Tag Archives: digital marketing

Google Merchant Center: A New Way to Shop

Online shopping is a regular for people around the world now. Regardless of what you’re looking for, you can probably buy it online. E-commerce has seen a special boom in recent times, owing to the coronavirus pandemic. This means that more people are shopping online now than ever. Businesses across the world that weren’t already selling online started to learn E-commerce trade to stay relevant and be in business.

E-commerce is a convenience both for the seller and the buyer. Sometimes the buyer knows very specifically what they’re looking for; hence they employ the services of a search engine. Search engines like Google are always going to be what digital marketing is going to be focused on. It is the most successful channel of marketing. So what Google did is they set up their own channel of E-commerce called Google Merchant Center.

Google merchant center is an online dashboard where merchants can manage their appearance across all Google platforms. They can make changes that will be consistent across all their Google platforms, including Google search and YouTube. The merchant center allows a business to keep its product information consistent across the relevant Google shopping searches.

This information includes pictures, prices, and relevant informational content. The merchant center also allows you to integrate Google services like My Business and AdWords. This also gives you scope for advanced monitoring and oversight to control Google-based marketing.

Advantages of Google Merchant Center

Google Merchant Center provides its users with a world of unique advantages.

  1. Be Everywhere: One great thing that Google offers equally to all its partners is its omnipresence. Regardless of what platform your shopper is looking to buy from, Google has a finger in the pie. Uploading your product data on GMC will make it visible to millions of shoppers across the world.
  2. Show Relevant Content to Shoppers: With GMC, you can edit and control the relevant information visible on your targeted keyword’s SERP. Instead of a textual link, there will be an image of your product with the information of what platform it is being sold on.
  3. Dynamic Remarketing Ad Campaigns: The majority of the customers will be reluctant to buy your product in the first go. The first time, most people just want to see how much items cost them, so they will add the product to the cart. This gives you the chance to remarket the product to a specific customer, even with customized messages to get their attention.

Manage Google Interactions

After setting up with GMC, you can take full advantage of all the Google commodities to better sell and monitor your products and campaigns.

  1. Buyers prefer to look for what they want to buy on search engines. The advantage you get with GMC is that your products will show up as a catalog regardless of being listed on any website. This increases visibility and gives the buyer an interactive format that is much more attractive.
  2. You can integrate your account with Google AdWords. By tying your products with specific keyword targeting Ads on AdWords quickly and easily. This integration also opens up the option of remarketing products to customers.
  3. Another handy integration that Google allows is with Google Analytics. This is the platform you use to monitor the hits on specific product pages. You can make a custom segment that tracks your Google Merchant Center hits. Separate from the hits on your website.
  4. Direct website funneling is another great feature of this service. The buyer will be taken a right to the product website. For example, if you are selling on Amazon, the link will take the user directly to the product page. This feature comes in really handy when you are selling on your website.
  5. The power of Google allows you to target certain demographics, especially if your product is sold only in a specific geographical area.

Google Merchant Center gives you powers beyond regular services to help your brand sell more products. Since Google will always keep up with the times and never be old-fashioned, set up your Google Merchant Center account today!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*******This blog is compiled by Divyanshu Gupta*******

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Alternatives to SEO to Drive Traffic to your Website

A vital stat that is important for every business these days is website traffic. Since the entire world is now online, website traffic is factual proof of how well your business is doing and how far it reaches. Especially if your business sells products online and doesn’t just rely on the website for marketing, getting traffic to your website is very important. One way to get traffic organically is to employ SEO strategies.

Google receives over 66,000 searches per second. Search engines are the most popular way in which a consumer interacts with the market. Digital marketers everywhere in the world invest a significant amount in SEO.

SEO takes precision and hard work to get right. If you’re hiring an outside party, it can even prove expensive at times to get results. However, alternatives can be employed that provide good results to drive traffic to your website. Using these techniques on top of SEO can prove to be an even more efficient way for successful results. So let’s take a look at some of these SEO alternatives.

Online Ads

Advertising online is easier than ever. If you have a relevant budget and target the right demographic, implementing professional techniques, you can have a successful time with online ads. Advertising on search engines and across social media platforms can be a great way to attract traffic to your website. You will, however, require a good plan of action. This plan has two important parts: your ad’s design and the way your target the right audience. If you do it right, you will increase both traffic and conversions.

