Tag Archives: Amazon Sponsored products ad

Steps to follow to achieve your target sales rank on Amazon

The need for a basic understanding of Amazon sales rank and how it works is very important to gain success on Amazon.

What is the meaning of Amazon sales rank? 

Every product is given a ranking on Amazon. It is otherwise known as BSR. The BSR system takes every product on Amazon and ranks it based on the number of sales the product has made. It is like a snapshot of how well a product is doing. The A Best Seller Ranking of a product can be found below Product Information in a product’s listing.

How to get top maximum sales on Amazon and rank better than your competitors in the industry

1) Consider all small details

You can’t just put some details about your product, add a picture and hope to make optimum sales. You will have to consider all the small details and take time making it better so that it looks good, and people react to it. In order for that to happen, you need to consider a few things:

  • A relevant Title
  • Accurate description about the product and information on key features
  • Good images
  • Enhanced Brand Content

 

Amazon Enhanced Brand Content

 

You can use Splitly to check your the price of your product and photos. It tells you exactly what can help your product rank better than your competitors in the industry.

2) Use Keyword Targeted URLs

When you promote your product, people find out about it. If you do good promotions, people will want your product. If you intend your product to rank better and get better sales, you can use Jump Send’s Keyword Targeted URLs to release your product especially for the use of your target audience around the globe.

How to launch your product using Keyword Targeted URLs.

  • Use Amazon to make a promotion
  • Decide what keywords to add using Keyword Scout
  • Choose what to give away every day using Keyword Scout
  • List your product on Jump Send
  • Add three keywords on Jump Send listing
  • Promote your product for about 10-15 days
  • Use Splitly to track your keywords

3) Become a master of Amazon PPC

Pay per click is Amazon’s own advertising system that allows you to make the most on your product through investing in sponsored ads. Amazon Sponsored ads are on the sidebars or at the top and it means that sellers are paying to get their product recognized. Pay per click by Amazon allows one to sell more products and not lose money.

Amazon Pay Per Click

  • The keywords you should choose should be long tail keywords over short neck keywords. Maximum usage of Short neck keywords is used to help you in referencing your product while long tail keywords are phrases that give more details in response to your product. Long tail keywords have certainly more benefits that short neck ones as they are less expensive and have better conversion rates.
  • Do research. You always need to keep doing research and finding better keywords for your products. Keyword Scout helps you to generate thousands of keywords in one click. You can take its help to improve your keywords and stay ahead in the competition.
  • Do reports of your progress. When you have run a few ads on Amazon, you must check your progress. It will help you figure out what’s working and what’s not. You won’t have to spend money on ads and keywords that aren’t working.

4) Send emails to customers 

In order to get customer response, you can send emails to follow up with your customers. That way, customers can give reviews about your products quickly. There is a higher chance of getting positive reviews through this.

Instead of writing emails to every customer and making it sounds like a tedious thing to do, you can rather use Jump Send to make it easier for you. It has an automated email follow up a system that helps you check with your customers. So you can earn positive reviews and prevent negative ones. This improves your product status on Amazon.

5) Try new promotions

You should always try new promotions. But be careful of the fact that you do not use more than two Keyword Targeted URLs. Start more promotions for other relevant keywords using Keyword Scout. Don’t miss out on tracking your product and its search rank position. This way, you will get a good amount of sales and a nice rank for your product.

 

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Why are customers not leaving reviews on Amazon?

Getting reviews on Amazon is a very hectic thing to do. You do so much work, from creating your own business online and the customers rarely ever leave any reviews. It’s an unfortunate event. You must wonder why this happens. Here are three reasons why –

  • They Forget

Customers can be very forgetful, and it is not on purpose. It is not an excuse and it does not mean that your customer didn’t like your product. They genuinely forgot to leave a good review. Now if you put yourself into the customer’s shoes – you buy a new product and absolutely love it! Is the first thing that will pop into your head being to give it a good review? You might want your family and friends about it, but that’s it.

The best way to generate reviews is by sending them emails and contacting the customers to gain reviews. This will remind them to put in a good word after their fabulous experience. The customers won’t feel bad, in fact, they will be happy to hear from you as long as your emails are meaningful and you don’t spam.

Review Mail for Amazon Products

If someone has a bad experience with your product, the first thing they will do is to review it on your listing page. This can be very bad for your sales. So this is where your emails help. The customers can review them personally and get their problems solved and it helps in avoiding negative feedback.

