Tag Archives: business promotion

A Guide For Writing a Good Business Proposal

Good Business Proposal

Business more often than not is more than just a simple exchange of goods or services for fair compensation. It is the art of selling yourself, and convincing someone to choose you and your product over others. Now, that can be a tall order if you don’t know how to be perceived as reliable, professional, and authentic.

There are certain types of business documents you need to nail when it comes to legitimacy and authenticity, especially when you are trying to get a business to buy your product or be interested in your service.

A well-drafted business proposal makes all the difference when you’re trying to pitch your business to another business in a B2B environment. Although that might not always be the case, a direct consumer is more likely to be acquired through marketing strategies rather than formal direct proposals.

It is supposed to be a convenient way for your prospective customer to understand what your business does, what unique things you bring to the table, why you are reliable, and what perks they get if they give you business.

Business Proposal

Three Types of Business Proposals

Depending on whom you are approaching, factors like your reputation and clout, your prospect’s rapport with you, and your assumption of how well doing business with you fit for the prospect, your approach to drafting a business proposal will vary. Here are the 3 types of proposals you need to know.

1. Formally Solicited: This type of proposal is a response to formal queries for your services. This is made by a business that is looking to acquire your services or goods and approach you first. In such a case, you have the upper hand, since your customer is warmed up to buying into your business. You just have to piece together all your information in one document for your prospective buyer to evaluate the potential deal.

2. Informally Solicited: This is kind of like a formally solicited request, but instead of there being an official request for proposal, this is based on a loose, face to face interaction where the prospect asks for a proposal.

In such a case, you need to conduct more thorough research about a potential client to draft a proposal to their liking. Official requests come with a lot of information and whatnot. That is what is different about a formally and informally solicited proposal.

3. Unsolicited: This proposal is very different from solicited business proposals. Unsolicited proposals are equivalent to a business brochure where you highlight the key aspects of your services regardless of who you are talking to. This kind of proposal focuses more on what you offer and less on what your potential client needs.

This kind of proposal is good for cold emails that you send out in bulk to other businesses in your niche that’d make good clientele. A little extensive market research can make even this type of approach fruitful.

Why do you need a Business Proposal?

B2B business models and their buyer to seller dynamics are complex and can be sometimes tiresome to explain. A business proposal aims to take care of that aspect in an engaging interactive manner, where your potential client is made to feel confident about doing business with you.

By un-complicating the potential deal for them, you are telling them that being in business with you is going to be less of a headache and more fruitful for all parties involved.

It is also your first impression on a potential client, which means a document and how meticulously it is crafted, can be the difference between you impressing a new client and getting their business, or you never hearing from them again.

Contents of a Business Proposal

A professionally drafted business proposal will have the following information.

• What your company does and who you are
• Your client’s problem that you have a solution to
• The solution that you offer with more details
• Effectiveness of this solution when acquired from you
• Estimate what resources and how much will be spent on providing you the solution

Format of a Business Proposal

1. Title: Basic stuff, but here are some points to be duly considered.
• Yours and the company’s name
• Prospect business’ name
• Date of submission

Business Plan

2. Table of Contents: This is a must to include in the very first section at the start of your proposal. This allows your prospect to navigate through the proposal with ease. If it’s a digital copy, hyperlink the entire contents table so that the person reading has a convenient time finding the information they want to focus on most.

Table of Contents

3. Executive Summary: This section includes the particulars of your business. You use this section to show off current and projected numbers of your business to coax in a buyer. Here are some pointers to help you out.

• Introduction to the company
• Overview of the company’s goals
• A showcase of milestones, plans, and projected numbers
• Other relevant details that would interest the buyer

4. Problem Statement: In this section, you show your prospect that you’ve extensively researched their business and are eager to have them onboard your clientele. You need to outline exactly the problem they must be facing. This is where you start pitching a deal.

5. Proposed Solution: This is the part that should be the most interesting to your buyer. If you don’t have a very comprehensive answer to your buyer’s problem, this section can be merged with the problem statement.

6. Qualifications: You must provide why your company or you should be taken seriously by your buyer. They need something to accept legitimacy.

Qualifications

7. Projected Timeline: This is another thing that you need to sell efficiently to your buyer. They need to be sure that their problems will be solved by your service in a good timeframe.

8. Pricing, Billing, and Legal: This is the part that your buyer will be most interested in. They might even skip to this section right away. It should be a well planned out section where you completely justify the value of your quote.

Conclusion

A well-drafted business proposal can be the difference between making your business successful or not. Take these tips with a grain of salt and always be open to improvise.

However, some of this information and how you present it needs to have the perfect balance of a tone of professionalism and a creative way for you to pitch your business.

For further information on  Online Marketing, you may contact us or visit our website www.bmconsulting.in

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Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

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How to Use Slideshare to Promote Your Business

Are you looking forth to promote your content on the Internet so as to accentuate your visibility? You are doing that on Twitter, Facebook, Pinterest and all other social media websites but if you have not tried posting on Slideshare, then you are really missing the boat. Slideshare is the most popular presentation-sharing website in the world with 130 million page views and 60 million monthly visitors. It is mobile compatible and if your content is generic and informative to be ranked on Google’s first page, it can go viral and elevate your brand’s presence overnight!

slideshareThis article is a must read for all the people wanting to carve their niche on Google’s front pages.

  • Defining Slideshare: A free social website that allows you to post PDF’s, PowerPoint presentation and videos and is accessible by all people. The content posted here can be viewed by all public, searched and shared by everyone. The advantages of posting on Slideshare are: increases awareness about your brand in the Internet Kingdom, expands your client list and ultimately drives more traffic and leads to your blog or website. If you embed your blog post with a Slideshare which summarizes the whole content, the value of your blog increases many-folds.
  • Search Engine Optimization of your Slideshare content: By putting in the right keywords in your content will ensure that Google will give first preference to your presentation. When someone searches for a specific item or term, your post if contains the relevant information will pop up first. The content on Google’s first pages is considered authentic and it has a very high traffic rate.
  • How to augment your Slideshare content? There are a few tips to optimize your presentations to make it more appealing.
  • Include Images: Think what your target audience will respond to the most and accordingly add an eye-catching picture in your presentation’s first page.
  • Add a relevant title: Including a title that is easily understandable and suits your content makes it searchable. It should be short and easy to be recognized in the thumbnail format. It should be optimized for search by adding appropriate words, numbers or subject matter.
  • Tags: Adding tags on your content keywords makes your presentation more visible.
  • Description: Adding a simple and appealing description makes your article more searchable. Optimizing the SEO helps your article get more views.
  • Strategic placement of links: Articles or presentations contacting more page links are placed higher by Google Page Rank. Adding links to your website on the first slide, last slide and in the middle slides makes it rank higher on Google.
  • Content should contain: Slideshare is used by people on go, as it contains concise and precise matter. Adding appropriate pictures, tables and statistics makes your article more convincing. Typically it should contain simple text that is quick to digest.

Your blog synopsis can be condensed into a PowerPoint in Slideshare to cater to the online audience. By including a “call to action” sentence in the last slide and in between, you can make your content go endemic on the internet.

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