Influencer Marketing

Platforms like Instagram, YouTube, and Twitter have many individuals that are deemed to be influencers because of their reach and content. Influencer marketing has been common for brands that can find and link themselves to a relevant influencer online. Influencers have a good connection with their fans and followers.

They are followed for their sense of style, and their command over their audience is next to none. It is kind of like hiring celebrities to endorse your products and to act in your commercials but on a more approachable scale.

Social Media Marketing

Social media platforms are one of the biggest modern influences in the last decade. It helps people connect with their friends, family, and associates and gives businesses the power to advertise to their demographic.

On search engines, your marketing works when a potential customer is looking for the kind of services or products you offer. But on social media, you are reaching out to the demographic that is most suitable for you. This way, you can create a customer out of someone that is not even necessarily looking for you.

You must, however, spend time and plan your campaigns well depending on the platform you’re working on and the type of content that works in that particular format.

Email Marketing

With everything available out there in the world today in terms of communication, emailing might seem outdated, but an Adobe email survey suggests that around 61% of participants preferred emails. Email marketing campaigns are cheaper and easier to execute than some of the other strategies we discussed. They also have a great ROI. People are more likely to subscribe to services based on Emails than social media.

SEO is one of the best ways to boost traffic on your website, but the methods we discussed today are also great ways to diversify your digital marketing approach. Focusing on just SEO may be considered as putting all your eggs in one basket.

However, each of these methods also is better done with professional help. Such professional help will be provided to you at BM Consulting. We offer digital marketing services like SEO, Social Media Marketing, Email Marketing, and PPC to help you attract more customers and sell more products/services! Get in touch with us today for inquiries.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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7 Best Platforms to Create Your Perfect Landing Page

Digital marketing is the next big industry of the future. It is where all the world comes to market their business because the digital medium of marketing is the most versatile in terms of reach, demographics, and styles. So if you are new to the world of digital marketing, you’ll come across some new lingo and terms that might be confusing. One of these terms I personally had a little trouble with was the concept of Landing Pages.

When I first heard the term, I just assumed that it means the page that the user will land on when the targeted term or keyword is used. But the kind of landing page we’re talking about today is more of a specific marketing tool. Landing pages are very specific and detailed pages on your website meant to take the user to a resolution. These pages serve a singular and specific purpose, like trading a special offer or marketing scheme.

For making effective landing pages, there are tools and platforms you can use. These platforms allow you to develop unique and effective landing pages that have better chances of providing you with results. So let’s take a look at some of these landing page builders available on the market today, and compare them to find what works the best for your needs.

1. Unbounce

This will always be the first entry in the names of landing page builders since Unbounce is the company that invented this space. They were the first and, to date, one of the best in the space of landing page builders. It is a basic drag and drop builder like WordPress where you can build, launch and optimize landing pages for your campaigns with full customizability. It has a premium paid feature where you can browse through multiple ready-to-make themes that are tried and tested.

2. Instapage

Instapage has to be one of the most famous and most used landing page developers on the market. It has all the top features that you need from a landing page builder. These features help you create an attractive and stylish page that also enables you to drive traffic to your website. The basic plan that starts at $199/month has numerous mobile-friendly page building options that are optimized to drive traffic to your site.

3. Leadpages

Leadpages is another landing page builder that gives you an easy drag and drop interface to develop your landing pages. With this platform, you also get to pick themes and templates based on the industry and type of website you’re creating (eCommerce, Fitness, Tech, Blog etc. You don’t need to have any tech skills to make successful landing pages using this platform. It also has advanced features like A/B testing, built-in payments, and the creation of lead capture pop-ups.

4. Landingi

Landingi is a platform that is a great help for people with no development, programming, coding, or kinds of technical website building skills. It offers you to pick from 100+ pre-designed templates that all work marvelously for any multitude of landing page purposes. Other than features like A/B testing, you can also get unique features like webhooks and email automation in their paid premium packages that start at $89/month.