If you are active on all your social media profiles, which can also ensure that your customers don’t forget to reply. There are high chances that your customer will see your post and remember that he needs to give a review.

  • They don’t know how to review

Some people who use the internet and Amazon on a daily basis, it is very difficult to process the fact that some people cannot use the internet as properly as we do. This means that some people who purchase your product do not have the knowledge of how to leave a response and where to, even if they really want to. So, it is always better to make things as easy as possible.

Direct link for amazon product review

Since it is your website, your product and your review, you need to make sure that everything is easily accessible. So, when you send an email to people and tell them to leave a review, add a direct link to where they can leave the feedback. This becomes easier and wastes no time. And, that way you can let the customers remain at ease as compared to when you make them find the place to review your product and not be able to find it, hence dropping the entire decision altogether. It’s better to remain on the safer side.

Social media can play a big role in generating good responses. Many people use social media and if you remain active there, it can be of great help to your business and lead to good reviews on Amazon.

  • They don’t have time 

This is one of the biggest problems that affect everyone. In such a speedy generation, people barely have time for themselves, forget having time to click on a website and give a review. And if someone buys something online, it is obvious that they don’t have the time to go to shops and purchase the product themselves.

 

Time saving amazon product review

What you can do is set up an email campaign which it is straight to the point and simple. Don’t add huge amounts of texts as it bores users. They see large sentences and think, “nope, gotta put the phone down.” This is not a good response. Use a punch line which reassures your customer that it won’t be time-consuming to leave a response.  That way, they know that it won’t take more than two minutes to leave a good feedback on your product.

Conclusion

These were the three main reasons why people don’t send their reviews and responses to your products. But, if you follow this procedure, it will become easier to get reviews and hence, it will also help you in increasing the sales of your products.

For any further information on Amazon Marketing Services, please contact us on info@bmconsulting.in. You may also visit our website www.bmconsulting.in to get further insights.

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Amazon Marketing Strategy 2018 – The Ultimate overview

Amazon is expanding day by day and all the manufacturers and sellers are willing to sell their product on it. Amazon helps sellers in building marketing strategies and selling their products. The various ways in which Amazon is doing marketing are as follows:

Amazon search engine optimization

Amazon uses proper keywords which helps the customers indirectly themselves to what they want and in return benefiting the company.

Amazon Suggested Keywords

Advertising by Amazon

Amazon does advertisement, marketing, and promotions in different ways as per the requirement of the client company. It is a paid service.

External marketing tactics

Amazon conducts external marketing from different sources which are paid as well as non-paid.

There are many points which Amazon kept in mind while formulating strategies:

Role of Search Engine Optimization for Amazon listing

The keyword is important for the product as it is required when a customer searches for something. At that time the searched word should be the keyword then only it will direct the customer to the product. So keyword optimization is very important.

Title of the product

The top 5-6 selected keyword should be used for the product title as it is the most searched thing.

Backend keywords

Backend keywords should not be used more than 249 bytes else Amazon will not index these keywords as it will exceed the maximum limit. This is to be added to the search terms.

Title and Description for Amazon Products

Description of the product

The keywords used here should be precise for the understanding of the customers. Usage of too many words can confuse the customers. The information on the product should be clearly mentioned here.

Different types of keywords

There are different keywords defined for the target audience. Amazon has a filter option for that. As for example: Men/ Women/ Kids. This makes the customer’s work easy.

Ratings, Reviews, and Q&A

Word of mouth is the best marketing strategy. When a customer reads the review of another product for a specific product that he is willing to purchase then it will enhance thus purchase.  Question and Answers help the customer in solving then queries which may be unsolved while going through the product description. This helps in increasing the ranking of the product.

Pricing strategy

Price is the most important factor in ranking and sales. The company’s price should be as per the competitor’s price. The perfect price is that which is experimented and applied.

Delivery method

The delivery mode helps in increasing the ranking as the users of Amazon Prime prefers to buy from Amazon they don’t have to pay any shipping charge. Higher ranking and increase in sales are possible with Fulfilment by Amazon (FBA).

Advertisements:

There are different types of ads appearing with the help of Amazon Marketing Services (AMS). AMS charges are applied per click i.e. pay per click or cost per click. AMS identifies the target audience very precisely so as to make the marketing effective. There are three different types of formats made available by AMS:

Sponsored products

Sellers can bid on the ranking of an ad in the search bar in Amazon’s Sponsored Products. The ads can be set to appear on the search for a specific keyword.

