Tag Archives: business model

Customer Relationship Manager (CRM) Software – why and how?

Businesses have to be customer-centric and there is absolutely no other option. And being customer centric requires a myriad of aspects to come together and most importantly, these aspects should interconnect in order to form a holistic business model. It is humanly extremely difficult to have a customer-centric model of the nature as described. That’s where a CRM software comes in handy.


A CRM is like a front office dealing with sales, marketing and customer service. It allows data centralisation like none other. CRM offers a data centralisation and inter connection such that the same data can be connected and accessed on different platforms by all the assigned users. Data is usually spread out through different employees on various system and applications as suitable to each of them. This might also result in data loss when a particular employee moves out. CRM happens to be a solution to all this chaos.

Spread out data can be very hard to collect, analyse and report. Data collection itself may end up with a good number of holes and it is a time consuming act. With a slow process, business notice changes in their metrics only at extreme points. For example, if a certain department is running under loss, it will only be clearly visible after a longer time and generally it becomes a hurdle to handle at such points. Data integration is flawlessly accessed in CRM which allows all departments to integrate so that they may work together and inter-act to come up with best business solutions.

Giving a 360 degree view from the customer’s perspective, CRM is modular in nature and the most important module is the contacts module. This is a repository of all contact detail of leads/prospects/customers. Other inclusions in this module can be history of communication, notes for reference and any pending activities. All other modules are co-joined to the contacts module and integration between all the modules is allowed thus.

A summation of all benefits that result from CRM can be termed as automation. The reduction of human interference ensures a process to run without any errors. For example if a lead fills a form on the website, the CRM software is automatically updated with the information and an auto-response mail is sent to the lead. This email can be copied to a sales team member giving him an assigned prompt of follow up. Once the team member responds to this email, it is also stored in the contacts history of communication. All these activities happen without any human interference requirement and therefore ease out things for the better.

Additional business activities such as lead scoring can also be implemented in CRM. Lead scoring can be accomplished by answering simple questions and giving the lead an automatically calculated score. Alerts and prompts can be sent out to different departments/personnel regarding different reminders. Customised dashboards can be implemented in CRM such that all important information is directly visible with comparison facilities.

If you are looking for a customer oriented management base, CRM is your ultimate source!

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Twitter Vs Pinterest : What Works Better for Your Business?

Social media is the most prized gift that last decade gave us. Initially used as a means to connect with people, this platform gradually gained its position as means to make business develop and go viral on the global belvedere. Previously the most commonly used question “Are you using social media to promote your business?” is replaced by “Which all social media websites are you using to promote your business?”

pinterestAs the older social media websites are becoming established players, newer entrants are gaining a strong foot hold in this arena where the hottest selling cake is public engrossment and engagement. Two social media which drive the largest amount of e-commerce traffic are Twitter and Pinterest. While Twitter has found its groove, Pinterest is climbing the totem pole steadily at impressive speed. There is a dilemma among many people as to which website to use for generating more public awareness for their brand. We pin down a few pros and cons of Twitter and Pinterest along with the uniqueness that each of these two offer.

Twitter – Internet’s God of speed

Twitter’s USP is speed and concise information. Twitter has mastered the art of attracting traffic.


Twitter is an egregious mine of information with 140 million registered users. Average number of tweets per day is 500 million and thereby the users can reach out to the mass public out there. Moreover, with the 140 character limit, there is a content constraint which attracts more viewers.


Think of some whacky tweet, spend hours on coming up with some great tweet and Bang On! Within seconds it gets buried. The short lifespan of each tweet is its greatest drawback.

Pinterest – Goddess of loveliness and lure

Pinterest’s USP’s – Visual bookmarking, Organizing and Sharing things that the user loves has made it an instant sensation among individuals and business.


Pinterest has 80% female followers from the 70 million users database. So if your business niche is food, fashion or home décor, it will be an instant hit among the viewers. For brands intending to target loyalty, it would be the best platform as trust leads to brand loyalty.


Being favored mostly by women, not all business niches would find a strong foothold on Pinterest. So taking example of NBA, it won’t be able to generate much interest or leads.

Having listed the advantages and disadvantages of both these social media platforms, it depends on the user how to strategically use both of them to get the greatest possible leads and traffic. For example, if you are opening a new restaurant, tweeting about its inauguration details and pinning the photos about its ambiance and food will attract maximum public attention in both fortes.

Facebook,Twitter,Pinterest , all these social networking websites have carved their own niches and can be used in different ways depending on the business model.

Hope, I have done my best in providing pros and cons of both the social networking giants.

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