5. HubSpot Landing Pages

A little on the pricier side, HubSpot’s Landing Pages is one of the technically best landing page builders out there. The price range is definitely justified because of the brand value and quality offered. It is packed with features that allow you to build pages that will help you convert website visitors into leads and eventually paying customers. If you combine the powers of HubSpot’s Landing Pages with their free CRM, you can get the most out of your landing page campaign.

6. Lander

Lander is one of the most popular landing page builders amongst 3000 brands and more than 1.5 million customers. Their easy-to-make landing pages also come with a great conversion rate. It is also one of the most fully-featured, affordable landing page builders on this list. For $16/month, you get a 5000 visitor basic package with all the necessary features for attracting customers and converting at a high rate.

7. TARS

This is an oddball on this list since TARS is a chatbot company. With their unique approach, TARs have changed the way landing pages operate. They have provided a fresh new approach, using chatbots on landing pages instead of forms. The conversational method seems to work wonders for customers who feel more engaged and gives you a better chance at conversion. TARS has over 450 free lead generation templates for businesses, including healthcare, real estate, legal, insurance, travel, etc.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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The Scope of Digital Marketing after Covid-19

Covid-19 has been a devastating period for businesses of all types. On the flip side, it forced people to stay at home, work from home, a study from home, and even shop from home. This change in trend gave strength to an already budding industry of digital marketing.

Regardless of the niche of any business, a strong and thriving online presence is an advantage and a necessity at this point in time. More than that, it is proof of legitimacy in the modern era.

The pandemic brought forth a boom in the digital space. Whether it is E-commerce or SEO campaigns, every business that thrives online has done better. This has created a huge demand for professionals that offer services in the digital marketing arena.

Digital marketing is a multi-faceted industry that has multiple streams to target. Professionals specializing in one or more of these streams are required by big companies and small-time players. Companies utilize digital marketing more these days because…

Ease of Targeting Demographics: Literally, a majority percentage of the world is now online. For marketing purposes, it is much easier to target specific demographics using digital mediums. If your product is specifically designed for a gender, age group, people belonging to a particular region etc., it is much easier to reach them through targeted digital campaigns.

High Return on Investment: Compares to traditional marketing techniques, digital marketing has a 61% lesser cost per lead. Sing PPC (Pay-per-click) strategies keep the budgets in check since you’re only charged for the leads that actually click on your CTA. This and many other options make it a relatively sought-after and easy to go through marketing strategy.

Reaching Mobile Users: More than 14 billion mobile devices are in regulation. All of these devices are used to browse the internet and also shop and browse social media. Most potential sales leads and customers can be easily marketed to because of this global connection.

People these days discover more new brands on their phones on their favorite social media apps instead of traditional mediums like TV, radio, or even billboards. Attention spans have also shortened because of the availability of too much content. So finding the right knife to cut through your competition is in demand more than ever, and this right knife is a well-trained digital marketing professional that understands your needs the best.

Such professional help may come to you in the form of a company like BM Consulting. With our team of highly trained experts, we can take care of your digital marketing needs in more ways than one! Here are some of the services we offer and the scope of growth you’ll find through each of them.

  • Paid Search Marketing: Paid search marketing is one of the most common digital marketing practices. You will pay Google or other search engines to place your result page on top in this method. A paid search marketing package will include…
    • Keyword Research
    • Competitor Research
    • Website Audit
    • Campaign Audit
    • Online Display Advertising
    • Remarketing
  • Analytics Services: Sometimes, you might feel like you’re doing everything right, but all you need is a professional assessment of everything you need to fix and do better. Hiring us for this service will enable us to supply you with the right consultation to make your marketing strategies work better.
    • Website Audit
    • Goal Setting and Tracking
    • Campaign Tracking
    • Landing Page Optimization
    • Conversion Rate Optimization
  • Search Engine Optimization: SEO takes way more finesse than PPC. It is a step-by-step, complex process of optimization and constant boosting of selected keywords to improve your organic reach. Many customers are reluctant to click on advertised links but appreciate the results that organically show up on top. The process includes…
    • Keyword Research
    • Competitor Research
    • On-Page and Off-Page Optimization
    • Advanced Link Building
    • Content Optimization
  • Content Marketing: Content will never cease to be the king of online marketing. The real connection you build with a potential customer is through words, images, and video content. This is what makes that solid, lasting connection. Releasing well-worded articles, blogs, tutorials etc., will give you more credibility and legitimacy in the digital space. Our team of writers can help you grow with…
    • eBooks
    • Press Releases
    • Niche Blogs
    • Case Studies/Success Stories
  • Email Marketing: Email marketing might sound like an outdated strategy, but if you’re trying to reach your target audience on all mediums, a well-curated email campaign works wonders. All you need is the right service to get you there. With BM Consulting, you’ll find help through…
    • Email Strategy and Planning
    • Email Design and Development
    • Email Testing
    • Email Send
  • Social Media Marketing: There is no denying that social media marketing is the primary medium of marketing in this day and age. Especially if your business sells and connects directly to its consumers, there is no better way to do it than social media marketing.

