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Know the tips to increase sales and get optimum ROI on Amazon

If people want to open their own store online, there are various sites that can help with the same. It is a great way of starting something new. But, if you want to generate sales, you will have to do more than just setting up a store. You must know the best marketing tactics and how to make sales happen. Here are 6 ways you can increase sales and get optimum ROI on Amazon.


Know the tips to increase sales and get optimum ROI on Amazon

1. Get Paid Traffic

One of the best ways to generate better sales is through paid traffic. People have several misconceptions about the same; they think it is expensive. Some stories circulate around saying that people who spend a lot of money on such stuff, get nothing in return and have an inevitable loss. But, none of these is true. If you know the way to get the best deals, you will find that paid traffic is affordable and can take your business to the higher levels.

Those who fail with paid traffic seem to experience common mistakes. When you are running paid traffic campaigns, you should not put all your money on a single ad. Run multiple campaigns and have variations for them. You then drive traffic to each and check which ads bring you the best crowd.

2. Get people to trust you

Another way to increase sales is by getting people to trust you. People have to follow a process in order to buy a product before the actual transaction is made. When you increase the trust people have at every step of this process, conversions from shoppers to buyers will be more. You can add reviews of the products that are on display. This acts as proof regarding the product. You can also install a live chat option on your site, which acts as the best customer service. Testimonials and trust badges also gain the trust of the people in your product. They are for the last minute concerns people have before buying your product, and this might help in to eradicate them.

3. Have a simple Checkout process

There’s also the option of making your checkout process simpler. Instead of getting people to sign up, there should be an option to check out as a guest. This is less tiresome and easier as compared to other methods. You can also reduce the number of form fields that need to be filled. With some features like buttons, you can make their process simpler.

4. Use emails

In order to get more publicity and grow your e-commerce store, you can take up email marketing. If you want to do that, there are two ways of approaching the same.
You can have a list and market according to that. Or, you can make a completely new list. If you have the emails of all your customers, you can start without any hassle. However, if you don’t have a list, you must first create one, get people through paid traffic and conduct a giveaway. But, if you want to generate sales, you will have to follow some methods. You can resort to cross-selling, which is when you sell products that are complementary to what they have already bought. You must send your emails a week or two after someone has bought your product and then you can send them the complementary products’ promotion.

5. Show off your product as much as you can

The best way to improve sales is by showing off your product in a much better manner. People buy a product for its benefits, and you have to keep that in mind while you are marketing it. You can start by taking pictures of your products against a good background, preferably white. You can outsource the photography work to someone else if you can’t do it on your own. You can also take videos. Improve your product descriptions and align them in a proper manner. Highlight certain features of the product and emphasize them well enough to attract your customers.

There is also the process of upselling. You can also include an expensive product and add the ratings and reviews to it. Encourage and convince your customers to go for the expensive option and do it by providing discounts and deals on the same.

CONCLUSION

There are many ways you can market your product and gain plenty of sales. Whether you do it through paid traffic or email marketing, the options aren’t limited. The most important part is knowing your customer well, that helps in getting the most success out of a product. All we know is that at the end of the day, the customer should be happy and you must make good profits out of your products. That is what matters most.

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Do Amazon Sponsored Listing Ads Work?

Amazon is such a big deal now that people actually skip Google and start their online shopping searches directly on Amazon. Although Google still is the best search tool for inter-business purchases and services, Amazon is slowly overtaking the business and consumer market.

Do Amazon Sponsored Listing Ads Work

How this works for the advertiser

If you want to start an online company, the best way to meet your buyers are through Amazon. It is on the fast track for growth in the up and coming years, people get a wider opportunity for showcasing their product to everyone around the world.

Using Amazon Ads

Amazon is divided into several different advertising programs to chose from. But, the best is Amazon Sponsored Products. These ads are basically just image ads, which have only a major difference of appearing on search results right next to the searched products. Sponsored products can come on top of the rest of the results. The only difference between them and the non-sponsored results is the grey “Sponsored” tag which appears above the product title.

In order to create Amazon Sponsored Products ad, you need to select keywords. Whenever someone will search for those keywords, your ad will show up. You have to pay only for the clicks you receive on your ad. Whenever someone clicks on your Sponsored Product Ad, they will be directly sent to your page, which would be that of your Amazon product detail page.

It is noted that when people look up something on Google, they are just browsing for solutions and products. But, when they begin the search on Amazon, it means that the person is more prepared to make a purchase.

How to Build Your Amazon Ad

1. You must have an active seller account on Amazon.
2. You must have active product listings in any of Amazon’s product categories.
3. You must have the Buy Box. It is a box on Amazon product detail page where customers can start making purchases by adding items to their shopping carts.

Adding Keywords and Bidding

Amazon sponsored products use keywords to bring the crowd to your ads. You can choose automatic targeting where Amazon chooses the keywords for you, or you can choose manual targeting where you get to choose your own keywords. There are 3 types of keyword matching, which are broad, phrase and exact.

Reporting

Amazon will also provide advertisers with data that need to have regarding searches for keywords. It includes which kinds of search terms are popular with the customers and are giving the best performance, and it also tells you which keywords you should otherwise add in order to refine the performance of your campaigns.

