply because even local manufacturing plants were shut down.

The real challenge was to curb the growth of cases and take care of the sick till the time successful vaccines were invented and distributed properly. The global supply chain of medical supplies has been in peril for a while because of the pandemic. It has only now started to shows signs of returning to normalcy since vaccines have been in regulation. Still, regardless of the best practices and vaccinations, there has been a second wave which was just as devastating.

This phase is crucial for the long-term development of hospital infrastructure since there could be an immediate need for something just as massive as another wave of the virus.

Non-urgent surgeries have already taken a backseat since hospitals need to be prepared for anything. One wrong governing move and there could be another outbreak anytime in a local area. As we’ve seen, the virus has been evolving as well, and nothing can be taken for granted.

There is one silver lining to all of this, however. Investments are being made in the sector’s development, which will stay long after the virus situation has been stabilized. Primary care and intensive care units are being developed in major hospitals. They are going to be more in number and higher in terms of functionality.

Governments have also invested heavily in developing modernized healthcare provisions such as telehealth and mobile health care, which will be very beneficial in the longer run.

It is also highly likely that we will see a wave of new technology being developed that will enhance patient care and provide people with the power to better monitor their own health standards.

Covid-19 has presented the world with problems, solutions to which were not seen as necessary or urgent. The fact that these medical supply and technology problems have to be addressed will have major benefits in the coming future.

For getting more information regarding E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*************This blog has been compiled by Divyanshu Gupta*************

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