However, a professional will help you understand how to get the best of your budget, monitor your campaigns closely, and constantly change things to get the best out of them. BM Consulting provides…

  • Social Strategies
  • Promotional Setup
  • Social Advertising
  • Facebook Advertising
  • Linkedin Advertising
  • Social Media Co-Management
  • Social Media Optimization
  • Monitoring

The world of digital marketing has seen perhaps, the biggest booms out of them all combined with E-commerce. This is one of the only few good things to come out of this distressing pandemic. So if your business has any scope for growth, it will be through digital marketing. Hire BM Consulting to take care of your needs so that your business can grow and prosper while you enjoy a strengthened online presence and brand recognition through multiple channels.

For getting more information regarding Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********************This blog is compiled by Divyanshu Gupta*********************

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How the Pandemic has Affected Businesses of Medical Supplies

The Covid-19 pandemic has been the major phenomenon of our generation. It will be read about and taught to kids in schools, generations from now. When it comes to that, something that will be discussed at length is the holes in the medical industry exposed during this wave of death across the globe. Some countries dealt with it better; some countries were absolutely demolished by this virus.

One thing it came down to was the readiness of the medical sectors everywhere. Some governments were successful at curbing the wave by implementing stringent laws and rules; meanwhile, other countries suffered while the lawmakers were busy coming up with the right strategy to deal with the carnage.

When a pandemic forces people to lose the freedom of open contact, how can an industry like medicine and pharmaceuticals serve the people well? And that too when they are needed the most without risking their own people? These were the questions asked of the medical industry.

A lockdown forcing people to stay home also meant that people who were already sick now had to wait in long queues to get their regular medicines. People initially falling victim to the virus had no idea who to turn to.

The healthcare sector found itself to be ill-prepared for a devastating virus and pandemic of this scale. The pre-existing state of the industry meant that the practices were not enough to take care of this alarming rate of patients. It exposed the lack of proper policies, supplies, infrastructure, risk management, and supply chain management.

The supply chain equilibrium was disturbed majorly in the world because many medical supplies came to the world as a whole from China, which also happened to be the epicenter of the virus initially. This disrupted the entire balance of things, and many nations were found wanting to take care of their citizens in their time of need. Essential drugs, testing kits, and other pharmaceutical essentials were in short supply because even local manufacturing plants were shut down.

The real challenge was to curb the growth of cases and take care of the sick till the time successful vaccines were invented and distributed properly. The global supply chain of medical supplies has been in peril for a while because of the pandemic. It has only now started to shows signs of returning to normalcy since vaccines have been in regulation. Still, regardless of the best practices and vaccinations, there has been a second wave which was just as devastating.

This phase is crucial for the long-term development of hospital infrastructure since there could be an immediate need for something just as massive as another wave of the virus.

Non-urgent surgeries have already taken a backseat since hospitals need to be prepared for anything. One wrong governing move and there could be another outbreak anytime in a local area. As we’ve seen, the virus has been evolving as well, and nothing can be taken for granted.

There is one silver lining to all of this, however. Investments are being made in the sector’s development, which will stay long after the virus situation has been stabilized. Primary care and intensive care units are being developed in major hospitals. They are going to be more in number and higher in terms of functionality.

Governments have also invested heavily in developing modernized healthcare provisions such as telehealth and mobile health care, which will be very beneficial in the longer run.

It is also highly likely that we will see a wave of new technology being developed that will enhance patient care and provide people with the power to better monitor their own health standards.

