Amazon account management is a service provided by Amazon and professionals in partnership with them. Such services can improve returns and increase visibility on Amazon. Selling on Amazon means being exposed to cut-throat competition and a lot of hustle to stay relevant. This process requires diligent and specific work on your Amazon account, which is better done by a professional. At BM Consulting, we provide state-of-the-art Amazon Account Management services that consist of the following activities.
1. Setting up Account
For any Amazon seller, the first process is setting up your account. A manager will take care of sorting you into a category and setting up your account accordingly. Whether you are a professional seller or an individual, you need to be perfectly placed to sell your product.
2. Brand Registry
The setting up of an account also requires you to get your brand registered with Amazon. It may seem like a bothering proposition for a retailer to go through such trouble, but for professional managers, it is an everyday process.
3. Product Listing
A manager’s job is to list your products in the right way to organize all your inventory online. This includes placing products in the right category and improving on a pre-existing listing.
4. Amazon SEO and Optimization
This activity involves inputting the right backend keywords and improving the listing that way. You will require increased visibility and have top-ranking keywords because keyword search is how most buyers navigate to product pages on Amazon. This also involves suggesting suitable titles, bullet points, and product descriptions to get maximum clicks.
5. Customer Relationship
Account management also involves the management of your customers. This means effective communication with a customer, providing excellent customer support, getting reviews and ratings from customers, and after-sales support. The best way to increase growth is to have happy customers! The happier your customers, the more you grow organically.
6. Managing Advertising on Amazon
Amazon presents sellers with the opportunity to get paid advertising on the platform. However, this process is very typical, with lots of optimization scope and making the most out of your budget. An Amazon account manager is adept at taking care of advertising. The process involved in advertising include…
- Product research
- Nearest competitor analysis
- Past history data analysis
- Understanding patterns
- Negative keyword research
- Category based structuring of campaign
- Portfolio creation
- Campaign creation
- Bids optimization
- Employing automation tool
7. FBA Creation
The most hectic part of the online selling process is the logistics and product delivery to the customer. The best part about being a seller on Amazon is applying for Fulfillment by Amazon (FBA), which makes the process extremely convenient. This way, the logistics of your shipments will be handled by Amazon. Applying for this benefit may require you to jump a few hurdles, but not when a professional account manager is playing on your team!
8. Coupon Creation, Promotions, and Buy Box
Small features on an Amazon product page could be contested and be hard to acquire, like the Amazon buy box. This is the button that allows your customers to buy a product directly, skipping steps in between. But the problem is that this privilege is hard to obtain. An Amazon account manager can take your account and product to good health and requirements, making it easy to obtain the buy box. Similarly, an account manager will also help you in creating promotional coupons etc., to improve sales.
9. Strategic Work
Selling online is a whole new aspect of business in itself. To excel at this, you will need expertise that is very specific to the medium. Amazon is a crowded marketplace, and the strategic input of an account manager can be the difference between being profitable or unnoticed. These strategies are required for pricing, placement, keyword research etc.
********This blog has been compiled by Divyanshu Gupta********