Tag Archives: business

Leveraging the Power of Content Writing in Business

If you want your brand to outgrow its social reach you need to strategically market a well- laid out strategy to reach customers and go big. To grow big you need to analytically brainstorm a well planned strategy and a complete overhaul of the existing campaign so that a larger reach is established for the brand.

content_writingYou need to match the value of your brand and outreach and market to your optimum potential to sustain your large brand. One of the ways to go big is through content writing.

Below are a few underlined tips to follow on ways to go big and outreach your potential customers with content writing in business:

  1. Design a strategy to go big with content writing

A well laid out strategy in it is a strong foundation to add strong value to your brand. When you are all set to lay down a strategy the first ideal step is the process of developing strategy, categorically, identifying the target audience, re-evaluating the brand’s position, defining the value proposition of the brand. You need to be calculative and gauge the goals of the process. Once you have a clear cut picture of the strategy in place then it is easier to implement the strategy.

  1. Develop a content which is informative and appealing to the audience

Creativity speaks volumes and is an important aspect of going big. The content should be informative, factual and widely appealing to the target audiences and it should be able to attract the attention of the target audiences. You can start by a campaign that will add to the interest of the customers and engage them through your social media networks and website. To entice and engage your customers it is necessary for you to create a strong content to   tempt your customer to visit your website. You should also align a great interactive engagement strategy through your content so that the customers are allured to visit the site over and over again and even refer the products to their friends.

  1. Create big events

To draw eyeballs on your products it’s vital for you to invest a lot of time and effort in creating a visual campaign to highlight your products and services on social media. Developing a creative appealing campaign to interest the minds of the audience is the key to success. There are many creative ways in which content writing can create big and appealing events that help in marketing a large brand.

  1. Leverage the power of videos online and go viral.

Creating an exciting and appealing video that is humorous, interesting as a part of branding via content for online marketing is an absolutely fabulous idea. This video then gets shared time and again through social media and markets the product effectively to millions.

For your brand to get bigger than your content, it is important that the content goes hand in hand with to match the brand. A creative out flowing content and an increased budget for content marketing surely create a bigger opportunity to help market the product better.

Be sure to reap the rewards of going big through content writing if it is done in the right way following a proper strategy.

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LinkedIn : Source of New Business and Career Opportunities

LinkedIn is a network of over 12 million members who have a strong focus on business. LinkedInStatistics have proven that LinkedIn has 3 times better visitors and the lead conversion rate is far better than Twitter and Facebook.

It is vital for every business big or small to have a profile on LinkedIn. If your business is not currently on Linkedin, you should seriously consider building a profile on LinkedIn soon.

If you are about to make your first profile on LinkedIn, send an email to ( XYZ) .Put “Invitation to LinkedIn Please” in the subject line, and your name in the body of the message. We at B M Consulting will try to oblige within 24 hours.

Understanding LinkedIn in simpler terms, It is social connect network for people with a strong bent of mind for business. It doesn’t require a lot of personal time, because there is no requirement to join groups. However in the beginning you have to look for people to join your network. Once people have 35 or more connections, they seem to reach a tipping point where the usefulness of those connections becomes apparent. To have 20 connections is to join the top 25%. Once people get 30 or 35 connections they seem to take off, and it becomes easier and easier to make new connections as people start to flow into your network.

Increasing your LinkedIn engagement could be a crucial move for your career or your brands presence. Sure, you won’t generate as much traffic from LinkedIn in contrast to other social sites, but its audience tends to be businesses, which implies each LinkedIn visitor is likely to be worth more money.

Here are several suggestions you can follow to grow your profile presence on LinkedIn

  • Regularly post in the morning on weekdays between Monday through Friday

  • Remember, Image posts have a 98% higher comment rate.

  • To enhance you’re linked in engagement rate, you should do minimum 20 posts a month.

  • On an average a user spends 17 minutes on the site per visit, and with that type of attention it is easy to see why LinkedIn is so important.

Leverage your profile presence, ask for recommendations

You will notice on many LinkedIn pages that people have recommendations. In the great majority of cases the people making the recommendation have been asked to write that statement, and may have joined LinkedIn to do exactly that. So first; if you know members of LinkedIn who know you well, by all means ask them if they could write a recommendation for you. You don’t need to publish all the recommendations written, and you can ask for a recommendation to be re-written.

Check the person’s profile who gave the recommendation

Very often the LinkedIn Profile page of that person is minimal; this clearly is an evidence of a “jacked up” recommendation. On the other hand if the person behind the recommendation has a full profile and many contacts, someone who is active online, the recommendation can be read with more confidence. 

But no matter how you manage to create new articles, get involved. The faster you start to build your list of followers, the better prepared you will be as LinkedIn’s publishing program grows and becomes an even better source of new business and career opportunities.

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