Covid-19 has presented the world with problems, solutions to which were not seen as necessary or urgent. The fact that these medical supply and technology problems have to be addressed will have major benefits in the coming future.

For getting more information regarding E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

*************This blog has been compiled by Divyanshu Gupta*************

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How Generation-Z Impacts Modern Day SEO

The generations these days that co-exist are more dynamic and different from each other than ever. Today we talk about Generation-Z, commonly known as Gen-Z or Zoomers. These days, marketing professionals have to take these factors into account because a generalized approach doesn’t work anymore, and many companies and businesses have products that they need to sell to all age groups.

A customized marketing approach to keep everyone interested in their specific products and services is the ideal way to go forward. So how do Zoomers differ from everyone else?

Zoomers are the people who were born in the bracket of the mid to late ’90s and early 2000s. Gen-Z has the clump of people who were born and raised in the internet generation. They have more and free exposure to the world because of it too.

These young people generally have dynamic personalities and short attention spans. This attention span makes it very important to make marketing tactics digestible and bite-sized for these audiences to gravitate towards them.

When it comes to age groups, early Zoomers are now well into their mid-twenties. It is not even about the age they are in particular. The pace at which the world moves now makes it essential for marketing professionals to constantly adapt and be on the lookout for new changes.

Zoomers are the first generation to be introduced to modern technology and the internet. Because of that, they have grown into the modern age more seamlessly rather than being born into it.

Zoomers Interacting with Marketing

This cohort of people is very different and flexible when it comes to the concept of brand loyalty. The way Gen-Z interacts with the market creates new challenges for marketers. From Zoomers, brand loyalty must be earned.

They are very driven by their personal values and look for the same kind of reflection from the brands they choose to endorse. It is not just the resistance to loyalty that creates challenges; it is also the fact that these people are very difficult to engage.

Digitally, consumers are smothered with advertising on every medium and app they don’t want to pay a premium for (which is many apps!). Out of this sea of ads, they only pick something that makes a direct impact on them in 8 seconds. This is something that marketers can use as a strategy and develop ideas to make engaging advertisements.

Gen-Z and Search Engine Behavior

With all the facts in mind, it’s important to remember that this generation is adept with search engines. This is also why they are less susceptible to targeted ads than they are to search engines. They like to search for what they are looking for and are good at it.

Search engines outdate the entire generation, actually. The first search engine was introduced in 1990. This is also why they have such adaptability towards search engines.

They have adapted to search engines in a way where they are the more likely group of people to look for things using long-tail keywords. This is something that makes it difficult for SEO Marketing experts to do their job well. But once you can think like the target market, you can actually have a more profound realization of the kind of keyword phrases you should be looking for.

Mobile usage is also a significant factor that must be taken into account. Often, people just use the voice search feature, and that has its own ways of working in a marketer’s favor when done correctly.

Gen-Z is very well versed with search tools and knows their way around a SERP to be able to weed through the things they don’t like and find precisely what they’re looking for. This also means that combined with their affinity against brand loyalty means that they are less likely to go for a big brand’s website or be interested in the advertised links on Google.

This makes it very important for marketers to pay attention to SEO even more since Zoomers are a big chunk. They are young people with flavorful taste in brands and recently, money to spend.

For getting more information regarding Search Engine Optimization, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

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5 Big Mistakes to Avoid in Social Media Marketing

Marketing has existed since products have existed. Whenever there has been something to sell in the market, there also have been efforts to sell it in the most elegant, era-appropriate manner. From the magazine, newspaper features, and billboard advertisements, to television ads, the world of marketing has moved forward at light-speed.

When the internet came into play, people thought it wouldn’t last that long as a mainstay. Then social media came along, and people thought the same thing. That notion certainly didn’t last long since social media took over the world as we know it. Making the world an even smaller place helps the expansion of global trade even more.

Nowadays, targeted ads and the use of savvy youthful language online has modernized marketing. Companies have started to employ social media marketing specialists and focus on making the most of this flexible medium. It costs significantly less and involves a lot of strategizing. This creates an equal opportunity for products and services that resonate with crowds more to do better.

However, even social media professionals can get a little ahead of themselves and try too many things. Social Media Marketing favors good engaging content, which is why it is essential to pay attention to the metrics and performance of your ads. There are so many things that one must avoid while using social media for marketing. Let’s take a look at some of these common mistakes.

