Tag Archives: business development

How to Use Whatsapp for Business Development

WhatsApp- Influencer marketing tool

WhatsApp has transfigured the concept of messaging services. As we bid adieu to the traditional messaging services, this article while cover open the shrouds of how to use WhatsApp to grow your business. According to a statistics, currently more than 450 million people are using it to carry out some or the other type of conversation. Initially dubbed as a younger generation App, it has gained the worldwide stature of being used by people of all ages. This most talked about App across the globe only requires an internet connection and a smartphone. Versatile features like instant messaging, voice call, photo and video uploading have made it an instant hit in the Internet Kingdom.

whatsappWhatsApp and its use to leverage Business

WhatsApp is extensively used by startups and businesses of small and medium enterprises to connect with customers. A personalized brand experience can be nurtured and direct interaction with customers is possible. We present a few innovative tools to grow your business and to gain a better visibility whilst taking help of the fastest growing messenger App.

  • Improving client services loyalty management: The phone numbers in your address book are directly synchronized and added to the WhatsApp contact list. So once you save your present/potential client’s number, there opens the boundless possibilities of personal communication with him. Exchanging of business proposals, schedules of meetings, infographics and many more things can be done via this platform at each other’s convenience.
  • Digital marketing and customer engagement: With the latest technology of instant messaging, it is predicted that bulk emails and SMS services will become rituals of the bygone era. Moreover, customer engagement can be increased by delighting your customers with the news of latest promotional schemes and discounts. This powerful platform enables you to carry out epidemic publicity to leverage your business with greater returns on investments.
  • Easy installation and simple to use: Since it is a very fuss-free App which works on all smartphones. Once it is downloaded, punching on the icon will lead you to the main screen and no accompanying music or videos makes it favorable for business.
  • Multimedia versatility: To let customers know about the offers, sale, discounts and promotional schemes, photos and videos can be uploaded. Instant delivery of the photos saves time, money and international interactions can be done seamlessly. However it is believed that sending such promotional pictures and videos can often by annoying for the customers, so instead links to relevant blogs or articles can be sent, giving the customer reasons to trust your brand.
  • Team communication: Inter-company conversations can be carried out and it doesn’t require all persons to be in one place. The manager can get instant updates from various teams at the same time irrespective of the place where all are. Simply sending your team mates an inspirational picture can work wonders.
  • Brand building and brand management: By creating a one-to-one communication pathway between the owner and customers will install faith in them. Ur clients can instantly tell you in case of any problem with the products. With the help of simple and interactive surveys you can have up-to-date knowledge about what how your products are faring.

Near zero marketing costs have made WhatsApp to be used extensively for business purposes.  We hope that you too have started unleashing the bountiful advantages that this powerful App offers.

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How to Use Google+ Efficiently to Boost Your Business

Google+ is the newest entrant into the cornucopia of social networks. While many critics have given it the nickname of “Ghost town”, if utilized strategically, it can work wonders for your brand. Google+  is the magic wand that can work wonders for your business and is an excellent belvedere for creating customer engagement and promoting yourself or your business on the Googleverse. According to GlobalWebIndex, Google+ has more than 300 million users, which puts behind Twitter with 200 million followers. These mouthwatering statistics should prompt you to use this amazing “new relations builder” network for leveraging your business and to do it NOW.

google+6 Reasons Why You Should Use Google+?

