The boom in online shopping has led to fierce competition among the sellers on e-commerce portals like Amazon. Every seller is coming up with new ideas every time to not only stand out against millions of other merchants but also to boost his sales on Amazon. Getting buyer’s attention is of paramount importance since people will only be able to buy from you if your product listing is visible on the website. As there are many identical products with different brand names on the marketplace, buyers will not spend time searching through every page and will mostly buy the products that are listed on the first page of search results. Hence sellers need to implement innovative ideas to promote their brand and in turn improve its listing on Amazon.
1.) Optimize your listings: Buyers are able to find your listings only if you include popular and relevant keywords. Post these additions, your listing ranks higher on Amazon and chances of your product getting sold increase. By using Amazon Keyword Tool and Google Keyword Planner you can easily develop a list of relevant keywords to improve your listing.
2.) Try to win Buy Box: The Buy Box is the box which is on the right side of the product detail page on which customers can click to add the product to cart. Thus the Buy Box becomes a must-have feature for every seller. If they intend to boost their sales, then every seller must take efforts to meet the criteria to win the Buy Box.
3.) Improve product ratings: According to research, most of the buyers tend to make their decisions based on the ratings and reviews from other customers who have already purchased the product. A good number of positive reviews suggests that the product is very popular and a satisfied customer base. These ratings also prove to be a buying motivation for potential customers. Sellers should take utmost care to maintain positive ratings of their products as it helps to boost the ranking of the product on Amazon.
4.) Run Amazon advertising campaigns: Amazon advertising campaigns help you to get a detailed report about what people searched and how many among them purchased your product. This also helps in finding quality keywords for listing purpose. If done carefully, you can get relevant Amazon traffic which in turn will help boost sales.
5.) Use Amazon FBA: Fulfillment by Amazon (FBA) is an easy way to increase your sells and most sellers nowadays opt for this method. This method enables you to send your inventory to Amazon and they take care of it from there. If one of your product sells, Amazon packs and ships your order to the customer. Seller only needs to pay for the storage and shipping costs and ensure that he is selling only his best products via FBA for profitability.
6.) Get feedback from the Customers: Last but not least, getting feedback from the customers is the most important thing that a seller should do on a regular basis. Customer feedback helps to understand if the concerned products are doing fine in the market. Negative feedback is also helpful as you get to know the product thoroughly and make the necessary changes to avoid the complications in the future. Evaluating customer feedback is one of those marketing techniques which should not be taken lightly by the sellers.
Who doesn’t want his product to be on the top of the list? With the above-mentioned ideas along with some hard work, sellers can easily boost their sales and improve their businesses.