1. Trying Too Hard to be Multi-Platform

Social media is now an umbrella term for so many different platforms, all equally influential and essential. Facebook, Twitter, Instagram etc., each have their own specific demographic and style of audience. They also each have their own ways of reaching the targeted audience and algorithms to follow. This can make it exceedingly difficult to perform equally well on all platforms. Depending on your product, style, and reach, the platforms you do well, will vary. A lot of people are guilty of trying to promote similar content on all media.

2. Confusion about Target Audience

This is something that a lot of lifestyle brands are guilty of. For B2B products and businesses, the target audience is pretty straightforward. For many other types of companies, a lot of confusion can lead to misuse of targeted marketing budget. The best campaigns are the ones that are targeted to a very specific demographic. These ads give you the best outcomes for the budget, and the returns are actually worth it.

3. Inconsistency with Posting

Social media marketing is not just about targeted ads. It’s about creating an online persona, an image that people relate or connect with. This means that regular posting on the platforms is a must. This is how you engage with the audience that already follows you. Companies understand this and start off with a head of steam where they post consistently for a while and then lose touch. To avoid this, regular posting of good content must be made a point. This regular posting is what keeps your online engagement in check. Losing that momentum can seriously hamper your overall reach, even when it comes to ad performances.

4. Dealing with Comments

When you post regularly on social media, people are going to comment on the posts. There is so much that this form of engagement could mean. If it is positive feedback, respond to comments with gratitude. If it’s negative feedback, reply to the comments with understanding and acknowledgment of faults, or just sincere, humble explanations putting your point forward. If it’s derogatory, use wits to put the foul engagement in place. Regardless of the type of comment, it is essential to stay engaged and respond because this encourages more people to react and comment on your content.

5. Underutilizing the Content Real Estate

This means that sometimes when you’re posting, you can be guilty of not using the full potential of a post. The text and the images can be packed with a lot of meaningful content. The combination can work wonders if done right. Sometimes a disconnection can be noticed between the textual and visual content. The tip here is to use relatable language and trending visual content. Finding a way to tie this all together is what the job of a professional is.

For further information on  Social Media Marketing, you may contact us or visit our website www.bmconsulting.in

****************This blog is compiled by Divyanshu Gupta***************

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SEO or Google Ads – what to choose according to your business

For a business owner, online marketing has always proven to be a daunting task. One of the primary reasons behind this stress is the involvement of money and effort that goes into online marketing. If you are well aware of the digital marketing industry, then you might know that there are two major ways by which you can bring conversions to your business. These are Search Engine Optimization (SEO) and Google Ads.

Each of these methods is no doubt productive when it comes to boosting visibility and sales. However, the application of these methods varies from business to business. As compared to SEO, running a Google Ads campaign requires a good amount of money. Thus, for a business that is doing well in terms of sales, Google Ads is a better option than SEO because they can afford to let go of a few dollars in exchange for visibility.

To better understand the difference between SEO and Google Ads, let’s dig a little deeper into the basics of these strategies.

What is SEO?

To be frank, most of us scroll through only those links that appear on the first page of Google when we put in a search term. Thus, if your website does not fall on this first page, then you are probably missing out on good profits for your business. This is where SEO comes into the picture.

In layman’s terms, Search Engine Optimization is the steps you take on your website to make it rank higher on the Search Engine Result Page (SERP). Having the right content with relevant keywords, linking other sites to your website, optimizing your page title, making your site mobile-friendly are some of the steps that can catapult your website on the first page of Google.

Improving your organic ranking is not something you can achieve in a day. This is a long process that might take weeks. However, once your website reaches the first page of the search engine, then there is no stopping your business from reaching new heights of success. Moreover, customers tend to trust a website more which achieves a higher ranking on its own.

What are Google Ads?

Google Ads is a type of pay-per-click (PPC) advertising that displays your ad on Google whenever someone searches for your relevant keyword. You are charged a particular amount every time someone clicks on your advertisement.

Google Ads is one of the quickest ways for getting business as people tend to click more on the top three ad positions on Google. Here, you have the freedom to decide the max CPC (cost-per-click), which enables you to set a budget for your advertising campaign in advance.