  1. Link authorship and your Google+ personal account: Google enables you to your content from a domain to your Google+ profile. Once the Authorship is established your photo will appear next to the all your posts in the search results. The benefits include:
    1. Enhance visibility among search results
    2. Your content garners greater authority
    3. Greater level of trust created among readers.
  2. Link your Google+ page and your Business website: After analyzing 5,000 websites, Hubspot concluded that the websites with “+1” button get 3.5 times more visits on Google+. Moreover it helps you grow your audience on Google+ and also within the search engine results. Installing a Google+ badge on your website will work wonders for you. Posting genuine content and updating your posts regularly will project a good impression on the viewers. Advantages are: 1. Increases your follower database 2. Will institute you and your brand as a source of quality and authoritative information.
  3. Hangouts and Hang on air: Google Hangout is a unique way of carrying out video conferences or webinars. If you are not ready to invest in webinars, by the aid of Hangouts interaction with 9 contacts is possible. However live streaming on YouTube can increase the audience and to have online discussions with people from all over the world. With the Hang on Air you can launch your product as videos to the global audience or carry out debates and discussions which can be viewed later or live. Highlights: 1. Video conferences with employees on the go 2. Web conferences 3. Online interviews
  4. Google+ and SEO: The content posted on Google+ is immediately indexed by Google. It has a positive influence on Google search engine. If you are followed by people on Google+, then there are chances that your article will be ranked higher.
  5. Join and create communities: Being social by participating in like-minded communities and creating communities using your personal profile and page is a great way to increase engagement with other members. You can make your profile private and invite people of your choosing. Alternatively, your community can be made public and you can moderate the requests to join the community.
  6. Google+ Local: With Google+ you can be where your customers want you to be. When your page is listed as local business, you can post pictures and reviews can be written by visitors. For example: If you decide to go to a restaurant and check it on Google, you can read the reviews and see the pictures of that place. Google+ even prompts you to write reviews on the local businesses of your area.

Conclusion: Google+, if used efficiently can do wonders to your business, and more importantly,it may help you to boost your rankings in organic search.

Key takeaways:

  • Increase your authority
  • Enhance visibility
  • Reach out to a greater audience.

All in all, its a powerful social media tool , having all power packed features that can give you quality conversions.

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How to Use Instagram to Build Your Brand

Out of all the social media platforms out there used for leveraging business, Instagram is the fastest growing app. Now comes the looming question: Are you cleverly using this platform to showcase your business? If your answer is no, this article will provide some great takeaway tips to embed it in your business and for the ones who have already embraced Instagram, we hope to provide a deeper insight.

instagramThe first question that many would think is how can business be promoted on Instagram? Here are a few facts and figures to let you know its quintessential importance.

  • Greater engagement than Facebook, almost 15 % more.
  • More than 16 million photos have been shared till date, with an average of 55 million photos per day.
  • It receives 1.2 billion likes per day.

Instagram’s USP is that the engagement rate is very high. If used strategically, you can reach out to millions of viewers globally. We put down a few time tested points which would enable your business to get greater audience and wider acclaim.

  • Create a wider audience database: Since Instagram is accessible on both Android and iOS, hence has a terrific web presence. Instagram allows you to tell your story with pictures. Pictures are the best portal to explain your story to the mass. Posting engaging and interest arousing pictures is the key to successful marketing on Instagram.
  • Reward followers: Customers always like rewards. To create an amazing brand, the gist is to attract more audience. By knowing your target audience and tactically creating contests in which the winner gets some prize or special concession will lead to large fan following. Many such contests draw thousands of followers.
  • Feature your customers: Super successful brands like Virgin Airlines uploads pictures of the customers and which portrays what experiencing the brand is like. Customers are the greatest brand ambassadors of your company and to see your company from an outsider’s perspective is a great way to tell your story. Highlighting your customers view point is a pronounced way to project your brand to the followers.
  • Use multiple hash tags: It is proved than by using 4-11 hash tags in your post, there can be up to 77 % increase in average interactions per post. The hash tag should be blended seamlessly into the post caption and not be muddled at the end of the post.
  • Show the inside of your brand: Some brands like Burberry not only show their products but also post inside pictures. Only if your story has a human and emotional touch will it appeal the human temperament. Pictures of your co-workers while they’re working or of parties in your office are a great way of adding the human touché.

Instagram is a great channel for adding a personal experience which proves to be the icing on your brand. Begin connecting with your customers and relevant industries and you’ll be amazed to see how this social media marketing strategy will work wonders.

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