Headline Search Ads

These are banners that can be displayed on various different places on Amazon search results page. These can be linked with a certain landing page also.

Product display ads

It appears on the product’s page below the buy box. This is done on target marketing basis.

The external marketing strategy of Amazon

Pay per click

This is an easy way to place external links to the product on Amazon.

E-mails/ Newsletters

The sellers provide the information about their products to the customers regularly through e-mail and newsletters. By this, the sales will increase and the customer can easily purchase the product from Amazon.

Coupons

Amazon has coupons that will directly benefit the customers and these can be purchased from coupons.com, frugaa.com, and retailmenot.com.

Social media

Social network helps in growing the brand awareness, increase customer loyalty through its programs, and strengthen the awareness about the products on Amazon.

Content Targeting

The best way to increase awareness is by providing the best content on various blogs, YouTube, Instagram, and various others sites.

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A beginner’s guide to Amazon Sponsored Products

Amazon is the market giant and a global leader in the world of e-commerce. Today, selling on Amazon is no longer an option but has become a necessity if one wants to be visible in the monstrous e-commerce web.

Amazon, singlehandedly, is the largest employer in the whole of United States, with about 550,000 full time and part time employees and there is only one reason for the higher employment rate and that is increased in demand for the products and subsequent sales. There are about 350 million Amazon users all around the globe buying everything ranging from stationary to groceries to fashion to stocking up the daily needs and requirements. After introducing Amazon Prime, there has been a surge in the number of users and buyers on Amazon.

The sellers are benefitting not by just selling on Amazon but also, through the advertising feature of Amazon.

What are Amazon Sponsored products?

Amazon has a special pay per click feature that allowed products that are being advertised to appear in organic search results. When a person keys in the keywords for a product he is looking for, say – shoes, Amazon will bring forward products that are being advertised under the shoes category and meets the keywords that have been keyed in. The sponsored product will appear on top of the search result page and will be denoted by words either ‘Sponsored’ or ‘Ad’.  These ads are far more effective and cheaper than other ad mediums as there are more chances of purchase since the user is searching the product with the intent to buy.

Where do the ads appear?

The Amazon Sponsored products ads appear on the first page of the search result page, either on top, middle or near the searched product, to be easily visible to the buyers.

Amazon Sponsored Ads

Why Amazon sponsored products ads are important?

If you have released a new product or a new line of products, Amazon sponsored ads are the best way to reach the potential customers. They will appear on the search result page and will prompt the buyers to at least have a look and this might, in turn, result in a purchase.

How Amazon sponsored products ads work?

The PPC platform within the Amazon marketplace is a powerful tool to help in discovering products. It appears as a bidding war with the highest bidding seller wins the keywords that will help his products to appear on the first page of the search result pages. Also, it is important to have a creative and quality ad in order to win against other ads in the same field.

Sponsored ads are keyword oriented, thereby meaning that your ad should contain relevant and effective keywords in order to gain Amazon’s automated run through the products. Also, the seller will be charged only when a customer clicks on the ad.

Cost of Amazon Sponsored products ad

When compared too other social media advertising platforms like Google, Facebook, Bing and such, Amazon advertising is far cheaper. Usually, an Amazon PPC ad costs only $0.35, proving to be cost effective. It is also a better option for serious commercial sellers since the customers’ intent is to make a purchase.

Well, one question asked too many times is ‘how much should one spend on Amazon PPC advertising?’ There is, really, no limit to how much should one spend and if you were to ask three different business owners their views on Amazon advertising budget, you are bound to get three different quotes.

How can one measure the performance of the ads?

There are a few indicators or parameters that will help a seller to determine the performance of the advertising campaign on Amazon.

measure the performance of the Amazon ads

  • The number of times the ad has been displayed.
  • The number of times the ad has been clicked.
  • The number of times the ad converted into a purchase. (usually within a week)
  • The number of times the ad created an interest in the minds of the buyers.
  • The Advertising Cost of Sales (ACoS), i.e. the cost incurred – the revenue.

Tips for beginners

If you are a beginner and looking to run your first Amazon sponsored products ad, it is advisable to run both manual and automatic campaigns simultaneously. This will help you determine which keywords work best for you.

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