The price of your product will also matter if you wish to go for Google Ads. In order to make a profit, it is necessary for you to ensure that your products are priced much higher than your CPC. For example, if you are selling a t-shirt for $10 and you are paying $8 every time someone clicks on your advertisement, then the net profit would be too low. However, if the product cost is $5000 and you are getting one conversion after every ten clicks, then you are spending $80 and making $5000 which is highly profitable.

Which marketing strategy is best suited for your business – SEO or PPC?

Now that we have discussed the basics of search engine optimization and Google Ads, let us understand which strategy will get results for your business.

SEO is something that will help you in the long run. Once you get proper knowledge of your demographics, target audience and keywords, increasing your website rankings organically will be a cakewalk for you. This is a long-term investment that will yield positive results after some time.

As for Google Ads, it is better for businesses that need quick results and does not have a lot of time to spare on optimizing their website. As a matter of fact, you can run a Google Ads campaign even if you don’t have a website as you can create a stand-alone customized landing page that highlights a particular service or product you wish to promote.

Doing this also gives you a good amount of time to build your own website without having to worry about the conversions. Once your website is fully functional, you will have two choices – stop the ad campaign and get started with SEO or implement both these strategies simultaneously for better results.

Conclusion

Whether you should opt for SEO or Google Ads will depend entirely on the current situation of your business, the market situation and your goals. The key is to choose the right marketing strategy at the right time that will keep your business afloat and running without any difficulty.

If ever you feel that making this decision is tasking, you can always find a good digital marketing agency that will guide you on the right path. A good SEO expert will always be able to tell what would work best for your business – organic search paid search or a combination of both.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Shardul Sant**********

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Online Education: How Successful has it Been Through the Lockdown in Terms of Business?

Since the COVID-19 Pandemic hit the world, every industry in the world had to adjust and find new ways to stay in business. Some of the most impacted industries include education. Education is something that has traditionally relied on a culture of classrooms, where teachers teach a bulk of students at one go. But due to the Pandemic, globally, all schools were shut, and billions of kids and college students were deprived of a classroom.

This traditional way is also the reason for the early introduction of kids to social settings and dynamics of a group. These values are carried forward to colleges where students learn a sense of community and how they factor in adult life.

However, the education industry has found a workaround for this COVID/Lockdown problem, i.e. online education. While online tutoring was already catching heat, replacing regular coaching institutes for additional studies, school and college curriculums were also forced to be conducted online due to the Pandemic.

Education has changed dramatically in the last year. Teaching and learning now both have started to be conducted from the comfort of everyone’s homes. This has given rise to a pros and cons list of how education has changed. Many parents who have paid a fortune in school or college fees are upset about the online class change and its effectiveness.

Getting along with this change in learning trend is problematic. But come to think of it, it is also cost-effective, effort-saving, and convenient when done right. Some changes in education might stay.

Challenges

A hybridized version of digital learning has proven to be effective in some ways. But it also has a multitude of challenges to overcome. Most times, large-scale operations require live interaction through the distance between a teacher and many students. Strong internet bandwidth, lack of features and training can sometimes lead to a poor experience.

For younger students, it also means that they will be expected to maintain decorum and discipline in learning while staying at home and not being supervised by a professional teacher.

Students without healthy internet access will always find it challenging to catch up with everybody else. This problem persists more in countries where technological advancements are still happening. Another problem is the limitation of the economic bracket. Only students who come from homes that can afford computers and smartphones can be allowed the luxury of online education.

Advantages

The convenience of online learning is unquestionable. Many kids are just happy not to wake up early, get ready and leave for school. Other than that, online lectures can be recorded and revisited. Some mediums have pre-recorded high-quality lessons, interactive study material, and lots of personalized options for people who struggle with specifics in a course.

From an institution’s point of view, this saves way more money than a brick-and-mortar place where you have to host many people. Moving forward, Digital Education can be a business that people can start from their bedrooms if they’re good enough. This gives many freelance teachers, instructors, and professors the to teach their trade to anyone in the world!