The search terms report for every keyword will include data regarding Campaign, Ad group, Impressions, Clicks, Click thru rate, Cost per click, Conversions/number of orders placed, SKU for the sale and many more.

Money Matters

Although Amazon is just becoming a part of the advertising game and hasn’t been around for more than five years, the number of advertisers seeking space on that platform is increasing day by day. If compared to Google, there is a lower cost-per-click for advertisers of products on Amazon. Amazon uses past performance and sales on Amazon in order to determine the position, sponsored content and gain consumer attention. You can use sponsored content to help push your listing to the top of the search results.

When to start

If you have a product that you need to sell, you can consider using Amazon as a platform and using Amazon sponsored products ads. If you get in the business early, at a lower cost-per-click, you will have a chance to promote new products on top of the Amazon search.

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How One Can Make Use of Amazon’s Marketing to Their Advantage

Grow your business on Amazon

Amazon is simply the biggest and the best e-tailer marketplace over the internet. What’s more, it shifts the burden and responsibility of bringing in the traffic (who are serious buyers) to your product listings. It also boasts of the highest conversion rate compared to other e-commerce sites, says about 15%. This happens since most of the traffic comes with the mindset of buying and the intent is clear since they start looking for the product they want or need immediately instead of simply browsing through the pages (this constitutes about 10% of the total traffic on Amazon).

For the purpose of driving the traffic to your page, you also need to optimize and take advantage of the various marketing tools especially launched by Amazon, both for the benefit of the buyers and the sellers.

Here are a few tips on how you can optimize on the strategies that will help in higher conversions.

  • The Title is what attracts the buyer

Think from the viewpoint of the buyers and you will see that the title is the most important element on your product detail page which is the first thing that will catch the buyers’ attention and pike their interest to come and view your product. Having a catchy title is a must but optimizing on the title by inserting a couple of keywords is what will do the trick.

This will help in better ranking for your product when the search is made. Keep in mind that your title should contain the
– brand name
– special features and characteristics
– product’s name

The main intent of creating a title should be to educate the buyers about your product before they visit the products’ page. In order to get the best possible title, sellers can make use of various tools like the Simple Keyword Inspector, Merchant Words, and Google Keyword Planner. Also, Amazon will recommend the best-suited title for you.

  • Images say it all

Catchy and attractive images will attract the buyers to view your products and also create an interest in their minds regarding visiting your product listing page. Images and pictures that have an emotional quotient work better than anything else. Thus, use HD images for your product listing page.

However, there are certain rules regarding image usage that sellers on Amazon have to follow. Amazon allows only images of the products clicked with a white background since they believe that the images with white background work better than any other images. Also, the image cannot have pictures of accessories that are not accompanied with the product as they can be misleading and misinterpreted.

Invest time, effort and money in getting the best shots of your products, from various angles, special features and product in action in order to attract more buyers.

  • Sponsored Products ads

Amazon offers its sellers some of the most amazing marketing tools that they can avail and optimize in order to increase the traffic to their page and also, subsequently increase the sales. The Sponsored Products ads are the PPC version initiated by Amazon that is product based instead of merchant-based.

The program is created to benefit the sellers where they get to choose the product they want to display, throw in the keywords, have an attractive title and pay the cost only when a visitor clicks on the ad link. The product appears when the buyer keys in the keywords during the search. The buyers are directed to the listing page upon their clicking on the product link.

  • Amazon advertising help

Amazon has rolled out a few marketing strategies that help vendors in attracting more visitors and increasing their sales volumes like the Display ads, Video ads, Sponsored Products ads, Buy Box and more. Their expertise in the e-commerce field gives them an edge over their competitors and gives them in-depth knowledge of how to lure the customers and keep them engaged and have a higher conversion rate and Amazon comes forth to help the sellers and vendors in gaining traffic and business.

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How does bidding work – Amazon Sponsored Ad

How does bidding work - Amazon Sponsored Ad

When you bid for your Amazon campaigns, it can almost be considered a perfect science. In Amazon, the seller bids on the search terms. The one with the highest bid and a quality ad, wins. When a customer searches that term, your ad will show up and you won’t have to pay for that ad until the customer clicks on it.

When a seller begins an Amazon PPC campaign, they are usually confused about their starting bid. The best way to start is by an incredibly high AcoS, using the Inch-Up Method. Once you start bidding, you will have enough data. In the Amazon Product Ads Program, instead of paying a revenue amount of share, the pay per click and then you get the same amount of traffic on your site as a traditional shopping engine works. It converts very well and their CPC is the highest.

How to optimize your bids in a new sponsor product campaign ad 

Most sellers choose one of the two methods for bidding, which actually depends on finding the smallest bid you need to get the most information possible. Now, there are two different strategies, them being Fast and Sloppy, and the other one is called the Inch-UpMethod.

In the Fast and Sloppy method, the strategy that is used involves bidding aggressively. Overshooting prices and then lowering it is also done. It’s still pretty huge on Amazon. When you use this process for a few months, you will end up with a lot of areas where you overspent, and what you should have done instead.