Skill Based Training

Besides regular academic education, there is also a highly significant rise in online course platforms like Udemy, Coursera, Skillshare, etc. These are platforms where you can learn specific skills from professionals around the world at low rates. These courses have certifications that will symbolize a hefty skill in your arsenal. Some platforms even help you acquire a proper degree or diplomas from reputed colleges around the world! During the Pandemic, such courses have been a trend that creates a lot of skilled workers ready to take on the corporate world.

Conclusion

With all its disadvantages aside, online learning is a revolution. In the future, it is almost certain that Digital Learning will be the way. Eventually, this way, education will be accessible to more people at a lower cost, both to the student and the institution. It also creates an environment of equal participation and allows students to have a highly customized experience to study precisely what they need and want.

For further information on Digital Marketing, you may contact us or visit our website www.bmconsulting.in

*********This blog is compiled by Divyanshu Gupta*********

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E-Commerce : The Next Sought After Business Venture

In modern times, online shopping has been a big revelation for consumers. E-commerce has changed buying trends across the world, made shopping easier, and has made global trade even easier. This convenience has evolved manifold in the last decade. It started out with buying apparel and big industrial purchases and has now grown to a point where you can order even groceries and fresh produce online.

In the post-COVID-19 era, E-commerce has seen an even bigger boom; a growth of about 129%. Forcing buyers to shop online because of the impending threat of infection due to social interaction has made it more fruitful for online businesses.

Boomers have been made to shop online for this period. People from the older days who have been habitual of buying products that they can see, touch, and feel for themselves have had to try out online shopping. Most of them have let go of their rigid beliefs and realize how E-commerce is the way to go!

This shift in trend has created a wider base of recurring customers, which grow larger every day. There are many moving pieces in setting up a successful online business. You cannot just have half a model ready, upload a few products, and expect the money to start flowing in. So let’s take a look at 2 ways with which you can start, build, and thrive with your E-commerce business!

1. Put the “Custom” in Customer!

One big shift in buying patterns is customization. Online businesses have so many advantages when it comes to how they show off their products. Modern online marketing methods have made it possible to connect sellers and buyers more efficiently than ever.

Targeted ads to the specific demographic based on previous purchasing history, personal data, search patterns, and other tedious data like that have made a personalized buying experience of the highest quality possible.

This is better than relying on a salesperson to do your product’s bidding and trying to “feel” out a customer and figure out what they want to buy. The data that you can possibly collect on your customer base, allows you to market your products in a more relevant way, based on an individual’s taste, preference, and style.

Many online apparels and accessory stores have the option of delivering custom-designed goods of all types. This has been a great way for people to change how they express themselves and their personality, making it another great way to be in business. The sentimental response that comes from such a personalized buying experience increases your ROI for marketing and in turn, gives you a loyal customer!

2. Social Media Influencers, Endorsements, and Social Media

Celebrity endorsements can give your products more credibility. This makes for a vital campaigning experience that can really boost your sales. Celebrities don’t have to be expensive even! Nowadays, we have social media influencers that thrive on endorsing products and boosting the presence. Influencer Marketing is the way to go for the future!

Social media platforms these days are full of individuals who have the talent to appeal to a large number of people with their engaging online content. Such influencers have an immediate impact on buying patterns of their audience. This segues perfectly into the next point; Social Media Marketing!

Facebook Ads is a targeting tool that gives you the power to find and appeal to the perfect customer, which would never have been possible for a regular brick-and-mortar store.

Using the power of Facebook Ads to place adverts in people’s social media feed while they’re just casually browsing the internet, sometimes makes them think about buying the product and take that first step.

This is different compared to, say, Google Ads. These search engine-specific Ad campaigns target customers who are already actively looking to buy something specific.

E-commerce businesses have the most to gain from the powers of Social Media Marketing and Advertising. They can take users directly to a check-out page where they are in a strong position to be converted. Even if they change their mind, you as the seller will have the data of people who almost bought from you, so that you can target better to this already warm audience.

In conclusion, if you’re thinking about starting a business that sells products that can be shipped to customers anywhere, you are probably better off with an E-commerce setup. It is cost-effective, has a wider reach, and has more branding and marketing options to spread the word! You can even make it work for an already active physical store. It would just expand your reach and give wheels to your business’ growth!

For further information on E-commerce Marketing, you may contact us or visit our website www.bmconsulting.in

**********This blog is compiled by Divyanshu Gupta*********

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