The better strategy is using the Inch-Up Method. The way that good PPC optimization works is to find the smallest bid and get the most information. With a small bid, you can get a keyword you are not sure about and don’t know how it will perform. In the start, it goes from zero clicks to more conversions by the end of the week. The same conversions that you pay more for in the Fast and Sloppy method, you pay less at the Inch-Up Method.

The Inch-Up Method Helps Avoid Over-Spending

This method helps you save your money. You will have to constantly overshoot, repeating the process of hundreds of keywords that you are going to probably use for search terms. You will have to brainstorm many strategies in order to get the right keywords to make better conversions. This method helps you find the smallest bid which gives you the most information. Once you get your conversions, you know where to bid. You know how to increase your AcoS and how to get better profitability. So, you know when and how to bid aggressively. This process is slow, but it saves a lot of money when you use and throw hundreds and thousands of keywords in the course of a year.

You are always bidding on keywords, remember that. It doesn’t matter if you choose Automatic or Manual, it is all for keywords. With Automatic, you don’t get to know the number of keywords that are generated for your campaign. The only thing you get to set is the amount you have to pay for Amazon. It is not recommended unless you have an unlimited budget, so you must always choose wise words and bid only as much as your budget allows you too.

The higher your bid is, the better your ad real estate will be. But, if there is a tie between the winning bid of an Automatic and Manual, Manual will get the prime real estate. So, you should always go with Automatic if you don’t know what keywords you need to use, or what did you have to make in order to get profits and make your business succeed, since it is probably your first time doing something like this.

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Ways to promote your Amazon listing

In this technologically driven world, it’s not easy to flag off new products on Amazon is very difficult these days. The markets are competitive, and if you want to get more buyers, you will have to promote your Amazon listing. You need to promote your product to get more visitors and it will lead to better sales.

Here are five methods to promote your Amazon listing:

1. Sponsored Ads & Promotions

Tips to follow to promote your Amazon Listing Using Sponsored Ads & Promos

  • Choose a Good Product

If you want greater sales, you will have to use the right keywords to attract the most customers. For that to happen, you’ll need a good product that will bring you good customers.

  • Using today’s Deals

Short timed deals are posted on Amazon’s “Today’s Deals”. They can be used to increase the ranking of your sales. The buyers can only purchase one item and Amazon will promote it best.

2. Social Media

Social Media promotes products, gains trust and attracts customers.

 

Promote Amazon Product on social media

 

How to make optimum use of Social Media to Promote Your Amazon Listing

  • Choose your channel

Analyze and pick the best Social Media platform that suits your brand the best. Focus only on that place.

  • Construct Your Brand

Analyze and study competitor brands and learn what they’re doing. Social media is supposed to be fun- draw audience attention to your brand, interesting and social. Keep your audience in mind. Therefore it’s vital to create content that get’s shared ahead- so create content to entertain, educate and convince the audience.

  • Find Social Media Influencers

When social media influencers promote your products, people who follow them are interested and may be looking forward to purchase your products. It’s best to connect and to reach out to the influencers to make promotional deals.

  • Paid Advertisements

Until you have a large number of followers, you will have to run paid marketing campaigns to help gain a good audience.

3. Blogging

Blogs are great places to reach new audiences. It provides information about your products and keeps them updated about your brand.

 

Promote Amazon Product through blogging

 

Tips for Blogging to Promote Your Products

  • Create a Blog

You must build your own blog and write for self or hire a professional content writer to write useful content related to your products.

  • Promote your content on other high ranking Blogs & Websites

Make optimum use of social media influencing and ask other blogs and website to promote your Amazon listing. Run promotional content on other high ranking sites and platforms.

  • Post Regularly

Depending upon the amount of content you post, you will be noticed by various search engines. Take into consideration your audience core requirement and provide relevant content.

4. Build an Email List

Create an email list for your business to improve revenue and maximize customer value.

Make use of these tips For Using Email Lists to Promote Amazon Product Listings

  • Send automated emails to your customers

Using Jump Send, you can send automated email campaigns to your customers and receive reviews and great feedback.

  • Make Your Own Audience

Collect your emails to know how you interact with your customers.

  • Create incomplete perceptions

Provide important but incomplete material. This leaves the audience wanting for more and hence helps you showcase your knowledge.

5. Deal Websites

You can use this place to distribute deals for your products. This helps you in generating sales, getting higher ranking and better exposure.

Know how to use Amazon Deal Sites to Promote Product Listings

  • Find a good Deal Site

Find the best platforms to promote your offers and deals.

  • Don’t give away free stuff

People are always shopping for deals. However, make sure to cover your cost of goods and Amazon fees before deciding on a particular promotion.

  • Check your keyword ranking

Whenever you want to measure the results of promotions you make on social media, you can choose to track your keyword ranking using a reputed keyword ranking site.

  • Follow Up

The customers you receive from your promotions must be given full service and satisfaction. Send those emails, valuable feedback, reviews or even a good amount of sales.

Conclusion

It can be frustrating and a roller coaster ride to launch a product on Amazon and get the needed breakthrough and increase in product revenue. However, once you find a method, you can use it for all your products.

 

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